Report on Digital Technology Impacting Austin Fraser

Added on - 06 Jun 2020

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Managing A SuccessfulBusiness Project
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Project aims and objectives.........................................................................................................1TASK 2............................................................................................................................................3Project management plan............................................................................................................3TASK 3............................................................................................................................................5Work breakdown structure and Gantt chart................................................................................5TASK 4............................................................................................................................................7Small scale research by applying qualitative and quantitative research methodologies.............7TASK 5..........................................................................................................................................10Interpretation of data.................................................................................................................10TASK 6..........................................................................................................................................16Recommendation.......................................................................................................................16TASK 7..........................................................................................................................................16Reflection on the value of undertaking business project..........................................................16CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18
INTRODUCTIONDigital technology can be defined as process through which business enterprise cancommunicate and share their information via advanced technology. In traditional time, due toless technical factors organisations were not able to achieve their organisational goals andobjectives. But in modern world, almost all companies are taking help of technical support sothat they can improve their business functions such as marketing, human resource management,accounting and so on. With the help of digital technology, firms can produce and deliver theirproducts and services in most effective manner. Organisation of today's era attracting towardstechnical forces because they can help enterprises in achieving substantial growth anddevelopment (Thomas, 2011). This report is based on digital technology which is impacting onAustin Fraser which is a small company and provides recruitment services to other largecorporations. In this report various goals, objectives and project plan has been evaluated todetermine the impact of digital technology on Austin Fraser and its functions. Also, marketresearch for cited company has been conducted to evaluate that which factors can affect itsoperations. Al last, different recommendations has been given which can help mentionedorganisation.TASK 1Project aims and objectivesFor better growth and development, every organisation have to operate its businessfunction in most effective manner so that they can produce desired results. With the help ofdigital technology enterprise can improve their marketing, accounting and HR activities. Inrevolutionary world, competition is growing very well in all industries. So, it is very muchimportant for all small and large scale enterprises to innovate or modify their existing productsand services because, this can help them in surviving in market place for long time period. Byusing digital methods Austin Fraser can run its organizational activities in effective manner andalso can make best future decisions (Hwang and Ng, 2013). So it can be said that digitalizationinfluence a positive impact on business growth and its different operations.Topic: Digital technology and its Impact on OrganizationBackground Of project:1
It is important for all business enterprise to change their strategies and policies accordingto the environmental changes. In modern world, technology is most essential force of macroenvironment. It have brought many changes in business industries. In other words, digitaltechnology have changed the over all scenario of small and large scale organisations. With thehelp of this, marketing department can promote and advertise different products in mosteffective manner. On the other side, accounting section can keep financial records for long timeperiod with high security. Human resource management can recruit and select people by onlinerecruiting system. Production department can produce products and services effectively and withless operational cost (Porwal and Hewage, 2013). Henceforth, this project report have many aimsand objectives which can help and guide Austin Fraser in best manner.Aims:The most important aim of this project report is to identify effectiveness of digitaltechnology in the context of cited firm. Also, to evaluate impact of Digitalisation on businessoperations. Apart for this, some other project aims are follows as under:This project report will give core attention to those areas of company in which digitaltechnology can be improved and developed in order to accomplish organisational goalsand objectives.Impact of digital technology on the different business activities such as marketing,accounting, production and human resource management.Objectives:Austin Fraser is one of the leading consultancy firm which is specialised inrecruitment services. This company wants to provide recruitment services faster so that it cansatisfy its customer. Also, it wants to identify the impact of changes which will be occur due toprocess modification. The main objectives of This project report are follows as under:Evaluate the implementation of digital technology within work placeTo identify the reason behind transforming business activitiesTo determine impact of digitalisation on human resource management , production,accounting and marketing functionProfit maximisationHence, these are some most important aims and objectives of this project which will behighlighted in this report (Ryan and Campbell, 2012). All these objectives are related with digitaltechnology which can help Austin Fraser in having broad customer base and high financial2
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