Managing a Successful Business Project

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1 Aims and objectives of this study..........................................................................................1
P2 Project management Plan ......................................................................................................2
P3 Work breakdown structure and Gantt chart...........................................................................3
PART 2............................................................................................................................................5
P4 Application of quantitative and qualitative tools for data collection....................................5
PART 3............................................................................................................................................7
P5 Research Analysis .................................................................................................................7
P6 Recommendations................................................................................................................16
P7 Self- reflection of the work undertaken ..............................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19

INTRODUCTION
A business running within marketplace can become successful then only when it is being
able to adopt certain technologies which in turn can ease up conductions of operations as well.
Technologies adoption will create path of bringing sustainability within internal and external
factors. There are various kind of tools and techniques within digital technology which company
can avail and thus can attain various kind of benefits (Ahmed Dine Rabeh, Jimenez-Jimenez, and
Martínez-Costa, 2013). Digital technology is a process which can provide many kind of benefits
and can ease up the process running by the company. Organisation chosen for this report is
Exponential-E which is digital marketing company who deals in giving out various kind of
digital services. Numerous essential factors will be discussed within this report like mission and
vision for the research with planning along with plan development which in turn can consist of
technologies within process of company. Moreover, there is the crucial data which has to be
gathered for company for research conduction in effective manner.

PART 1
P1 Aims and objectives of this study
In order to make the environment of company smooth and prolong, there are certain
initiatives which has to be taken by company. This can be done by adopting digital technology
along with dynamics which are being mainly developed for environment evaluation. Marketplace
is dynamic in nature and due to this trend and tastes are changing along with wants and needs of
customers. Digital technology can help company to give maximum level of satisfaction to the
customers and thus establish long term relations (Chesbrough, 2010). Adopting the digitalisation
can help company to bring improvisation within production of goods and services and thus
provide it to customers in ease manner. Exponential-E made research on market and thus
analysed that many of the companies whether they are small or large in scale needs digital
technology at some point. So , this company will help out in providing effective digital services
like cloud technology, server, software, mobile application and many other services. This in turn
mainly gives out the effective guidelines which in turn can mainly help out in attaining growth
and success within the business activities. In modern scenario, Exponential-E has mainly been
focusing upon anticipating the versatile programming which in turn can mainly enable with
exercises.
Topic: Effect of digitalisation for offering help in achieving destinations of private company by
the assistance of development.
Background of the Project:
There are various kind of external scenario within marketplace which has the potential
for making the impact upon the running up of business along with conduction of operations
within marketplace. There are various kind of certain areas where company has to work upon
and bring up the evolution for making necessary changes which can be made. For a business, it is
highly essential for conducting the research in catering up of services (Crane and Matten, 2016).
There are various kind of benefits like for example speed and time for delivering up of services.
There are lot of small business which are working within marketplace and they are
mainly focusing upon the giving out better services with the help of digital technology. This in
turn can bring major improvement which are being retained by company.
Aim: “To standardise impact of digital technology for combining innovation and growth for a
small business enterprise- A case study on Exponential-E”

Objectives:
 Determining of computerized innovation affect on SME.
 To measure estimation of improvement for an organization.
 To choose the interrelationship between the propelled advancement and improvement of
private endeavours. Proposal of courses by which a business can grasp propelled progresses.
Research Questions:
 What are the impact of digitalisation on business?
 How growth and development can affect business?
 State the relationship between growth and technology within company.
 What are the ways by which digitalisation can be adopted within process by company?
P2 Project management Plan
When the company takes up the project and when there is need of creating some value
and for that it is highly essential to create the management plan. Major focus upon the
management team is on making up the targets and thus completing theme in allocated time
period (Den Hertog, Van der Aa and De Jong, 2010). There are certain kind of activities which
are mainly utilised within the project for bringing up of strategies along with plans which are
being considered by activities. Number of stakeholders within company are mainly considered as
essential resources for giving out the structure.
Cost: In this kind of factor, company has to choose upon the price of the services which
they are providing to the customers (Eckerson, 2010). Company has to adopt certain techniques
which cost of service can be reduced so that customers will get reasonable price for the services.
This will enable company to have high brand value which can help in arranging funds.
Time:In this kind of sector, there is certain time which is being given to complete the
project and that deadline has to be met. This will allow customers to have positive mindset
towards the company and even the organisation will not have much burden left on them if the
tenure is being attained (Gebauer, Edvardsson and Bjurko, 2010).
Scope: giving out better and effective services will allow the small business to grow and
thus attract large number of customers. However, to have better scope it is essential to have
identification of the tasks completed within the tenure given. The major process are planning,
controlling and implementation.

Risk: In order to earn profit and high brand value, management has to look out for risks
which are being attached with it (Incelli, 2013). Hence, company has to look out for various risks
coming with the project. Example can taken up of Exponential-E who has been dealing within
risky sector of digital technology. Innovation has been helping out in reducing the risks.
Communication: This kind of procedure is highly essential in for working on project.
There is need of having effective funnel of communication so that crucial data can be shared
among team members and thus chances of error can be minimised.
Quality control: Main focus of company should be upon the having effective services
which can be given to clients and those services should be of high quality so that company will
have high brand value in mind set of customers (Jones and Lubinski, 2012). Exponential-E has
its main focus upon the bringing quality services to the clients.
P3 Work breakdown structure and Gantt chart
Work Breakdown Structure:
Process of dividing the roles and responsibilities into the members along with some of the
powers in order to have better outcomes and long term relations (Work Breakdown Structure.
2018). There are mainly kind of factors due to which certain issues are being resolved along with
complex ones as well and the most common one is work breakdown structure which can be
utilised by company. There are number of techniques which are company utilises to make the
business process effective and efficient in nature. There are some of the small companies in
which these kind of systems are seen less but after having growth this kind of structure if
commonly seen.
Illustration 1: Structure of work Breakdown