Managing a Successful Business Project of Marks & Spencer
29 Pages5353 Words52 Views
Added on 2021-02-20
Managing a Successful Business Project of Marks & Spencer
Added on 2021-02-20
ShareRelated Documents
Managing a Successful Business Project
INTRODUCTION................................................................................................................................3LO1.......................................................................................................................................................3P1 Devising research aim and objectives....................................................................................3P2 Producing project management plan......................................................................................4P3 Producing work-breakdown structure and gantt chart............................................................5LO2.......................................................................................................................................................9P4 Carry out research by applying qualitative and quantitative methods....................................9LO3.....................................................................................................................................................12P5 Analyzing research and data using qualitative & quantitative techniques...........................12P6 Communicating appropriate recommendations and drawing conclusion.............................20LO4.....................................................................................................................................................21P7 Reflecting the value of research undertaken in relation to meeting stated objectives..........21REFERENCES...................................................................................................................................22APPENDIX 1.....................................................................................................................................241. Questionnaire.........................................................................................................................242.Project Log Book....................................................................................................................283. Performance review...............................................................................................................294. Research questions.................................................................................................................30
INTRODUCTIONGlobalization can be defined as interaction and integration between people, companiesand Government worldwide. Global interactions leads to increase in exchange or transfer ofideas, cultures, technology etc. It is a primary economic process of integrating one economy withthat of another economy (Beck, 2018). Moreover, it helps in resolving all the conflicts betweentwo economies related to any issue prevailing between two countries. Managing a SuccessfulBusiness Project help company in framing all business products so that it helps in company’sgrowth and increase companies’ profits. Marks & Spencer is a British Multinational companyheadquartered in Westminster, London. Company was established in year 1884 by MichaelMarks and Thomas Spencer. Company’s net income as per year 2019 is £37.3 million. Presentreport is based on preparation of project management plan in order to launch new summer showin market before London Fashion Week. The report covers discussion about aims and objectivesto be cover for production of shoes and what are potential buyers and potential competitors whocan affect company’s sales. Time frames for completion of project has been completed throughGantt Chart and there is small scale research available for meeting aims and objectives. It alsofocus on analyzing research and data by using appropriate tools and techniques. LO1P1 Devising research aim and objectivesBackground of the studyGlobalization helps in transfer of goods and services into various international markets. Ithelps in creating cultural awareness and adapting to different rules and regulations by effectivelydevising new strategies. Globalization helps in attaining higher market share, better competitiveposition by doing business in various international markets.This study will highlight, project management plan and work breakdown structure. It willalso carry out research methodology to carry out study in systematic and reliable manner. Datawill be collected, analyzed and interpreted to find valid conclusion and recommendation. Marks & Spencer is a British Multinational company headquartered in Westminster,London. Company was established in year 1884 by Michael Marks and Thomas Spencer.
Aim The aim behind conducting current study is to launch designer summer shoes in LondonFashion Week: A study on M&S which will help the company to know what the challenges arefaced by company in launch of new product.ObjectivesThere are specified objectives which are derived from the above included aim likeassessing customer’s preferences towards fashion shoes. For launching shoe at affordable pricesin London fashion week taking place on 16th-20th November.To help company to attaincompetitive position over rivals by offering exclusive fashion shoes. Then in last giving thoserecommendations for strategies that M&S need to follow for increasing customers' experienceand sales level.P2 Producing project management planProject Management Plan is very useful in achieving aims and objectives set by company. It isvery essential to plan for all the various aspects under planning before launching new product inmarket. It includes cost, risk, resources, communication mode which will be used in wholeresearch.Cost- For conducting research, it is important for researcher to analyze anddetermine.Cost must be reasonable and affordable to customers (Henry, 2017). It should be affordable forcustomer of all levels. The main purpose of researcher to plan of cost is to make whole researchin an effective manner. For conducting this research it will take approximate £200 and forlaunching shoe in London fashion week the company's approximate cost will be £2000.Scope- In the context of scope it can be said that this research can be used and helpful atacademic as well as corporate level. Globalization is a wider term and by analyzing this researchstudents and companies can identify factors that can affect their performance level (Pearlson, andet.al., 2016). This study will help in examining thefactors that can affect the company'sperformance while launching shoe products.Time:It is also important for researcher to set and plan for time for this research. Forcompleting this whole research with efficiently, scholar will take approximate 5 weeks. In thecontext of company, for launching its new shoe it will take 6 weeks.
Quality- Quality is called an important part and factor which should be considered byresearcher while making a project management plan (Shaw, 2017). Quality shows an extent towhich excellence of something can be measured. By maintaining quality, it can increaseeffectiveness of research and accomplish its goals. For maintaining quality, the researcher willuse bench-marking for this research and the company will use KPI for launching shoe in Londonfashion week.Communication- There are various channels of communication such as E-mail,advertising, social media platforms, newspaper etc. All this modes help researcher and thecompany to connect them with their customers and also connect all activities of research. Forcommunicating, researcher will use E-mail and the company will make an effective use ofMeetings and E-mail.Risk: It is important for researcher to keep all factors and risks in mind related toglobalization and that can occur while conducting research. There are several types of risks thatinvolves in conducting research such as theft of data, government regulations etc. So it isimportant for scholar to minimize and analyze risks and measure them.Resources:Resources also play a vital role in making and conducting research inappropriate and effective manner. By making an effective use of resources, scholar can make thiswhole research about globalization and launching a new product effective. For this, researcherwill use stationery, laptop, storage devices etc.P3 Producing work-breakdown structure and gantt chartWork breakdown: Work breakdown structure for every company is essential because itleads to show clear instruction that which work is to be done. It leads to from starting of workfrom bringing raw materials by company to end of finished goods (Siami, 2015). It includes alldepartments such as raw material, work in progress, finished goods etc.
Gantt Chart- It is a graphical representation of your project work which emphasis fromthe start date of the project and also the date where project will get over. This also represent thatwhich task has to be completed on what date so that proper planning can be done to finish the alltasks on time. This chart can help to schedule the work on time and manage the size and type ofthe projects within the given time frame (Fung, 2016). In this project of bringing the new productbefore Lon don Fashion Week must be launched in order to beat to its existing customers.Time Scale
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Managing a Successful Business Projectlg...
|7
|1902
|94
Project Management Plan and Work Breakdown Structure : Reportlg...
|24
|4809
|136
Managing a Successful Business Project - Marks and Spencer Assignmentlg...
|26
|5286
|30
Managing successful business project - Solved Assignmentlg...
|22
|5057
|38
Managing a successful business project INTRODUCTION 3 TASK 13 P1 Aims and Objectives 3 P2 Project Management Plan 4 P3 Time frames work 5 TASK 8 Primary Research 8 TASK 311 P5 Data analysis and interplg...
|20
|4085
|438
Project Management Assignment Sample (Solved)lg...
|33
|6332
|353