Project Logbook and Reflection on Globalization Study

The provided document is a project logbook for a research study on the positive economic, cultural, and ethical impacts of globalization on marketing departments within an organization, specifically focusing on John Lewis as a case study. The logbook details tasks completed each week, including examining the impacts of globalization, identifying risks and issues, and making adjustments to the project management plan. It also highlights problems encountered due to poor climatic conditions affecting respondent availability, and how these were overcome by selecting a suitable location for maximum people engagement. The document concludes with reflections on personal growth and lessons learned from this experience, including improved listening and communication skills. This study aims to contribute true and fair results to the project management plan.

MANAGING A
SUCCESSFUL
BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
P1. Aims and objectives of the project........................................................................................3
P2. Management plan of project.................................................................................................4
P3. Gantt chart and work break down structure..........................................................................6
TASK2.............................................................................................................................................7
P4. Qualitative and quantitative methods of research. ...............................................................7
TASK3...........................................................................................................................................10
P5. Analyses and investigation of research data by applying various tools and techniques.....10
P6. Recommendation................................................................................................................19
TASK4...........................................................................................................................................19
P7. Importance and value of undertaking research methods to accomplish the devised
objectives...................................................................................................................................19
CONCLUSION .............................................................................................................................20
REFERENCE.................................................................................................................................21
APPENDIX....................................................................................................................................22
.......................................................................................................................................................29

INTRODUCTION
Globalisation is concerned with the procedure of sharing products, offerings, services,
technology, manpower, culture, etc. across different boundaries. The aims and objectives of the
globalisation are idealistic and enhances greater opportunities. It has helped the countries in
expanding their businesses for the purpose of earning profits. It has favourable and unfavourable
aspects where the positive side of the globalisation has improved the standard of living of poor
people by providing them with job opportunities, improvements of goods and services, etc.
Whereas the unfavourable side will destroy job opportunities and makes harder and expensive
for people and organisation to expand the business in global market. Organisation undertaken in
this report is John Lewis which was founded in 1864 and deals in retail industry. It serves
various products and services like household goods, etc. This report will explain the different
objectives and aims of the project. It will develop the project management plan. The research
will also be conducted in this report and with this the analyses and investigation of research data
will be done.
TASK1
P1. Aims and objectives of the project.
TITLE :
“To elucidate the positive, economic, cultural and ethical impact of globalisation on
different business functions.” A case study on John Lewis.
INTRODUCTION :
Globalisation is a social, cultural, legal and ethical physical process of good and services,
labour, technology, skills, knowledge, etc. between the various countries. With the help of
globalisation the outsourcing of jobs can be done which helps in bringing jobs and technology to
the developing countries. It helps in making connections between the people all around the world
which are more connected to one another. It helps in rapid integration of flow of money and
information. Globalisation makes way clear for liberalisation for the freedom of business which
will be useful in establishing business into the industry, trade or commerce. It further helps in
establishing control over the economic activities in domestic and international markets. The best
part of the globalisation is that it helps in integrating the coordination between different places or
countries globally. It is a multi dimensional process through which it will simply open up

national market, free trade. It further assist the countries in improving the job opportunities for
the people and also boost the growth of the organisation in long run of the business. It attracts the
foreign capital with the help of updated technology which will improve the quality of products.
With the competition in the business market, the domestic industries have become more concern
about the prices and maintaining quality to improve the foreign competition.
Aim :
To elucidate the positive, economic, cultural and ethical impact of globalisation on
different business functions. A case study on John Lewis.
Objectives :
 To learn about the concept of globalisation.
 To illustrate the positive, economic, cultural and ethical impact of globalisation on
different business functions of John Lewis.
 To examine various negative aspects of globalisation.
Research questions :
 What is the concept of globalisation ?
 What are the positive economic, cultural and ethical impact of globalisation on different
business functions of John Lewis?
 What are the negative aspects of globalisation ?
P2. Management plan of project.
Project management is the application of skills, tools and techniques to the activities of
the projects in order to accomplish the requirements of the projects. Therefore, this needs to have
a proper plan which is referred to as project management plan. This plan is a written document
which outlines the ways and manner in which the project is to be executed, monitored and
controlled. This document is approved from the senior authoritative people who are responsible
for regularly reviewing and monitoring the project management plan that it is working as per the
plans. This is a document which is made by the management and needs legal and formal
approval for commencement of the plan. The primary intention of these documents is to insure a
brief outline of the activities of the projects and the manner in which the business goals and
objectives will be attained. It is also crucial because without effective planning, no project can be
executed by the John Lewis. Further, it needs managerial and interpersonal skills which will be
useful for bringing the project from the conception to completion. There are various constituents

which are required to be considered while devising a project plan for John Lewis and they are
discussed below :
 Cost : It is concerned with the financial amount or funds which are needed to initiate the
project plan. This helps in determining the estimated cost of the project which is required
by the company to accomplish business goals and objectives. By setting cost, the
management of the John Lewis is able to establish a control and monitor the financial
aspects by insuring that the cost is used effectively and is able to meet the business
objectives within the specified limits. For this, the organisation will require £8000 for
commencing project plan while the researcher will require £1000 to meet day to day
expenses like travelling, stationary, etc.
 Scope : The scope is related to the limitations of the projects and the about the
accountability and role of each team members for accomplish the objectives of the
project plan of John Lewis. This can be done by effectively describing the goals of the
project, features, functions, tasks, deadlines, etc. This scope of project plan is also
responsible for determining the needs and requirements of the different stakeholders.
 Time : Timing is very important for every project. No project is permanent in nature
because every project is planned for the specific purpose and when that purpose is
accomplished then the plan is said be accomplished. So to meet the project plan on time
the researcher will require 12 weeks for making project plans and 7 weeks for developing
research effectively and efficiently.
 Quality : It is one of the crucial element in devising the project plan because quality
plays a vital role and if the plan fails to deliver the appropriate quality which will provide
an assurance the it meets the project objective and performance standards. Therefore, the
delivered products by the John Lewis must be reliable and has superior quality which will
give customer satisfaction and can increase the demand as well. And for the researcher,
the gathered information must be true, fair, authentic which must have proper relevancy
and can be judged easily on the basis of evidences.
 Communication : It is another very important aspect in devising the project plan.
Without effective communication, no organisation can run the plan effectively and
efficiently. Communication helps in clearing people with the various plans and the
manner in which they are to be accomplished. For this purpose, John Lewis will need

various communication tools like internet connections, telephones, video conferencing,
etc. and researcher will organise various presentations, meetings, training programs,
conferences, etc. in order to inform and communicate with people regularly and to assure
that they know about the manner in which the plan is to be executed.
 Risk : It is the uncertainty of any event which can cause the harm to the organisation.
There are various risk which are required to be managed while devising the project plan.
These unexpected events can be the rapid changes in the customer need, technological
changes, budget resources, etc. There is a proper need to properly identify the various
risk and develop mitigation for the same. John lewis will face the risk of different
customer tastes, external environment threats, etc. while researcher will face the risk of
conflict, lack of secrecy and confidentiality, lack of motivation, etc.
 Resources : Every business requires adequate resources in order to accomplish business
goals and objectives. These resources play a very important part in the organisations and
needs to managed properly because of scarcity of the same. In John Lewis, the resources
which will be required are skilled workforce, technology, finances, etc. while researcher
will require resources like knowledge, skills, money, critical and innovative thinking,
potentiality, etc.
Therefore, from the above mentioned all the relevant points, it is to be considered that
project management plan is not an easy task and organisation must focus on the various
constituents so that proper and effective plan can be made. It will improve the chances of
accomplishing business objectives and goals in a more effective and efficient manner. This will
helps the company in attainment of competitive advantage.
P3. Gantt chart and work break down structure.
Gantt chart- It refers to a type of bar chart that contains a project schedule. It is
developed by Henery L. Gantt in 1917 to monitor the visual communication exemplification of a
schedule which help in plan, coordination and consider particular task in the project. This chart
include all the tasks which are performed in the project on the vertical axis and time intervals on
the horizontal axis. The width of the horizontal bars indicates the duration of the each activity in
the graph. It is beneficial of the company and used by the management as production control tool
when it operating its business at global level. It help in analysing the resources which are
required and making plan in order to complete the tasks.

Work Breakdown Structure- It indicates to a method which is used by the organisation
to get a complex, multi step project done. It help in dividing a large project in small steps so that
they can easily or faster completed by the employees. It is a hierarchical tree structure that
outlines the project and divide in to smaller and manageable parts. When an organisation operate
its business internationally then it help in minimize complex activities to a collection of tasks. It
is beneficial because it provide a clear image of tasks that must be measurable, independent and
clearly describes its limits. Therefore, in John Lewis, the break down of work will help the
researcher in proper conduction of the investigation through step by step process. For instance,
the researcher will concentrate first on identification of the problems, develop aims and
objectives, analyse the background of the research which will help in framing the research
initiation. And then it will further move on step by step process.

TASK2
P4. Qualitative and quantitative methods of research.
Qualitative method- It refers to a scientific method of research which can be used by the
management and researcher for collecting and gathering non numerical information and data. For
gathering information, the researcher can use various methods of qualitative research like
interviews, open minded survey, mensuration and submergence, focus groups, content analysis
etc. In this research project, the researcher can follow this method to collect information for
completing the research. Qualitative method is beneficial because it help in finding out
relationship different variables that are important for completing the research project. This
method help the research to gather first hand information and develop a real sense of a person's
understanding of a situation. In this project, the research use qualitative method of research so
that the individual can collect pure information to complete the project.
Quantitative method- It is a research method that can be described as a tabular inquiry
of phenomena which is collecting and gathering quantitative data and playing applied
mathematics, numerical and procedure techniques. In this research method, the research can
collect data from current and potential consumers by using sampling methods and by
implementing online surveys, online pools, questionnaires and others. The motive of this
research method is to increase knowledge and create understanding about the research project. It
can help the researcher to learn and get information about a particular group of people which
known as a sample population.
Primary method- It refers to a methodology that can be used by the researcher to gather
information and data directly from the research by using primary source of research such as
interviews, questionnaires, surveys, observation and other. In this research, the researcher collect
data which has not been collected by anyone before for any research and project. In this research
project the researcher used primary method of data collection so that the person can get accurate
and first hand information. With the help of it the individual can collect meaningful data which is
beneficial for make smarter decisions about the research. By using questionnaires, the person can
gather effective information directly from number of respondents regarding its research.
Secondary method- It is an another method of collecting data. It refers to a types of
research which has already has compiled, collected, coordinated and promulgated by other
people, social sites and others. In this research method the information gather by websites,

magazines, social sites, government agencies, reading articles, journals, publications, library,
trade organisations, trade associations and others. There are not pure and first hand information
because it already collect by others research. This research is cost consuming in comparison to
primary research because in it the researcher use social media, internet and other sources of data
collection. The one fabulous source of secondary research data is government agencies because
this data is normally available free of cost.
Sampling- It indicates to a process to select respondents and representative group from
the chosen population. It can be a group of people who participate in a investigation and data
collection process. The main purpose of this method is to gather information through a specific
targeted group or particular number of people. In this process the researcher chose and select
specific number of people to gather information and data so that the individual collect
information by using data collection method to the completion of the research project. In this
research, the researcher select 50 respondents to gather information with the help of data
collection source like questionnaire. Thus, the investigator has used the primary source of data
collection method in the questionnaire through which they will able to collect fresh information
which has been collected for the first time.
TASK3
P5. Analyses and investigation of research data by applying various tools and techniques.
THEME 1: Concept of globalisation
Have you ever come across the concept of
globalisation ?
Frequency
Yes 42
No 8

Interpretation : From the above graph it has been concluded that out of 50 respondents
42 are aware of the concept of globalisation because they are having interest in business and day
to day news which makes them known to this concept and 8 people says no because they may be
belong to the small businesses or involved in other small work.
THEME 2: Positive economic impact of globalisation on John Lewis
What are the positive economic impact of
globalisation on John Lewis ?
Frequency
Increases competition 8
Foreign direct investment 13
Increase in profitability 9
All of the above 20
Yes No
0
5
10
15
20
25
30
35
40
45 42
8
Frequency

Interpretation : From above graph relating to the positive impact of globalisation on
John Lewis, out of 50 respondents, 8 says increases competition because they may have
experienced the competition in the market between the domestic players and international
organisations. 13 says foreign direct investment because they are concerned with the future
returns, 9 people says, that it increases profitability due to greater value of money in foreign
markets. Whereas majority of the people that is 20 says all the points because they have
Increases competition
Foreign direct investment
Increase in profitability
All of the above
0
2
4
6
8
10
12
14
16
18
20
8
13
9
20

information and knowledge regarding foreign companies who have successfully expanded their
business in other countries.
THEME 3: Role of marketing manager in globalisation
What will be the role of marketing manager
in globalisation ?
Frequency
Promoting products 10
Environmental scanning. 8
Both 32
Interpretation : From the above graph, it has been analysed that out of 50 people, 10
says that main role of marketing manager is to promote products because this makes people
aware about the various new products and services of the organisation and 8 says that they helps
in environmental scanning which will be useful in identifying and analysing the internal and
external business environment. While majority of the people that is 32 says that marketing
manager s responsible for handling both so that the business can be properly operated in global
market.
Promoting products
Environmental scanning.
Both
0
5
10
15
20
25
30
35
10 8
32

THEME 4: Role of HR manager in globalisation
What will be the role of HR manager in
globalisation ?
Frequency
Providing training 5
Fostering global collaboration 4
Team spirit 6
All of the above 35
Interpretation : From the above graph, the role of HR manager in globalisation has been
explained. In this, out of 50 respondents, 5 says providing training is the important role because
this makes people learn about the new and innovative tools and methods of working, 4 says
fostering global collaboration, 6 says team spirit because they believe that when people work in
team collectively than the company generates more productive results. The majority of the
people that is 35 people says that all these roles are important function of HR manager in
enhancing globalisation.
Providing training
Fostering global collaboration
Team spirit
All of the above
0
5
10
15
20
25
30
35
5 4 6
35

THEME 5: John Lewis will have any benefit from globalisation
Does the John Lewis will have any benefit
from globalisation ?
Frequency
Yes 20
No 30
Interpretation : From the above graph, it has been summarised that out of 50 people 20
believes that the company have benefit from globalisation while 30 says no because they believe
the company is less aware among the people in different countries and high prices of the
products can restrict the company.
THEME 6: Accounting function will deal with the economic impact of globalisation
How accounting function will deal with the
economic impact of globalisation ?
Frequency
Yes No
0
5
10
15
20
25
30
20
30

Make plans for inflation crises. 5
Review financial plans and budgets 5
Both 40
Interpretation : From this graph, out of 50 people, 5 says that accounting department
will make plans for inflation crises because they believes that the work of accounting is to save
the company from financial crises, 5 says to review financial plans and budgets because with
this, the business will be aware of the amount which is required to be spend on a particular
activity and majority that is who 40 says both because the accounting department is responsible
for handling all the money transactions and setting budgets.
THEME 7: Negative aspects of globalisation
What are the negative aspects of
globalisation ?
Frequency
Make plans for inflation crises.
Review financial plans and budgets
Both
0
5
10
15
20
25
30
35
40
5 5
40

Lack of equal distribution of wealth 5
Transfer of diseases 5
Reduction of social safety 5
All of the above 35
Lack of equal distribution of wealth
Transfer of diseases
Reduction of social safety
All of the above
0
5
10
15
20
25
30
35
5 5 5
35
Frequency

Interpretation : From this graph it has been concluded that, out of 50 people 5 says lack
of equal distribution of wealth is the main cause of globalisation because they have suffered and
faced that richer becomes more rich while poorer becomes more poor with this, 5 says transfer of
diseases like swain flu or any other virus, 5 says reduction of social safety because people will
have negative impact in their mind as they will not be able to compete effectively and majority
of the people that is 35 says all these are negative impact of globalisation because this will have
poor and adverse impact on local population and businesses of the country.
THEME 8: John Lewis will receive positive or negative response in global market
Does John Lewis will receive positive or
negative response in global market ?
Frequency
Positive 35
Negative 15
Positive Negative
0
5
10
15
20
25
30
35
35
15

Interpretation : From the above graph, it has been analysed that the John Lewis will receive
poor positive response in global market according to the 35 people because of strong brand name
and goodwill while 15 people says that the company will face negative response of high prices in
global market.
THEME 9: Ethical impact of globalisation is considered within the organisation
Why ethical impact of globalisation is
considered within the organisation ?
Frequency
Helpful in sustainability 4
Better decision making 5
Protects employees 6
All of the above 35
Interpretation : From the above graph, it has been interpreted that out of 50 respondents
majority of the people that is 35 people says that all the points will have an impact on
globalisation because ethics is very important for every organisation in every country. 4 believes
that it will help in sustainability because ethics creates a demand for using the resources
effectively and judiciously without any wastage. 5 says better decision making because it will
Helpful in sustainability
Better decision making
Protects employees
All of the above
0
5
10
15
20
25
30
35
4 5 6
35

help in taking fair and right decisions. 6 says it will protect employee because the company will
follow different ethical practices like flexible working hours, etc.
P6. Recommendation.
From the above research, analyses and interpretation, it has been summarised that the
John Lewis must expand its business across global boundaries and following are the
recommendation which must be taken into consideration :
 Apart from environmental scanning, the company should do 5 forces of Porter which will
help them in knowing the various barriers and threats and also the major competitors in
the market.
 Company should not only focus on maximising the business objectives, but they must
also focus on maintaining sustainability. They must work such that the scarce resources
can be used to the greatest potential without damaging the environment.
 The organisation should also identify the needs and requirements of customers tastes and
preferences in other countries and produce the products accordingly. Apart from this, if
customers are price conscious then in global countries the organisation should serve those
products which will be affordable by the customers.
TASK4
P7. Importance and value of undertaking research methods to accomplish the devised objectives.
The main objective of conducting the research was to elucidate the positive economic,
cultural and ethical impact of globalisation on different business functions of John Lewis. This
research has been conducted on 50 respondents and while conducting the research I have realised
that it was not an easy task. I have faced lot of problems which has some times made me so
frustrated that I also planned to quit the research. But I do not let my confidence level go down
and has faced all the obstacles so that I can successfully meet the objectives and goals. The major
problem which I have faced is related to the lack of funds, money is required at each and every
level of research and many times my work was disturbed due to the insufficient funds. It was lot
of time consuming and many times information provided by the respondents cannot be
considered fair and authentic which can affect the results of the research.

Own performances
Skills Why it is important ? How I have developed ?
Communication skills This skill is important because
while conducting research I
will have to continuously
communicate with different
people. It requires politeness,
clarity, understanding of
words, etc. which will help me
in effectively convincing
people so that they will
provide reliable answers.
I have developed this skill by
participating in debate and
group discussions which has
not only improved my
communication skills but has
also contributed in eliminating
my hesitation problem. I have
also watched English series
which has helped me
developing my vocabulary.
Listening skills While conducting any
research, communication is
important but above all
listening patiently to the
respondent is also important so
that true and fair results can be
made.
For developing this skill, I
have joined various meditation
centres so that my
concentration power can be
increased. I have also avoided
doing multitasking at the time
of listening to someone.
CONCLUSION
From the above report it has been concluded that managing a successful business is not
an easy task. For the purpose of globalising the business in the international market various
aspects are taken into consideration which must be enhanced such that the objectives of the
business can be attained successfully and effectively. It involves research which helps in
planning the business by taking into consideration the views of different people. For this
different research methods were used that has helped in proper analyses and interpretation of the
results.

REFERENCE
Books and Journals
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leadership principles and practice. Routledge.
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(pp. 117-143). Routledge.
Cramer, J., 2017. Corporate Social Responsibility and Globalisation: an action plan for
business. Routledge.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Gambles, I., 2017. Making the business case: Proposals that succeed for projects that work.
Routledge.
Halibozek, E. and Kovacich, G.L., 2017. The manager's handbook for corporate security:
establishing and managing a successful assets protection program. Butterworth-
Heinemann.
Hanson and. et. al., 2016. Strategic management: Competitiveness and globalisation. Cengage
AU.
Hopper, T., Lassou, P. and Soobaroyen, T., 2017. Globalisation, accounting and developing
countries. Critical Perspectives on Accounting.43. pp.125-148.
Krugman, P., 2017. Crises: The price of globalisation?. In Economics of Globalisation (pp. 31-
50). Routledge.
Polonsky, M.J. and Waller, D.S., 2018. Designing and managing a research project: A business
student's guide. Sage publications.
Robertson, S., 2017. A class act: Changing teachers work, the state, and globalisation.
Routledge.
Rowden, M., 2017. The Art of Identity: Creating and Managing a Successful Corporate Identity:
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continuity and change. Routledge.
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and domestic work (pp. 89-110). Routledge.
Scarborough, N.M., 2016. Essentials of entrepreneurship and small business management.
Pearson.
Schaltegger, S. and Wagner, M., 2017. Managing the business case for sustainability: The
integration of social, environmental and economic performance. Routledge.
Slawsky, J. and Zafar, S., 2017. Developing and managing a successful payment cards business.
Routledge.
Trevino, L.K. and Nelson, K.A., 2016. Managing business ethics: Straight talk about how to do
it right. John Wiley & Sons.
Wright, S., 2016. Language policy and language planning: From nationalism to globalisation.
Springer.
Young, T.L., 2016. Successful project management. Kogan Page Publishers.

APPENDIX
Questionnaire
Name :
Age :
Gender :
Q1. Have you ever come across the concept of globalisation ?
A. Yes
B. No
Q2. What are the positive economic impact of globalisation on John Lewis ?
A. Increases competition
B. Foreign direct investment
C. Increase in profitability
D. All of the above.
Q3. What will be the role of marketing manager in globalisation ?
A. Promoting products
B. Environmental scanning.
C. Both
Q4. What will be the role of HR manager in globalisation ?
A. Providing training
B. Fostering global collaboration
C. Team spirit
D. All of the above
Q5. Does the John Lewis will have any benefit from globalisation ?
A. Yes
B. No
Q6. How accounting function will deal with the economic impact of globalisation ?
A. Make plans for inflation crises.
B. Review financial plans and budgets
C. Both
Q7. What are the negative aspects of globalisation ?

A. Lack of equal distribution of wealth
B. Transfer of diseases
C. Reduction of social safety
D. All of the above
Q8. Does John Lewis will receive positive or negative response in global market ?
A. Positive
B. Negative
Q9. Why ethical impact of globalisation is considered within the organisation ?
A. Helpful in sustainability
B. Better decision making
C. Protects employees
D. All of the above
Q10. Any recommendation

Performance Review
 What was the project supposed to accomplish
The project was related to the globalisation and its positive impacts.
 Did the project succeed in its aims? How do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes the project was successful because by conducting research majority of the respondents were
in favour of initiating globalisation.
 What things do you think worked well and why? Evaluate all aspects of the project(e.g.
initial inception, project activities and project outcomes) from a range of perspectives.
I was able to work well in some of the aspects like with strong communication skills I was able
to take answers from people quickly.
 What problems emerged during the project and how were they tackled? Was there time
identification of issues and resolution during the project process?
I have faced the problem of funds which I have overcome but using them on useful aspects
effectively and efficiently and tried to cut the cost where I can. Yes, there was identification of
issues and resolution during the project process.
 What do you learn from undertaking the project?
I have learned the skills to initiate a project and the manner in which those skills can be applied
in different situations of the businesses.
 How would you rate your performance as project manager?
25

I will going to rate myself 8 out of 10.
 What strengths and weaknesses of your performance did you identify?
I have identified the strength of strong communication skills and weakness of poor management
of time which has not let me finished the research on time.
 How will this inform and support your continuous professional development?
This will influence and support me in my continuous professional development as I will be able
to make priorities for the work so that time can be managed. And I will be able to balance the
work in my future work.
New ideas and change of project direction
New ideas can be designing the innovative products according to the demand of new market and
project direction can be changed as per the requirements of the customers in new market.
What have I learnt about myself this week?
I have learned that I have strong communication as well as critical thinking skills.
Points to consider:
How did I feel when I had to deal with tasks/ problems? Did I find it useful to complete the
tasks?
I felt energetic and yes I found it useful while completing the task.
How well have I performed? What did I contribute? What can I improve on next week?
I have performed above my expectation level. I contribute a reliable and authentic answers. I
will concentrate on improving my analytical and research skills from next week.
How might this learning apply in the future?
This learning will help me in future conduction of research.
26

Tasks planned for next week
Points to consider:
Which tasks are priority?
Time management
Have you set aside sufficient time for completion?
Yes.
Project plan status to date(on, head, behind)
Supervisor comments to address
27

Project Log Book
Project Logbook
Name:
Project title: “To determine the positive economic, cultural and ethical impacts of
globalisation on marketing department of an organisation” A case study on John Lewis.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I have completed the analyses of positive economic, cultural and ethical impacts of
globalisation on marketing department of John Leiws.
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes, I have identified the problem of completing the research on time because it was very
time consuming and at the same time I have also faced shortage of funds problems.Yes

Did you identify any additional risks/issues that have an impact on the project management
plan?
No
Problems encountered
Points to consider:
What barriers did you face?
While communicating with the respondents, many people were not showing an interest to answer
the questions and this has taken a lot of extra time in research which has made it time
consuming.
How did you overcome them?
I have over come with this problems, by working over time and using funds on essential places
only.
New ideas and change of project direction
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
I felt like I will not be able to overcome with the problems or research will not be able to
conduct properly. Yes I really find it useful because it helped me in communicating with
various different types of people and knowing what different people have in their mind.
How well have I performed? What did I contribute? What can I improve on next week?
According to me I have worked well with full potential and contributed at my fullest. I can
improve my time management from next week.
29

How might this learning apply in the future?
Working on this project helped me to increase my presentation and communication skills. It
will help in facing future challenges more easily.
Tasks planned for next week
Points to consider:
Which tasks are priority?
Gathering useful insights.
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
30

Project Log Book
Project Logbook
Name:
Project title: “To ascertain the favourable economic, cultural and ethical impacts of
globalisation on marketing department of an organisation” A case study on John Lewis.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I have attained the analyses of favourable economic, cultural and ethical impact of
globalisation on marketing department of John Lewis.
Did you fulfil task requirements?
No
Are you on track and within deadlines set?
No
Did you need to make any changes to your project management plan?
Yes
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes, the lack of time management skill has made the research time consuming.
31

Did you identify any additional risks/issues that have an impact on the project management
plan?
Yes
Problems encountered
Points to consider:
What barriers did you face?
I suffered from the problem of shortage of time.
How did you overcome them?
I have overcome this by following different time management strategies.
New ideas and change of project direction
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
I felt like I should quiet the research because it was consuming lot of time which has made it
boring as well. Yes, I find it useful to complete the task.
How well have I performed? What did I contribute? What can I improve on next week?
I have not performed well. But I am able to contribute the desired results. From next week I
will focus on managing the time as per the requirements of different activities.
How might this learning apply in the future?
This learning will be useful in future as I will be able to manage the time properly.
32

Tasks planned for next week
Points to consider:
Which tasks are priority?
Completing the different activities on time.
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
33

Project Log Book
Project Logbook
Name:
Project title: “To analyse the positive economic, cultural and ethical impacts of
globalisation on marketing department of an organisation” A case study on John Lewis.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I have completed the identification of favourable economic, cultural and ethical impact of
globalisation on marketing department of the company.
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes. I faced the issue of poor communication skill.
Did you identify any additional risks/issues that have an impact on the project management

plan?
No
Problems encountered
Points to consider:
What barriers did you face?
I faced the problem of poor communication which has restricted majority of the people to not to
show any interest in answering to the questions.
How did you overcome them?
I have overcome this issues with the help of attending group discussions, presentations, debates,
etc.
New ideas and change of project direction
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
I felt like I will not be able to complete the research and my morale went down. Yes, I find
it useful to complete the task.
How well have I performed? What did I contribute? What can I improve on next week?
I did not performed well. I have contributed in depicting the results and from next week I
will concentrate on developing my communication skills.
How might this learning apply in the future?
This will be applicable in future when I will again investigate and proper results will be
generated with my communication.
35

Tasks planned for next week
Points to consider:
Which tasks are priority?
Communicating with the respondents effectively and efficiently.
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
36

Project Log Book
Project Logbook
Name:
Project title: “To determine the positive economic, cultural and ethical impacts of
globalisation on marketing department of an organisation” A case study on John Lewis.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I have achieved the aim of identifying the positive economic, cultural and ethical impacts of
globalisation on marketing department of an organisation
Did you fulfil task requirements?
Yes
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
The risk of poor managerial skill was identified during the research.
Did you identify any additional risks/issues that have an impact on the project management

plan?
No
Problems encountered
Points to consider:
What barriers did you face?
I faced the problem of mismanagement and poor alignment of different activities.
How did you overcome them?
I have adopted the proper steps of project management plan through which I was able to over
come this barrier.
New ideas and change of project direction
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
I felt quiet depress while dealing with problems. Yes I find it useful to complete the task.
How well have I performed? What did I contribute? What can I improve on next week?
I have performed above my expectation. I have contributed true and fair results. From next
week I will be able to improve the managerial skills.
How might this learning apply in the future?
This learning will help in proper planning of resources.
Tasks planned for next week
Points to consider:
38

Which tasks are priority?
Project management plan.
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
39

Project Log Book
Project Logbook
Name:
Project title: “To examine the positive economic, cultural and ethical impacts of
globalisation on marketing department of an organisation” A case study on John Lewis.
Date:
Update on weekly research/tasks achieved
Points to consider:
What have you completed?
I am able to complete the examining of positive economic, ethical and cultural impacts of
globalisation on marketing department of John Lewis.
Did you fulfil task requirements?
No
Are you on track and within deadlines set?
Yes
Did you need to make any changes to your project management plan?
No
Any risks and/or issues identified?
Points to consider:
Did you identify risks/issues with a lack of skills required for undertaking research/tasks?
Yes I suffered from the risk of poor climatic conditions.
Did you identify any additional risks/issues that have an impact on the project management

plan?
No
Problems encountered
Points to consider:
What barriers did you face?
I faced the problem of shortage of respondents because of the poor climatic conditions, the
majority of the respondents were falling short of time and did not show any response.
How did you overcome them?
I have overcome this by selecting a proper location where I can tap maximum people.
New ideas and change of project direction
What have I learnt about myself this week?
Points to consider:
How did I feel when I had to deal with tasks/problems? Did I find it useful to complete the
tasks?
I felt with anger because this has created a lot of problem. Yes, it was goof experience of
conducting the task.
How well have I performed? What did I contribute? What can I improve on next week?
I have performed well and contributed in true and fair results. From next week I will
improve my listening and communication skills.
How might this learning apply in the future?
This will help me selecting an appropriate location where I will be able to communicate with
maximum number of people.
41

Tasks planned for next week
Points to consider:
Which tasks are priority?
The task of tapping more and more respondents for conducting research will be my priority.
Have you set aside sufficient time for completion?
Yes
Project plan status to date (on, ahead, behind)
Supervisor comments to address
42