Stakeholder-analysis in sport broadcasting
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Added on 2020-06-06
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10 CONCLUSION 16 REFERENCES 17 ILLUSTRATION INDEX Figure 1: Australian football league 3 Figure 2: Stakeholder mapping 6 INTRODUCTION Sport broadcasting plays an important role as it is the broadcast of every sport played across the globe. Background, definition and scope Background Sports undergoing in rich countries or nations are merely recognized with the help of broadcasting through televisions. Stakeholder-analysis are used by the sport's organization for establishing greater communication, planning and improving the relationship with stakeholders.Itmaycomprise community
Stakeholder-analysis in sport broadcasting
Added on 2020-06-06
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TABLE OF CONTENTSTASK 1............................................................................................................................................1A. Background, definition and scope.....................................................................................1B. Well-developed and supported theoretical base of Stakeholder-analysis. ........................5C. Practical translation of Australian sport broadcasting.....................................................10CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17ILLUSTRATION INDEXFigure 1: Australian football league................................................................................................3Figure 2: Stakeholder mapping........................................................................................................6
INTRODUCTIONSport broadcasting plays an important role as it is the broadcast of every sport playedacross the globe. Broadcasting of every sport activity live develops the awareness among citizensabout the sport activities. The report will outline the scope of broadcasting sports on televisionand radio channels. It will discuss the stakeholder analysis for Australian football league (AFL)the biggest football competition world wide. Further, it will discuss the role of all stake holdersin the broadcasting of AFL through stake holder mapping. Thus, the report will evaluate theAustralian sports casting and the legislation followed by the individual under sport industry whilebroadcasting. TASK 1A. Background, definition and scopeBackgroundSports undergoing in rich countries or nations are merely recognized with the help ofbroadcasting through televisions. In order to maintain relationship with sports broadcast andentire sports team, stakeholders play a major role. They are not only important but their decisionmay also affect and influence broadcasting teams. Stakeholder-analysis are used by the sport'sorganization for establishing greater communication, planning and improving the relationshipwith stakeholders. It may comprise community, participants, spectators, governing bodies andfinancial stakeholders (Alonso and et. al., 2016). Event of sports is a very complex and demanding profession. It merely considers profitsand demands that stakeholders offers (Anagnostopoulos and et. al., 2016). Before conducting anylarge-scale event, stakeholders are required to determine sale of tickets, sponsorship,merchandising, broadcasting, parking's and concessions. Moreover, stakeholders focus onenhancing effective connection or skills that builds up strong relation among several stakeholdersso that it eliminates every conflict and creates stability in preparing desired plan.Sport industries merely formulates contrasting operations to enhance broadcastingstrategies. From past two decades broadcasting has been recognized as information sector whichundergoes a revolutionary change among technologies and public policies as well. This haseffected AFL stakeholders at huge extent as it resulted in increasing demand of broadcastingrights. Therefore, they are required to enhance promotional activities under more diversifiedmanner. However, analysis is conducted to focus completely over team sports-media. Team sport1
has achieved more revenue and growth while developing television broadcasting. One examplelies under North American leagues which has influenced their rights to make national televisionsamong cities situated in south as-well-as west in attractive manner. Numerous strategies and policies are generated from stakeholders to increase thebroadcasting demands and create awareness of sports among every person. Further, targetbroadcasters among different categories such as-potential non-profit or for-profit buyers of publicor private entities, estimating ways to reach targeted buyers through- internet access, DTHsatellites, digital view and many others (Bien-Aimé and Hardin, 2016).Problem StatementStudy has identified that stakeholders under AFL company is facing issues regardingbroadcasting of sports such as– changes in technologies, free-to-air advertising techniques,intervention of government policies, ethical issues that initiates problems between broadcastersand stakeholders regarding generation of revenue or long-term-growth of AFL. RationaleThis section has discoursed upon the above ascertained issues on whose basis, this entireresearch will be carried out. Here in, the issue in terms of its existence has been discussed to statewhat the issue is, why it is an issue and how it is an issue. Digitization has adopted a globalsector which enhances diversified number of promotion techniques. It develops a challenge forstakeholders to cope up among those prevailing changes that is required to be adopted to attractmajor participants or consumers towards AFL (Diers-Lawson and Croucher, 2017). Sports mediais recognized as expensive product which can incur huge amount of money for stakeholders andtherefore, they are required to adopt strategies which can value of sports among broadcasters.Ethical issue is another severe concern that emerge a conflict between broadcasting team andstakeholders regarding elements of journalism which can affect stakeholder’s generation ofrevenue. However, enhancement of free-to-air broadcasting techniques can telecast matches on aregular basis which might affect profits of stakeholders. Reason of AFL stakeholders regardingbroadcasting of sports is building the coverage and exposure among audiences which can impactits desirability and therefore initiate opportunities to engage among fans. 2
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