Implementing CRM System in Air Malta: A Case Study

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Added on 2022/11/30

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AI Summary

This research proposal focuses on implementing a CRM system in Air Malta to solve customer issues and manage data effectively. It explores the benefits of CRM in the aviation industry, specifically in customer retention. The study aims to evaluate the role of CRM, identify ways in which CRM can solve customer problems, and examine how CRM can help in retaining customers. The research methodology includes data collection through primary and secondary sources, sampling, and thematic data analysis. The potential outcomes of the research will provide insights into the implementation of CRM in Air Malta and its impact on customer satisfaction.

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Implementing CRM System in Air Malta: A Case Study

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