Strategic Analysis

4/24/2019
Running Head: MANAGEMENT 0
STRATEGIC
ANALYSIS

MANAGEMNT 1
Table of Contents
Introduction................................................................................................................................2
PESTLE STRATEGIC TOOL...................................................................................................2
SWOT STRATEGIC TOOL......................................................................................................3
Porter Five Forces strategic tool................................................................................................4
Ansoff Matrix strategic tool.......................................................................................................5
Conclusion..................................................................................................................................7
References..................................................................................................................................8

MANAGEMNT 2
Introduction
Strategy development tools are very imperative to recognise business environment so that
management can plan various necessary strategies for the business. Strategic planning is the
course of framing the strategy or development of an action plan to accomplish the long term
objectives of an enterprise (Pandza and Ellwood, 2013). The key element of strategic
planning process is – addressing firm vision, mission and values and its key related aspects in
the internal and external environment that may have influenced the future business practice in
the longer run. For explicit research, an Australian organization is selected and thereby, its
business environment and practices will be evaluated with the help of four strategic tools.
PESTLE STRATEGIC TOOL
This strategic tool is used to explore and analyse key drivers of change in the business or
strategic environment. With the help of this tool, an organisation can assess current
environment and potential changes so as to respond to the changes more effectively (Bouhali
et al, 2015).
Moreover, the management uses this tool widely in various domains such as strategic and
marketing planning, product development and organisational planning. Hence, it enables the
business to projects to spot new opportunities and exploit them effectively.
Below, the example of this tool is shown on Cole’s organisation (retail supermarket chain) –
 Political Factors – Various government regulations against the duopolistic nature of
the market.
 Economic Factors – Due to rising in numbers of retailers, bargaining power of
suppliers has been reduced drastically.
 Social Factors – It was found that Cole is offering various assistance to help cancer
care people including children and young individual (Redkite, 2019). In addition, the
company is also trying to find various solutions to the issue of food insecurity since
2011.
 Technological Factors – The customers are now preferring to buy food online using
the internet and mobile apps and the company have successfully implemented this