Business Strategies and Analysis of Wesfarmers

MANAGEMENT
Strategic planning

Project Part A
 Background of the company
Wesfarmers is one of the major companies
in Australia. The company is dominating
Australian retail market along with New
Zealand. Wesfarmers deal with the
chemicals, fertilizers, industrial products
and more.

To be continued...
 Business strategies adopted by the
company to gain a competitive advantage
Market segmentation: Wesfarmers segments the
customers on the basis of the valuation of the
commodities sold. This strategy assists the
company to form the products which are
demanded more by the customers (Perrone &
Wodonga, 2015).
Pricing strategy: An aggressive pricing strategy is
followed by Wesfarmers in order to attain more
market share(Papke-Shields & Boyer-Wright, 2017).

To be continued...
Private labels: It is another strategy
concerning a specific trend of using
personal labels in the marketplace.
Wesfarmers has formed a ‘code of conduct’
to save the favour of the suppliers.
Internationalization: Wesfarmers have
opted a new global strategy which assists
the company in acquiring a home base in
the UK. The company is having a past of
opposing greater names and winning them
over in the field.