[FULL ACCESS] Performance Review Template and Project Evaluation
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The assignment requires the student to complete a performance review template by reflecting on their past project experience. The template includes questions about the project's objectives, success, strengths and weaknesses, and lessons learned. The student is also asked to evaluate their own performance as a management consultant leading the project. This exercise helps students develop essential skills in project management, evaluation, and self-assessment.
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Table of Contents
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
P1 Analysis of project aims and objectives............................................................................2
P2 Production of project management plan............................................................................3
P3 Work breakdown structure and a Gantt chart....................................................................6
TASK 2............................................................................................................................................9
P4 Carrying of small scale research through application of qualitative and quantitative
techniques...............................................................................................................................9
P5 Analysis research and data using appropriate tools and techniques................................11
TASK 6..........................................................................................................................................20
P6 Communication of recommendations to draw valid conclusions ..................................20
TASK 4..........................................................................................................................................21
P7) Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance in this research............................................................................21
CONCLUSION..............................................................................................................................21
REFERENCES................................................................................................................................1
APPENDIX .....................................................................................................................................3
1
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
P1 Analysis of project aims and objectives............................................................................2
P2 Production of project management plan............................................................................3
P3 Work breakdown structure and a Gantt chart....................................................................6
TASK 2............................................................................................................................................9
P4 Carrying of small scale research through application of qualitative and quantitative
techniques...............................................................................................................................9
P5 Analysis research and data using appropriate tools and techniques................................11
TASK 6..........................................................................................................................................20
P6 Communication of recommendations to draw valid conclusions ..................................20
TASK 4..........................................................................................................................................21
P7) Reflect on the value of undertaking the research to meet stated objectives and own
learning and performance in this research............................................................................21
CONCLUSION..............................................................................................................................21
REFERENCES................................................................................................................................1
APPENDIX .....................................................................................................................................3
1
INTRODUCTION
Digital technology in today's corporate world have become part and parcel of an
enterprise. It has not only changed how business is perceived but also the way it is performed. A
majority of firms today are adopting digitalization as a primary source for its product
differentiation, profitability and business growth. This entire overhaul of business and
reinvention of its operations is impacted hugely by advent of mobile, social and Big Data
analytics (Hillson, 2017). The report is based on case study of Continental consulting Limited
which is an emerging research and business consulting company dealing in process of re-
engineering since 8 years. With market advancement IT technologies used by company has
become obsolete for which it has decided to introduce new IT technology so as to upgrade their
business, to remain competitive and to expand its operations in market. The project will discuss
aims, objective and time frame in relation to implementation of digital technology. Further
research will be conducted providing recommendation about the prospective impact of
introduction of digitalization on firms operations.
TASK 1
P1 Analysis of project aims and objectives
Digital technology has interfered with every line of businesses. With frequent
technological developments and ready adoption of digital device across the world in form of
smart phone, mobile, tablets etc. have profound transforming impact on clients behaviour and on
small scale businesses to a huge extent. In present day and age, every business irrespective of its
size, nature is competing in a virtual, digital space that offers re-imagining and renovating
ways to serve clients (Nicholas and Steyn, 2017). For instance, social media technology adopted
by Continental Consulting Limited is expected to capture attention of its audience by creating
targeted ads, new about to launch services and other promotional activities to engage them and
to induce them to purchase. Social networking technology has enabled entrepreneur to connect
with their potential clients and revamp their business strategy, product and service models in
customer's favor.
Background of Project: The report is based on impact of digital technology supporting
small business growth and innovation. Continental Consulting Limited is a medium scale
organization that is indulge in re-engineering since 8 years with objective to upgrade diversify
business activities with effectiveness and efficiency. After realising obsolescence of its current
2
Digital technology in today's corporate world have become part and parcel of an
enterprise. It has not only changed how business is perceived but also the way it is performed. A
majority of firms today are adopting digitalization as a primary source for its product
differentiation, profitability and business growth. This entire overhaul of business and
reinvention of its operations is impacted hugely by advent of mobile, social and Big Data
analytics (Hillson, 2017). The report is based on case study of Continental consulting Limited
which is an emerging research and business consulting company dealing in process of re-
engineering since 8 years. With market advancement IT technologies used by company has
become obsolete for which it has decided to introduce new IT technology so as to upgrade their
business, to remain competitive and to expand its operations in market. The project will discuss
aims, objective and time frame in relation to implementation of digital technology. Further
research will be conducted providing recommendation about the prospective impact of
introduction of digitalization on firms operations.
TASK 1
P1 Analysis of project aims and objectives
Digital technology has interfered with every line of businesses. With frequent
technological developments and ready adoption of digital device across the world in form of
smart phone, mobile, tablets etc. have profound transforming impact on clients behaviour and on
small scale businesses to a huge extent. In present day and age, every business irrespective of its
size, nature is competing in a virtual, digital space that offers re-imagining and renovating
ways to serve clients (Nicholas and Steyn, 2017). For instance, social media technology adopted
by Continental Consulting Limited is expected to capture attention of its audience by creating
targeted ads, new about to launch services and other promotional activities to engage them and
to induce them to purchase. Social networking technology has enabled entrepreneur to connect
with their potential clients and revamp their business strategy, product and service models in
customer's favor.
Background of Project: The report is based on impact of digital technology supporting
small business growth and innovation. Continental Consulting Limited is a medium scale
organization that is indulge in re-engineering since 8 years with objective to upgrade diversify
business activities with effectiveness and efficiency. After realising obsolescence of its current
2
IT technology that firm is using in its business operations company is to introduce advanced
innovation on their business by adopting social media technology. Adoption of this will assist
firm to directly and frequently communicate with its clients forming strong, amicable
relationship and even proving them chance to collaborate on projects. Also it will provide an
authentic base where in firm could collect opinion and feedbacks of its clients and could adopt
necessary modification in its product or services as per their demand (Jeston, 2014).
However, adopting and implementing a new digital technology is not an easy task as it it
is expected to encounter huge resistance form employees. Therefore to be successful in applying
digitalization in its operations it is of vital importance for managers of Continental Consulting
Limited to encourage its workforce to adopt and assimilate new changes by communicating them
need for adoption and various post phase benefits for company and to staff as a whole.
Topic- “How digital technology has transformed business activities such as marketing,
accounting, operations in chosen organisation.”
Aim: “To determine impact of social media as digital technology on organization and its
various activities.”
Objectives:
To introduce social media technology in business through various tools.
To determine impact of adopting social media tools on key business activities. To ascertain probable impact of digitalization of growth and profitability of Continental
Consultancy Limited.
Research Question
What are the probable social medial tools that Continental Consultancy Limited could opt
in its business?
What are key business activities that are to be aided by social media technology?
How digitalization through social media technology could impact growth and profits of
Continental Consultancy Limited?
P2 Production of project management plan
A project management plan(PMP) is a written document that briefs about various
attributes associated with implementation, monitoring, handling and closing of a specific project
that business is to undertake (Crane and Matten, 2016). PMP includes baselines, subsidiary
management plans and other documents related to planning. In context to Continental Consulting
3
innovation on their business by adopting social media technology. Adoption of this will assist
firm to directly and frequently communicate with its clients forming strong, amicable
relationship and even proving them chance to collaborate on projects. Also it will provide an
authentic base where in firm could collect opinion and feedbacks of its clients and could adopt
necessary modification in its product or services as per their demand (Jeston, 2014).
However, adopting and implementing a new digital technology is not an easy task as it it
is expected to encounter huge resistance form employees. Therefore to be successful in applying
digitalization in its operations it is of vital importance for managers of Continental Consulting
Limited to encourage its workforce to adopt and assimilate new changes by communicating them
need for adoption and various post phase benefits for company and to staff as a whole.
Topic- “How digital technology has transformed business activities such as marketing,
accounting, operations in chosen organisation.”
Aim: “To determine impact of social media as digital technology on organization and its
various activities.”
Objectives:
To introduce social media technology in business through various tools.
To determine impact of adopting social media tools on key business activities. To ascertain probable impact of digitalization of growth and profitability of Continental
Consultancy Limited.
Research Question
What are the probable social medial tools that Continental Consultancy Limited could opt
in its business?
What are key business activities that are to be aided by social media technology?
How digitalization through social media technology could impact growth and profits of
Continental Consultancy Limited?
P2 Production of project management plan
A project management plan(PMP) is a written document that briefs about various
attributes associated with implementation, monitoring, handling and closing of a specific project
that business is to undertake (Crane and Matten, 2016). PMP includes baselines, subsidiary
management plans and other documents related to planning. In context to Continental Consulting
3
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Limited that is planning to diversify its business through adopting social media technology it is
critical to prepare through PMP. It is essential as it will guide firm to ascertain its objective,
strategy to attain them, workforce required and way in which project is to be documented,
measured and communicated to stakeholders. Thus mentioned below are certain prominent
factors that are requisite for managers of Continental Consulting Limited to analyse prior
implementing digitalization through social media technology: Scope: In UK, social media websites forms integral part of people where in almost 90%
adults age 18-29 years are using it as preferred channel of communicating. In 2017,
social media users are estimated to reach over 39 million. Thus, in terms of scope for
business it forms more agile, immediate, transparent, honest and candid way for a
Continental Consulting Limited to reach out its target audience in most time and cost
effective manner. Be it posting of job vacancies, advertising of products/ service on
various social media tools like Oktopost, tag board, Facebook, snap chat etc. firm could
attain various benefits from social apps (Polonsky and Waller, 2014).
Cost: It ascertained the total expense that is to be incurred in implementing social media
technology by thoroughly examining various facets related to project. Although internet
in recent times provides to be a cost effective affair for nay business to use however
social media technology to be used as generating and viral marketing campaigns involves
considerable cost that could be estimated to around $1000 per month to $20,000 per
month depending upon size of business (Pekuri and et., al., 2014). As Continental
Consulting Limited is to adopt social media to diversify its business and sales volumes,
it is required to hire professionals having intense knowledge and experience to effectively
utilize such platform. Thus, execution of this project requires formulation of budget
having detailed allocation of funds requisite for various activities to be conducted while
implementing digital technology. Mentioned below is the sample cost statement
Total forecasted budget
Particular 2017-18(£)
Implementing technology cost 20000
Promotional expense 8000
Advertisement expense 6000
4
critical to prepare through PMP. It is essential as it will guide firm to ascertain its objective,
strategy to attain them, workforce required and way in which project is to be documented,
measured and communicated to stakeholders. Thus mentioned below are certain prominent
factors that are requisite for managers of Continental Consulting Limited to analyse prior
implementing digitalization through social media technology: Scope: In UK, social media websites forms integral part of people where in almost 90%
adults age 18-29 years are using it as preferred channel of communicating. In 2017,
social media users are estimated to reach over 39 million. Thus, in terms of scope for
business it forms more agile, immediate, transparent, honest and candid way for a
Continental Consulting Limited to reach out its target audience in most time and cost
effective manner. Be it posting of job vacancies, advertising of products/ service on
various social media tools like Oktopost, tag board, Facebook, snap chat etc. firm could
attain various benefits from social apps (Polonsky and Waller, 2014).
Cost: It ascertained the total expense that is to be incurred in implementing social media
technology by thoroughly examining various facets related to project. Although internet
in recent times provides to be a cost effective affair for nay business to use however
social media technology to be used as generating and viral marketing campaigns involves
considerable cost that could be estimated to around $1000 per month to $20,000 per
month depending upon size of business (Pekuri and et., al., 2014). As Continental
Consulting Limited is to adopt social media to diversify its business and sales volumes,
it is required to hire professionals having intense knowledge and experience to effectively
utilize such platform. Thus, execution of this project requires formulation of budget
having detailed allocation of funds requisite for various activities to be conducted while
implementing digital technology. Mentioned below is the sample cost statement
Total forecasted budget
Particular 2017-18(£)
Implementing technology cost 20000
Promotional expense 8000
Advertisement expense 6000
4
Catalogues 1500
Training charges 8500
Total cost 44000 Quality: Continental Consulting Limited is concerned with providing consultancy
services that requires proficient employees having command over their communication
skills. It is essential to be taken care of as it greatly adds to the qualitative aspect of
services that ate been offered to customers. Therefore just merely adopting social media
technology would not reap benefit of increment in sales volumes for firm. For getting
benefited from this new technique it is essential for firm to provide proper training and
learning to its employees so as to make them comfortable and knowledgeable about
dealing with different clients belonging to various backgrounds. Also, company is to
develop efficient content writers who can write and post impactful information related to
company and its related offers (Brady and Davies, 2014).
Time: This aspect involves approx time that is expected to be incurred in implementation
of new technology is in its various different departments. Continental Consulting limited
can follow critical path approach. This will assist firm in providing reliable and authentic
information that could be shared with employees to lead their efforts in right direction
focused towards completing particular project within specific timeline.
5
Training charges 8500
Total cost 44000 Quality: Continental Consulting Limited is concerned with providing consultancy
services that requires proficient employees having command over their communication
skills. It is essential to be taken care of as it greatly adds to the qualitative aspect of
services that ate been offered to customers. Therefore just merely adopting social media
technology would not reap benefit of increment in sales volumes for firm. For getting
benefited from this new technique it is essential for firm to provide proper training and
learning to its employees so as to make them comfortable and knowledgeable about
dealing with different clients belonging to various backgrounds. Also, company is to
develop efficient content writers who can write and post impactful information related to
company and its related offers (Brady and Davies, 2014).
Time: This aspect involves approx time that is expected to be incurred in implementation
of new technology is in its various different departments. Continental Consulting limited
can follow critical path approach. This will assist firm in providing reliable and authentic
information that could be shared with employees to lead their efforts in right direction
focused towards completing particular project within specific timeline.
5
Risk: It is essential aspect that needs to be critically planned in advance during its pre
execution phase of project. This will enable Continental Consulting limited to be
proactive in determining various possible issues that firm might encounter while adopting
and applying digital technology in its business. Some most prominent problems could be
related to lack of funds, lack of staff supports due to inefficient skill and knowledge etc.
P3 Work breakdown structure and a Gantt chart
Work-Break Down Structure: It suggests disintegration of work into various phases,
work packages and deliverables that assists managers of Continental consulting Limited to
effectively manages their project teams and delegated tasks (Storey, Basterretxea and Salaman,
2014). Here in company has bifurcated the project for implementing digital technology by setting
up practical aims and objectives. This structure visually describes scope, project arrangements
and various operations that are to be performed into smaller chunks each depicting clear vision
of project and its targets. Work Break Down structure also enables firm to distinguish its clients
inclination and needs and to align them with business objectives i.e. business diversification and
advancement.
6
execution phase of project. This will enable Continental Consulting limited to be
proactive in determining various possible issues that firm might encounter while adopting
and applying digital technology in its business. Some most prominent problems could be
related to lack of funds, lack of staff supports due to inefficient skill and knowledge etc.
P3 Work breakdown structure and a Gantt chart
Work-Break Down Structure: It suggests disintegration of work into various phases,
work packages and deliverables that assists managers of Continental consulting Limited to
effectively manages their project teams and delegated tasks (Storey, Basterretxea and Salaman,
2014). Here in company has bifurcated the project for implementing digital technology by setting
up practical aims and objectives. This structure visually describes scope, project arrangements
and various operations that are to be performed into smaller chunks each depicting clear vision
of project and its targets. Work Break Down structure also enables firm to distinguish its clients
inclination and needs and to align them with business objectives i.e. business diversification and
advancement.
6
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Illustration 1: Breakdown Structure for Project Management, 2018
(Source: Breakdown Structure for Project Management, 2018)
Gantt Chart: It is graph depiction of schedule of a project in the form of horizontal bar
charts that indicates timeline of a project including its duration, job sequences, start and ending
dates etc. Continental Consulting Limited prepares Gantt chat that assists its managers to
schedule m manage and monitor project progress, its performance and also to communicate
project status or plans. For this company could make use of critical path model that will assist
firm to determine the total time that project will take to be completed. Besides that it will also
reveal rime taken by each activity, dependencies between various tasks and operations and end
points of deliverables. Mentioned below is the Gantt chart formulated by Continental Consulting
Limited:
7
(Source: Breakdown Structure for Project Management, 2018)
Gantt Chart: It is graph depiction of schedule of a project in the form of horizontal bar
charts that indicates timeline of a project including its duration, job sequences, start and ending
dates etc. Continental Consulting Limited prepares Gantt chat that assists its managers to
schedule m manage and monitor project progress, its performance and also to communicate
project status or plans. For this company could make use of critical path model that will assist
firm to determine the total time that project will take to be completed. Besides that it will also
reveal rime taken by each activity, dependencies between various tasks and operations and end
points of deliverables. Mentioned below is the Gantt chart formulated by Continental Consulting
Limited:
7
8
TASK 2
P4 Carrying of small scale research through application of qualitative and quantitative techniques
Quantitative Research: This research is based on scientific process of observing people
for gathering essential non numerical data in reference to a specific subject. It is subject to in
depth analysis of a situation, phenomenon or event that researcher analyse by exploring totality
of a scenario. There are various sources through which relevant information could be obtain for
conducting research such as interview, focus groups, observation etc. Conducting qualitative
research is time consuming and expensive process however data and information methods
adopted are most authentic and reliable. Continental Consulting Limited conducts this type of
research to get analyse probable effect of digital technology i.e. social media techniques and its
connexion in undertaking different business related operations and work.
Quantitative Research: This type of research format involves collecting data and
information in numerical form such as statistics, percentage etc. from existing and potential
customers. Continental Consulting Limited may adopt various methods like sampling, online
surveys, online polls , questionnaire etc. to ascertain impact of implementation of social media
technology on its business and its performance (Du, Leten and Vanhaverbeke, 2014).
Data Collection: For carrying out research Continental Consulting Limited have make
use for primary sources of collecting information and data through questionnaire. The sample
size used by the research team for surveying are 30 respondents. Mentioned below is the
questionnaire that firm circulated to both employees and clients for collecting relevant
information and data:
Questionnaire
Name:
Gender:
Occupation:
Contact no.:
Email id:
Q1) In your opinion is social media technology forms useful addition to improve business
performance?
9
P4 Carrying of small scale research through application of qualitative and quantitative techniques
Quantitative Research: This research is based on scientific process of observing people
for gathering essential non numerical data in reference to a specific subject. It is subject to in
depth analysis of a situation, phenomenon or event that researcher analyse by exploring totality
of a scenario. There are various sources through which relevant information could be obtain for
conducting research such as interview, focus groups, observation etc. Conducting qualitative
research is time consuming and expensive process however data and information methods
adopted are most authentic and reliable. Continental Consulting Limited conducts this type of
research to get analyse probable effect of digital technology i.e. social media techniques and its
connexion in undertaking different business related operations and work.
Quantitative Research: This type of research format involves collecting data and
information in numerical form such as statistics, percentage etc. from existing and potential
customers. Continental Consulting Limited may adopt various methods like sampling, online
surveys, online polls , questionnaire etc. to ascertain impact of implementation of social media
technology on its business and its performance (Du, Leten and Vanhaverbeke, 2014).
Data Collection: For carrying out research Continental Consulting Limited have make
use for primary sources of collecting information and data through questionnaire. The sample
size used by the research team for surveying are 30 respondents. Mentioned below is the
questionnaire that firm circulated to both employees and clients for collecting relevant
information and data:
Questionnaire
Name:
Gender:
Occupation:
Contact no.:
Email id:
Q1) In your opinion is social media technology forms useful addition to improve business
performance?
9
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Strongly Agree
Agree
Disagree
Q2) Does social media provides better growth opportunities by enhancing company's visibility
and positioning?
Strongly Agree
Agree
Disagree
Strongly Disagree
Q3) According to you which is most effective social media tool that contributes in Continental
Consulting Limited growth and diversification?
Oktopost
Facebook
Tag Board
Twitter
Q4) What are likeable outcome to be received by Continental Consulting Limited after
implementing social media technology in its business activities?
Optimum utilization of resources
Improving overall performance
Customizing services
Q5) What is most prominent benefit that Continental Consulting Limited is expected to attain
through implementation social media technology?
Increase in sales volumes
Enhancement in brand image
Increase in awareness about products
Q6) Most appropriate reason according to your opinion for Continental Consulting Limited to
adopt social media technology?
To reach out more customers
Due to market competition
To supplement traditional media used by company
Q7) Most prominent problem that Continental Consulting Limited might encounter while
10
Agree
Disagree
Q2) Does social media provides better growth opportunities by enhancing company's visibility
and positioning?
Strongly Agree
Agree
Disagree
Strongly Disagree
Q3) According to you which is most effective social media tool that contributes in Continental
Consulting Limited growth and diversification?
Oktopost
Tag Board
Q4) What are likeable outcome to be received by Continental Consulting Limited after
implementing social media technology in its business activities?
Optimum utilization of resources
Improving overall performance
Customizing services
Q5) What is most prominent benefit that Continental Consulting Limited is expected to attain
through implementation social media technology?
Increase in sales volumes
Enhancement in brand image
Increase in awareness about products
Q6) Most appropriate reason according to your opinion for Continental Consulting Limited to
adopt social media technology?
To reach out more customers
Due to market competition
To supplement traditional media used by company
Q7) Most prominent problem that Continental Consulting Limited might encounter while
10
implementing social media techniques in its business activities?
Employees Resistance
Huge Cost
Time
Q8) Will implementation of digital technology will reduce down the work load of employees?
Yes
No
Q9) Areas of business activities where social media technology is supposed to provide
maximum advantage for Continental Consulting limited?
Accounts
Marketing
Human resource
Operational
Q10) Any recommendation for Continental Consulting Limited in relation to adopting social
media techniques as part of digitalisation?
P5 Analysis research and data using appropriate tools and techniques
Research Design: There are basically three types of research design i.e. descriptive,
exploratory and experimental that is been carried out by a researcher for analysing impact. In
reference to research conducted by Continental Consulting Limited, descriptive research design
will be most appropriate to derive an effective and accurate conclusion.
Research Philosophy: Interpretivism philosophy will be implied in this report that will
enable firm to efficiently analyse data and information to arrive at an appropriate and authentic
conclusion.
Data Analysis: For this thematic analysis will be used under which various themes will
be constructed that will help in carrying out research efficiently. Themes for every questions will
be made that will aid scholar in minutely determining response.
11
Employees Resistance
Huge Cost
Time
Q8) Will implementation of digital technology will reduce down the work load of employees?
Yes
No
Q9) Areas of business activities where social media technology is supposed to provide
maximum advantage for Continental Consulting limited?
Accounts
Marketing
Human resource
Operational
Q10) Any recommendation for Continental Consulting Limited in relation to adopting social
media techniques as part of digitalisation?
P5 Analysis research and data using appropriate tools and techniques
Research Design: There are basically three types of research design i.e. descriptive,
exploratory and experimental that is been carried out by a researcher for analysing impact. In
reference to research conducted by Continental Consulting Limited, descriptive research design
will be most appropriate to derive an effective and accurate conclusion.
Research Philosophy: Interpretivism philosophy will be implied in this report that will
enable firm to efficiently analyse data and information to arrive at an appropriate and authentic
conclusion.
Data Analysis: For this thematic analysis will be used under which various themes will
be constructed that will help in carrying out research efficiently. Themes for every questions will
be made that will aid scholar in minutely determining response.
11
Theme 1: Is social media improves business performance of Continental Consulting Limited
Q1) In your opinion is social media
technology forms useful addition to improve
business performance?
Frequency
Strongly Agree 15
Agree 10
Disagree 5
15
10
5
Strongly Agree
Agree
Disagree
Interpretation: As per above given graph it can be concluded that social media significantly
contributes in enhancing business performance. It is evident from response of 15 out of 30
respondents that strongly agrees and 10 who agrees with this statement regardless 5/30 who does
not share the same opinion.
Theme 2: Visibility, positioning and better growth opportunities by social media
Q2) Does social media provides better growth
opportunities by enhancing company's
visibility and positioning?
Frequency
Strongly Agree 10
Agree 10
12
Q1) In your opinion is social media
technology forms useful addition to improve
business performance?
Frequency
Strongly Agree 15
Agree 10
Disagree 5
15
10
5
Strongly Agree
Agree
Disagree
Interpretation: As per above given graph it can be concluded that social media significantly
contributes in enhancing business performance. It is evident from response of 15 out of 30
respondents that strongly agrees and 10 who agrees with this statement regardless 5/30 who does
not share the same opinion.
Theme 2: Visibility, positioning and better growth opportunities by social media
Q2) Does social media provides better growth
opportunities by enhancing company's
visibility and positioning?
Frequency
Strongly Agree 10
Agree 10
12
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Disagree 5
Strongly Disagree 5
10
10
5
5
Strongly Agree
Agree
Disagree
Strongly Disagree
Interpretation: As per above data, it can be determined that social media forms a important tool
to enhance growth of Continental Consulting Limited by increasing firm's visibility and
enhancing its position in market. It is concluded by the response of sample respondents where in
out of 30 10strongly agreed, 10 agreed while other 10 were in disagreement.
Theme 3: Most effective social media tool for growth and diversification
Q3) According to you which is most effective
social media tool that contributes in
Continental Consulting Limited growth and
diversification?
Frequency
Oktopost 10
Facebook 15
Tag Board 3
Twitter 2
13
Strongly Disagree 5
10
10
5
5
Strongly Agree
Agree
Disagree
Strongly Disagree
Interpretation: As per above data, it can be determined that social media forms a important tool
to enhance growth of Continental Consulting Limited by increasing firm's visibility and
enhancing its position in market. It is concluded by the response of sample respondents where in
out of 30 10strongly agreed, 10 agreed while other 10 were in disagreement.
Theme 3: Most effective social media tool for growth and diversification
Q3) According to you which is most effective
social media tool that contributes in
Continental Consulting Limited growth and
diversification?
Frequency
Oktopost 10
Facebook 15
Tag Board 3
Twitter 2
13
Interpretation: As per above information, it is evident from the response of 15/30 respondents
that Facebook forms most effective social media tool to contribute in growth and diversification
of Continental Consulting Limited. It is followed by Oktopost that earned vote of around 10/30
respondents leaving behind Tag board at 3/30 and Twitter to get 2/30 votes.
Theme 4: Most likeable outcome by implementing social media technology
Q4) What are likeable outcome to be received
by Continental Consulting Limited after
implementing social media technology in its
business activities?
Frequency
Optimum utilization of resources 5
Improving overall performance 5
Customizing services 20
14
10
15
3
2
Oktopost
Facebook
Tag Board
Twitter
that Facebook forms most effective social media tool to contribute in growth and diversification
of Continental Consulting Limited. It is followed by Oktopost that earned vote of around 10/30
respondents leaving behind Tag board at 3/30 and Twitter to get 2/30 votes.
Theme 4: Most likeable outcome by implementing social media technology
Q4) What are likeable outcome to be received
by Continental Consulting Limited after
implementing social media technology in its
business activities?
Frequency
Optimum utilization of resources 5
Improving overall performance 5
Customizing services 20
14
10
15
3
2
Oktopost
Tag Board
Interpretation: The above graph concludes that with introduction of social media technology
the firm will most likely become proficient in providing customized services to its clients in
accordance to their needs. The other benefits involves improvement in firms overall
performance and optimum utilization of its limitedly available resources. This result is obtained
on the response of 30 respondents out of which 20 opt for customizing services and other
remaining 10 choose optimum utilization of resources and improving overall performance
respectively.
Theme 5: Most prominent benefit of implementing social media technology
Q5) What is most prominent benefit that
Continental Consulting Limited is expected to
attain through implementation social media
technology?
Frequency
Increase in sales volumes 15
Enhancement in brand image 5
Increase in awareness about products 10
Interpretation: As per above information, the most significant advantage of implementation of
social media technology by Continental Consulting Limited is enhancement in sales volumes
that is according to opinion of 15/30 respondents. While 10/30 thinks that it will significantly
15
5
5
20
Optimum utilization of
resources
Improving overall
performance
Customizing services
the firm will most likely become proficient in providing customized services to its clients in
accordance to their needs. The other benefits involves improvement in firms overall
performance and optimum utilization of its limitedly available resources. This result is obtained
on the response of 30 respondents out of which 20 opt for customizing services and other
remaining 10 choose optimum utilization of resources and improving overall performance
respectively.
Theme 5: Most prominent benefit of implementing social media technology
Q5) What is most prominent benefit that
Continental Consulting Limited is expected to
attain through implementation social media
technology?
Frequency
Increase in sales volumes 15
Enhancement in brand image 5
Increase in awareness about products 10
Interpretation: As per above information, the most significant advantage of implementation of
social media technology by Continental Consulting Limited is enhancement in sales volumes
that is according to opinion of 15/30 respondents. While 10/30 thinks that it will significantly
15
5
5
20
Optimum utilization of
resources
Improving overall
performance
Customizing services
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increase awareness about firm's products and remaining 5/30 were in favour of improvement in
brand image.
Theme 6: Most appropriate reason for adopting social media technology
Q6) Most appropriate reason according to your
opinion for Continental Consulting Limited to
adopt social media technology?
Frequency
To reach out more customers 20
Due to market competition 8
To supplement traditional media used
by company
2
16
15
5
10
Increase in sales volumes
Enhancement in brand
image
Increase in awareness
about products
brand image.
Theme 6: Most appropriate reason for adopting social media technology
Q6) Most appropriate reason according to your
opinion for Continental Consulting Limited to
adopt social media technology?
Frequency
To reach out more customers 20
Due to market competition 8
To supplement traditional media used
by company
2
16
15
5
10
Increase in sales volumes
Enhancement in brand
image
Increase in awareness
about products
Interpretation: As per above graph, the major reason for Continental Consulting Limited to
adopt social media technology is to enhance its capabilities to reach out much wider audience to
diversify its business (20/30). While other reasons could be to maintain its position in this
competitive market (8/30) and supplement its traditional media (2/10).
Theme 7: Problems related to implementation of social media technology
Q7) Most prominent problem that Continental
Consulting Limited might encounter while
implementing social media techniques in its
business activities?
Frequency
Employees Resistance 5
Huge Cost 15
Time 10
17
20
8
2
To reach out more
customers
Due to market competition
To supplement traditional
media used by company
adopt social media technology is to enhance its capabilities to reach out much wider audience to
diversify its business (20/30). While other reasons could be to maintain its position in this
competitive market (8/30) and supplement its traditional media (2/10).
Theme 7: Problems related to implementation of social media technology
Q7) Most prominent problem that Continental
Consulting Limited might encounter while
implementing social media techniques in its
business activities?
Frequency
Employees Resistance 5
Huge Cost 15
Time 10
17
20
8
2
To reach out more
customers
Due to market competition
To supplement traditional
media used by company
Interpretation: As per above data, the most prominent problem that firm is likely to encounter
while implementing social media technology in its business is its employees resistance. It is
evident from the responses of 15/30 respondents. While 10/30 considers feels that social media
technology will be a time consuming process that could affect firm's business and funds
requirements.
Theme 8: Impact of implementing social media technology on employees work
Q8) Will implementation of digital technology
will reduce down the work load of employees?
Frequency
Yes 20
No 10
18
5
15
10
Employees Resistance
Huge Cost
Time
while implementing social media technology in its business is its employees resistance. It is
evident from the responses of 15/30 respondents. While 10/30 considers feels that social media
technology will be a time consuming process that could affect firm's business and funds
requirements.
Theme 8: Impact of implementing social media technology on employees work
Q8) Will implementation of digital technology
will reduce down the work load of employees?
Frequency
Yes 20
No 10
18
5
15
10
Employees Resistance
Huge Cost
Time
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Interpretation: As per above information majority of people thinks that implementation of social
media technology will reduce the work burden of employees of Continental Consulting Limited.
Theme 9: Social media and business areas to be benefited
Q9) Areas of business activities where social
media technology is supposed to provide
maximum advantage for Continental
Consulting limited?
Frequency
Accounts 3
Marketing 17
Human resource 5
Operational 5
19
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency
media technology will reduce the work burden of employees of Continental Consulting Limited.
Theme 9: Social media and business areas to be benefited
Q9) Areas of business activities where social
media technology is supposed to provide
maximum advantage for Continental
Consulting limited?
Frequency
Accounts 3
Marketing 17
Human resource 5
Operational 5
19
Yes No
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency
Interpretation: As per above data, marketing forms the most benefited function of Continental
Consulting Limited to receive advantage of implementation of social media. It is to be followed
by operational and human resources departments.
TASK 6
P6 Communication of recommendations to draw valid conclusions
From mentioned above report it could be concluded that digital technology plays
significant role in improving and enhancing business operations. For Continental Consulting
Limited social media could proved to be a great platform to diversify its business through mass
engagements. It is truly beneficial for firm to adopt this technology as it will benefit in
portraying right image of firm in its target audience through posting clear controlled content on
social media. Also, it is of critical importance of Continental Consulting Limited to ascertain
which social media tool will be most beneficial for company to opt for reaching out its target
audience which in this case in Facebook followed by Oktopost. Further as their high possibility
for firm to encounter resistance from its employees regarding implementation of new social
media firm is required to prepare an action plan in advance to effectively deal with this issue. In
20
3
17
5
5
Accounts
Marketing
Human resource
Operational
Consulting Limited to receive advantage of implementation of social media. It is to be followed
by operational and human resources departments.
TASK 6
P6 Communication of recommendations to draw valid conclusions
From mentioned above report it could be concluded that digital technology plays
significant role in improving and enhancing business operations. For Continental Consulting
Limited social media could proved to be a great platform to diversify its business through mass
engagements. It is truly beneficial for firm to adopt this technology as it will benefit in
portraying right image of firm in its target audience through posting clear controlled content on
social media. Also, it is of critical importance of Continental Consulting Limited to ascertain
which social media tool will be most beneficial for company to opt for reaching out its target
audience which in this case in Facebook followed by Oktopost. Further as their high possibility
for firm to encounter resistance from its employees regarding implementation of new social
media firm is required to prepare an action plan in advance to effectively deal with this issue. In
20
3
17
5
5
Accounts
Marketing
Human resource
Operational
this context, it is responsibility of managers to efficiently communicate them that it is requisite
for firm to adopt and absorb this change so as to remain competitive in this dynamic business
environment and to be capable in customizing their products/services as per their clients
demands.
TASK 4
P7) Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance in this research
This report is mainly based on the impact of digital technology on the business activities
of the firm. From the above analysis I have figured out that a proper time table is required for the
firm to complete the activities in given time. It is very important for every researcher to set a
proper time management system for every activity because it is important to complete the
activities according to their priorities. There are various ways to get information, in this project
report survey method is used to gather information. While doing the research, I have learned
various techniques that are suitable to conduct a research. Questionnaires are the best way to
collect large number of data within a short time duration. The research on digital technologies
helped me to enhance my knowledge in digital technology field and built my skills to complete a
project n effective manner. I have found that my management skills are also enhanced while
completing this project report and while taking effective participation in managing the operations
of the project in impressive manner. Also through data interpretation I analysed that majority of
respondents are in favour that company should adopt social media in its business as it is likely to
assist firm to not only capture large target audience but also to stay competitive and diversify its
business in across globe.
CONCLUSION
The report is about managing successful business projects. This project provides
summary about how business project are to be managed and executed. The business report
concludes by providing implication of digital technology in form of social media in an
organisation. It reveals that adopting this technique reap positive impact of firms growth and
performance. A research is been conducted where in different types of data is been gathered and
summarised in form of questionnaire to so as to ascertain opinion about impact of digitalization
of firm's performance. Recommendation and suggestions are also been provided.
21
for firm to adopt and absorb this change so as to remain competitive in this dynamic business
environment and to be capable in customizing their products/services as per their clients
demands.
TASK 4
P7) Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance in this research
This report is mainly based on the impact of digital technology on the business activities
of the firm. From the above analysis I have figured out that a proper time table is required for the
firm to complete the activities in given time. It is very important for every researcher to set a
proper time management system for every activity because it is important to complete the
activities according to their priorities. There are various ways to get information, in this project
report survey method is used to gather information. While doing the research, I have learned
various techniques that are suitable to conduct a research. Questionnaires are the best way to
collect large number of data within a short time duration. The research on digital technologies
helped me to enhance my knowledge in digital technology field and built my skills to complete a
project n effective manner. I have found that my management skills are also enhanced while
completing this project report and while taking effective participation in managing the operations
of the project in impressive manner. Also through data interpretation I analysed that majority of
respondents are in favour that company should adopt social media in its business as it is likely to
assist firm to not only capture large target audience but also to stay competitive and diversify its
business in across globe.
CONCLUSION
The report is about managing successful business projects. This project provides
summary about how business project are to be managed and executed. The business report
concludes by providing implication of digital technology in form of social media in an
organisation. It reveals that adopting this technique reap positive impact of firms growth and
performance. A research is been conducted where in different types of data is been gathered and
summarised in form of questionnaire to so as to ascertain opinion about impact of digitalization
of firm's performance. Recommendation and suggestions are also been provided.
21
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REFERENCES
Books and Journals
Bertels, H.M., Koen, P.A. and Elsum, I., 2015. Business models outside the core: Lessons
learned from success and failure. Research-Technology Management. 58(2). pp.20-29.
Boyle, G., 2017. Design project management. Routledge.
Brady, T. and Davies, A., 2014. Managing structural and dynamic complexity: A tale of two
projects. Project Management Journal. 45(4). pp.21-38.
Cleden, D., 2017. Managing project uncertainty. Routledge.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Du, J., Leten, B. and Vanhaverbeke, W., 2014. Managing open innovation projects with science-
based and market-based partners. Research Policy. 43(5). pp.828-840.
Forsgren, M. and Johanson, J., 2014. Managing networks in international business. Routledge.
Hillson, D., 2017. Managing risk in projects. Routledge
Jeston, J., 2014. Business process management. Routledge.
Larson, D. and Chang, V., 2016. A review and future direction of agile, business intelligence,
analytics and data science. International Journal of Information Management. 36(5).
pp.700-710.
Nicholas, J.M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Pekuri, A., and et. al., 2014. Managing value creation: the business model approach in
construction. International Journal of Business Innovation and Research. 8(1). pp.36-51.
Pellegrinelli, S., Murray-Webster, R. and Turner, N., 2015. Facilitating organizational
ambidexterity through the complementary use of projects and programs. International
Journal of Project Management. 33(1). pp.153-164.
Peppers, D. and Rogers, M., 2016. Managing customer experience and relationships: A strategic
framework. John Wiley & Sons.
Polonsky, M.J. and Waller, D.S., 2014. Designing and managing a research project: A business
student's guide. Sage publications.
Books and Journals
Bertels, H.M., Koen, P.A. and Elsum, I., 2015. Business models outside the core: Lessons
learned from success and failure. Research-Technology Management. 58(2). pp.20-29.
Boyle, G., 2017. Design project management. Routledge.
Brady, T. and Davies, A., 2014. Managing structural and dynamic complexity: A tale of two
projects. Project Management Journal. 45(4). pp.21-38.
Cleden, D., 2017. Managing project uncertainty. Routledge.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Du, J., Leten, B. and Vanhaverbeke, W., 2014. Managing open innovation projects with science-
based and market-based partners. Research Policy. 43(5). pp.828-840.
Forsgren, M. and Johanson, J., 2014. Managing networks in international business. Routledge.
Hillson, D., 2017. Managing risk in projects. Routledge
Jeston, J., 2014. Business process management. Routledge.
Larson, D. and Chang, V., 2016. A review and future direction of agile, business intelligence,
analytics and data science. International Journal of Information Management. 36(5).
pp.700-710.
Nicholas, J.M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Pekuri, A., and et. al., 2014. Managing value creation: the business model approach in
construction. International Journal of Business Innovation and Research. 8(1). pp.36-51.
Pellegrinelli, S., Murray-Webster, R. and Turner, N., 2015. Facilitating organizational
ambidexterity through the complementary use of projects and programs. International
Journal of Project Management. 33(1). pp.153-164.
Peppers, D. and Rogers, M., 2016. Managing customer experience and relationships: A strategic
framework. John Wiley & Sons.
Polonsky, M.J. and Waller, D.S., 2014. Designing and managing a research project: A business
student's guide. Sage publications.
Reich, B.H., Gemino, A. and Sauer, C., 2014. How knowledge management impacts
performance in projects: An empirical study. International Journal of Project
Management. 32(4). pp.590-602.
Sikdar, A. and Payyazhi, J., 2014. A process model of managing organizational change during
business process redesign. Business Process Management Journal.20(6). pp.971-998.
Storey, J., Basterretxea, I. and Salaman, G., 2014. Managing and resisting ‘degeneration’in
employee-owned businesses: A comparative study of two large retailers in Spain and
the United Kingdom. Organization. 21(5). pp.626-644.
2
performance in projects: An empirical study. International Journal of Project
Management. 32(4). pp.590-602.
Sikdar, A. and Payyazhi, J., 2014. A process model of managing organizational change during
business process redesign. Business Process Management Journal.20(6). pp.971-998.
Storey, J., Basterretxea, I. and Salaman, G., 2014. Managing and resisting ‘degeneration’in
employee-owned businesses: A comparative study of two large retailers in Spain and
the United Kingdom. Organization. 21(5). pp.626-644.
2
APPENDIX
3
3
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Template for evidence collection to
be attached with the report by the
learner:
Project Logbook for the chosen
organisation: Continental
Consulting Limited
Name of the learner: Name of the Supervisor:
Project Title: Managing successful
business
Date:
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within
deadlines set?
Did you need to make any changes
to your project management
plan?
Comments
Impacts on digitalisation via
social media on firm
management for acquiring
the effective outcome
Yes
Yes, all the requirements
mentioned in each and every
question is being fulfilled.
There is no need for any
alteration in project
management plan.
Any risks and / or issues identified?
Did you identify risks/issues
with a lack of skills required
for undertaking research
tasks?
Did you identify any
additional risks/issues that
Yes there were certain issues
related to collecting and
gathering data and
information that were
encountered while conducting
research.
Limited budget added on to
increasing difficulties and risk
level .
be attached with the report by the
learner:
Project Logbook for the chosen
organisation: Continental
Consulting Limited
Name of the learner: Name of the Supervisor:
Project Title: Managing successful
business
Date:
Update of weekly research/ tasks
achieved (Account for a minimum
of six weeks with dates)
What have you completed?
Did you fulfil Task requirements?
Are you on track and within
deadlines set?
Did you need to make any changes
to your project management
plan?
Comments
Impacts on digitalisation via
social media on firm
management for acquiring
the effective outcome
Yes
Yes, all the requirements
mentioned in each and every
question is being fulfilled.
There is no need for any
alteration in project
management plan.
Any risks and / or issues identified?
Did you identify risks/issues
with a lack of skills required
for undertaking research
tasks?
Did you identify any
additional risks/issues that
Yes there were certain issues
related to collecting and
gathering data and
information that were
encountered while conducting
research.
Limited budget added on to
increasing difficulties and risk
level .
have an impact on the project
management plan?
Problems encountered
What barriers did you face? How did you overcome them?
There are various types of
difficulties which are faced by
me like poor working
environment.
For its declaration, I have
adjusted on customers for
giving mine in an accurate
information in an ethical
manner.
New Ideas and change of project
direction
Digitalisation always gives
benefits to the business
entity for profitable outcomes.
What Have I learnt about myself
this week?
How did I feel when I had to
deal with tasks/problems?
Did I find it useful to
complete the tasks?
How well have I performed?
What did I contribute?
What can I improve on next
week?
How might this learning
apply in the future?
This support in making
innovative knowledge and
provides the chance in order
to diversify business
operation.
Positive
with the help of managers, I
was able to develop this
project. Furthermore, they all
offer me correct information
so along with this task I can
change my execution skills.
I am required to enhance my
communication skills.
It will be aidful in providing
many good directions to the
administration for devising out
future decisions.
management plan?
Problems encountered
What barriers did you face? How did you overcome them?
There are various types of
difficulties which are faced by
me like poor working
environment.
For its declaration, I have
adjusted on customers for
giving mine in an accurate
information in an ethical
manner.
New Ideas and change of project
direction
Digitalisation always gives
benefits to the business
entity for profitable outcomes.
What Have I learnt about myself
this week?
How did I feel when I had to
deal with tasks/problems?
Did I find it useful to
complete the tasks?
How well have I performed?
What did I contribute?
What can I improve on next
week?
How might this learning
apply in the future?
This support in making
innovative knowledge and
provides the chance in order
to diversify business
operation.
Positive
with the help of managers, I
was able to develop this
project. Furthermore, they all
offer me correct information
so along with this task I can
change my execution skills.
I am required to enhance my
communication skills.
It will be aidful in providing
many good directions to the
administration for devising out
future decisions.
Tasks planned for next week
Which tasks are priority?
Have you set aside sufficient
time for completion?
There are few things on
precedence like assembling
data, reviewing the literature
& setting up the purpose and
objectives.
Yes, adequate time frame has
been fit up for every
operations and excess time
that has been unbroken aside
for closing all the project and
activities in impressive way.
Project plan status to date (on,
ahead, behind)
Up to date
Supervisor comments to address
Signature of the Supervisor and
date:
Template for Performance Review
Template to be attached with the
report by the learner:
1. What was the Project supposed to accomplish?
The main objective of project is to successfully implement digital
technology in form of social media in business operations.
2. Did the project succeed in its aims/ how do you know?
Specifically, please outline any evaluation and assessment undertaken.
The main objective of the project is to enhance brand image of
company at and it is finished with support of certain respondents for
collecting reliable data.
3. What things do you think worked well and why? Evaluate all
Which tasks are priority?
Have you set aside sufficient
time for completion?
There are few things on
precedence like assembling
data, reviewing the literature
& setting up the purpose and
objectives.
Yes, adequate time frame has
been fit up for every
operations and excess time
that has been unbroken aside
for closing all the project and
activities in impressive way.
Project plan status to date (on,
ahead, behind)
Up to date
Supervisor comments to address
Signature of the Supervisor and
date:
Template for Performance Review
Template to be attached with the
report by the learner:
1. What was the Project supposed to accomplish?
The main objective of project is to successfully implement digital
technology in form of social media in business operations.
2. Did the project succeed in its aims/ how do you know?
Specifically, please outline any evaluation and assessment undertaken.
The main objective of the project is to enhance brand image of
company at and it is finished with support of certain respondents for
collecting reliable data.
3. What things do you think worked well and why? Evaluate all
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aspects of the project (e.g initial inception, project activities and
project outcomes) from a range of perspectives.
I was successful in completing all the tasks with utmost efficiency ,
with limited budget and specific time frame..
4. What problems emerged during the project and how were they
tackled? Was there timely identification of issues and resolution during
the project process?
Yes, I encountered certain obstacles and issues while assembling the
information and data.
5. What did you learn from undertaking the project?
From this project, I came to understand that every organisation
needs to fulfil the digitalisation for attracting large number of
customers.
6. How would you rate your performance as a management consultant
leading the project?
I would like to rate myself 7 out of 10.
7. What strengths and weakness of your performance did you identify?
My major strength is the way I communicate with others while poor
analytical skills reduces my potential capabilities.
8. How will this inform and support your continuous professional
development?
It is fundamental for business to monitor its workplace
communication.
project outcomes) from a range of perspectives.
I was successful in completing all the tasks with utmost efficiency ,
with limited budget and specific time frame..
4. What problems emerged during the project and how were they
tackled? Was there timely identification of issues and resolution during
the project process?
Yes, I encountered certain obstacles and issues while assembling the
information and data.
5. What did you learn from undertaking the project?
From this project, I came to understand that every organisation
needs to fulfil the digitalisation for attracting large number of
customers.
6. How would you rate your performance as a management consultant
leading the project?
I would like to rate myself 7 out of 10.
7. What strengths and weakness of your performance did you identify?
My major strength is the way I communicate with others while poor
analytical skills reduces my potential capabilities.
8. How will this inform and support your continuous professional
development?
It is fundamental for business to monitor its workplace
communication.
1 out of 29
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