logo

Report on Management Strategy and Analysis

   

Added on  2020-05-04

10 Pages2050 Words49 Views
PURE GYMManagement strategyand analysisPure GymHP 15

Management strategy and analysis 1Table of ContentsIntroduction:..........................................................................................................................................2Task1:....................................................................................................................................................2Introduction of Pure Gym..................................................................................................................2Task2:....................................................................................................................................................3Organizational structure of Pure Gym...............................................................................................3Task3:....................................................................................................................................................4System approach...............................................................................................................................4Task4:....................................................................................................................................................6SWOT analysis:..................................................................................................................................6Ansoff matrix:....................................................................................................................................7Conclusion:............................................................................................................................................8References:............................................................................................................................................8

Management strategy and analysis 2Introduction:The report presents an analysis of Pure Gym management strategy. The first part of the reportexplains the gym introduction as well as unique specification it possesses. The second part of the report explains the organizational structure of Pure Gym which makes it popular in the market place. The third part defines system approach, a modern management approach that explains the strategy of the organization. The last part of the report explains two innovative strategic analyzes such as Ansoff and SWOT. Task1:Introduction of Pure GymPure Gym is a company dedicated towards business which focuses on bringing regular improvements for its members. The Pure Gym was rated in 2016 as the best company to work for. Pure Gym achieved success in the market due to its team of dedicated and inspirational members who work continuously to take Gym to new heights (Kailasam, et al., 2010). Pure Gym provides reasonable and elastic access to the superior quality gym services. It provides online subscription through which customers can register for a sum of less than $20 per month. The gym services of the company are accessible at all places in the country and are open 24*7, allowing flexibility to the customer to use as per their convenience. Concentration on demand of customers and utilizing latest technology is core value that Pure Gym adopts to lead in the market. They are bringing the amendments in gym industry by opening the accessible gym to all ages of people. They provide various types of offers like best autumn offer in which concession to all members is given. Further, a membership offer for one-year membership is provided at discounted rates.

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
(SM )Strategic Management Assignment
|12
|2159
|31

Management and Organizations Assignment - PureGym
|12
|2158
|336