The provided study emphasizes the importance of budgeting in sponsorship decisions, citing trust, risk, and size as key factors. It concludes that budgeting plays a crucial role in attaining objectives and goals of a company, with two approaches - top-down and bottom-up - being discussed. The study also mentions that budgeting helps in evaluating performance and provides authorization roles. Overall, the assignment highlights the significance of budgeting in sponsorship decision making and its impact on business success.