Tesco Digital Marketing Strategies

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Added on 2020/06/06

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This assignment examines Tesco's utilization of digital technology in their marketing efforts. It delves into the company's use of various online marketing channels, assesses the impact of digitalization on their marketing strategies, and explores both positive and negative aspects of their digital marketing approach. Students are provided with a questionnaire to gauge the perception of digital marketing within Tesco and encouraged to analyze its effectiveness based on illustrations and data.

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Tesco Digital Marketing Strategies

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