International Business Strategies Report: Market Entry and Expansion

This report analyzes the international business strategies of several companies, including Taco Bell, Donkin Donuts, and TESCO, focusing on their market entries and subsequent failures in specific countries. The report delves into the reasons behind Taco Bell's failure in Dubai, attributing it to a lack of market research and customization, as well as poor brand recognition. It then proposes strategies for Taco Bell to revive its business in the UAE, emphasizing the need for proper localization and promotional strategies. Similarly, the report examines Donkin Donuts' failure in India, citing a misunderstanding of local breakfast routines and preferences. It suggests a transnational strategy for Donkin Donuts to regain profitability and growth. Finally, the report investigates TESCO's failure in the USA, pointing to poor location choices and an unsuitable store size strategy. It proposes a global standardization strategy for TESCO to improve its market performance. The report concludes by highlighting the importance of market research, localization, and appropriate strategic positioning for successful international business ventures.

Running head: MANAGEMENT
Management
Name of the Student
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Author note

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Table of Contents
Answer to Question 1......................................................................................................................2
Reasons for Failure of Taco Bell in Dubai..................................................................................2
Answer to Question 2......................................................................................................................2
Analysis of Strategies for Taco Bell to Revive their Business in UAE.......................................2
Answer to Question 3......................................................................................................................3
Analysis of Failure of Donkin Donuts in India...........................................................................3
Answer to Question 4......................................................................................................................3
Analysis of Strategies Used by Donkin Donuts to Revive Profit, Sales and Growth in Indian
Markets........................................................................................................................................3
Answer to Question 5......................................................................................................................3
Reasons for Failure of TESCO in USA.......................................................................................3
Answer to Question 6......................................................................................................................4
Analysis of Strategies Used by TESCO to Revive Profit, Sales and Growth in USA Markets. .4
References........................................................................................................................................5

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Answer to Question 1
Reasons for Failure of Taco Bell in Dubai
The main reason for failure of Taco Bell is the lack of the market research along with
lack of proper customization to the local tastes which are being preferred by the different
customers in Dubai market. The lack of the brand recognition of Taco Bell was the other major
aspect for them in failing in the market of UAE and it impacted their profitability to a large
extent. It all proved to be disastrous for Taco Bell to keep their presence in Dubai or in the
market of UAE (CNBC.com, 2020).
Answer to Question 2
Analysis of Strategies for Taco Bell to Revive their Business in UAE
Proper localization is the first strategy which is needed to be adopted by Taco Bell in
UAE as in the American countries; vegetarian tacos and burgers are liked and accepted by
customers. However, in UAE, the non-vegetarian is the first and foremost choice which needs to
be taken care (Liu et al., 2016).
Promotional Strategy is the other key aspect which is needed to be implemented for
making the customers of UAE understands the growing trend of their new campaign named Feed
the Beat.

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Answer to Question 3
Analysis of Failure of Donkin Donuts in India
Donkin Donuts failed to understand the usual breakfast routine of the people in Indian
economy as consuming heavy sweets first in the morning is not the part of the Indian culture.
Donkin Donuts tried to introduce the espressos and iced-teas which were not the ones for which
the Indian customers were used to. It too failed as they did not understand the preferences of
Indian customers. Later on, they understood and realized their mistake and they closed all the
shops which were present in Indian market (The Medium.com, 2020).
Answer to Question 4
Analysis of Strategies Used by Donkin Donuts to Revive Profit, Sales and Growth in Indian
Markets
In order to improve their level of profitability and growth in Indian market, the
Transnational Strategy is the most appropriate aspect which is needed to be implemented by
Donkin Donuts wherein the core items should be remaining the same; however, the tastes will be
related to the local tastes of the customers present in the market. It will be helping them in
increasing their profitability in the Indian market to improve their growth prospects successfully
(Liu et al., 2016).
Answer to Question 5
Reasons for Failure of TESCO in USA
In case of Tesco, their choice of location was the biggest drawback faced by them in the
market of USA. In addition, their strategy for opening new stores which are smaller in size than

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the regular supermarket was the other flop idea which led to the closure of Tesco in USA
economy and it impacted the high level of profitability and revenues in a negative manner. The
people in USA preferred large supermarkets and the concept of Tesco of opening mini market
was not a brilliant idea (The Medium.com, 2020).
Answer to Question 6
Analysis of Strategies Used by TESCO to Revive Profit, Sales and Growth in USA Markets
Global standardization strategy is the main aspect which could have been adopted by
Tesco in order to improve their business in USA market. It has been noted that with the same, it
could have provided Tesco with the ability to use standard marketing internationally and across
various cultures. It could have been the most effective strategy that would have helped them in
establishing their business successfully. Tesco could have opened a big supermarket with the
similar kind of design and products for making the customers become acquainting to such
aspects (Liu et al., 2016).

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References
CNBC.com (2020) Taco Bell failed in Dubai (Online) Retrieved from
https://www.cnbc.com/2019/02/01/taco-bell-yum-brands-dubai-uae-fast-food.html
[Accessed on 10th April 2020]
Liu, S., Perry, P., Moore, C., & Warnaby, G. (2016). The standardization-localization dilemma
of brand communications for luxury fashion retailers' internationalization into
China. Journal of Business Research, 69(1), 357-364.
Medium.com (2020) The failure of Tesco in USA (online) Retrieved from
https://medium.com/swlh/the-failure-of-tesco-in-the-usa-d2823842ffbb [Accessed on
10th April 2020]
Medium.com (2020) Dunkin Donuts is failing in India (online) Retrieved from
https://medium.com/shack-media/dunkin-donuts-is-failing-in-india-1f2f7c45b9f
[Accessed on 10th April 2020]