Managing a successful business project

Managing a successful
business project

EXECUTIVE SUMMARY
Equality and Diversity plays an important role in every organisation as it assist in retaining
employees for longer time period and help companies to earn higher profits. In addition to this, it
motivate employees due to which productivity and performance of staff members is increase
which has a positive effect on overall revenue and profit level of company. The companies use
various strategies for implementing equality and diversity such as increase participation of
employees, building effective leadership strategies and many more.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
TOPIC: - “To identify strategies and initiatives companies adopt in order to build diverse and
inclusive employees”. A case study on Aston Martin Lagonda.......................................................5
INTRODUCTION...........................................................................................................................5
MAIN BODY...................................................................................................................................5
Literature Review.............................................................................................................................6
Concept of equality and diversity...........................................................................................6
Different strategies and initiatives adopt by companies for implementing equality and
diversity in an organisation....................................................................................................6
Various strategies that supports in implementing equality & diversity at workplace............6
Advantages of equality and diversity in context to Aston Martin Lagonda...........................7
Project management plan.......................................................................................................7
Gantt chart & WBS................................................................................................................8
Quantitative and Qualitative research............................................................................................11
Data Interpretation:...............................................................................................................13
Recommendations................................................................................................................17
CONCLUSION..............................................................................................................................17
REFERENCES..............................................................................................................................18

TOPIC: - “To identify strategies and initiatives companies adopt in order to
build diverse and inclusive employees”. A case study on Aston Martin
Lagonda.
INTRODUCTION
Equality & Diversity is mainly defined as giving equal rights to people working within
the organisation. This assist companies to offer opportunities to people prevailing at workplace
that has a positive impact on productivity and performance of an organisation (Hossain, 2019). In
order to attain success and to maintain positive environment at workplace, it is important for
evert organisation to give equal rights to all the employees. For the present research, Aston
Martin is taken into consideration. It is a British car manufacturing company which was
established in year 1913. The report discuss aims & objectives along with Work break down
structure and Gantt chart. In addition to this, the initiative taken by companies to build equality
and diversity at workplace is going to discuss in report. Moreover, Different methods of
collecting data used in conducting research is describe in the report.
MAIN BODY
Research Aim: “To identify strategies and initiatives companies adopt in order to build diverse
and inclusive employees”. A case study on Aston Martin Lagonda.
Research Objectives:
 To know the concept of equality and diversity within a company.
 To determine strategies and initiative which is adopt by companies for implementing
equality and diversity at workplace.
 To analyse various benefits of equality and diversity practices gain by Aston Martin
Lagonda.
Research Questions:
 How to know the concept of equality and diversity in a company?
 What are the different strategies and initiatives adopt by organisations for implement
equality and diversity at workplace?
 What are the various benefits of equality & diversity practices gain by Aston Martin
Lagonda?