Managing a Successful Business Project: A Case Study of Tesco Plc and the Impact of Digital Technology

Managing a successful business project
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Table of Contents
Introduction...................................................................................................................... 3
LO1.................................................................................................................................. 4
LO2................................................................................................................................ 15
LO3................................................................................................................................ 16
LO4................................................................................................................................ 25
Conclusion..................................................................................................................... 26
Reference List................................................................................................................ 27
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Introduction
This project is related to an understanding how to manage a successful business
project. To manage a business project is not an easy task and meeting the aim and
objectives of a business is required to manage a business project (Christin Jurisch et
al). Digital technology is gaining popularity day by day all over the world. Digital
technology has presented a lot of opportunities through innovative products and
services in business world. Digital technology has developed the administrative
process, communication with customers, and product delivery to the customers and has
created a lot of competitive advantages in business world. The aim and objectives of the
project, various management plans, the scope, cost and others have been shown in this
assignment. The research methods have also been shown in the project. This
assignment is conducted with reference to Tesco Plc. It is shown in the project how the
pioneers of Tesco Plc have used the digital technology to develop their business though
various research activities.
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LO1
Devise project aims and objectives for a chosen scenario [P1]
In this project, the company ‘Tesco Plc’ is going to introduce some of its retail products
in the UK market and in the international market as well. The pioneers of the company,
for this purpose, have applied digital technology to develop its market, administration
and to retain their customers through products and services in the market. The pioneers
of the company have changed the tradition of business activities. The retail products
have been innovated and the services of the company have also been innovated by the
use of digital technology. In the customers’ service, online marketing and online delivery
are going to be introduced for customer satisfaction. Digital technology has also been
used in the administration and operation field of the company to reduce cost of
company and to produce high quality of products at a lower cost.
Aim of the project
The aim of the project is to identify the business strategies that will help Tesco Plc to
meet with various challenges in both the UK and international market with the
application of digital technology.
Objectives of the project
The objectives of the project are the following:
 To satisfy customers of the business with developed products and services
through application of digital technology
 To satisfy the internal and external stakeholders of Tesco Plc through the
introduction of digital technology and application of it
 To utilize human and non-human resources in the company through the
application of digital technology and survive in the competitive market
 To help the company to earn moreprofit both in the UK and in international
market
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 To help the company to be the best retail company in the world by providing best
products and services to its customers
Produce a project management plan that covers aspects of cost, scope, time,
quality, communication, risk and resources [P2]
Management cost
Resources in the business Cost of the resources
Designing of literature review £200
Arrangement for designing the marketing
questionnaire of survey and interview
£300
Data analysis £200
Total £700
Table 1: cost of management
(Source: created by the learner)
Scope of management
The scopes of the application of digital technology in Tesco Plc are the following:
The application of digital technology has enlarged scope of the connection with various
internal and external stakeholders related to Tesco Plc.
The entire business process of Tesco Plc has been developed with the application of
digital technology and the customers of the company will be satisfied through better
products and services. Hence, there is a large scope for the spread of the business of
the company all over the world.
Time management
A time management plan is necessary to complete a project in time. A time
management plan has been mentioned below with the introduction of social media for
customer benefits:
Name of the plan Activities to be performed Time
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Arrangements for
introduction of a new page
in Face book.
Funds will be approved
form higher authority for
introducing a search engine
7 days
Arranging a campaign for
making aware the
customers
Funds will be approved for
organizing the campaign
10 days
Training to the employees
regarding the application of
digital technology
Arrangement of the study
materials to be given away
to the employees.
Arrangements for a digital
presentation regarding the
application of digital
technology for the learning
of the customers
10 days
Implementation and
evaluation of the
application of digital
technology through social
media
The entire digital
technology will be applied
to market and then it will be
evaluated to determine
whether is working rightly or
not. Time and cost will be
managed.
15 days
Table 2: a time management plan for the application of social media
(Source: Created by the learner)
Quality management
The digital technology will be applied and then it will be evaluated whether the
outcomes are coming positively or not. Firstly, a meeting will be held internally to
identify the needs of the customers. Secondly, it will be evaluated whether the needs of
the customers are fulfilled or not and finally, it will be reviewed whether the right
procedures are followed entirely or not in the company (Sallis, 2014).
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