Management Strategy Report

Management Strategy
Report
Table of Contents

INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Overview of company.............................................................................................................................3
Macro and micro environments...............................................................................................................4
Two potential strategic options................................................................................................................6
Evaluate two strategic choices from research and analysis......................................................................7
CONCLUSION...........................................................................................................................................8
REFERENCES............................................................................................................................................9

INTRODUCTION
The term strategy report defines that they can provide an opportunity to focus on
measures of performance which is most relevant to their long term prospects and determine firm
value. It is also explain an extra short term financial performance of firm and makes report to
investors for understand they should their own shares in firm (Bruijl, 2018). For this assessment,
selected organization is Oak Tree Inn is a very small tourism business was built in 1998 as it was
grown decade to provide increase capacity for accommodation in food and drink service. In this
report, various topics are should be covered such as overview of firm, pestle, 5 forces, SWOT
analysis, two potential strategic options and safe analysis.
MAIN BODY
Overview of company
Oak Tree Inn consists of accommodation service rooms above inn and there is also a
restaurant, bar and coffee shop. Oak tree is in Balmaha, beautiful loch side village in Loch
Lomond and is renowned in food and drink so many ingredients are made by source and enjoy
great service in bar, restaurant, coffee shop. Business family is a run small medium enterprise in
tourism sector and their own directors have aspiration to grow in 10 million. Oak Tree Inn is
very successful tourism firm in small village on east bank Loch Lomond one of Scotland natural
locations and first ever National Park. The award winning Oak Tree business has comprise of
holiday accommodation such as ice cream shop, coffee shop, bar and restaurant for popular in
village shop and their employee staff is 100. Oak Tree Inn has a traditional style which is
increased capacity for accommodation food and drink service. These firms has extended into
grinding its own coffee make its own ice cream and open a village systems for local visitors on
west highland long distance footpath which runs through the village. They also face some issues
in business which is located on east side of Loch that is dead end road and it has meant that
business had to make Balmaha true visitor of destination to attract more and more customers
which is transforming. It has been successful quite often road has to be closed in peak summer