Management Strategy2 Executive summary The report has been prepared with a specific view in context of Coco-cola. It gives the introduction of Coco-cola as a successful organization. it describes the scenario of Coco-cola which is existing and upcoming in future time. The report contains the brief introduction about Coco-cola organizational efficiencies like its mission and vision, resources it is possessing, capabilities of Coco-cola and its employees and capacity of organization to lead in market. The report also contains the various analyses it is using to access the target market and increase the customer base. The various analyses include Porter generic strategy showing Coco-cola’s product and cost leadership style to lead market. Analysis also 7s framework of waterman to evaluate the organization from all point of view like skills, structure, staff, style and many more helping company to manage organization. Third strategy adopted to analyse organization is porter 5 force models which describes the threats that are existing in market and how company can access these in advance to lead the market. In the last analysis value chain analysis is completed to access the company structure on various parts like inbound logistics, outbound logistics, marketing and sales and many more. The main objective behind this analysis is to evaluate the current position market of Coco-cola and understand the customer expectations from Coco-cola.
Management Strategy3 Table of Contents Executive summary...............................................................................................2 Introduction...........................................................................................................4 Company background............................................................................................4 Internal strengths..................................................................................................4 Mission.................................................................................................................4 Resources...........................................................................................................4 Capabilities.........................................................................................................5 Generic strategies.................................................................................................5 Industry analysis....................................................................................................6 Porter five force model.......................................................................................6 Competitors force............................................................................................6 Bargaining power of buyer..............................................................................6 Bargaining power of supplier...........................................................................7 Threat of substitution......................................................................................7 Threat of new entrants....................................................................................8 Waterman 7 s framework......................................................................................8 Strategy..............................................................................................................8 Structure............................................................................................................9 Systems..............................................................................................................9 Shared value......................................................................................................9 Skills.................................................................................................................10 Style.................................................................................................................10 Staff..................................................................................................................11 Porter value chain analysis..................................................................................11 Recommendations...............................................................................................14 Conclusion...........................................................................................................14 References...........................................................................................................15
Management Strategy4 Introduction Strategic management is defined as group of decisions and activities undertaken by manager and which helps in deciding the result of organization performance. The manager should possess knowledge and skills regarding strategies and competitive nature of organization so to take correct decisions (Hill, Jones & Schilling, 2014). It also means planning the unforeseen contingencies which can occur in future and how organization can come out of it. Company background The Coco-cola is known as the world famous trademark for its beverage and coke. Coco-cola is possessing more than 400 brands in 200 countries. The Coca-Cola Company will be keeping on adding more than 50 billion of drinks serving every day around the world. This will in keep increasing market share and growth due to the rise in demand of the non- alcoholic refreshment business. Internal strengths Mission Coco-cola is emerging as world’s leader in beverage distributor and present in world for more than 100 years. Its mission statement is to become a thriving business in upcoming years, inspiring optimism, creating happiness in life for refreshment, and also to create value by creating image in people’s mind. Resources Coca-Cola possesses the huge and sustainable financial assets. They utilize money related assets to invest in billions of dollars in real markets, for example, India, China, Russia and a couple of potential markets. Investment money is utilized to assemble the brand, foundation and to increase strong partners to extend distribution network.
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