P1 Prepare the project aims and objectives for chosen research topic

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Prepare the project aims and objectives for chosen research topic ......................................1
P2 Formulate a project management plan which covers different aspects of scope, quality,
risk, cost, time, resources and communication ..........................................................................2
P3 Develop a Gantt chart and work breakdown structure to specify stages and time frame for
project completion.......................................................................................................................2
TASK 2............................................................................................................................................3
P4 Conduct a small level research by using quantitative and qualitative research tactics for
accomplishing project aims.........................................................................................................3
TASK 3............................................................................................................................................6
P5 Analysis of data and research by using appropriate techniques and tools ............................6
P6 Give appropriate recommendations after conducing research and analysing data to draw
valid conclusion........................................................................................................................16
TASK 4..........................................................................................................................................17
P7 Reflect on values of performing research to attain stated objectives and own performance
...................................................................................................................................................17
CONCLUSION .............................................................................................................................18
REFERENCES..............................................................................................................................19

TITLE: “To acknowledge the impact of a new product development on the business
performance while competing against multinational brand”. A case study on Jospeh Azagury .
INTRODUCTION
Globalisation is referred to define the enhancing inter-dependency of different cultures,
economies and populations due to cross-border trade of goods, services, investments,
information, people etc. It is an international trade in which investment flows among advanced
cultures and economies. In order to increase their presence and growth, it is important for
business organizations to globalize in different parts of world (Archibald and Archibald, 2016).
This research is going to cover about launching a new product which will be presented in
London Fashion week. This event is going to take place between 16th -20th February 2019.
Researcher is going to Emphasize on different requirements so that high revenues and profits can
be earned from new product. This assignment is going to include objectives and aims of project
along with aspects like Gantt chart, WBS, Questionnaire so that project activities can be
accomplished in a timely and proper manner. Also, different factors of project management plan
are discussed. Various recommendations and self-assessment by reflection is performed so that
concerned company can achieve their expected results desirably.
TASK 1
P1 Prepare the project aims and objectives for chosen research topic
Background of project
Joseph Azagury is a UK based leading footwear brand for women. Designs and product
offered by company are of premium quality and handmaiden. To enhance their business presence
and attain a renowned position among established UK brands, management of the company have
planned to introduce brand-new summer shoe in London fashion week that will be held in mid of
February. To launch a new product, various strategies and plan is required. In this context, a
project is initiated by the management of Jospeh Azagury so that product development can be
prepared before London fashion week. This will benefits them in competing against famous
national and international brands.
Aim of the project
“To acknowledge the impact of a new product development on the business performance
while competing against multinational brand”. A case study on Joseph Azagury.
1

Objectives
 To identify the concept of new product development
 To acknowledge the impact of new product development on performance of business
organisations.
 To determine the factors which Joseph Azagury have to consider while launching new
product to increase their profits by 10% within 6 months.
Questions
 What is the concept of new product development?
 What is the impact of new product development on performance of business
organisations?
 What are the factors which Joseph Azagury have to consider while launching new
product to increase their profits by 10% within 6 months?
P2 Formulate a project management plan which covers different aspects of scope, quality, risk,
cost, time, resources and communication
Project management plans : It refers to the document which provides the detail
description about the stages of the project. Preparation of this documents helps the researchers by
providing them a baseline about how the research is to be conducted and what has to be achieved
by the preparation of this project. For researcher it is important to prepare project management
plan as it would help them in determining the outcome of the project, how the better results can
be achieved, what is to be measured and communicated (Basu, 2017). It serves as a blueprint to
the researchers in carrying out their research activities. While conducting research the researcher
must focus on certain factors which are as following :-
Cost: Cost can be anything which is measurable in terms of money . It is the amount that
has to be paid or given up in order to buy something. Management of the respective company has
decided to invest the amount of £100,000. all the activities of project will be performed within
this amount while the amount that has been estimated by the researcher £150 for carrying out
their research activities.
Communication: It is the most important factor that helps the researcher in preparing the
most effective project. For the manager of the respective firm it is essential to interact with their
employee's and customer through different sources like video calls, video conferencing, emails
and many more in order to collect effective information from the candidates. From researcher's
2

side communication can be carried out by using SMS, face to face interaction and telephonic
conversations.
Scope: Scope of the research for company is wide. The hard-hitting training that is
provided to worker of respective firms provide several benefits. Like it increases the ability of
worker along with this it also helps management to reduce their employ turnover which
determines it helps them to gain their sustainability. On the other hand scope for the researcher is
able to gain in-depth information about training, recruitment and selection.
Time: Time is the crucial factor for the researcher to conduct their research. As an
estimated time will help the researcher to predict how much time it will take to carry out the
activity of research. The manager of the respective company has estimated the time to conduct
the research is of 12 weeks but the researcher have completed the work of research within a
period of 4 weeks.
Quality: It can be defined as the degree of excellence. The researcher have used the
qualitative method to for conducting research in order to come up with effective results for the
benefits of the company. Under qualitative method, a questionnaire is prepared. In context with
business organisation, to ensure high quality of project, employers are given training so that they
can hire, select and train employees in a proper manner.
Risk: For preparing an effective project, main risks which can be faced by the company
are lack of fund, technology, expertise and resources. The researcher also have to face the
problems and risk while taking out the research activities such as lack of funds , time and
accurate data etc.
Resources: The manager of the respective firm focuses on the resources such as capital,
employees and raw materials in order to increase their efficiency. Sufficient amount of these
resources will helps in completion of project with full efficiency. While the researcher focuses
on the resources such as use of internet, data and computer in order to complete their activities of
research.
3

P3 Develop a Gantt chart and work breakdown structure to specify stages and time frame for
project completion
Gantt chart: It is referred as an essential tool for project management which is
formulated by Henry Gantt in 20th century. Gantt chart is a kind of bar chart which depicts the
end and start of each activity involved in a project. Gantt chart will benefit Joseph Azagury in
monitoring, scheduling and managing specific resources in a project so that development if new
shoe product can takes place in an appropriate manner (Chih and Zwikael, 2015).
4

Illustration 1: Gantt chart for new product development
5

Work breakdown structure: It is defined as a procedure in which complex projects and
its activities are divided into manageable and simple tasks. This structure benefits a business firm
in simplifying project execution so that expected results can be attained in a timely manner.
WBS will benefits Joseph Azagury in allocating their resources, budgeting project, scheduling,
quality control in a proper manner.
6

TASK 2
P4 Conduct a small level research by using quantitative and qualitative research tactics for
accomplishing project aims
Research methodology
According to Moffitt, K., 2019, A research methodology is a systematic plan which is
used by researcher to perform research in efficient manner. Research methodology is referred to
those techniques which are adopted by a researcher to assemble, collect and evaluate required
data. It include those tools which are needed to gather essential information in a systematic
manner. In general, this research methodology includes two research methods which are stated
below:
 Qualitative research: As per the opinion of Bhat, A., 2019, Qualitative research is
referred to market research method which highly emphasize on gathering data through
conversational and open ended communications. It is known as primarily exploration
research. This research method is used to understand opinions, reasons and motives while
performing a research. This method includes semi structured and unstructured techniques
like individual interview, focus groups, observations etc.
 Quantitative research: This research benefits in quantifying problems so that
information can be transformed into usable statistics (Jeston, 2014). It helps in gaining
deep knowledge about the problem so that reliable solution can be identified. Different
methods included in this research are paper survey, mobile survey, questionnaire, face to
face interview etc.
 Primary research method: This type of research is performed to collect first hand and
raw information so that project and associated activities can be performed in an
appropriate manner. This type of research require high cost and long time period. For
example, questionnaire, interviews, surveys (Cleden, 2017).
 Secondary research method: In this research method, data and information is collected
through readily available sources. This method is based on interpreted and analysed data.
Conducting this research is easy. Here researcher can collect information with the help of
journals, books, magazines, internet etc.
In this research, the project researcher is using both primary and secondary method to
collect data. In order to gather primary data, questionnaire is prepared and for collecting
7

secondary data help from internet and different articles is taken. This questionnaire was filled by
respondents through face to face meetings so that opinion of people can be acknowledged
properly. Researcher has used here probabilistic sampling where the respondents are chosen on
random basis. To fill questionnaire, 50 people are selected on random basis and their opinion
will be treated as a response for entire population.
1) Did you acknowledge the concepts related with new product
development?
Frequency
a) Yes 40
b) No 10
2) What kind of shoes you prefer to wear for daily purpose?
a) Plump 20
b) Court 10
c) Sling back 7
d) Mary Jane 13
3) How often do you prefer to buy shoes?
a) Every week 15
b) Every month 15
c) Every 6 months 15
d) Every year 5
4) Which factors Joseph Azagury mainly emphasize while
launching its new product?
a) Providing premium quality 30
b) Lowering product prices 20
8

5) Do you have a narrow feet?
a) Yes 35
b) No 15
6) What is the advantage of new product development on
performance of Joseph Azagury?
a) Enhanced sales and revenue 20
b) Strong brand identity 10
c) Increased customer base 20
7) Mention your standard shoe size ( UK based)?
a) 5 10
b) 6 18
c) 7 12
d) Above 7 10
8) Do you think there is an interrelation between business
performance and new product development?
a) Yes 40
b) No 10
9) How much money do you like to spend on a shoe product?
a) Less than £10 25
b) £10-£30 10
c) £40 or above 15
10) Do you know Joseph Azagury offers handmade footwear
a) Yes 38
b) No 12
9

TASK 3
P5 Analysis of data and research by using appropriate techniques and tools
Theme 1: The concepts related with new product development
1) Did you acknowledge the concepts related with new product
development?
Frequency
a) Yes 40
b) No 10
Interpretation: From above depicted bar graph, it has been denoted that out of total 50
people, 40 individuals are familiar with the concepts of new product development i.e. it is a
process of launching a new product in market place so that high returns can be gained. Other 10
people do not understand this concept and have no idea regrading it.
Theme 2: Type of shoes customers prefer to wear for daily purpose
10
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency

2) What kind of shoes you prefer to wear for daily purpose? Frequency
a) Plump 20
b) Court 10
c) Sling back 7
d) Mary Jane 13
Interpretation: From above given picture, it is interpreted that out of 50 individuals, 20
person prefers to wear plump shoes whereas other 10 person prefers court shoes. Other 7 persons
like to wear sling black and remaining 13 person prefer Mary Jane.
Theme 3: Customers prefer to buy shoes after certain time interval
3) How often do you prefer to buy shoes? Frequency
a) Every week 15
b) Every month 15
11
a) Plump b) Court c) Sling back d) Mary Jane
0
2
4
6
8
10
12
14
16
18
20
20
10
7
13
Frequency

3) How often do you prefer to buy shoes? Frequency
c) Every 6 months 15
d) Every year 5
Interpretation: As per above shown graph, it is interpreted that from total of 50
respondents, 15 individuals prefers to purchase shoes every week, 15 individuals prefers to buy
them at interval of 6 months. Other 15 person buys them every month and remaining 5 people
prefer to buy them on every year basis.
Theme 4: Factors Joseph Azagury mainly emphasize while launching its new product
4) Which factors Joseph Azagury mainly emphasize while launching its
new product?
Frequency
a) Providing premium quality 30
b) Lowering product prices 20
12
a) Every week b) Every month c) Every 6 months d) Every year
0
2
4
6
8
10
12
14
16 15 15 15
5
Frequency

Interpretation: From above described graph, it can be summarised that out of 50 people,
30 persons believe that Joseph Azagury is needed to focus on providing high quality which
introducing their new product thorough London fashion week. Other 20 people do not agree with
this and believes that company is needed to offer their new product at low price so that more
people can purchase them.
Theme 5: Feet size of different customers
5) Do you have a narrow feet? Frequency
a) Yes 35
b) No 15
13
a) Providing premium quality b) Lowering product prices
0
5
10
15
20
25
30
30
20
Frequency

Interpretation: As per above given picture, it can be interpreted that out of 50 persons, 35
respondents have a narrow feet whereas remaining 15 people do not have narrow feet. They
posses broad feet.
Theme 6: Advantage of new product development on performance of Joseph Azagury
6) What is the advantage of new product development on performance
of Joseph Azagury?
Frequency
a) Enhanced sales and revenue 20
b) Strong brand identity 10
c) Increased customer base 20
14
a) Yes b) No
0
5
10
15
20
25
30
35
35
15 Frequency

Interpretation: From above depicted figure, it can be said that out of the total of 50
individuals, 20 person feels due to developing new product, sales and revenues in Joseph
Azagury will increase. Other 10 person believe it will results in sustaining a strong brand identity
and other 20 people feel, launching a new product will benefits Jospeph Azagury in increasing
their customer base in a considerable manner.
Theme 7: Standard shoe size for different customers
7) Mention your standard shoe size ( UK based)? Frequency
a) 5 10
b) 6 18
c) 7 12
d) Above 7 10
15
a) Enhanced sales and revenue
b) Strong brand identity
c) Increased customer base
0
2
4
6
8
10
12
14
16
18
20
20
10
20
Frequency

Interpretation: As per above stated graph, it can be acknowledged that from the total of
50 respondents, 10 people have standard shoe size of 5 number and 18 person have size of 6
number. Other 12 persons have a size of 7 number and remaining 10 individuals posses feet size
of above 7 number.
Theme 8: Interrelation between business performance and new product development
8) Do you think there is an interrelation between business performance
and new product development?
Frequency
a) Yes 40
b) No 10
16
a) 5 b) 6 c) 7 d) Above 7
0
2
4
6
8
10
12
14
16
18
10
18
12
10
Frequency

Interpretation: According to above depicted bar graph, it can be said that out of 50
persons, 40 individuals believe that there is a relation between developing a new product and
business performance of a company. Other 10 people do not agree with the above stated fact and
believes that there is no linkage between performance of business and development of products.
Theme 9: Money different customers like to spend on a shoe product
9) How much money do you like to spend on a shoe product? Frequency
a) Less than £10 25
b) £10-£30 10
c) £40 or above 15
17
a) Yes b) No
0
5
10
15
20
25
30
35
40
40
10
Frequency

Interpretation: In accordance with the above defined graph, it can be said that from the
total of 50 persons, around 25 people prefer to spend less than 10 euros on their shoes. Other 10
people are preferably spending between 10 to 30 euros on their shoes. Remaining 15 people
prefer to spend more than other people and they like to spend 40 euros or more than that while
buying a shoe product.
Theme 10: Joseph Azagury offers handmade footwear to their customer base
10) Do you know Joseph Azagury offers handmade footwear? Frequency
a) Yes 38
b) No 12
18
a) Less than £10 b) £10-£30 c) £40 or above
0
5
10
15
20
25
25
10
15
Frequency

Interpretation: From above depicted picture, it can be said that out of 50 individuals, 38
people are acknowledged with the fact that Jospeh Azagury is providing handmade footwear
whereas remaining 12 people do not have any idea about it.
P6 Give appropriate recommendations after conducing research and analysing data to draw valid
conclusion
Joseph Azagury is going to introduce a brand new summer show for London fashion
Week. In this context, company is conducting a research so that market needs and opinions of
customers can be acknowledged in a proper manner. In order to identify the perception of
customers, a questionnaire is prepared which is filled by respondents. In context with
questionnaire, there are some recommendations which can be given to the manager in Joseph
Azagury. These recommendations are stated below:
 It is recommended to the manager in Joseph Azagury that most of the customers prefer to
spend less than 10 euros for their shoes. Company is needed to offer their new product
within this range so that more number of people can buy their product.
19
a) Yes b) No
0
5
10
15
20
25
30
35
40 38
12
Frequency

 There are many people which do not have any idea that company offers handmade
footwear. In this context, company is recommended to advertise more about their
products so that customers can became familiar with the offering of organisation.
 Company is recommended to offer products with premium quantity rather than lowering
the price of shoes by using average quality resources and materials.
TASK 4
P7 Reflect on values of performing research to attain stated objectives and own performance
(a)Success of the project:
This project is based on identifying the influence of new product development on the
business performance of a company. This will benefits them in competing against multinational
brand so that high revenues and sales can be earned. To analyse and predict future outcomes, I
has chosen 50 respondents on random basis. This helps me in collecting required primary data
and I was able to complete this research in a timely manner.
Things which went wrong while working on research
While carrying out this research, I have faced various problems and issues which are
linked with availability of money and time management. This has reduced by efficiency to
perform appreciable task. To manage time, I have collected most of the data through books and
internet which are secondary sources. For managing funds, I have taken help from my tutor and
friends. I faced faced lack of confidence due to which I was not able to interact with respondents
in a proper manner. But I overcome this problem after some days and accomplish my research in
a timely manner.
b) Own performance:
Skills Importance Ways to improve
Time management skills By managing time, each
project activity can be
performed in a organised
manner.
To improve this skill, I can
use various time management
strategies. These strategies
can be setting activities
according to priority, defining
work deadlines etc.
20

Critical thinking skills This skill will help me in
assessing behaviour of
different individuals so that
fair and accurate results can
be obtained.
I can improve this skill by
evaluating each aspect in
accordance with their pros
and cons. This will enhance
my thinking capabilities due
to which my research skills
will improve.
CONCLUSION
From above mentioned report, it is concluded that to achieve desired outcomes by
launching a new product, it is important for business firms to conduct appropriate research so
that needs of people can be acknowledged and desired product can be introduced in market. With
the help of project management plan, various aspects related with project can be accomplished in
a proper manner so that high results can be attained. Data analysis helps in analyzing data due to
which relevant and required information is achieved in a proper manner.
21

REFERENCES
Books and Journals
Archibald, R. D. and Archibald, S., 2016. Leading and Managing Innovation: What Every
Executive Team Must Know about Project, Program, and Portfolio Management.
Auerbach Publications.
Basu, R., 2017. Managing quality in projects. Routledge.
Binder, J., 2016. Global project management: communication, collaboration and management
across borders. Routledge.
Chih, Y. Y. and Zwikael, O., 2015. Project benefit management: A conceptual framework of
target benefit formulation. International Journal of Project Management. 33(2). pp.352-
362.
Cleden, D., 2017. Managing project uncertainty. Routledge.
Hillson, D., 2017. Managing risk in projects. Routledge.
Jeston, J., 2014. Business process management: practical guidelines to successful
implementations. Routledge.
Muller, R., 2017. Project governance. Routledge.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Polonsky, M. J. and Waller, D. S., 2018. Designing and managing a research project: A business
student's guide. Sage publications.
Pekuri, A., and et. al., 2014. Managing value creation: the business model approach in
construction. International Journal of Business Innovation and Research. 8(1). pp.36-51.
Pulina, P. and Timpanaro, G., 2012. Ethics, sustainability and logistics in agricultural and agri-
food economics research. Italian Journal of Agronomy. 7(3). p.33.
Seymour, T. and Hussein, S., 2014. The history of project management. International Journal of
Management & Information Systems (Online). 18(4). p.233.
Špundak, M., 2014. Mixed agile/traditional project management methodology–reality or
illusion?. Procedia-Social and Behavioral Sciences. 119. pp.939-948.
Storey, J., Basterretxea, I. and Salaman, G., 2014. Managing and resisting ‘degeneration’in
employee-owned businesses: A comparative study of two large retailers in Spain and the
United Kingdom. Organization. 21(5). pp.626-644.
Tidd, J. and Bessant, J. R., 2018. Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.
Young, T.L., 2016. Successful project management. Kogan Page Publishers.
Online
Research methedology: Approaches and techniques. 2019. [Online]. Available through
<https://study.com/academy/lesson/research-methodology-approaches-techniques-
quiz.html>
Qualitative reseach. 2019. [Online]. Available through
<https://www.questionpro.com/blog/qualitative-research-methods/>
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23

Appendix
Questionnaire
Name:
Age:
Gender:
1) Did you acknowledge the concepts related with new product development?
a) Yes
b) No
2) What kind of shoes you prefer to wear for daily purpose?
a) Plump
b) Court
c) Sling back
d) Mary Jane
3) How often do you prefer to buy shoes?
a) Every week
b) Every month
c) Every 6 months
d) Every year
4) Which factors Joseph Azagury mainly emphasize while launching its new product?
a) Providing premium quality
b) Lowering product prices
5) Do you have a narrow feet?
a) Yes
b) No
6) What is the advantage of new product development on performance of Joseph
Azagury?
a) Enhanced sales and revenue
b) Strong brand identity
c) Increased customer base
24

7) Mention your standard shoe size ( UK based)?
a) 5
b) 6
c) 7
d) Above 7
8) Do you think there is an interrelation between business performance and new product
development?
a) Yes
b) No
9) How much money do you like to spend on a shoe product?
a) Less than £10
b) £10-£30
c) £40 or above
10) Do you know Joseph Azagury offers handmade footwear
a) Yes
b) No
11) Recommend ways by which Joseph Azagury can introduce new product by earning
high revenues and profits...
25

Performance Review and Self-Assessment
Learner Name
Project Title “To identify the impact of new product development
on business performance while competing with
multinational brand. A case study on Joseph
Azagury”.
Important stages  Identification of topic
 Aims
 Objectives
 Sampling of population
 Data collection
 Data analysis
 Recommendation
Key factors you learned from the
project
Understanding opinion and expectations of
targeted clients.
What skills did you develop Communication abilities
Discuss the project management
skill you developed
Risk management skills
Project
“To identify the impact of new product development on business performance while
competing with multinational brand. A case study on Joseph Azagury .
Did the project achieve its aim:
26

Yes
Was the Team efficient:
Yes
Did the project succeed:
Yes
27

Project Logbook
Name:
Project title: “To identify the impact of new product development on business
performance while competing with multinational brand”
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I conducted research based on “To identify the impact of new product development on business
performance while competing with multinational brand. A case study on Joseph Azagury.
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Related to time and cost
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking
research/tasks?
Yes, I found issue of money and time mismanagement
Did you identify any additional risks/issues that have an impact on the project
management plan?
Yes, I have identified lack of confidence while interacting with respondents
Problems encountered
Related to time
Points to consider:
What barriers did you face?
Lack of time and money.

How did you overcome them?
By preparing a time schedule to perform project activity as their priority. By taking help from
friends, tutor and my parents I solved issue of money.
New ideas and change of project direction
Usage of new technologies and innovative ways of working
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete
the tasks?
I feel nervous while dealing with issues. Completing tasks helps me in understanding more about
developing a new product to satisfy needs of customers.
How well have I performed? What did I contribute? What can I improve on next
week?
I have followed all guidelines and deliver my best performance. I can improve my confidence
level next week.
How might this learning apply in the future?
To conduct different researches in organised way.
Tasks planned for next week
Points to consider:
Which tasks are priority?
Analysing collected data
Have you set aside sufficient time for completion?
Yes

Project plan status to date (on, ahead, behind)
Supervisor comments to address