Management - Failure of Taco Bell in Dubai

Running head: MANAGEMENT
Management
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1MANAGEMENT
Table of Contents
Answer to Question 1......................................................................................................................2
Reasons for Failure of Taco Bell in Dubai..................................................................................2
Answer to Question 2......................................................................................................................2
Analysis of Strategies for Taco Bell to Revive their Business in UAE.......................................2
Answer to Question 3......................................................................................................................3
Analysis of Failure of Donkin Donuts in India...........................................................................3
Answer to Question 4......................................................................................................................3
Analysis of Strategies Used by Donkin Donuts to Revive Profit, Sales and Growth in Indian
Markets........................................................................................................................................3
Answer to Question 5......................................................................................................................3
Reasons for Failure of TESCO in USA.......................................................................................3
Answer to Question 6......................................................................................................................4
Analysis of Strategies Used by TESCO to Revive Profit, Sales and Growth in USA Markets. .4
References........................................................................................................................................5

2MANAGEMENT
Answer to Question 1
Reasons for Failure of Taco Bell in Dubai
The main reason for failure of Taco Bell is the lack of the market research along with
lack of proper customization to the local tastes which are being preferred by the different
customers in Dubai market. The lack of the brand recognition of Taco Bell was the other major
aspect for them in failing in the market of UAE and it impacted their profitability to a large
extent. It all proved to be disastrous for Taco Bell to keep their presence in Dubai or in the
market of UAE (CNBC.com, 2020).
Answer to Question 2
Analysis of Strategies for Taco Bell to Revive their Business in UAE
Proper localization is the first strategy which is needed to be adopted by Taco Bell in
UAE as in the American countries; vegetarian tacos and burgers are liked and accepted by
customers. However, in UAE, the non-vegetarian is the first and foremost choice which needs to
be taken care (Liu et al., 2016).
Promotional Strategy is the other key aspect which is needed to be implemented for
making the customers of UAE understands the growing trend of their new campaign named Feed
the Beat.