Project on Importance of Digitalization in Tesco
Added on 2020-06-06
28 Pages4900 Words75 Views
Leadership ManagementProfessional DevelopmentData Science and Big Data
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Managing aSuccessful BusinessProject
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1. Devise clear aims and objectives for your project...........................................................1P2. Produce a project management plan incorporating: costs, scope, time, quality,communication, risk and resources........................................................................................2P3. Produce a work breakdown structure and a Gantt chart to provide time frames and stagesfor completion........................................................................................................................5M1. Produce a comprehensive project management plan......................................................7PART 2............................................................................................................................................7P4. Carry out small-scale research by applying qualitative and quantitative research methodsappropriate for meeting project aims and objectives..............................................................7M2. Evaluate the accuracy and reliability of the different research methods......................16D1. Critically evaluate the project management process and the research methods used...16PART 3..........................................................................................................................................16P5. Analyse your research and data using appropriate tools and techniques.......................16P6. Communicate appropriate recommendations as a result of research and data analysis todraw valid and meaningful conclusion.................................................................................17P7. Reflect on the value of undertaking the research to meet stated objectives and ownlearning and performance.....................................................................................................18M3. Evaluating selection of appropriate tools and techniques for accuracy and authenticity tosupport and justify recommendations...................................................................................19M4. Evaluate the value of the project management process and use of quality research to meetstated objectives and support own learning and performance..............................................20D2. Evaluate and reflect on the project outcomes, the decision-making process and changes ordevelopments........................................................................................................................20REFERENCES..............................................................................................................................21APPENDIX....................................................................................................................................23
ILLUSTRATION INDEXIllustration 1: Work break down structure.......................................................................................4Illustration 2: Gantt Chart................................................................................................................5Illustration 3: Network Diagram......................................................................................................6Illustration 4: Digital technology used within marketing department of Tesco..............................7Illustration 5: Online marketing channel is used by company.........................................................8Illustration 6: Tesco Must is using digital technology within marketing department.....................9Illustration 7: Company is not making preventions with the use of digitalization into marketing10Illustration 8: Tesco should increase the use of Technology........................................................11
INTRODUCTIONDigital technology is the most important aspect of all operational and functional workingof companies in today's environment which is helping economy in their formation and increasingtheir GDP and profitability as well. Without its efficient use and implementation it would not beeasy for the company to develop into market and gain its competitive advantages as well. In thiscurrent project we would be analysing the need and importance of digitalization into theprofitability of Tesco which is amongst top supermarkets of UK (Ward, 2016). We would begaining insights as to why company must be using digital technology and how many benefits it iscausing to firm. There are many things which are to be considered before the organisation isputting or implementing changes in terms of technology making essential that there is no misuseof that by firm.PART 1P1. Devise clear aims and objectives for your project.Aim:To analysis impact of digital technology on marketing of company: A case study onTesco.Objectives:To analysis the importance of digitalization for operation of company.To interpret the use of digital technology within organisation.To recommend the ways in which digitalization would be helping marketing department.1
P2. Produce a project management plan incorporating: costs, scope, time, quality,communication, risk and resourcesProject management plan would be regarded to as that plan or outline which is helpingthe managers of company so that they could make their vision clear which would be helpingthem to achieve all what they have mentioned into the aims and objectives. The aim of project isto analyse the challenges which are faced if technology is been underutilised in Tesco. In thisproject there Gantt chart and network diagram have been used to do the inquiry work. Projectdirection procedure are very all-important to use the preparation and then doing the performanceof that plan. Project management process there are some steps which need to be followed in this process:2
Planning- at the protrusive of any plan the primary work is to idea out all the realizableoutcomes so that it would be simple to do and succeed the employment easily. Thisprovision is done by the coach of the program and need to make a base design so that it iseasier to fulfil the verifiable of arrangement. This is the almost alpha portion of anyproject director as without doing the correct preparation the system will not be able totroupe perform in the competitor situation.Executing- after task director has done the readying active what and how it is to beachieved past it is the example to put the plan in act. Executing of the program is thepugnacious undertaking which is to be perform by the manager as they need toimplement the plan and organize all the unit associate reported to aforesaid program.Controlling- past this measure come in the work activity top measure and power theeffectively of compound and then take disciplinary act. This help the manager to lessendown the cost of working and by this they can in approaching assist the institution indevising the same program once again.Closing- this is through to apprise down the program or this is the point of any plan. Asall the plan which is started them past for a definite time period sole and then afterwardsthey all come to an extremity.Table 1: Scope and time durationScope/ stageExpected timeframeProject planning18 daysProject implementation and control49 daysProject closing and reporting18 daysTable 2: Resource and cost budgetActivitiesBudget (£)Expenditure (£)Project budget5000Material purchase:Procure software100Procure hardware500Printer, paper and other materials100Labour & service cost:Expert for planning and research (1 person)1000Expert for project implementation10003
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