Managing A Successful Business Project Globalisation

Managing A
Successful Business
Project

TITLE
“To identify Positive Economic, Cultural and Ethical Impacts of Globalisation on
Different Functions of multinational organisation.” A study on ASOS.
INTRODUCTION
Globalisation refers to the process of interaction between the people, government and the
companies beyond the national economy so as to easily trade without any restrictions. It provide
opportunities to the business as it promote innovation and infrastructure across the world. For
this report ASOS plc is taken which is a British online fashion and cosmetic retailer having the
headquarter in London, UK. The main purpose of this report is to analyse on the positive impact
of economic, cultural and ethical factors on different functions of business such as HR,
accounting and many more (Adzic, 2011). This project contains a description regarding aims and
objectives , project management plan, Gantt chart and work break down structure to analyse the
data effectively to draw a meaningful conclusion.
TASK 1
P1
Background of the report
ASOS plc is a British clothing industry that deals in the online shopping. It is
headquartered in London ,UK. It was founded in the year 2000 with an aim to target youngsters.
The company at present selling more than 850 brands of clothing and accessories all over the
world. The main ground about performing this research is to analysis the economical, cultural
and ethical impact of globalisation on various department such as HR, operational, marketing
and many more (Brady and Davies, 2014). The economical benefit include decreased cost of
production for operation department, cultural benefit include keeping of record of different
countries for accounting department and ethical benefits will be to HR and Financing department
which help in building a good positive image of an organisation. The benefit of globalisation will
not only be seen on ASOS plc but also to the companies all over the world.
Research Aim:
The main aim of this research is “ To investigate the “Positive Economic, Cultural and
Ethical Impacts of Globalisation on Different Functions of multinational organisation.”A study
on ASOS.
1