Managing a Successful Business Project

Managing a Successful
Business Project

ABSTRACT
Report consider the subject area of equality and diversity at workplace. The aim and
objectives has been developed on the basis of specific area. The literature review has been
completed by using the different sources such as journals, articles etc. This part is based on the
research questions. There has been interpretivism philosophy and inductive approach used
because these are able to give the reliable information and analyse outcomes. The questionnaire
has been created by using to collect the information from using primary sources. Data has been
analysed through making themes and interpretation. The conclusion and recommendations are on
the basis of whole project. There has been reflection that stated about the experience of
researcher in conducting whole project.

Table of Contents
ABSTRACT.....................................................................................................................................2
INTRODUCTION...........................................................................................................................1
LITERATURE REVIEW................................................................................................................2
METHODOLOGY..........................................................................................................................4
RESULT..........................................................................................................................................6
DISCUSSION AND ANALYSIS ................................................................................................15
CONCLUSION AND RECOMMENDATIONS..........................................................................18
REFLECTIVE SUMMARY..........................................................................................................19
REFERENCES..............................................................................................................................20

INTRODUCTION
Background
Equality and diversity explain as to promoting opportunity equality for all, by diversity,
providing every people chance to attain potential and free from discrimination. It assures that
each one has access to similar opportunities and fair treatment. If company will promote the
equality and diversity then business and people thrive all backgrounds can together and attain the
success (Bennedsen and et. al., 2019). Cadbury is multinational confectionery firm owned
through Mondelez International. This company maintains the work culture which is not
performance driven but incorporates fun at workplace.
Aim
“To identify the importance of Equality and diversity at workplace for enhancing
business growth.” A study on Cadbury.
Objective
 To learn about the concept of Equality and diversity.
 To determine the benefits that organisation get with the equality and diversity practices.
 To ascertain the relation between equality and diversity at work place and business
growth.
Questions
 What is Equality and diversity?
 What are benefits of equality and diversity practices that organisation get?
 What is the relation between equality and diversity at work place and business growth?

LITERATURE REVIEW
Equality and diversity
On the basis of Dr. Kelly S. Meier (2019) Equality and Diversity is legal obligation in
order to protect against discrimination. It is mainly define and also champaign the diversity and
equality as explaining society values. Equality is assuring the people and groups which are not to
be treated differently on the basis of particular characteristics. Promoting the equality at
workplace helps in removing discrimination in all aforementioned fields (Boehm and
Dwertmann, 2015). On the other hand, diversity aim is to identify the respect, value proposition
and recognise the differences to be contribute and also realise full potential through promoting
inclusive culture for all employees. In context to Equality and Diversity, Cadbury concentrated
on capturing positive working culture in context of developing right climate, motivating the team
and also attaining better outcomes.
Benefits that organisation get with the equality and diversity practices
As per viewpoint of Louise Petty (2019), Equality and diversity at workplace assured that
each employee has access similar opportunities and as well fair treatment. Equality is an idea that
employee should be treated in fair manner while diversity is related to identifying that both
person and the group differences. In regards to this, Cadbury believed in developing brands and
making the positive working environment. There are some advantages of equality and diversity
at workplace given below:
Creates innovation- Working with the different working experiences, background, style
help in give suggestions and feedbacks to each other. In this, one individual may be think out of
box and other have the experience to be execute so it is necessary to play on strength of each
person and also collaborate with the others in team (Bonikowska, Drolet and Fortin,2019).
Improve Employee performance- Staff members in Cadbury feel more comfortable in
environment where main priority is inclusivity. At workplace, equality is necessary to motivating
employees from all the backgrounds to feel more confident in ability and also attain best.
Relation between equality and diversity at work place and business growth
According to Diane Lynn (2019) Equality and diversity is core to company culture and
strive to be promote as well as maintain diverse, stimulating and inclusive working environment
where staff are treated with respect and dignity. It helps in enhancing their morale as well as
performance so that they can sustain for longer at workplace. In regards to this, success of

company is based on the employee performance. Employee efficiency can be improved through
motivating them with their job from creating a positive work environment. Cadbury focuses
primarily on creating an inclusive working culture through the promotion of employee equality
and diversity. Diversification assists Cadbury in retaining workforce of diverse backgrounds or
identities which provide greater knowledge and insight combined with different competencies
and practices. Shared knowledge and the working support of different background people helps
understanding the various skills. In regards to this, equality and diversity practices helps in
support the large number of people that assures workforce development and include competent
workforce which can deal with challenges at workplace (Chen and Crown, 2019).

METHODOLOGY
It refers to section that considered explanation related to many techniques which are
mainly used to conducting research. In this, research onion has been used by considering the
different layers:
Research philosophy- This is set of the beliefs that concerning nature of reality to be
investigated. Positivism and interpretivism are two different research philosophy. Under present
investigation, interpretivism has been use because this support in-depth study over the existing
information through including the opinions of authors (Council, 2019).
Research Approach- There are inductive and deductive are to different research
approaches. Among both, inductive approach has been used because in this data collect and also
develop the theory as result of data analysis (Hewins-Maroney and Williams, 2013).
Research strategy- It is road map for attain research objectives to give relevant answer of
research questions. There are different strategies such as experiment, case study, survey,
grounded theory etc. There has been survey used because it helps in give the answer about
research questions related to specific subject (Kirton and Greene, 2015).
Research choice- In an investigation, researcher need to use single technique for
collection and analysis of data. There has been qualitative and quantitative techniques. In present
research, qualitative has been used because it gives the detailed explanation regarding specific
areas (Kulkarni and Gopakumar, 2014).
Time horizons- Cross- sectional and longitudinal are two time horizons. In context to
present research, cross sectional has been used because it considered the specific time in which
research need to be completed (Kumar, 2019).
Data collection and techniques- It is concerned with gathering data and information.
Primary and secondary are two different data collection method. Sources to collect primary data
are questionnaire, observation, focus groups etc. In this study, questionnaire has been developed
to collect primary information. The secondary method has been used to collect data for
conducting literature review (O'Neill, 2019). Sources to gather information from secondary
method are journals, books, articles etc.
Sampling- It is related to developing particular target sample from population. In present
study, random sampling has been used to conduct a survey. It is considered as form of

probabilistic sampling. 30 respondents has been chosen from using random sampling method
(Quinlan and et. al., 2019).

RESULT
QUESTIONNAIRE
Name:
Age:
Gender:
Q1) Do you have understanding about Equality and diversity concept?
a) Yes
b) No
Q2) In which manner, Equality and diversity impact on the Cadbury productivity?
a) Positive manner
b) Negative manner
Q3) What is the positive impact of Equality and diversity on growth of Cadbury
company?
a) Promotes innovation
b) Develop positive working environment
c) Improve Employee performance
Q4) Does diversity develops negative impact on performance of Cadbury employees?
a) Yes
b) No
Q5) What are the negative impact of diversity at workplace?
a) Miscommunication
b) Barriers creation
c) Dysfunctional adaptation behaviours.
Q6) What policies of equality and diversity Cadbury should be executed for removing the
discrimination issues?
a) Physical disabilities are not restrictive
b) Age is not a restrictive
c) Male and female doing same job
Q7) What are various ways Cadbury should be adopt to prevent the workplace
environment from diversity issue?
6

a) Focus on retention
b) Giving diversity training
c) Providing flexibility in work schedule
Q8) What benefits Cadbury should be attained through promoting the equality and
diversity at workplace?
a) Enhance employee performance
b) Increase creativity
c) Maximise productivity
Q9) According to your viewpoint, does implementing equality & diversity aids employees
of Cadbury to retain for longer time ?
a) Yes
b) No
Q10) Recommend ways to promoting the equality and diversity and gain competitive
benefit.
THEME 1: Understanding about Equality and diversity
Q1) Do you have understanding about Equality and diversity concept? Frequency
a) Yes 27
b) No 3
7

THEME 2: Equality and diversity impact on the Cadbury productivity
Q2) In which manner, Equality and diversity impact on the Cadbury
productivity?
Frequency
a) Positive manner 18
b) Negative manner 12
8
a) Yes b) No
0
5
10
15
20
25
30 27
3
Column B

THEME 3: Positive impact of Equality and diversity on company growth
Q3) What is the positive impact of Equality and diversity on growth of
Cadbury company?
Frequency
a) Promotes innovation 6
b) Develop positive working environment 16
c) Improve Employee performance 8
9
a) Positive manner b) Negative manner
0
2
4
6
8
10
12
14
16
18
18
12
Column B

THEME 4: Diversity develops negative impact on performance of Cadbury employees
Q4) Does diversity develops negative impact on performance of Cadbury
employees?
Frequency
a) Yes 20
b) No 10
10
a) Promotes innovation
b) Develop positive working environment
c) Improve Employee performance
0
2
4
6
8
10
12
14
16
6
16
8
Column B

THEME 5: Negative impact of diversity
Q5) What are the negative impact of diversity at workplace? Frequency
a) Miscommunication 12
b) Barriers creation 10
c) Dysfunctional adaptation behaviours 8
11
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
20
10
Column B

THEME 6: Policies of equality and diversity Cadbury should be executed
Q6) What policies of equality and diversity Cadbury should be executed
for removing the discrimination issues?
Frequency
a) Physical disabilities are not restrictive 15
b) Age is not a restrictive 10
c) Male and female doing same job 5
12
a) Miscommunication
b) Barriers creation
c) Dysfunctional adaptation behaviours
0
2
4
6
8
10
12
12
10
8
Column B

THEME 7: Ways Cadbury should be adopt to prevent the workplace environment
Q7) What are various ways Cadbury should be adopt to prevent the
workplace environment from diversity issue?
Frequency
a) Focus on retention 10
b) Giving diversity training 10
c) Providing flexibility in work schedule 10
13
a) Physical disabilities are not restrictive
b) Age is not a restrictive
c) Male and female doing same job
0
4
8
12
16
15
10
5
Column B

THEME 8: Benefits should be attained through promoting the equality and diversity
Q8) What benefits Cadbury should be attained through promoting the
equality and diversity at workplace?
Frequency
a) Enhance employee performance 10
b) Increase creativity 10
c) Maximise productivity 10
14
a) Focus on retention
b) Giving diversity training
c) Providing flexibility in work schedule
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Column B

THEME 9: Implementing equality & diversity aids employees
Q9) According to your viewpoint, does implementing equality & diversity
aids employees of Cadbury to retain for longer time ?
Frequency
a) Yes 25
b) No 5
15
a) Enhance employee performance
b) Increase creativity
c) Maximise productivity
0
1
2
3
4
5
6
7
8
9
10
10 10 10
Column B

16
a) Yes b) No
0
5
10
15
20
25
25
5
Column C

DISCUSSION AND ANALYSIS
On the basis of primary method
Interpretation 1: It has been stated from above mention graph that equality and diversity is the
main areas in an organisation. There are 27 respondents which said that they have better
understanding regarding equality and diversity concept areas effectively. There are 3 other
respondents which are not aware about it.
Interpretation 2: There are 18 respondents which said that Equality and diversity develops
positive impact on the productivity of Cadbury company because it brings innovation, higher
productivity. On the other hand, 12 respondents are agree with the negative impact because it
arises the conflicts at workplace because employees belong to different backgrounds and they do
not have the understanding about each other feelings.
Interpretation 3: As per the mention graph, there are 6 respondents which said that equality
helps in promotes innovation at workplace because each employee will work together and give
their opinions. There are 6 respondents which agree with the developing the positive working
environment and each employee will work with the each other. According to 16 respondents that
Equality and diversity helps in develop the positive working environment and all employees
focus on attaining the specific objectives within given period of time. There are 8 respondents
which said that equality and diversity aids in make improvement in performance level of staff
members.
Interpretation 4: Under this, there are 20 respondents and as per their opinion that diversity
develops the negative impact on the performance level of the Cadbury employees because
different country people have the perception and they do not aware about the culture of other
country. There are 10 remaining respondents which said that diversity develops positive impact
and it is one of the effective way of doing innovation at workplace.
Interpretation 5: From mention graph, this has been stated that diversity develops negative
impact in an organisation. There are 12 respondents which said that diversity creates the
miscommunication among employees at workplace. 10 respondents said that through diversity,
17

many barriers arise and it negatively impact on employee performance level. On the basis of 8
respondents that Dysfunctional adaptation behaviours is a main issue that arise from diversity.
Under this, behaviour of employee is rude and undesirable.
Interpretation 6: There are some policies related to Equality and Diversity that Cadbury should
be applied at workplace. 15 respondents said that company should not restrict the physical
disabilities because they have the skills and knowledge to conducting activities. According to 10
respondents that age should not also restrictive because the old people have better experience. As
per opinion of 5 respondents that male and female employees should have the similar job and
treated on equal basis so that they both can work together and focus on attain the positive
outcomes.
Interpretation 7: Under this, there are different ways Cadbury should be adopt to prevent
workplace environment from any diversity issue. On the basis of 10 respondents that Cadbury
should focus on retention of staff members.10 respondents said that management should give the
diversity training to employees. 10 respondents are agree with giving flexibility in the working
schedule.
Interpretation 8: Under this, Cadbury company should focus on preventing the equality and
diversity at workplace. There are 10 respondents which said that from removing the diversity,
employee performance can be improved. There are 10 respondents agree with enhance creativity
at workplace. Remaining 10 respondents are agree with increase productivity of Cadbury.
Interpretation 9: There are 25 respondents which said that Cadbury can sustain the employees
for long time period by removing diversity issues. On the other hand, there are 5 respondents
which are disagree with this.
On the basis of secondary method
Equality and diversity
It has been examined from the literature review part that equality and diversity develops
positive impact on the employee performance and organisational growth. Under this, company
treating the male and female equally so that issues can be prevent and also develop the positive
18

working environment. The diversity develop the negative impact on company and the affect
working culture. In context to this, employees negatively impact from this and their performance
level goes down.
Benefits that organisation get with the equality and diversity practices
From above information, this has been stated that equality and diversity develops positive
impact on the organisation. Equality and diversity supports the business to improving the
workplace environment better and also sustain employees for long period of time. Workplace
equality and diversity assist Cadbury in the progressive change of culture that leads to
organizational success. Major reason to conduct an investigation is diversified workforce that is
gaining the advantage of inclusion is trying to put more energy into integrating their experience
with the others that will help improve employee performance. It consists contributing to equality
in adding the new talents to the team, encouraging strategic creativity, helping to improve
reputation etc. All these contribute to improving employees efficiency, as they remain thinking
of new ideas and capabilities along with basic knowledge of a particular culture.
Relation between equality and diversity at work place and business growth
This has been examined that equality and diversity develops the impact on the business
growth. Employee efficiency can be improved by keeping them motivated and happy with their
job by creating a positive work environment. Cadbury focuses primarily on creating an inclusive
working culture through the promotion of employee equality and diversity. Diversification
allows Cadbury to retain a workforce of various backgrounds and cultures that supply better
knowledge and expertise. Through giving the them equal opportunities to engage in corporate
relations, Cadbury becomes easier to foresee changes in its activities according to the cultural
standards and consumer demand. This mutual expertise and working help in improving
employee performance, resulting in full customer satisfaction that leads further to marketplace
organizational success.
19

CONCLUSION AND RECOMMENDATIONS
Conclusion
It has been concluded from mention report that equality and diversity at workplace
develops the positive and negative impact on organisation. Equality at the workplace helps in
treat all employees equally and give them equal pay. Other than this, diversity sometimes
negatively impact on employees growth along with organisation. There has been discussed about
the benefits of diversity and equality at workplace like innovation, positive working
environment, enhance productivity and many others. The equality and diversity at workplace
develops positive impact on organisational growth.
Recommendations
There are some recommendations given below:
 Under this, there is a need to Cadbury company to give training to employees so that
diversity issue can be reduced.
 Management of Cadbury should communicate with employees to listen their issues and
solve them.
 To prevent workplace from diversity issues, firm should implement Equal Pay Act 1970
so that all staff can be treated equally.
 Develop policies to treat male and female employees equally.
20

REFLECTIVE SUMMARY
Present study is based on importance of equality and diversity on growth of organisation.
I tried to perform all the research activities in a systematic manner. I used to identified the
various tools and techniques for collection of data and analyse to check effectiveness. I used the
qualitative method of research because it provides detailed information regarding specific subject
area. I developed the questionnaire related to particular area for getting opinions of chosen
respondents. Other than this, I faced some issues related to cost. I have limited amount of money
to complete research activities. To overcome from the research, I developed the money
management plan and divide the money according to activities.
21

REFERENCES
Books & Journals
Bennedsen, M. and et. al., 2019. Do firms respond to gender pay gap transparency?(No.
w25435). National Bureau of Economic Research.
Boehm, S. A. and Dwertmann, D. J., 2015. Forging a single-edged sword: Facilitating positive
age and disability diversity effects in the workplace through leadership, positive
climates, and HR practices. Work, Aging and Retirement. 1(1). pp.41-63.
Bonikowska, A., Drolet, M. and Fortin, N. M., 2019. Earnings Inequality and the Gender Pay
Gap in Canada: The Role of Women's Under-representation Among Top Earners.
Statistics Canada= Statistique Canada.
Chen, J. J. and Crown, D., 2019. The gender pay gap in academia: Evidence from the Ohio state
university. American Journal of Agricultural Economics. 101(5). pp.1337-1352.
Council, C. B., 2019. Gender pay gap.Fuchs, M. and et. al., 2019. Why do women earn more
than men in some regions? Explaining regional differences in the gender pay gap in
Germany (No. 11/2019). IAB-Discussion Paper.
Hewins-Maroney, B. and Williams, E., 2013. The role of public administrators in responding to
changing workforce demographics: Global challenges to preparing a diverse workforce.
Public Administration Quarterly. pp.456-490.
Kirton, G. and Greene, A. M., 2015. The dynamics of managing diversity: A critical approach.
Routledge.
Kulkarni, M. and Gopakumar, K. V., 2014. Career management strategies of people with
disabilities. Human Resource Management. 53(3). pp.445-466.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
O'Neill, S., 2019. Gender pay gap grows. New Scientist. 241(3223). p.45.
Quinlan, C., and et. al., 2019. Business research methods. South Western Cengage.
Online
Lynn, D., 2019. How to Promote Equality & Diversity in the Workplace. [Online]. Available
through: <https://careertrend.com/how-to-promote-equality-diversity-in-the-workplace-
5497866.html>.
Meier, K. S., 2019. Equality & Diversity in the Workplace. [Online]. Available through:
<https://work.chron.com/equality-diversity-workplace-18485.html>.
Petty, L., 2019. How Equality & Diversity Improves Your Workplace: Examining the Benefits.
[Online]. Available through:<https://www.highspeedtraining.co.uk/hub/equality-
diversity-benefits-workplace/>.
22