Developing Research Aims and Objectives

Managing a Successful
Business Project

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Aim and objectives of research........................................................................................1
P2 Production of project management plan............................................................................2
P3. Gantt chart and Work Breakdown Structure....................................................................5
M.1 Comprehensive project management plan, milestone schedule and project schedule ...7
D.1 Project management process ..........................................................................................7
TASK 2............................................................................................................................................8
P4 Small research by applying qualitative and quantitative research approach ....................8
M.2 Accuracy and reliability of different research methods ...............................................10
TASK 3..........................................................................................................................................10
P5 Research and Data Using appropriate techniques and tools...........................................10
P6 Recommendation to draw valid and meaningful conclusion .........................................20
TASK 4..........................................................................................................................................21
P7 Reflection on understanding research to meet desire performance and objectives.........21
M.4 Value of project management process and use of quality research..............................21
CONCLUSION .............................................................................................................................22
REFERENCES..............................................................................................................................23

INTRODUCTION
There are different external and internal factors which highly effects the small business
capacity in order to grab the future possibility effectively. For accomplishing sustainability in
their business operation and activities is require the to organise the functions of company with
the application of advanced technology and new unique ideas to achieve effectiveness or potency
in their operation. Digital technology is more essential and important part for the company to
maximise their sales as well as gain competitive advantages within predetermined period of time.
But sometime it influence on the enterprise in different ways such as poor support of workforce,
high bran image, maximum sales and many other (Ahmed Dine Rabeh, Jimenez-Jimenez and
Martínez-Costa, 2013). In this assignment chosen organisation is Abra Wholesale Ltd, they deals
in different variety of products including milk, eggs, cheese, yogurt & desserts and many other
grocery items. This report classified into different parts which includes research aims and
objectives, project management plan, work breakdown structure and Gantt chart. Types of
research, questionnaire, sample size and their interpretation also determine in this study.
TASK 1
P1. Aim and objectives of research
It is essential for each and every enterprise whether is large or small in enterprise to
analysis their objectives and aims. Digital technology is more significant and valuable part for
the growth and success of company at international level. Further it support the business entity to
attract large base of customers and maximise their sales easily. The actual research considers the
introduction regarding involvement of advanced technology in the development of firm. There
are some challenges or situation which are develop due to implementation of digitalisation in
business operation. There are various areas within the enterprise which make impressive idea
follow of such kind of tools (Awais Ahmad Tipu and Manzoor Arain, 2011). In order to
enhancing power and authority of management department about effective storage, filling, share
and recording of information via utilisation of the cloud technology provision. Different channels
of communication within the enterprise and with externals also enhances via application of social
media and E-mail. Both are important because it will renders the possibility about increasing the
loyalty and trust of client's in order to maintain long term relation with them.
Background of project

Abra Wholesale Ltd, it is a small business which deals in different variety of grocery and
many other products. Number of employees in the organisation is more than 11 and less than 50,
all these are working with the aim to accomplish long term targets and objectives of company in
limited time period. In this need and want of company management is to enlarge their business
operations and and activities to maintain strong position it will not only transforming the
organisational structure but also support in implementation in the goodwill (Basu, 2014). In the
enterprise, they want different chances regarding formation of useful distribution channels,
utilisation of mobile mode of company with purpose to attract maximum base of clients as well
as grab entire possibility which are existing after development of advanced technology.
Topic: “ How business have coped with the major challenges of Digital Disruption and
Transformation: A case study of Abra Wholesale Ltd.”
Aims: To adopt advanced technology with the business activities in order to accomplish
competitive edge as well as cope different challenges which are grow due to digital
transportation and disruption.
Objectives: It is important part of the research which identify the main objective for preparing
research project. There are some objectives which are explain as below:
 To analysis the effect of digitisation on the business performance and profitability
 To cope up with different challenges which are faced in the implementation process of
digital technology
 To achieve various benefits which are collected by enterprise after adoption of advanced
technology
Research questions
 Does use of advanced technology support in the enlargement of business operations and
activities?
 What kind of challenges are faced by Abra Wholesale Ltd in execution of digitalisation?
 What types of benefits are accomplish by business while applying digital disruption and
transformation?
P2 Production of project management plan
It is highly significant for administration of the business entity in order to implement an
effective project management plan (Project Management Execution, 2016). It benefited to the
company to create a better plans about implementation of digitalisation in the organisation.

These type of plans are perform as directions which is followed in the implementation process of
effective technology. It is more significant and valuable for the small business to attain their
goals and objectives within predetermined period of time. It will also support the workforce to
complete entire project in allotted time (Chesbrough, 2010). In order to preparing project
management plan, business manager needs some aspects including time, cost, communication,
quality, resources, risk and scope. All these are provide some advantages which are collected via
presentation of these plan considering saving of cost and time, maximum participation of
workers, implementation of valuable strategy and many other. All these are benefited to the firm
to deal with difficult and unwanted conditions. In order to preparing effective project, business
need to formulate digitalisation in which within the enterprise are explained as below:
Scope: Project scope is wide in the business organisation because entire success and
development of the company is highly depend on this. It help the business to accomplish their
long term targets and objectives within predetermined time period. Utilisation of advanced
technology in preparation of project assist in overall development of business structure (Crane
and Matten, 2016). As it large in scope which benefited in enhancement of each and every
aspects of company including promotion, management, distribution, production, enlargement via
utilisation of social media, online tool etc.
Cost: It is another part of the project plan that render accurate data regarding the project
cost which is highly needed in order to implement digitalisation effectively. It is an effective
process and in which entire parts of company transformed that incurs sufficient amount of capital
or cost. To prepare a project plan company pay some cost which are determined as below:
Total forecasted budget
(Particulars )
2017-18 (£)
Implementing technology cost 16000(£)
Promotional expenditure 6000(£)
Advertisement expenditure 5500(£)
Catalogues 1500(£)
Training charges 6200(£)
Total cost 35200(£)

Time: It is another important aspect of the projects that renders the accurate data
regarding the time duration which is needed to formulate advanced technology in an effective
manner within the various departments of Abra Wholesale Ltd. It also determine regarding the
period which is interpreted by such kind of technology with aim to render return with accurate
rate in future (Den Hertog, Van der Aa and De Jong, 2010). Abra Wholesale Ltd follows critical
part tools with purpose to analysis the time which is highly required to finished projects in
allotted time duration.
Quality: It is another part which gives information regarding making of quality of
business operations and activities which involves in implementation of new services and
products. It is more essential and important part for the business to make quality in their project
because it attract large number of customers and maximise revenue of company also. In this
respects, business need to organisation an effective research which assist the enterprise to
identify basic needs and wants of customers about implementation of innovative technology
(Eckerson, 2010). With the help of this aspects they also recognise about market trends,
competitors strategies customer preferences and many other.
Risk: It is essential aspect of project which assist in determination of the risks or
uncertainty which are linked with the formulation of digitalisation. It is significant to determines
these type of risks or dangers for the administration of Abra Wholesale Ltd to create an
innovative ideas which involves in cut down of their direct effects on businesses performance