Managerial Decision-Making: Key Issues and Solutions for Unicorn Footwear and Accessories (UFA)

Managerial Decision-Making
Block B

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Key issues or problems of the business supporting through models...........................................3
Presenting the issue for the business............................................................................................9
Tame problem/ issue impacting the business of UFA.................................................................1
Approaches used for the problem-solving...................................................................................2
Approach suitable for UFA..........................................................................................................4
CONCLUSION................................................................................................................................5
Recommendations........................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
It is very essential for every business organization to take into consideration key
environmental factors both internal and external to the business organization which will be
helpful in determining the impact of the such factor over the business functioning and its future
plans. There are various models and approaches which can be implemented by the organization
in order to identify the challenges which might pose as a barrier to the organization and
negatively impacting its business. Based upon which various other alternative solutions can be
determined which can be implemented by the organization in order to mitigate the unfruitful
influence over the business operation. In this report, Unicorn Footwear and Accessories (UFA) is
taken as an organization which is an online retail situated in UK. The organization is into
importing unique designs of the shoes and bags from Europe and other nations as well and most
of them are made up of natural products. It was established in the year 2004 and Stephan the
founder implemented the challenging objectives for the organization to be achieved and upon
which the future bonuses of the senior managerial team is dependent upon.
This report, provides an analysis of the internal and external business environment
through the usage of various theoretical models and identifying the key issues being faced by the
organization. It covers evaluation of the wide range of alternatives for meeting with the issues
identified and how it can be implemented on the case study. In addition, it involves, identifying
the right course of action which can be undertaken by the company.
MAIN BODY
Key issues or problems of the business supporting through models
For the purpose of determining the issues or problems which might come across the
organization, following are the techniques and models which is being implemented.
STEEPLE
Social
The level of income of people in UK has impacted the choice of fashion in addition to the
society they are living in. this industry is developing its meet with the fashionable demand of the
consumers which will result into success of the individual company (Grose, 2021). This creates a
great opportunity for UFA to attain its objectives by introducing new fashion accessories.
Technological

There is no doubt that people are shopping online and the next step is doing great online
and creating a household names. But it is difficult task as there are big fashion brands like
amazon, eBay, thus, making the competition extremely competitive in this online retail fashion
segment in UK. The intense competition can pose a negative threat for UFA, therefore,
technological factor can be an issue in future expansion plan of UFA.
Economic
Currently, the exit of UK from EU has resulted into slowdown in the economic growth
and development of the nation affecting the jobs and the income of the people. Thus, the
disposable income of the people has reduced which might pose as a problem for the company in
case it is willing to sell its products at a higher price which everyone cannot afford. This can be a
problem in effective meeting with the desired objectives.
Environmental
As per UN, the fashion industry is solely responsible for the emission of 10% of the
greenhouse gases. In addition to this, UK shoppers buys more clothes in comparison to other
countries in Europe but are also very much responsible for the sending nearly 300 thousand tons
of clothes to landfill or burnings (Thompson and McLarney, 2017). Therefore, there is pressure
on the company into fashion to take responsible steps for meeting the environmental
sustainability. Thus, UFA can positively consider this and come up with a innovative approach to
tackle this issue and create competitive edge otherwise it is a big threat to it.
Political
After Brexit, the political situation is little stable which is having a positive impact over
the fashion and retail industry. But, the impact of it cannot be ignored in respect to import from
Europe as most of the products were imported from the EU nations which is no longer possible
and if possible, it will result into hike in the prices. In case, there is free trade policy or relaxation
in trade barriers then it can smoothly carry out its business. Thus, this factors is having most
significant impact over the business of UFA.
Legal
In respect to fashion, the firms within the industry are needed to adhere to the
organization's rules and regulations. In ability to comply with it might cause government
intervention affecting the reputation and brand image of the company (Yang, Sliusarenko and