Sustainability in Toshiba: A Case Study

Running head: MANAGEMENT STUDIES
MANAGEMENT STUDIES
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Part A – Reflection
The sustainability of the organizations is dependent on the processes that are facilitated
by the same while adhering to the requirements of the communities. In this relation, I believe that
the CSR (Corporate Social Responsibilities) of an organization supports the same in adhering to
the social, environmental and economic sustenance related demands of the same. The
development of the processes and the skills of the employees support an organization in
increasing the economic sustenance of the same in the competitive markets. On the other hand,
the environmental measures that are considered by the businesses supported the same in adhering
to the demands of gaining environmental sustenance. I believe that organizations must also focus
on increasing the social conditions for enhancing the external environment where it aims to
operate. The development of a list of sustainability measures will also support the organizations
in adhering to the value criteria of the operations while adhering to the common demands of the
people.
The diversity of operations that are facilitated by the organizations are dependent on the
assessment of the market position and the capabilities of the same to bring forth modifications in
the existing processes. Leadership style and organizational culture support the same in
continuing with the balance of the operations while adapting their processes in adherence to the
demand faced by the same. I believe the manner in which a leader of an organization envisions
the position of the venture influence the process flow and the design of the operations that re
facilitated by the same. Again, the leadership approach that is being followed by an organization
encourages the development of culture in the same. Therefore, the leadership styles and

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approaches support an organization in increasing the sustainability related operations in
adherence to the demands of the stakeholders.
I believe that the leaders play an important role in encouraging the involvement of the
stakeholders on the modifications that are planned by the businesses. The active involvement of
the stakeholders in the processes has helped the businesses in continuing with the effi8cciency of
the operations. On the other hand, the plan of the processes and the design of the operations are
dependent on the vision and decision making skills of the business leaders. In this relation, I
believe that the development of the organizational sustenance is related to the propositions and
the active involvement of the venture on different social and environmental causes for supporting
the triple bottom line approach. Therefore, the organizational abilities of adhering to the triple
bottom line approach have helped the same in adhering to the value criteria of the operations in
adherence to the demands of the stakeholders.
Part B – Toshiba and its Sustainability Offerings
Toshiba is a Japanese multinational conglomerate which is headquartered in Tokyo,
Japan. The concerned organization developed a diversified range of products and services
relating to information technology and communications equipment apart from electronic
components and social infrastructure systems (Toshiba 2019). The concerned organization also
developed consumer electronics, household appliances, equipment and the like with the objective
of encouraging the engagement of most of the target consumers. The sustainability goals of the
organization are reliant on the Environmental Vision 2050, which is aimed at developing eco-
efficient processes through the utilization of The Energy Approach and the Eco Products
Approach (Toshiba.co.jp 2019).

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Veríssimo and Lacerda (2015) opined that the sustainability approaches of the
organization assisted the same in developing the propositions while operating in the different
markets. The approaches that are commenced by the organization not only supported the same in
developing the processes in adherence to the environmental considerations but also relative to
the enhancement of customer value. It has been noted that Toshiba decreased its climate
footprint from 3.060 million tons in 2013 to 3.020 million tons in 2015 (Toshiba.co.jp 2019). On
the other hand, the concerned organization also planned to minimize the rate of carbon emissions
by 50% within the year 2050 (Toshiba 2019). The concerned organization generates renewable
energy for the different operations that are commenced by the same while operating in the
different markets. In this relation, the development of the different sustenance related operations
has enabled the venture in maintaining the synergy between the operations and the services.
The different strategies that are undertaken by the organization assisted the same in
developing the potentials of the same while operating in the different markets. The key
modifications that are commenced by the venture have supported the same in developing
sustainable propositions while developing the sustenance related activities. Jones and Mucha
(2014) opined that the sustenance related activities that are commenced by the organizations
supports the same in developing the prospects of growth in the diverse markets. Therefore, in
this relation, the concerned organization developed the operations in adherence to the sustenance
related goals of the same. It has assisted the venture in developing the prospects of the venture
while enhancing the efficiency of the operations.