Managing a Successful Business - Holiday Inn hotel

   

Added on  2020-06-04

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Managing a successfulbusiness
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Aim and objectives................................................................................................................1TASK 2............................................................................................................................................2P2 Project management planning................................................................................................2TASK 3............................................................................................................................................4P3) Work break down structure and Gantt chart to provide time frame work...........................4TASK 4............................................................................................................................................1P4 Research by implementing methodology:.............................................................................1TASK 5............................................................................................................................................3P5. Evaluation of project outcomes:...........................................................................................3TASK 6............................................................................................................................................9P6) Recommendation and Suggestion for the project ................................................................9TASK 7..........................................................................................................................................10P7) Prepare a reflective report...................................................................................................10CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONThe main aim of business is to analyse gaols and objectives which are helpful inachieving competitive advantages at market places. Plans and policies should be developedwhich helps in enhancing firms in order to achieve success and growth. Digitalisation helps firmsto develop innovative ideas by which business operations are completed effectively. Firmsshould change their operations according to new technologies. Company can gain sustainablecompetitive advantages by making their product different from other rivalry firms which areoperating at market places (Doherty, Ashurst and Peppard, 2012). Plans and policies should beadopted in order to execute advanced technologies and execute all business operationsaccordingly. Holiday Inn hotel which is providing quality services to all their potential clientsand offering luxurious facilities to their potential clients. This report contains the study aboutaims and objectives of selected business which helps them to achieve good results. Managementplans are useful in executing all business operations in effectual and planned ways. Techniqueswhich are used in collecting data and analysing them are useful in measuring the final results andachievement of outputs.TASK 1P1 Aim and objectivesThe present business conditions are becoming more and more complex and it has becomeimportant to adopt the new technology so that accordingly work can be carried out. As there aremany competitors in the same field it is required that each unit perform their task in a mannerthat resources are utilised to their full extent. For same it is required that a good technology isused which is capable of providing competitive advantage to the management (Zimmerman andYahya, 2011). Digitalisation with itself brings many other applications like the cloud facilitywhich helps in transferring data from one place to another without having any issue of security asthe data is protected. Apart from this with the help of same it has also provided an advantage ofeffective communication as person can interact with another easily and can transfer the messageeven if the receiver is not present at the same time. With the help of this new and latesttechnology Holiday inn can provide better facilities to its costumers and can give the requiredknowledge to its clients which will further help in developing better costumer relation(Macintosh and Quattrone, 2010).1
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Topic – To implement the digital technology – Case study of Holiday Inn.Background of projectTo develop and expand is the main objective of ever business entity. For same it isnecessary that whenever there is an invention of new technology in the market it is adopted inthe operation as only than a particular entity can make its position in the industry. By using thedigitalisation customer services can be improved and also quality information can be securedwhich will help in developing the efficiency of operations. With the complexities of the projectsit has become crucial tat past records are kept secured so that they can be used to take decisionfor future (Simons, 2013). Apart from this through digitalisation marketing has also becomeeffective as more options are now available with the enterprise to interact with the customers andto provide them with the latest changes made by refereed organisation in their code of conduct orfacilities.Aim : Increasing the use of new technologyObjective :Evaluate the effect of digital technologyTo understand the importance of digitalisationTo realise the requirement of digital process in present workingResearch QuestionDoes digitalisation has positive effect on companyHow digital technology helps in achieving organisation objectiveHow present operations can be more effective after implementing digital technologyTASK 2P2 Project management planningIt is a process in which all the associated concepts with the research are evaluated so thataccordingly arrangements can be done. This way it becomes more easy to complete theinvestigation as required and goals can be accomplished. As different activities need to beperformed while conducting a research it is necessary to maintain balance and coordinationamong them which is possible only if planning is done in advance. Under this process the cost,scope quality, budget is determine which than act as a standard for the whole investigation(Baldvinsdottir, Mitchell and Nørreklit, 2010). As per the refereed organisation it wish to2
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enhance the scale of its operation with an assistance of digital technology for which investigationis done which is combination of various elements. Some of those are given below:Nature of research – The investigation topic is of great importance as through this the givencompany can experience growth in its scale and can increase its total revenues. By implementingthe digital methods in the code of conduct refereed concern can cover greater market throughgoing for online options to deliver customer support services. This makes the nature of project tobe complex as a good amount of data needs to be collected which can help in proving thatdigitalisation is a positive move (Ward, 2012). Management risk – Various activities will be conducted during the research as like collectingthe data, selecting the apt source of information, interpretation etc. This make it a bit riskyprocess as any wrong action may lead to the failure of further processes. Hence the researcherinvolved in it needs to ensure that they do not select any wrong alternative in order to avoid thesituation of research failure.Time – In order to collect the whole quality data it is necessary that adequate time is given sothat no information is missed which can effect the end result. Apart from this sufficient time isalso required to interpret the data which is very time consuming process. Researchers has to gothrough all the information provided by them on their own part before presenting the same infront of the user. Any change if required has to be done in order to increase the value ofproduced document (Lukka and Modell, 2010).Scope – The extent of the research is too wide as data will be collected from different resourcesto get the clear image. It will cover various sections like the effects of digital technology, itsimportance etc.Resource – As the research topic is of nature which can have mixed reactions use of bothprimary and secondary data will be done so that all the aspects are covered. Information will begathered from internet, books where immense data is given regarding the subject concern. Apartfrom this reactions of an individual will also be recorded so that it is better understood howdigitalisation is effective for the concern organisation (Bodie, 2013). Communication – The most important factor that needs to be present while conducting aresearch is effective exchange of ideas and thoughts of different researchers among themselves.In order to miss on any fact and to make correct interpretations it has to be ensured that effectivecommunication is established so that the result presented by the research report is true and can be3
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utilised further. Strategies need to be communicated properly as if they are not well interactedthan deviations in the result of each will take place which will further effect the quality of endreport presented (Otley and Emmanuel, 2013).Quality control – It is an important factor for any research to be conducted as only providingdata is not important. Giving the correct and quality information is of more priority. Researcherhas to make sure that they maintain good quality of their investigation in order to increase theutility of the provided text (Garrison and et. al., 2010).By ensuring all the above factors a successful research report can be presented which hasthe capacity to full fill the demands of user. If all the given elements are met than the resourcesimplemented in the investigation will not go in vain and also will help in developing the scale ofgiven concern.TASK 3P3) Work break down structure and Gantt chart to provide time frame workTime Management strategies are helpful in achieving business gaols and objectives inplanned ways. This results in effectively completing all business operations. Gantt chart andwork breakdown structures are helpful in completing all activities in specific time frames whichare allotted to them in order to achieve good results.Work breakdown structure:It is linked with completing all business operations by diving them in equal ratios in orderto achieve desired outputs in desired time frame. This feature is used by all business in order tocomplete their operations in desired times which was allotted to them. This results inachievement of all business aims and objectives in effectual methods (Gido, Clements andClements, 2014). Business use this concept in order to reduce the burden of employees so theywill achieve their targets in specific times. The firms who are dealing at multi level and complexprojects are using this to make the process easier. There worki8ng structures are easily dividedamong all the employees in equal ratios. Hotel Holiday Inn is using this methods to distributetheir complex working among all the employees according to their skill and knowledge level.Thus all activities are execute in desired time.4
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