Managing Successful Business

MANAGING SUCCESSFUL
BUSINESS

Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................4
P1 Project aims and objectives................................................................................................................4
P2 Project management plan which covers cost, scope, time, quality, communication, risk and
resources.................................................................................................................................................5
P3 Breakdown of structures and Gantt chart in order to know the provided time frame and stages of
completion..............................................................................................................................................6
TASK 2..........................................................................................................................................................8
P4 Carrying out the task with the use of Qualitative and quantitative research methods for attaining
project aims and objectives.....................................................................................................................8
TASK 3........................................................................................................................................................10
P5 Evaluation of research and data with appropriate tools and techniques.........................................10
P6 Appropriate recommendations in context with research in order to draw valid conclusion............17
TASK 4........................................................................................................................................................18
P7 Reflection on the value of undertaking research to meet objectives...............................................18
CONCLUSION.............................................................................................................................................18
REFERENCES..............................................................................................................................................19

INTRODUCTION
With the change in course of time technology has advanced gradually and it has made life
easier for humans. Most of the companies are using latest technologies for upgrading system as
well as for enhancing the sales and productivity (Ali and Shukran, 2016). As compared to earlier
time the tools and machineries which companies were using were simple but now it has become
more complex and employees find it difficult to understand. Thomson Directory is a local
company that provides information related and printed directories to a large number of people. In
this report different kind of research method is mentioned by which an appropriate resulted can
be formulated. Other than this various kinds of plans is included which a company can utilize in
order to make proper strategies so as to achieve the set targets and goals. Along with this,
different tools and technologies that are used for conducting the research are mentioned in this
report.
TASK 1
P1 Project aims and objectives
Development of new technologies is giving them a chance of delivering the best suitable
products and goods to its customers. Most of the companies are moving towards the concept of
modern marketing rather than traditional. New technologies are giving fresh job opportunities
and it is making easier for employees to communicate with their subordinates so as to effective
results (Alotaibi and Liu, 2014). This is building a mutual understanding between workers and as
a result a growth in forward direction can be seen in the organisation. For most of the firm
introducing new technologies are not possible as it requires a large number of money which
many organisation cannot afford. Therefore, Thomson Directory is maintaining a good relation
with their stakeholders and in return they are investing a lot of funds in their firm so as to earn
maxim number of profits. Other than this, technology can provide us with many benefits as it can
be used for having effective communication with various departments so as to convey the
message in a proper manner.
Topic: The effect of digitalisation in operating their buissness in an organisation.
Background of Project: Technology is making a company in giving best quality services and it
is enabling them in giving superior facilities so that organization can deliver maximum number
of commodities to customers. It is not possible to carry the heavy directory book all the time in
order to get information so, Thomson directory is making an application in which clients can
access to the detail in just one click. This is more time and cost saving. For example: as
compared to earlier times maintain a book full of information was not an easy task but now
organization can easily store as many information as they like without any problems (Crane, A.
and Matten, D., 2016). Thus, with the change in procedure now Thomson Directory is using

cloud technology in order to save and transfer their data from one branch to another is helping
them in consuming a lot of time and cost as well. Therefore, other than this Thomson is using
various other methods like social media, newspapers, magazines and many more. For achieving
superior position managers and superiors are working collaborately in order to make proper
strategies which organization can follow so as to attain best position in market area.
Aim: Implementing fresh technologies so as to change and make alteration in business activities.
Objectives: To evaluate the usefulness of optimizing digital technology in an organization.
 To evaluate the better use of technologies on business activities.
 To find out business transformation and its requirements.
Research Questions: How evaluate the usefulness of optimizing digital technology in an organization.
 Ways to evaluate the better use of technologies on business activities.
 How find out business transformation and its requirements.
P2 Project management plan which covers cost, scope, time, quality, communication, risk and
resources
To run the business in an effective manner it is necessary that company makes plan of
action accordingly so that they can utilize them in achieving the goals and objectives in a proper
manner (Drucker, 2017). Hence, it is the duty of project manager to look out for all the factors
before making any strategies so that it does not affect them in long term. Other than this, they
must train and guide their employees an effective way through which the set targets and goals
can be achieved in specific time frame. For this, Thomson Directory is optimizing all the latest
tools and technologies so as to expand their business and also to get maximum benefits at the
same time. Thus, some points are mentioned below that is required to be determined by project
manger before implementing new strategies and these are as follows:
Scope of Project: As the market area is expanding with this the level of competition is also
increasing day by day as a result maximum number of opportunities are growing in different
fields. Intensifying the business in many areas it is enabling the organization to work
appropriately according to the needs and wants of customers. Thomson Directory is selling their
commodities not only by virtual world or online but also through offline.
Risk Management: Risk is the biggest factor that every company should look out for
because this may have a direct and indirect impact on business operations. Thus, managers and
supervisors of Thomson directory must go through all the factors in order to identify the
elements that can hamper the business. This will assist the organization in minimizing the risk
factor (Kim and Min, 2015).