Visitor behaviour management of Sydney Opera House

Running head- MANAGEMENT
Visitor behaviour management of Sydney Opera House
Name of the student
Name of the university
Author note

1
MANAGEMENT
Table of contents
Identification of the top three reasons visitors are motivated to travel to this destination.........2
Key stakeholders responsible for promoting visitors and the sustainability of Sydney Opera
House..........................................................................................................................................2
Ethical, political or cultural/social issues that may impact the success of this destination.......3
What is the main competitor destination/attraction of Sydney Opera House?..........................4
Brief competitor analysis and recommendations on how Sydney Opera House can prosper
long term with increased visitation numbers.............................................................................5
References..................................................................................................................................6

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MANAGEMENT
Identification of the top three reasons visitors are motivated to travel to this destination
Visitors visit a place in order to seek an escape from the drab monotony of the
regular life. This is in terms of achieving rewards for their performance in the personal and
professional life (Edwards & Griffin, 2013). These rewards enhance the experience of the
visitors, giving rise to the desires to explore the unexplored realms. This aspect reflects the
penetration into something, which is beyond the usual conventions. According to the
arguments of Shin et al., (2017), in these factors, motivation is one of an important aspect.
Intrinsic motivation is the independent decision taken by the visitors for selecting a place for
vacation like Sydney Opera House.
Along with this, Nikjoo and Ketabi, (2015) is of the view that push and pull factors
influence the decision of the visitors regarding preference for the tourist spots. Push factors
relate to escape, meeting new people, socializing, recurring attendance, exposure to new
environment among others. On the other hand, the pull factors comprise of specific benefits,
offers in marketing of the events. Scenic beauty of places like Sydney Opera House pushes
the tourists to visit the place at least once in their lifetime. Cultural shows, lip smacking
delicacies and tours within the buildings are the means for attracting the tourist towards the
spot. These services suffice the need of catering to the entertainment and pleasure of the
visitors (Hall, Binney & Vieceli, 2016).
Key stakeholders responsible for promoting visitors and the sustainability of Sydney
Opera House
Australian government, multinational companies, and non-profit organizations work
towards beautifying the glory of Sydney Opera House. In this, the visitors add to these
initiatives by availing the tourism and other services. Mention can be made of the