Strategic Management of Pro-Go Pty Ltd

Running head- MANAGEMENT
Strategic management of Pro-Go Pty Ltd
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MANAGEMENT
Executive summary
Strategic management is needed in terms of exposing proper approach towards handling the
projects. Typical components in this direction are planning, controlling, analysing and
evaluating the strategies. Consideration of the strategies undertaking the contemporary brands
is effective in terms of reviewing the effectiveness of the strategies implemented by
companies like Pro-Go. Meetings, evaluations, budget and reviews would be crucial in terms
of estimating the feasibility of the strategies. Product differentiation strategy would be fruitful
in terms of upgrading the standards and quality of the technology for capturing the videos.
Joint ventures with the mobile brands would help in reducing the instances of customer
turnover. Consistency in innovating the technologies might increase the sales revenue in the
next 5 years.

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MANAGEMENT
Table of contents
Introduction................................................................................................................................3
Aim.............................................................................................................................................3
Discussion..................................................................................................................................3
Key themes.............................................................................................................................3
Team work logs......................................................................................................................4
References..................................................................................................................................6