logo

Managing a Successful Business Project Assignment - Case Study

   

Added on  2020-11-12

29 Pages5752 Words206 Views
 | 
 | 
 | 
Managing a SuccessfulBusiness Project
Managing a Successful Business Project Assignment - Case Study_1

Table of ContentsINTRODUCTION...........................................................................................................................2TASK 1............................................................................................................................................2P1 Analysis of project aims and objectives............................................................................2P2 Production of project management plan............................................................................3P3 Work breakdown structure and a Gantt chart....................................................................6TASK 2............................................................................................................................................9P4 Carrying of small scale research through application of qualitative and quantitativetechniques...............................................................................................................................9P5 Analysis research and data using appropriate tools and techniques................................11TASK 6..........................................................................................................................................20P6 Communication of recommendations to draw valid conclusions ..................................20TASK 4..........................................................................................................................................21P7) Reflect on the value of undertaking the research to meet stated objectives and ownlearning and performance in this research............................................................................21CONCLUSION..............................................................................................................................21REFERENCES................................................................................................................................1APPENDIX .....................................................................................................................................31
Managing a Successful Business Project Assignment - Case Study_2

INTRODUCTIONDigital technology in today's corporate world have become part and parcel of anenterprise. It has not only changed how business is perceived but also the way it is performed. Amajority of firms today are adopting digitalization as a primary source for its productdifferentiation, profitability and business growth. This entire overhaul of business andreinvention of its operations is impacted hugely by advent of mobile, social and Big Dataanalytics (Hillson, 2017). The report is based on case study of Continental consulting Limitedwhich is an emerging research and business consulting company dealing in process of re-engineering since 8 years. With market advancement IT technologies used by company hasbecome obsolete for which it has decided to introduce new IT technology so as to upgrade theirbusiness, to remain competitive and to expand its operations in market. The project will discussaims, objective and time frame in relation to implementation of digital technology. Furtherresearch will be conducted providing recommendation about the prospective impact ofintroduction of digitalization on firms operations. TASK 1P1 Analysis of project aims and objectivesDigital technology has interfered with every line of businesses. With frequenttechnological developments and ready adoption of digital device across the world in form ofsmart phone, mobile, tablets etc. have profound transforming impact on clients behaviour and onsmall scale businesses to a huge extent. In present day and age, every business irrespective of itssize, nature is competing in a virtual, digital space that offers re-imagining and renovatingways to serve clients (Nicholas and Steyn, 2017). For instance, social media technology adoptedby Continental Consulting Limited is expected to capture attention of its audience by creatingtargeted ads, new about to launch services and other promotional activities to engage them andto induce them to purchase. Social networking technology has enabled entrepreneur to connectwith their potential clients and revamp their business strategy, product and service models incustomer's favor. Background of Project: The report is based on impact of digital technology supportingsmall business growth and innovation. Continental Consulting Limited is a medium scaleorganization that is indulge in re-engineering since 8 years with objective to upgrade diversifybusiness activities with effectiveness and efficiency. After realising obsolescence of its current2
Managing a Successful Business Project Assignment - Case Study_3

IT technology that firm is using in its business operations company is to introduce advancedinnovation on their business by adopting social media technology. Adoption of this will assistfirm to directly and frequently communicate with its clients forming strong, amicablerelationship and even proving them chance to collaborate on projects. Also it will provide anauthentic base where in firm could collect opinion and feedbacks of its clients and could adoptnecessary modification in its product or services as per their demand (Jeston, 2014). However, adopting and implementing a new digital technology is not an easy task as it itis expected to encounter huge resistance form employees. Therefore to be successful in applyingdigitalization in its operations it is of vital importance for managers of Continental ConsultingLimited to encourage its workforce to adopt and assimilate new changes by communicating themneed for adoption and various post phase benefits for company and to staff as a whole. Topic-“How digital technology has transformed business activities such as marketing,accounting, operations in chosen organisation.”Aim: “To determine impact of social media as digital technology on organization and itsvarious activities.”Objectives:To introduce social media technology in business through various tools. To determine impact of adopting social media tools on key business activities. To ascertain probable impact of digitalization of growth and profitability of ContinentalConsultancy Limited.Research QuestionWhat are the probable social medial tools that Continental Consultancy Limited could optin its business?What are key business activities that are to be aided by social media technology?How digitalization through social media technology could impact growth and profits ofContinental Consultancy Limited?P2 Production of project management planA project management plan(PMP) is a written document that briefs about variousattributes associated with implementation, monitoring, handling and closing of a specific projectthat business is to undertake (Crane and Matten, 2016). PMP includes baselines, subsidiarymanagement plans and other documents related to planning. In context to Continental Consulting3
Managing a Successful Business Project Assignment - Case Study_4

Limited that is planning to diversify its business through adopting social media technology it iscritical to prepare through PMP. It is essential as it will guide firm to ascertain its objective,strategy to attain them, workforce required and way in which project is to be documented,measured and communicated to stakeholders. Thus mentioned below are certain prominentfactors that are requisite for managers of Continental Consulting Limited to analyse priorimplementing digitalization through social media technology:Scope: In UK, social media websites forms integral part of people where in almost 90%adults age 18-29 years are using it as preferred channel of communicating. In 2017,social media users are estimated to reach over 39 million. Thus, in terms of scope forbusiness it forms more agile, immediate, transparent, honest and candid way for aContinental Consulting Limited to reach out its target audience in most time and costeffective manner. Be it posting of job vacancies, advertising of products/ service onvarious social media tools like Oktopost, tag board, Facebook, snap chat etc. firm couldattain various benefits from social apps (Polonsky and Waller, 2014).Cost: It ascertained the total expense that is to be incurred in implementing social mediatechnology by thoroughly examining various facets related to project. Although internetin recent times provides to be a cost effective affair for nay business to use howeversocial media technology to be used as generating and viral marketing campaigns involvesconsiderable cost that could be estimated to around $1000 per month to $20,000 permonth depending upon size of business (Pekuri and et., al., 2014). As ContinentalConsulting Limited is to adopt social media to diversify its business and sales volumes,it is required to hire professionals having intense knowledge and experience to effectivelyutilize such platform. Thus, execution of this project requires formulation of budgethaving detailed allocation of funds requisite for various activities to be conducted whileimplementing digital technology. Mentioned below is the sample cost statement Total forecasted budgetParticular 2017-18(£)Implementing technology cost20000Promotional expense8000Advertisement expense6000Catalogues 15004
Managing a Successful Business Project Assignment - Case Study_5

Training charges8500Total cost44000Quality: Continental Consulting Limited is concerned with providing consultancyservices that requires proficient employees having command over their communicationskills. It is essential to be taken care of as it greatly adds to the qualitative aspect ofservices that ate been offered to customers. Therefore just merely adopting social mediatechnology would not reap benefit of increment in sales volumes for firm. For gettingbenefited from this new technique it is essential for firm to provide proper training andlearning to its employees so as to make them comfortable and knowledgeable aboutdealing with different clients belonging to various backgrounds. Also, company is todevelop efficient content writers who can write and post impactful information related tocompany and its related offers (Brady and Davies, 2014). Time: This aspect involves approx time that is expected to be incurred in implementationof new technology is in its various different departments. Continental Consulting limitedcan follow critical path approach. This will assist firm in providing reliable and authenticinformation that could be shared with employees to lead their efforts in right directionfocused towards completing particular project within specific timeline. 5
Managing a Successful Business Project Assignment - Case Study_6

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Managing a Successful Business Project
|22
|4754
|342

Managing Successful Business Projects
|31
|6676
|204

(solved) Managing A Successful Business Project Assignment
|27
|5795
|288

Managing A Successful Business Project
|25
|4757
|307

Managing A Successful Business Project
|24
|4460
|85

The Impact of Digital Technology on Small Business Growth and Innovation
|31
|5959
|153