Management Practices and Roles of General Manager in All-styles Department Store

This report discusses the roles and functions of a general manager in All-styles department store, as well as the management theories linked to the case study. It highlights the importance of management practices in improving the effectiveness of company operations and functions.

Management Taught and
Practices

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Roles and functions of general management..........................................................................3
Management theories and their link with case study..............................................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The term management practice refers to working methods and the innovation which is
utilised by the manager for improving the work effectiveness of company operations and
functions. Training staff, introducing scheme for customers, empowering and motivating
workforce etc. are known as management practice. The main motive to adopt management
practices is to handle and control functions and operations that are performed by business. This
report is based on the case study of Rebecca’s that perform the role of General manager on in the
All-styles department store (Al-Ghamdi, 2014). It is a large store that is located in the city centre
and deal in wide range of products including clothes section, furniture, electrical goods and many
more. Further, the report highlights on roles and functions of management of general manager
and its importance of executive role in a store. In the last, management theories that are linked
with case study will also focused in this report.
MAIN BODY
Roles and functions of general management
From the traditional era the major functions of management are planning, organising,
controlling and directing. With performing all management functions in an efficient way
management enhance efficiency and effectiveness of overall organisation. Rebecca works as a
General manage in All-styles department store so there are various functions performed by
management that includes distinctive constant working programme and formulation of report to
improve working process of organisation. This is important for All-style department to perform
all functions and operations in an appropriate manner and it is important for management to
analyse all aspects of Rebecca role because it helps to resolve conflicts from organisation. Some
functions which are performed by Rebecca as General Manager are mention as follow:
 Meeting with all department- General Manager monitor all functions and operations
that is performed by manager of different departments (Banks and et. al., 2016). In
context of All-style department one of the biggest issue relates with competitive
environment. So Rebecca arrange meeting with all other departmental manager for
explaining the promotional and pricing strategy in order to attract more number of
customers. The importance of Rebecca role for All-style department is that as a

general manager all essential information related with price reduction is transferred to
all manager and workforce. So the next season sale enhances sales volume for
organisation through attracting more number of customers.
 Report to senior executive- There are various roles performed by management to
manage the sales of wide range of products. Therefore, sales target for each
department are provided by top executive to Rebecca which are estimated to achieve
in the period of 12 months (Berry, Broadbent and Otley, 2016). In this situation the
role of General manager is to work as spokesperson because now Rebecca provide
information about the competitive organisation which impacts on business functions.
Further, it is an outside impact so it is essential to provide information about
competitor to executive because it helps to formulate effective policy that aids
company to accomplish targets in an organised manner.
 Rewarding the employees- Sales targets are tough to accomplish so it is essential to
reward workers or employee who achieve company targets. Rebecca as a general
manager is responsible for giving rewards to the deserving workers. The importance
of general manager role relates with liaison and with by performing this role it is easy
for All-styles department to complete all work with more efficiency and effectiveness
by developing positive relations with other manager and departments that leads to
obtain top position in market. Moreover, other employees are also motivated to grab
the attention of executives and other workforce by adding more efforts for
accomplishing decided targets.
 Reviewing the work performance- In All-style department store there are various
task performed by management and one of them relates with electrical department and
it deals in electrical goods (Cooke, Saini and Wang, 2014). But due to previous reason
the performance of electric division is reducing. So to complete all task in an
appropriate manner Rebecca as a general manager perfume the monitor role. By
performing monitor role it is identified that poor staff management and constant
absent generate challenge for manager to perform functions with decided steps.
Moreover, the importance for the role of General manager in All-style store is that by
monitoring performance of electrical department Rebecca suggest to manager for

attending different session to boost the motivation of other employees for improving
staff performance.
 Checking of schedule- Expansion of store is an important aspect for All-style because
it helps in attracting more number of individuals. This also defines managing regular
meeting with builders, architect and planners is essential for Rebecca as it is important
for organisation to complete all task in an appropriate manner. The major benefit to
arrange constant meet with employees is to complete all work in decided schedule. In
context of Disseminator role is performed by general manager because it helps to
make proper communication with stakeholders of company (Flower, McKenna and
Haring, 2017). Moreover, the role of disseminator comes under informational category
which helps in performing operations by using accurate information.
 Resolving the conflicts- More the departments are arranged in organisation more
number of issues is faced by management. The major dispute which is faced by
managers of All-style stores is that new electronic exercise bicycle is sport equipment
or electronic good. Therefore, it is the responsibility of General manager to solve the
issue which is generating conflicts between two departments. The reason of dispute is
raised due to lack of space. Thus, Rebecca as on post of General Manager performed
the role of disturbance handler. This is important for respective organisation to
conclude a right decision for generating more sales of company equipment.
With the analysis of different functions of General manager this is determined that all strategy
perform an important role for organisation which helps to accomplish better position in market.
Some of the major role that is performed by General manager are Liaison, monitor, disturbance
handler and disseminator The positive aspects of Rebecca role relates with deciding right
strategy in order to enhance company sales (Forzani, 2014). This is also determine by
management of All-style department that sales target are achieve by organisation with
monitoring aspects that is impacting on organisation with a positive approach. Moreover, with
the role of General Manager it is easy to accomplish better results through performing all roles in
an effective manner. This also improves overall productivity of store.
Management function

There are various functions performed by manager that leads company to complete work
in an appropriate manner. Some of the major function which is performed by General manager
are mention as follow:
Shaping the work environment- Each organisation performs their work with motive of
completing their work with managing company task in a positive manner (Gage and et. al.,
2018). This also considers that inheritance of General Manager is to identify the respond of
opportunities and problems relates with company which is impacting on organisation operations.
All style store complete their work by managing performance standard that leads to improve
quality of workforce efforts to complete organisation functions properly.
Crafting a Strategic Vision
Since the overall supervisor is the best government who can dedicate the whole enterprise to a
selected method, the best GMs are forever concerned in approach method, spearheading the
attempt, no longer just presiding over it. To start with, they've a strategic vision for every
business, or they develop one quick after they’re appointed to a brand new process. This is
related with planning function of organisation.
Developing Star Performers
Everyone knows how essential it is to draw gifted managers, develop them quick, and maintain
them challenged and efficiently deployed. Yet now not absolutely everyone does what’s required
to acquire this. In fact, only a few companies do. Lack of control skills ranks proper in the back
of low requirements as a motive of terrible overall performance. Its relates with the controlling
functions of all-style store.
Management theories and their link with case study
The term management theory work as the set of general rules which provide guidance to
manager for managing an organisation and in context of management theory it refers to the
assistance which aids employees for performing company role with more efficiency to
accomplish company goals and objectives (Ndungu, 2014). In simple terms management theory
is the collection of idea which recommends the rules of organisation that address different
strategy for accomplish of company goals by motivating employees to put more efforts for
accomplish of company goals.
Benefits of management theory

There are several reason exists that boost confidence in General manager of All-style
store to implement different management theory. Some of them are mention as follow:
 Increase in productivity- One of the major benefits that are accomplished by
management theory relates with enhancement in company productivity. This also defines
with regular increase in coordination the performance of organisation is improved and it
leads All-style department to achieve company objective in an appropriate manner.
 Simplify of decision-making- Management theory helps the individuals to solve different
problems by improving leadership strategy. This results decision-making process of
organisation is enhanced and it is also helping leaders to complete their work with more
effectiveness. Further, all roles which is performed by management leads complete in an
effective manner.
Theories related with case study are mention as follow:
Principle of administrative management theory- Henri Fayol works as a mining
engineer. The theory of administrative management was developed by Henry Fayol after
examining an organisation from the perspective of manager and different situation that are
encountered by manager of an organisation (Pasian, 2015). In the context of All-style general
manager, principle administrative theory relates with Rebecca because there are six different
incidents are focused in its typical work routine. Further, theory undertakes various functions
which outlined functions that are performed by manager or leader to interact with workforce.
There are fourteen different principles for completing projects in an efficient manner. This
principles are mention as follow:
 Initiative- It refers that the freedom level of all employees leads workforce to perform
their responsibilities with more efficiency. This defines that responsibility level not to be
forced like in sales target situation employees are free but after accomplish of target All-
style manager reward them to boost morale for accomplishing company targets.
 Equity- The equity principle is implemented by all departments and individuals because
it helps to treat all employees at similar level. General manager of All style store
implement equity principle to solve conflicts between sport and electronic department.
 Scalar chain- According to the principle of scalar chain supervisor are recruited from top
level to lower level in order to formulate right management methods. Along with this

principle of scalar chain helps to improve communication level by providing all essential
information (Poole, 2017).
 Remuneration of personnel- The principle of remuneration refer to the assertion which
defines that both monetary and non-monetary remuneration is based in performance
level that generate positive bond between employee and organisation.
 Unity of direction- The principle of Unity of direction is already adopted by All-style
store because for each department an individual or manager is responsible to generate
coordination among all activities. Moreover, General manager implement this principle
for managing operations related with architect and builder to complete task with right
schedule.
 Discipline- With the principle of discipline, employees respect and obedient all rules and
regulations related with company. In context of case study discipline principle leads
individuals to manage better reward-punishment system.
 Division of work- This principle asserts overall action which are performed by
management must be divided to complete all work with right responsibilities. Further, the
decision to solve conflicts between sport and electrical department is managed by
dividing work in an effective manner.
 Authority and responsibility- According to the principle the balance between authority
which is a right to give commands and responsibility to perform work is created (Waters
and Rinsler, 2014). It relates with case study because General manager make decisions
such as to decide price strategy for next season sale so it work as positive aspect for
organisation.
 Unity of command- It refers to assertion of employees and this principle is monitored
under case study because all manager make report and submit to general manager.
Similarly, top executive also disclose target to general manager that need to be achieved
in period of 12 months.
 Subordination of individual interest to general interest- The harmony which is related
between interest of individuals and organisation. So both parties perform their work in an
accurate manner by making right coordination in all-style store. With respective
management theory organisation provides benefits to both individuals for providing
rewards.

 Centralization- With analysis of centralise principle, it is identified case study linked
with centralization principle because top executive make decisions to perform routine
work towards accomplish of company targets.
 Order- The principle of order in administrative theory determines to run an organisation
with smooth approach, general manager provide right role to right person. Resource
allocator role in which extension for new stores discuss with planners to provide
resources and complete work with right schedule.
 Stability of tenure- By the principle of employees it is identified employees provides job
security for making efficient results. It also means that decisions benefits to both
individual as well as organisation to complete project appropriately. Stability of tenure
principle is universal for general manager and workforce of organisation.
 Espirit de crops- It refers to the belief according to which all task are completed with
unified team. Moreover, the principle of Espirit de crops provides efficiency to all
departmental manager for implementing similar strategy among all departments.
Classical management theory
The term classical management theory based on the belief which relates with physical
and economical needs of worker that are taken into account for completing work in an
appropriate manner. There are various requirements are taken into organisation to account social
needs which is leading management to complete work with more satisfaction. This also instead
that by satisfying individual needs centralised leadership and also decision-making is managed to
improve company results. Further, classical management theory relates with all-style department
store because general manager implement strategy, decide targets and manage employees
dispute. Along with this internal newspaper is also published for motivating workforce and
providing report about organisation performance. All-style store implement classical
management theory for formulating ideal workplace to complete all work in an accurate manner.
These are mention as follow:
 Hierarchical structure- Within the classical management theory, the workplace is
divided into various layers of management. Executives and top management is
responsible for decisions that are implemented to achieve goals and objectives. General
manager work as middle management that is responsible for overseeing supervisor
because it helps to manage day to day activities and designing strategy to complete all

work in an accurate manner that directly address employees activities in an accurate
manner.
 Specialization- According to the classical management theory organisation involves in an
assembly line that view different workplace. So a selective place is identified that
complete all work in an accurate manner by dividing the project into small sections
because it is easy to accomplish and aids All-style department to complete their work
effectively. This also leads individuals to perform its role with productive approach
typically by completing work with managing work according by multi-task departments.
It is also necessary because it help in increasing productivity and generating coordination
within wide-range of products.
 Incentives- According to the theory of classical management it is analysed and believed
by general manager that employees are motivated through financial rewards. This also
proposed employees work with capabilities for completing work in productive manner. If
engaged workforce is constantly rewarded for its efforts than employees are motivated to
work with more productivity. All-style store work officially print newspaper and publish
pictures of candidates that perform work with outstanding efforts. So classical
management theory also relates with all-style store. Decision power in case study lay in
the hands of broad of directors, general manager and top executive and then it
communicated downwards to complete work with official approach.
CONCLUSION
By the analysis of all above report it is concluded that manager perform different roles
and functions for completing organisational work in an accurate manner. Along with this most of
the existing company deals in different products which increase products range and it also
enhance the number of customers. The importance of general manager roles is also understand
which boost productivity in stores by generating effective coordination among all departments.
Management theory also performs an important role which is applicable in the case study.
Classical management theory and administrative theory is undertaken to understand projects
according to case study.

REFERENCES
Books and Journals
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management: A guest commentary.
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practices. Macmillan International Higher Education.
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Alternative Education for Children and Youth, 61(2), pp.163-169.
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Waters, D. and Rinsler, S., 2014. Global logistics: New directions in supply chain management.
Kogan Page Publishers.