TABLE OF CONTENTS INTRODUCTION...........................................................................................................................1 1. Identifying 3 types of the MA techniques that is been used in the case..................................1 2. 1.Relevancy of MAS to the contemporary organization in context of case...........................2 2.2 Contrasting the findings of the case with the another article that is based on the real life scenarios.......................................................................................................................................3 3. Conclusions about relevance of MAS......................................................................................5 4. Outcomes or lessons learned from each articles......................................................................5 CONCLUSION................................................................................................................................8 REFERENCES................................................................................................................................9
INTRODUCTION Managerialaccountingisbasicallyconcernedwithidentifying,measuringand interpretingthefinancialinformationtothemanagersandemployeesbythetoplevel management in order to achieve the organizational goals and objectives. Management accounting differs from financial accounting because it focuses on the implementation and improvement of business policies and the overall performance of the management of the company. The branch of accounting mainly consists of managerial accounting, financial accounting and cost accounting all of them are equally important and failure of one can directly impact the performance of business. The present study is based on application of modern management accounting system in the contemporary organization. Furthermore, it includes the systems that are been used by the firms and its relevancy within the firm. 1. Identifying 3 types of the MA techniques that is been used in the case In accordance with the case, the 3 main management methods that are been used by the company A includes balanced scorecard, total quality management, ABC etc. Such tools enables the organization in achieving efficiency and effectiveness in the management practices in order to allocate the resources to the activities and thereafter such activities towards the cost objects by imputing casual relations on the basis of volume and the non-volume drivers. ABC analysis stated as the most useful technique as it brings various benefits through removing of the distortions from the traditional based system and also facilitates the accurate information relating to cost which in turn helps in making better decisions (Nuhu,Baird and Bala Appuhamilage, 2017). This technique helps the organization in making the plans strategically and in operating its business efficiently.For example- fortune 500 organization executed ABC models which has been founded as costly and the employees faces difficulty in understanding the categories of ABC but it resulted to improved results. Application of the Balanced scorecard tool provides for a powerful framework in building and communicating the strategy. This model helps the firm in visualising the strategy maps that forces the managers in creating cause and effect relationships. Balanced scorecard allows the managers in viewing the major perspectives of the organization that involves customers, financial, internal management and the growth outcomes.For example- Company A, 1
a manufacturing enterprise implemented BSC that acted as the strategic tools and n making proper analysis of all the 4 perspectives of the business. Use of TQM method within the organization seeks for the integration of all the functions of the company which in turn helps in meeting the needs of the customer and attaining the organizational objectives.For instance- Company A uses total quality technique in the sense it takes the commitment by its senior managers and the employees in respect of performing the task with excellence and quality. 2. 1.Relevancy of MAS to the contemporary organization in context of case Referring to the case it has been reviewed that relevance of MA systems has increased over the years with respect to contemporary organization because as the trends and the preferences of the customer is changing with a high pace. This creates an essential for the firms to opt for competitive strategies and the tools in order to gain competitive edge and leading position in the overall market. Application of the management accounting techniques by the contemporary organizationare been evident as the successful execution and the an entity can derive large number of benefits from the new or modern management accounting techniques (Van Diepen and et.al., 2017). The globalised competitionand the access to the latest technologyhas induced all the organization that are operating within the contemporary world. With rapid development of the high-end technique, instantaneous communication, increased competitionetc,companiesarebeenforcedforseekingthecomparativeadvantagesfor remaining viable. Systems of management accounting helps the mangers in making suitable decisions in such a dynamic and the competitive environment. Maintaining and designing the effective the MAS has been indicated as the fundamental task for the companies and their managers. Use of management accounting system by the contemporary organization allows fro developing the isolation of the change within the environment. Adoption of MAS in modern firms has become a necessity fro the purpose of satisfying the demands and the preferences of customers for the information. Therefore, flexibility of such types of MA techniques has become consideration at the time of evaluating the suitability. For example- Company Aexecuted the system that involves functionality which encompasses the variety of the business functions within which several management accounting systems are been adopted. In the case as company A shows an emphasize on the strategic matters 2
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so the it seeks information regarding the external sources with little internal management information (Martin-Rios,Pougnet and Nogareda,2017). It has also been reviewed from the case that management accounting systems has been counted as useful for company A at different level of management as at lower levels, MAS are crucial for performing the task as per stated guidelines and at the operational level, information gathered by application of the MAS forms as the base for making efficient operational decisions. Moving to the top management, MAS helps theexecutivesinmakingtacticaldecisions.CompanyAhasimplementedarangeof management tools like ABC, BSC, JIT, TQM, benchmarking ad standard costing. As Company A is been stated as a manufacturer company, they perceived ABC analysis for generalising the processes and focusing on the major aspects relating to each system (Srivastava and Srivastava, 2016). This means that the company makes use of the activity drivers in allocating the overheads, running some scorecard, systematic benchmarking and in utilising just in times which in turn incorporates safety. Thus, the management accounting systems used by Company A is been revealed as the challenging results. ABC technique is rejected in terms of a valid technique and BSC was used sparingly along with the scorecards. 2.2 Contrasting the findings of the case with the another article that is based on the real life scenarios. The second study made in respect of the use of contemporary management practices reflects could be said as mixed findings with that of the case as in the case company A, a manufacturing firm has also adopted ABC tool for operating its business activities efficiently and smoothly (An empirical study of the influence of intensity of competition on the deployment of contemporary management accounting practices and managerial techniques in Egyptian firms, 2012). Similarly in the another article, it has been indicated manufacturing firms of Egypt has also adopted ABC as the contemporary management accounting technique for maintaining optimum level of the working the capital that in turn reduces the cost of carrying an inventory. Furthermore, from the journal article, it has been analysed that due to the intensity of the competition, deployment of managerial practices like Total quality management, just in time is necessary with the use of advanced manufacturing technologies that is AMTs in managing the businessofanorganization(Martínez-BéjarandBrändle,2018).Forinstance-balanced scorecard and activity based costing is used by the Egyptian manufacturing firms for meeting the 3
changing wants of the customers and in becoming strategically focused towards enhancing the non-financial and the financial performance. Similar to this, in the case, company A also had make use of such approaches for matching with the dynamic environment and in remaining competitive against its rivalry. Moreover, findings also revealed that ABC adoption has been influenced mainly by the top executives as this technique played an essential role in manufacturing firms of Canada. On the other state it has been highlighted that as per both case and the journal article, competition acted as the major factor in application of the CMAP's (Akhtar and et.al., 2018). Joint venture companies in china used the contemporary MAS for avoiding the competitive pressure that has been faced by the state owned entities, domicile of foreign partner and size of joint venture firm. Both of the journal article founded that the variable that are attached with the success of ABC involves linkages to the competitive strategies, specifically in context of quality, speed and support of the top management. The study stated that global competition facilitated an increased use of the CMAP techniques vin the 4 retail firms within the South Africa. In addition to it, outcomes in Malaysia shown that the change in the practices of management accountingare stated as positive and associated with that of the core competency aims of an entity with proper quality initiatives. Increasing the implementation of the IMPs and the AMTs along with the higher level of the competition are indicated for intensifying challenges for the management in adopting the MAS practices for achieving growth by fulfilling the needs and the desire of the customers. Various benefits such as responsiveness, improved productivity, flexibility and improved quality are also attained through making the investment in AMTs. In the study, application of AMT in the South African production firms founded as obtaining the competitive advantage and also in obtaining the financial benefit (Cavanagh and et.al., 2017). In practice, CMAPs has been designed fro supporting the AMTs and the IMPs for gaining a competitive advantage in order to meet challenges of the global competition. Manufacturing firms adapt to such technological and the management developments for the purpose of designing their system as per the new requirement. Thus, from the findings of both case and the another article in relation to the adaptation of managerial practices that is CMAPs and CMTs for attaining growing success and in providing better services to their customers with operating sustainably and ethically in the overall market. 4
3. Conclusions about relevance of MAS The study of Management Accounting System concludes that it assists in gaining comparative advantage in the competitive environment. Every organization strives to design cost efficient and effective management systems and IT plays a huge role in achieving this. In order toformulateMASwithlatesttechnologicalupdatesandfeaturesitisimportantthat implementation and acquisition of such accounting systems is done properly (Rautiainen, Sippola and Mättö, 2017). A proper MAS helps in scrutinising the achievement of the internal benchmarking that is done in different departments at the operational level which then impacts the decision of upper level mangers thus impacting their competitive policies formulated. Strategic i.e. top decision makers also use MAS to ensure that the competitive strategies that they are formulating are practical and can be achieved based on the results depicted by MAS. Thus indirectly MAS is of extreme relevance in the competitive decision making making them stay ahead in the competition and with increasing competition the level of information collected form MAS also increases. However, uncertain environment often involves constant change and upgrading of the types or provisions that an MAN must fulfill and this also involves the ability to incorporate alterationsinthespecifications.ThisoftenrendersMASofnorelevanceinuncertain environment, however, Fluctuation in Macro-environment and the challenges that a company face while competing on a global basis are some of the factors which increase the relevance of MAS (Appelbaum and et.al., 2017). However, in uncertain environments as well, the operational level managers still depend on MAS since it helps them in generating the competitive data and comparing the figures with the competitors so that the direction in which the company is going can be predicted and strategies can be formulated in accordance of these results. Implementation of MAS developed on broader perspectives helps the top level managers in taking into account the impact of external environment as well. 4.Outcomes or lessons learned from each articles. There are various lessons that have been learned from the two articles. These are described below : Case study 1 “TheCaseofaNewlyImplementedModernManagementAccountingSystemina Multinational Manufacturing Company”. 5
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There are various outcomes that have been derived from first case study. These outcomes will be very useful for management accountants working in Australian firms. These are as follows - Firstly, management accounting system provides a way each level of management in the firm uses management accounting system in different ways and in different degrees. It has been analysed on the basis of response from interviewees that, managers working at lower level are very much involved in using management accounting system in taking operational decisions. Whereas, middle level management uses the system in different way.They rely on information indifferentformatandalsousesuchinformationinmakingtacticaldecisions.Senior management uses the new system in taking decisions that are of high importance as compared with tactical and operational level decisions (Schaltegger and Burritt, 2017). The learning outcomes of this article will help management at all the levels that are working in different firms. Such as it will help managers to control the variances in quality of the products. Further, system will also help tactical level managers to support their decision-making. Moreover, system will help strategic level managers to take strategic decisions that helps to satisfy requirements of stakeholders. Further, managers working at operational level are having low degree of control over variances because they are having no power to control the purchases of material in supply chain. Moreover, managers working at tactical level has little choice to include information related with external environment while taking decisions. Moreover, it is found out that information collected through management accounting system is more important at lower level of management and the value of information declines as the hierarchy of management increases. Another learning outcome of this article that will help management accountants working in Australian firms is the importance of functionality of management accounting system. It has been analysed that the techniques available to management such as ABC, TQM etc. from SAP R/3 is not compulsorily suitable for the company's environment. Qualified accountants of the firm has clear that only a modified management accounting system will meet out the demands of the business model of company A. These learning outcome will help management accountants working in Australia as the system of company requires huge modification. Without a modern management accounting system, present system of the firm is itself impractical.Example –The 6
technique like ABC is not flexible for the organization. Acquisition programme that firm is currently using requires re-establishment of the activity. Case study 2 “The influence of intensity of competition on the deployment of contemporary management accounting practices and managerial techniques in Egyptian firms”. There are different learning outcomes that have been derived from second case study. These outcomes will be very useful for management accountants who are working in Australian firms. These are described below - One of the main learning outcome from the case study is that the increase in use of IMP's and AMT's along with the increase in level of competition has deepened the challenges for management regarding adoption of management accounting practises to satisfy changing needs of users. The study helps management accountants in Australian firms to understand that, there are various forces that drives the need of adopting AMT's in manufacturing firms. This includes theneedtogaincompetitiveadvantageoverothercompetitors,counteringthreatsfrom competitors etc. Further, by implementing AMT's in organization, management accountant will help firm to get various benefits such as improvement in quality of product, increase in flexibility, gaining competitive advantage etc. Further, it has been found out that CMAP's are developed by firms to support IMP's or AMT's for gaining competitive advantage and also to face challenges from competition at global level. Moreover, the study helps management accountanttoidentifycontrolvariablesthatareimportantininvestigatingthelevelof deployment of organizational factors such as size of company, type of industry, geographical location of the firm at which it operates (Otley, 2016). Another learning outcome to case study that will help management accountant is that, there are only three aspects of the competition out of six factors that have significant positive relationship with the level of using CMAP's in firms of Egypt. These factors are flexibility, customer relationship and delivery of products. The positive relationship exists even when these three variables are controlled irrespective of type of firm, industry or geographical location. But anotherauthorsaidthat,thetechniquesofmanagementaccountingalsohavepositive relationship with the initiatives for improving quality taken by company. Further, findings of the article will also help management accountant to understand that, different aspects of the competition affects the positive relationship with the level of deployment of CMT's. Further, 7
quality of the system is having negative relationship with the level of deployment of ASHS's in companies (Study of the influence of intensity of competition on the deployment of contemporary management accounting practices and managerial techniques in Egyptian firms,2012). CONCLUSION From the above Report, it has been concluded that contemporary accounting techniques are well recognized and accepted by the industry. Further, wrong selection of the management accounting system may result in negative effect on operational and strategic functions of the firm. The Report has described that the newly implemented system creates too complexity for the Managers. It has been concluded that management accounting system helps firm at different levels like operational, tactical and strategic level etc. Report also described that the level of implementationofAMT's,IMP'sandCMAP'sisgreatlyinfluencedbytheintensityof competition. It has described the competitive aspects by providing ranks to different aspects such as innovation, price, customer service and flexibility etc. 8
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REFERENCES Books and Journals Akhtar, P. and et.al., 2018. Essential micro‐foundations for contemporary business operations: Topmanagementtangiblecompetencies,relationship‐basedbusinessnetworksand environmental sustainability.British Journal of Management.29(1). pp.43-62. Appelbaum and et.al., 2017. Impact of business analytics and enterprise systems on managerial accounting.International Journal of Accounting Information Systems .25.pp.29-44. Cavanagh, J. and et.al., 2017. Supporting workers with disabilities: a scoping review of the role of human resource management in contemporary organisations.Asia Pacific Journal of Human Resources.55(1). pp.6-43. Martin-Rios, C., Pougnet, S. and Nogareda, A. M., 2017. Teaching HRM in contemporary hospitalitymanagement:acasestudydrawingonHRanalyticsandbigdata analysis.Journal of teaching in travel & tourism.17(1). pp.34-54. Martínez-Béjar, R. and Brändle, G., 2018. Contemporary technology management practices for facilitating social regulation and surveillance.Technology in Society.54.pp.139-148. Nuhu, N. A., Baird, K. and Bala Appuhamilage, A., 2017. The adoption and success of contemporary management accounting practices in the public sector.Asian Review of Accounting.25(1). pp.106-126. Otley, D., 2016. The contingency theory of management accounting and control: 1980– 2014.Management accounting research.31.pp.45-62. Rautiainen, A., Sippola, K. and Mättö, T., 2017. Perspectives on relevance: The relevance test in the constructive research approach.Management Accounting Research.34.pp.19-29. Schaltegger, S. and Burritt, R., 2017.Contemporary environmental accounting: issues, concepts and practice. Routledge. Srivastava, S. and Srivastava, S., 2016. The Implications of Scientific Approaches In Terms Of ContemporaryManagementPractices.InternationalJournalofResearchinSocial Sciences.6(9). pp.409-421. Van Diepen, S. and et.al., 2017. Contemporary management of cardiogenic shock: a scientific statement from the American Heart Association.Circulation.136(16). pp.e232-e268. Online 9
Anempiricalstudyoftheinfluenceofintensityofcompetitiononthedeploymentof contemporary management accounting practices and managerial techniques in Egyptian firms.2012.[Online].Available through:<https://search.proquest.com/business/docview/1030914216/A0DC65883A20463E PQ/5?accountid=30552> Studyoftheinfluenceofintensityofcompetitiononthedeploymentofcontemporary management accounting practices and managerial techniques in Egyptian firms.2012. [Online]AvailableThrough: <https://search.proquest.com/business/docview/1030914216/8E91FC37A906497APQ/2? accountid=30552> 10