Management - Ice-cream Market | Snow Monkey

Running head: MANAGEMENT
MANAGEMENT
Name of the student
Name of the University
Author note

MANAGEMENT1
Executive summary
It has been identified that in the traditional ice-cream market, Snow monkey
has established itself as the vegan ice cream brand by using the natural plant based
ingredients. The mission of this organization is to bring changes in the consumption
habits of the people by maintaining the deliciousness of products. The company
aims to bring the healthy food in affordable price for ensuring the sustainable
business environment. By understanding the emerging market demand towards the
healthy products in the market, the company has brought ice-cream in the market
by addition nutritional benefits, which has contributed towards generating higher
revenue in the market. In the end, it can be concluded that the business strategy
that has been adopted by Snow Monkey, was quite impressive and that can
contribute in generating future growth in the company. By continuing this, it can
also be said that the business strategies, which have been mentioned in the study
can help other companies towards developing sustainable position in the market.

MANAGEMENT2
Table of contents
Introduction................................................................................................................ 3
Central section........................................................................................................... 3
Conclusion.................................................................................................................. 7
Recommendations...................................................................................................... 7
References and bibliography.................................................................................... 10

MANAGEMENT3
Introduction
In order to generate high sales in the developing countries as well as
satisfying the changing demand of the customers towards lactose-free ice crème,
Snow monkey has been introduced in the year 2015, which is a US based brand
(Snow-monkey.com, 2019). In the traditional ice-cream market, Snow monkey has
established itself as the vegan ice cream brand by using the natural plant based
ingredients. The mission of this organization is to bring changes in the consumption
habits of the people by maintaining the deliciousness of products. The company
aims to bring the healthy food in affordable price for ensuring the sustainable
business environment. Analyzing the market scenario, described in the case study,
it has been identified that the brand has especially focused on Paleo community
based in US. The company has adopted the unique product selling strategy in the
market, which has contributed in its market expansion. In the year 2019, Snow
monkey has expanded in 1200 locations, which has established its position in the
Forbes 30 μunder 30 list.
The purpose of this study is to analyze the strategies adopted by Snow
Monkey and its impact on its business operations. By continuing this, current
competitive advantage of the company has also been examined in this study.
Analyzing the situation, better solutions have been provided in the end of this study
for ensuring the further growth.
Central section
Current strategy adopted by Snow Monkey
Snow monkey is a popular name in the Paleo and vegan ice cream market
(Snow-monkey.com, 2019). Introducing the first ice cream in vegan category, the