Strategic Management of Pro-Go Pty Ltd

This report discusses the strategic management of Pro-Go Pty Ltd, focusing on planning, controlling, analyzing, and evaluating strategies. It explores the effectiveness of product differentiation and joint ventures with mobile brands. The report also highlights the importance of innovation and technology in increasing sales revenue. The aim is to formulate strategies for Pro-Go Pvt Ltd to achieve a 10% sales growth in the next five years.

Running head- MANAGEMENT
Strategic management of Pro-Go Pty Ltd
Name of the student
Name of the university
Author note

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Executive summary
Strategic management is needed in terms of exposing proper approach towards handling the
projects. Typical components in this direction are planning, controlling, analysing and
evaluating the strategies. Consideration of the strategies undertaking the contemporary brands
is effective in terms of reviewing the effectiveness of the strategies implemented by
companies like Pro-Go. Meetings, evaluations, budget and reviews would be crucial in terms
of estimating the feasibility of the strategies. Product differentiation strategy would be fruitful
in terms of upgrading the standards and quality of the technology for capturing the videos.
Joint ventures with the mobile brands would help in reducing the instances of customer
turnover. Consistency in innovating the technologies might increase the sales revenue in the
next 5 years.

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Table of contents
Introduction................................................................................................................................3
Aim.............................................................................................................................................3
Discussion..................................................................................................................................3
Key themes.............................................................................................................................3
Team work logs......................................................................................................................4
References..................................................................................................................................6

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Introduction
Managers play a crucial role in governing the business dynamics of the companies
and organizations. Strategic approach in managing the operations is effective in terms of
systematizing the tasks according to the requirements. Typical components in this direction
are planning, monitoring, analysis and assessment of the exposed performance. Developing
long terms goals is fruitful in terms of formulating effective strategies for the governing the
business practices (Hanson et al., 2016). Review of the strategies undertaken is assistance in
terms of assessing its feasibility according to the identified and the specified requirements.
All of these aspects seem true even the selected case study of Pro-Go Pvt Ltd. Customer
turnover to the mobile brands with latest features has resulted to the development of this
report.
Aim
The aim of this report is to formulate strategies for Pro-Go Pvt Ltd in terms of
increasing the sales growth by 10% in the next five years.
Discussion
Key themes
 Hiring fresh graduates from the labour market of Melbourne
Melbourne is considered as the technological hub of Australia. This is due to the
operations of top 20 technology companies. ICT graduates with their fresh talents can be an
effective option for Pro-Go Pvt Ltd in terms of preparing the cameras with innovative
designs. Creativity from the research and development team would result in the manufacture
of cameras with features similar to that of the android phones. However, Baumgartner and
Rauter, (2017) is of the opinion that in terms of achieving higher competitive edge, Pro-Go
Pvt Ltd needs to come up with something innovative like MSQRD app, which would allow

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the user to swap their face with that of their friends and then broadcasting it live on social
networking sites. The graduates and engineers would be able to install the technology in the
phones.
 Flexible internet connection and speed for cloud technology
Flexible Cloud technology is one of the parameter of technological revolution in the
markets surrounding Victoria. The facility of storing and processing of data would be
effective even in the cameras. According to the technology, the users would be able to watch
the videos later or at their convenience. This is through the means of secured storing options.
According to the opinions of Gans and Ryall, (2017), the advanced processing options would
be reflected from the faster speed in sending the videos to the friends.
 Infrastructural development
Infrastructure of Melbourne is adequate for Pro-Go Pvt Ltd in terms of expanding
their scope and arena. Typical evidence of this is 93% internet accessibility in the businesses.
83% access towards internet in the households and 93% share in the broadband users would
assist in transmitting the necessary information regarding the recent trends. Joint ventures and
partnership with the mobile brands ruling the market would help in improving the standards
and quality of high resolution lens and coping facilities for the captured videos (Baumgartner
and Rauter, 2017).
Team work logs
Meetin
g dates
and
time
Minutes of
the meeting
Process of
allocating
the tasks
1st April Tie-ups with Emails

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the mobile
brands
15th
April
Contacting
the
engineers
and
members of
the research
and
development
team
Meetings
30th
April
Feedbacks
and surveys
from the
clients and
the
customers
Social
media
marketing
Table 1- Teamwork log
(Source- created by the author)

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References
Baumgartner, R. J., & Rauter, R. (2017). Strategic perspectives of corporate sustainability
management to develop a sustainable organization. Journal of Cleaner
Production, 140, 81-92.
Gans, J., & Ryall, M. D. (2017). Value capture theory: A strategic management
review. Strategic Management Journal, 38(1), 17-41.
Hanson, D., Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2016). Strategic management:
Competitiveness and globalisation. Cengage AU.
Zhao, E. Y., Fisher, G., Lounsbury, M., & Miller, D. (2017). Optimal distinctiveness:
Broadening the interface between institutional theory and strategic
management. Strategic Management Journal, 38(1), 93-113.