Management Strategy Showing Coco Colas Product

Added on -2020-02-18

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RUNNING HEAD: Management Strategy
Management strategy
Coco-cola
Management Strategy 2
Executive summary
The report has been prepared with a specific view in context of Coco-cola. It gives the
introduction of Coco-cola as a successful organization. it describes the scenario of Coco-cola
which is existing and upcoming in future time. The report contains the brief introduction
about Coco-cola organizational efficiencies like its mission and vision, resources it is
possessing, capabilities of Coco-cola and its employees and capacity of organization to lead
in market.
The report also contains the various analyses it is using to access the target market
and increase the customer base. The various analyses include Porter generic strategy showing
Coco-cola’s product and cost leadership style to lead market. Analysis also 7s framework of
waterman to evaluate the organization from all point of view like skills, structure, staff, style
and many more helping company to manage organization. Third strategy adopted to analyse
organization is porter 5 force models which describes the threats that are existing in market
and how company can access these in advance to lead the market. In the last analysis value
chain analysis is completed to access the company structure on various parts like inbound
logistics, outbound logistics, marketing and sales and many more. The main objective behind
this analysis is to evaluate the current position market of Coco-cola and understand the
customer expectations from Coco-cola.
Management Strategy 3
Table of Contents
Executive summary............................................................................................... 2
Introduction........................................................................................................... 4
Company background............................................................................................ 4
Internal strengths.................................................................................................. 4
Mission................................................................................................................. 4
Resources........................................................................................................... 4
Capabilities......................................................................................................... 5
Generic strategies................................................................................................. 5
Industry analysis.................................................................................................... 6
Porter five force model....................................................................................... 6
Competitors force............................................................................................ 6
Bargaining power of buyer..............................................................................6
Bargaining power of supplier...........................................................................7
Threat of substitution...................................................................................... 7
Threat of new entrants.................................................................................... 8
Waterman 7 s framework...................................................................................... 8
Strategy.............................................................................................................. 8
Structure............................................................................................................ 9
Systems.............................................................................................................. 9
Shared value...................................................................................................... 9
Skills................................................................................................................. 10
Style................................................................................................................. 10
Staff.................................................................................................................. 11
Porter value chain analysis.................................................................................. 11
Recommendations............................................................................................... 14
Conclusion........................................................................................................... 14
References........................................................................................................... 15
Management Strategy 4
Introduction
Strategic management is defined as group of decisions and activities undertaken by
manager and which helps in deciding the result of organization performance. The manager
should possess knowledge and skills regarding strategies and competitive nature of
organization so to take correct decisions (Hill, Jones & Schilling, 2014). It also means
planning the unforeseen contingencies which can occur in future and how organization can
come out of it.
Company background
The Coco-cola is known as the world famous trademark for its beverage and coke.
Coco-cola is possessing more than 400 brands in 200 countries. The Coca-Cola Company
will be keeping on adding more than 50 billion of drinks serving every day around the world.
This will in keep increasing market share and growth due to the rise in demand of the non-
alcoholic refreshment business.
Internal strengths
Mission
Coco-cola is emerging as world’s leader in beverage distributor and present in world for more
than 100 years. Its mission statement is to become a thriving business in upcoming years,
inspiring optimism, creating happiness in life for refreshment, and also to create value by
creating image in people’s mind.
Resources
Coca-Cola possesses the huge and sustainable financial assets. They utilize money related
assets to invest in billions of dollars in real markets, for example, India, China, Russia and a
couple of potential markets. Investment money is utilized to assemble the brand, foundation
and to increase strong partners to extend distribution network.

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