Investigating Equality and Diversity at Workplace: A Case Study on Aston Martin

This document explores the current issues of equality and diversity at workplace, focusing on sexual harassment, gender pay gap, and gender division in leadership. It presents a case study on Aston Martin and provides recommendations for improvement.

Managing a Successful Business Project
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Contents
INTRRODUCTION........................................................................................................................3
P1 Devise project aims, objectives for chosen topic as specified................................................3
P2 Produce the project management plan that covers different aspects of scope, time, quality,
risk, resources and communication..............................................................................................4
P3 Design a work breakdown structure and Gantt chart to provide timeframes.........................6
P4 Research Methodology.........................................................................................................10
P5 Analyse the research and data by using appropriate tools and techniques...........................12
P6 Conclusion and recommendation.........................................................................................19
P7 Reflection.............................................................................................................................20
REFERENCES..............................................................................................................................21
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Title: To investigate the current issues of equality and diversity at workplace on the basis of
sexual harassment, gender pay gap and gender divided in leadership. A case study on Aston
Martin.
INTRRODUCTION
Equality and diversity are important part of organization that provide equal right of each
employee and deals with at one point during their career. It may be positive aspects of diversity
at workplace where employee can share their idea, thoughts in business development. it also
helpful for creating diverse environment where employee build a good relationship without any
discrimination (Hawkins, 2017). Aston Martin firm workplace become more diverse but
increases issues accordingly such as sexual harassment, gender pay gap culture differences.
These are automatically affecting on the performance of employee within organization. In this
way, it considered the equality as an important concept which help for providing more
opportunities of people without discrimination. On the other hand, Diversity may take into
account differences between group of people, by placing the positive values on these issues or
differences. So as Aston Martin firm always supporting the equality and diversity at workplace
in which increasing the productivity or profitability in marketplace.
P1 Devise project aims, objectives for chosen topic as specified.
Aim: To investigate the current issues of equality and diversity at workplace on the basis of
sexual harassment, gender pay gap and gender divided in leadership. A case study on Aston
Martin.
Objective:
 To identify the impact current issues equality and diversity at workplace.
 To demonstrate the evolution of workforce diversity and equality at workplace.
 To analyse the benefits and limitations of workplace diversity within organization.
 To recommendation for improve the issues of equality and diversity at workplace.
Research Questions
Q1. How can identify the impact current issues equality and diversity at workplace?
Q2. How can be generated evolution of workforce diversity and equality at workplace?
Q3. What are different types of benefits and limitations of workplace diversity within
organization?
Q4. How can be recommendation for improve the issues of equality and diversity at workplace?
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Significance
The Primary purpose of research study is to examine the equality and diversity at
workplace because there are various types of issues arise which increases discrimination between
employee. In this way, the research study will help for identifying resources practises, policies
where how these are perceived by employee. It will contribute to reader for building a good
understanding towards the managing culture diversity. In context of policies and strategies that
always supports for employee in workplace.
Rationale
The rationale of research project is to identify the benefits and advantage in workplace
where it mainly focused on the diversity and equality that are able articulate the entire
organization. Researcher will easily express their opinion behind diversity and equality issues
that occurs within organization. As per study, researcher will easily find the equality and
diversity as an integral part that may lead values or simply equal treated at workplace. The
purpose of research is to analyse the contribution within society where how employee improve
business profitability.
P2 Produce the project management plan that covers different aspects of scope, time, quality,
risk, resources and communication.
Project management plan
It indicates to a formal document which is formulated by the management of the
company to guide the control and execution of a project. It is a document which can be used by
the administration of the firm to explain each and every stage of a task. It considers various
aspects such as cost, scope, time, quality, communication, risk and resources etc. The
explanation of all these components are as following:
 Cost- It refers to the value of fund which is needed for manufacturing and delivery of the
goods and commodities (Ashe and Nazroo, 2017). For investigation of the information,
monetary fund is required and important in a specific amount so that the management of
the firm can complete the enquiry in effective and appropriate manner. It has been
monitored that budget of the investigation is based on its resources so the budget is as
following:
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Activities Amount
Investigation instruments 58
Travelling 37
Investigation substantial 55
Total 150
Table: 1 Scope- It refers to investigation areas that in which areas the management of the
organization can collect and gather information to complete the research project. It also
consists those filed in which are beneficial for the company in term of growth by
increasing profit margins and enhancing productivity of the company. In this project, the
researcher can utilize appropriate resources with the help of them the person can
effectively attain the objective of research project. Time- It indicates to a particular time under which the administration of the organization
can achieve the set objectives (Milner, 2017). It is necessary for every firm ton set a time
period regarding their task because there are various actions in research are based on time
period. In this research project for the effective completion of it, the investigator required
4 months Quality- It is important for the company because when they manufacture good quality
products and service then it is beneficial to make development in the productivity and
sales of the firm and make increment in the customer base. In this research task, the
investigator can use effective and appropriate data and information for the completion of
the project. Communication- It refers to the procedure to make communication with the customers
who provide information about the products in term of feedbacks and reviews. The
management of the company can use different tools and methods of communication like
social media, company websites, Facebook, Instagram, Twitter and others. In this
research project, the investigator can use various modes of communication like Mail,
message, chat box, phone call and other to provide any information regarding project to
its team members.
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 Risk- There are various kind of problems face by a company in its business. Major issues
are affiliated to the quality, quantity, prices and packaging of products and services. In
this investigation task, there are various kind of problems and threats can be suffering by
researcher regarding time, finance and required resources etc.
 Resources- It is very crucial aspect which include several components and elements
which are highly required for the production of the goods and services (Franci, Barr and
McIntyre, 2017). In context of it, the management of the company required various
resources like raw material, human resources, labor, equipment’s, finance and others.
required for the production of the goods and services. To meet the objective of this
research project, the investigator will need instruments, equipment’s, fund, time and
others.
P3 Design a work breakdown structure and Gantt chart to provide timeframes.
Gantt Chart
It refers to a bar chart which represent the schedule of a task. It was formulated by Henry
L. Gantt in 1917 to provide the visual information about schedule which is helpful to plan,
administrate, organize, coordinate and lead specific work in a task. Within this geographical
chart activities and actions of the project are defined on x axis and performance of these actions
are explained on y axis. It is essential for research project because with the help of it the
investigator can mentioned project actions and activities and their performance on bar chart
(Milner, Demilly and Pochic, 2019). It is beneficial because it assists in finding out information
to each and every action and the research can efficiently use to defined research activities and
find out effective outcomes.
Time Frame:
Activities/Week W1 W2 W3 W4 W5 W6 W7 W8
Identify the
research subject
or topic
Study of
literatures
review for data
gathering
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Project
management
plan
Used research
methodologies
Data collection
sources
Data analysis
Conclusion
Submission of
research report
Task Name Duration Start Finish
Identify the research
subject or topic 1 wk Sat
12/21/19
Thu
12/26/19
Study of literatures
review for data
gathering
2 wks Fri
12/27/19 Thu 1/9/20
Identification of
estimation of cost and
other elements of PMP
3 days Fri 1/10/20 Tue 1/14/20
Used research
methodologies 4 wks Wed
1/15/20 Tue 2/11/20
Data collection sources 5 wks Wed
2/12/20 Tue 3/17/20
Data analysis 6 wks Wed
3/18/20 Tue 4/28/20
Conclusion 7 wks Wed
4/29/20 Tue 6/16/20
Submission of research
report 8 wks Wed
6/17/20 Tue 8/11/20
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Work break down structure:
It indicates to a chart within which the captious work elements of a task are illustrated to
represent their state to each other and to the plan as a whole. It is a fundamental task projection
which organize task and project of group in desired sections. With the use of this framework, the
management of a firm can exhibit the goods and services which are manufactured by the
organization (Marczyk, DeMatteo and Festinger, 2017). With the help of work break down
structure, the management of a company can make alteration in all the activities and actions of
the task. In research project, with the help of this framework the investigator can make
separation in project's activities. It is beneficial to make enhancement in the working abilities of
team members when they are using the skills for the completion of the task. By using this
structure, the firms can make enhancement in workers performance and achieve the objective of
the task in given time period.
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P4 Research Methodology
Research methodology is a type of process that mainly refers to knowledge which may
define the research on scientific and systematic ways (Booysen, Bendl and Pringle, 2018).
Research project will require the various suitable methods and techniques that represents
accurate result or outcome. It useful for designed the well-defined research methodology with
proper accuracy.
Research Method:
It is based on the process that can perform specific action and find out the solution to
aims immediately. It can be divided into two groups: Quantitative and Qualitative research
method.
Quantitative research method is available in numeric form and determined by the use of
mathematical and statistical methods and tools. This method of investigation uses to qualify
opinion, knowledge, activities and variable with the aim to help and abdicate hypothesize about a
specific activity. On the other hand, Qualitative research method refers to a research method
under which data and information is available in theoretical form.
Researcher has chosen the qualitative method for collecting theoretical information for
the fulfilment of the task. The investigator can use various sources of data collection like survey,
group discussion, observation and others method.
Research Design:
It is defined the framework of techniques and methods that has chosen by researcher to
combine in different components within case study (Kumar, 2019). It is the most useful process
for easily analysing the measure of variables specified in the problem. There are two ways to
categorise research design. It includes exploratory and conclusive.
Researcher has chosen exploratory research design in the project where it explores the
research questions for finding the solution. It is not based on providing an accurate solution but
tends to tackle any problem within project. Researcher also easily use exploratory design method
to analyse depth study for managing and controlling.
Research Approach:
It refers to the procedures where consists of different steps of assumptions in detailed
manner. In this way, researcher can be identified the problem and its solution in proper manner
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(De Costa, Crowther and Maloney, 2019). Research approach can be divided into different ways.
It involves Inductive, deductive and Abductive research approach.
Researcher has chosen inductive approach that mainly starts with the observations and
existing theories which are proposed towards the research project. In qualitative method,
Inductive approach useful for formulating the hypotheses through existing theories. Researcher
has involved with pattern for observation which must explain the different existing procedures in
proper manner.
Data collection Method:
It is a process of gathering information from different sources to find accurate answer to
research problem (Humphries, 2017). It also evaluates the results and outcome for further
enhancement. The data collection method can be divided into the two groups such as primary
and secondary data collection.
Researcher has chosen primary data collection method for collecting information through
questionnaires.
Data analysis:
In research project, researcher has chosen qualitative method for analysing the data
through thematic analysis. It is the most suitable approach that useful for identifying relevant
information. The primary data collection involves for discussing common patterns of data
analysing process.
Sampling:
It refers to the process of choosing and selecting a particular number of people from a large
group to gather information. In this investigation task, the investigator can select a specific
number of people from which the individual can collect information regarding project. In this
research project, the researcher selected 30 people in context of responders.
Ethical consideration:
It can be specified the principles which is the most important part of research that require
for protecting the research project in ethical manner (Cuervo-Cazurra and et.al., 2017).
 It ensures that each research participants should not be harm data or information related
subject.
 It must be maintained the level of confidentiality of research and maintain good relation
with the participants.
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 It always maintains the privacy and protection of research members, who were
participants.
P5 Analyse the research and data by using appropriate tools and techniques.
Data analysis
Data analysis is a type of process that perform systematically applicable in research project
with the help of logical as well as statistical manner. It can be described about the illustrate and
evaluate data which easily analyse overall pattern through observations. In this way, research
project can be easily
Theme: 1 Equality and diversity impact on the overall business performance and efficiency.
Q1. Do you think that equality and diversity impact on the overall business performance and
efficiency?
Frequency Respondent
 Strongly agree
 Agree
 Strongly Disagree
 Disagree
10
5
8
8
Total 30
Table: 1
Chart: 1
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Data Interpretation:
In above discussion, it can be determined the concept about diversity and equality that
directly influence the business in terms of development through performance as well as
efficiency. It has summarised that there are maximum respondents agree on the concept where
10 respondents strongly agree, 5 agree, 8 strongly disagree and 8 disagree. In Aston Martin firm,
workforce diversity will create healthy work environment where employee can communicate
with other colleagues for providing opinion, idea on the business process. Therefore, it easily
identifies the significant role of environment within organization.
Theme: 2 Policies and procedures help for eliminating issues within organization.
Q2. Do you think that Policies and procedures help for eliminating issues within organization?
Frequency Respondent
 Strongly agree
 Agree
 Strongly Disagree
 Disagree
9
7
9
5
Total 30
Table: 2
Chart :2
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Data Interpretation:
As per analysis, it has summarised about the policies and procedures at workplace
because these are important role played within organization for providing equal right of each
employee. In this way, they can share their own opinion regarding business growth and
development. As per discussion, it can be determined that maximum respondents agreed and
disagree on the concept. This procedures and policies will help for reducing the issues and
problem within organization. It has found that 9 respondents strongly agree, 7 agree, 9 strongly
disagree and 5 disagree.
Theme: 3 Equality and diversity issues to be addressed by employee relational in the
organization.
Q3. Do you think that Equality and diversity issues to be addressed by employee relational in the
organization?
Frequency Respondent
 Strongly agree
 Agree
 Strongly Disagree
 Disagree
7
9
6
8
Total 30
Table: 3
Chart:3
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Data Interpretation:
As per analysis, it has found that that there are maximum respondents agree on the that
the equality and diversity issues to be addressed by employee relational in the organization. As
per analysis, each respondent is sharing their opinion and view point on the basis of experience.
It can be determined that 7 respondents strongly agree, 9 agree, 6 strongly disagree and 8
disagree. Employee relation is important concept that build an effective coordination within
management and staff members. In this way, they were engaged to share opinion regarding
issues and problem that arise at workplace.
Theme: 4 Workforce diversity has to increase the employee performance and efficiency.
Q4. Do you know that workforce diversity has to increase the employee performance and
efficiency?
Frequency Respondent
 Strongly agree
 Agree
 Strongly Disagree
 Disagree
8
7
8
7
Total 30
Table: 4
Chart: 4
Data Interpretation:
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In above table, it has summarised about the workforce diversity that will increase the
performance of employee within organization. It can be found that maximum agree and disagree
on the both ways because it directly impact on the relation of employee to business. It can be
identified that 8 respodents agree, 7 agree, 8 strongly disagree and 7 disagree. As per analysis,
respondents share their view point and opinion. In Aston Martin firm, worforce diversity can
result in better way of decision making because employees are dedicated towards their work and
motivate to knowledge sharing among staff members.
Theme: 5 Equality act law supports the workforce diversity in organization for improving
business profitability in marketplace.
Q5. Do you think that equality act law supports the workforce diversity in organization for
improving business profitability in marketplace?
Frequency Respondent
 Strongly agree
 Agree
 Strongly Disagree
 Disagree
10
5
10
5
Total 30
Table: 5
Chart: 5
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Data Interpretation:
In above chart, it has summarised about the equality act law that supports workforce
diversity in organization for improving business profitability in marketplace. Each respondent is
providing their own opinion as per experience. In this way, it can be determined that 10
respondents strongly agree, 5 agree, 10 strongly disagree and 5 disagree. Aston Martin
organization uses equality law for providing equal right of their employee so as they can easily
freely complete work in properly. It helps for organization to increase profitability rate in
marketplace. The legalisation supports the diverse workforce which makes great business in
ethical manner.
Theme: 6 Senior managers encourage staff members to engaged in safe discussion about issues
of diversity and equality.
Q4. Do you think that senior managers encourage staff members to engaged in safe discussion
about issues of diversity and equality?
Frequency Respondent
 Strongly agree
 Agree
 Strongly Disagree
 Disagree
5
6
8
11
Total 30
Table: 6
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Chart: 6
Data Interpretation:
In above discussion, it has summarised about the senior managers that always encourage
staff members to engaged in safe discussion about issues of diversity and equality. It can be
determined that maximum respondents are disagreed because most of employee cannot be
openly discuss with the managers regarding equality and diversity issues. It can be analysed that
5 respondents agree, 6 agree, 8 strongly disagree and 11 disagree. In this way, it can be identified
the opinion of people where they can share on the basis of past experience within organization.
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P6 Conclusion and recommendation
Conclusion:
As per the above defined information, it can be summarized that Equality and diversity
within organization which help for workforce diversity that perform action and activity which is
helpful for the companies to providing various growth and development options and
opportunities. It helps in attaining stated organizational objectives and aims in appropriate
manner. In addition to it the employee can make interaction with each other and build effective
employees’ relation so as improve the workforce diversity at workplace. In context of Aston
Martin, management of the company can use Equality laws which providing equal right of
employee so that they can increase their performance and efficiency. in order to impact on the
business growth and run its business effectively. With this, they can provide Employee
satisfaction to the needs and demands of their customers by offering products according to them
and required location. It helps in increasing sales and profitability of the firm. It is beneficial to
the human resource of the firm that they worked on primary and secondary information by
utilizing several types of policies and plan of action.
Recommendation:
In above discussion, it can be monitored that equality and diversity are important concept
that needs to maintain the environment culture otherwise it will increase issues and problem
related discrimination of sexual harassment, equal pay gap. In this way, it has recommended that
effectively aware about the public relation which help for identifying requirement of employee.
So that they can produce commodities according to them in context of fulfilling their demands.
In Aston Martin, administration of the company should use effective techniques and methods of
engaged with each staff members and also made an effective policy which supports in personal
growth. This will help for employee where they are putting extra efforts in order to achieve
business goals and objectives. It only possible where equal contribution of staff members in
growth of business. In context of this, it can be recommended to the administration of Aston
Martin that during the time of business operations which engage with the employee and identify
innovative idea, thought. After successfully done overall discussion to increase organizational
productivity and profitability in marketplace. The management of this company should
effectively determine all the roles and responsibilities of employee at workplace. The HR
manager of the company should organize meeting to discuss with the staff members related
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organization culture, environment, plans, policies and rules etc. in this way, it helps for reducing
the equality and diversity issues within organization. It helps in effective running of the company
and gaining competitive advantage.
P7 Reflection
This collection concludes that in modern context Equality and diversity which is an
important conception as it assists the businesses in utilizing several opportunities and derivatives
that develops and grow the establishments at the international level. During conducting study in
this research, I also collecting information and date through the questionnaire helped me in
gaining knowledge on equality and diversity issues and how to resolve problem of sexual
harassment, equal pay gap and culture differences. I also analyzed the problem that must need
for resolving and providing equal right of each employee in terms of personal and organizational
growth. For the purpose of this research I visited various places where individuals using different
languages and pursuing different cultures were residing. I learned about various languages and
cultures of population living in the society. For carrying on this research fixed time period was
decided. I finished the study as per the scheduled time and therefore, there was transformation in
my time management skills and I allotted specific time to particular sections of work to carry out
functioning of the research in an orderly manner. Workforce diversity and equality is a vast topic
that needed for developing positive culture and environment where employee easily understand
own responsibilities of task completion. I faced several issues in determining time and resources.
To work on this project team was decided and I was part of that team. In the team at various
stages of the project many conflicts arose between the team members, I managed to reduce the
conflicts between the members through my skill of problem solving.
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REFERENCES
Book and Journals
Ashe, S. and Nazroo, J., 2017. Equality, diversity and racism in the workplace: A qualitative
analysis of the 2015 race at work survey. Online: http://hummedia. manchester. ac.
uk/institutes/code/research/raceatwork/Equ...(accessed: 7 April 2017).
Booysen, L.A., Bendl, R. and Pringle, J.K. eds., 2018. Handbook of Research Methods in
Diversity Management, Equality and Inclusion at Work. Edward Elgar Publishing.
Cuervo‐Cazurra, A. and et.al., 2017. Research methodology in global strategy research. Global
Strategy Journal. 7(3). pp.233-240.
De Costa, P.I., Crowther, D. and Maloney, J. eds., 2019. Investigating World Englishes:
Research Methodology and Practical Applications. Routledge.
Francis, D.J., Barr, C.D., Benoit, J.S. and McIntyre, T.M., 2017. Issues in research methodology
on educator stress. In Educator Stress (pp. 439-470). Springer, Cham.
Hawkins, S.L., 2017. The Long Arc of Diversity Bends Towards Equality: Deconstructing the
Progressive Critique of Workplace Diversity Efforts. U. Md. LJ Race, Religion, Gender
& Class. 17. p.61.
Humphries, B., 2017. Re-thinking social research: anti-discriminatory approaches in research
methodology. Routledge.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Marczyk, G., DeMatteo, D. and Festinger, D., 2017. Essentials of research design and
methodology. John Wiley.
Milner, S., 2017. Trade unions, equality and diversity: an inconsistent record of transformative
action.
Milner, S., Demilly, H. and Pochic, S., 2019. Bargained Equality: The Strengths and Weaknesses
of Workplace Gender Equality Agreements and Plans in France. British Journal of
Industrial Relations. 57(2). pp.275-301.
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Questionnaires
Q1. Do you think that equality and diversity impact on the overall business performance and
efficiency?
 Strongly agree
 Agree
 Strongly disagree
 Disagree
Q2. Do you think that policies and procedures help for eliminating issues within organization?
 Strongly agree
 Agree
 Strongly disagree
 Disagree
Q3. Do you believe that equality and diversity issues to be addressed by employee relational in
the organization?
 Strongly agree
 Agree
 Strongly disagree
 Disagree
Q4. Do you know that workforce diversity has to increase the employee performance and
efficiency?
 Strongly agree
 Agree
 Strongly disagree
 Disagree
Q5. Do you think that equality act law supports the workforce diversity in organization for
improving business profitability in marketplace?
 Strongly agree
 Agree
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 Strongly disagree
 Disagree
Q6. Do you think that senior managers encourage staff members to engaged in safe discussion
about issues of diversity and equality?
 Strongly agree
 Agree
 Strongly disagree
 Disagree
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