Impact of Big Data on Digital Marketing

This assignment examines the impact of big data on digital marketing strategies. Students will analyze research papers like Grishikashvili, Dibb, and Meadows (2014) to understand how big data influences marketing practices. The focus is on exploring the implications and consequences of using big data in a digital marketing context.

MANAGING A SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
INTRODUCTION..........................................................................................................................1
PART 1............................................................................................................................................1
P1 Aims and Objectives for the project..................................................................................1
P2 Produce a project management plan incorporating costs, scope, time, quality,
communication, risk, and resources.......................................................................................2
P3 Produce a work breakdown structure and a Gantt chart to provide time frame and stages
for completion........................................................................................................................3
PART 2............................................................................................................................................5
P4 Small scale research through apply qualitative and quantitative research........................5
PART 3..........................................................................................................................................10
P5 Analysis research and data using with appropriate tools and techniques.......................10
P6 Recommendations and Conclusion.................................................................................11
P7 Reflection........................................................................................................................12
REFERENCES.............................................................................................................................13

TITLE: IDENTIFY IMPACT OF DIGITAL TECHNOLOGY TO MAKE HIGH
GROWTH AND DEVELOPMENT IN SMALL BUSINESS.
PART 1
P1. Aims and Objectives for the project
Background of the study
Digital technology play very important role in the business success and outcomes. In this
regard, effectiveness also increasing to ascertain performances and development. Small business
also able to implement different tools and techniques at workplace of the small business (Pagani
and Pardo, 2017).
Rationale
In order to implement the advance technology at workplace of Ryder, they consider
different operations and functions in the market. As a result, they are able to deal with different
designs and practices to increase quality and performances in business environment. This is
because, with implement advance technology at workplace, brand image also increasing which
helps to meet with desired goals and objectives as well (Laudon and Laudon, 2015).
Aims and objectives
Aim: To identify the impact of digital technology on small to make high growth and
development – A Case Study on Ryder Architecture.
Objectives:
 To understand concept of digital technology to make high growth and development
 To assess importance of digital technology in Ryder Architecture to make growth
 To understand the relationship between business and growth of the Ruder Architecture
 To recommend ways in the chosen business to increase performances
Research questions
 What do you understand by the concept of digital technology to make high growth and
development?
 What is the importance of digital technology in Ryder Architecture to make growth?
 What do you understand by understand the relationship between business and growth of
the Ruder Architecture?
 What are the ways you recommend to attain effective results in the business?
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P2. Produce a project management plan incorporating costs, scope, time, quality,
communication, risk, and resources
Project Management plan
Project management plan is the overall structure and type of document which helps to
manage the project activities (Nam, Lee, Jeong 2016). Project management plan will help Talent
Plus to implement things in a better manner. Overall, it makes better performance and target
market goals in order to full fill the best possible manner. Project management plan defines a
proper execution, monitored and controlled the cost, enhance quality and scope management.
There are some following components of project success or Project management plan.
Task Name Duration Start Finish Predecessors
Research Project
Planning
Topic name 5 days 15/04/18 18/04/20
Statements of the research
issue 1 day 19/03/18 19/03/18 2
Allocation of resources and
time frame 4 days 20/0318 24/03/18 2
Implementation
Review of literature 5 days 22/03/18 27/03/18 3
Selection of correct research
methodologies 1 day 28/03/18 29/03/18 4
Data analysis and
interpretation 5 days 30/05/18 18/05/35 5
Evaluation of results and
outcomes 2 days 01/04/18 02/04/18 5
Project closure
Giving conclusion and
recommendation 1 day 03/04/18 03/04/18 6
Results of documentation 1 day 04/04/18 19/03/18 7
Costs: Costs is a major and significant component of project plans, Talent Plus needs to
identify the actual project cost in order to ensure overall expenses. Through company makes
their further planning (Westerman, Bonnet and McAfee, 2014).
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Quality: Quality must be required to ensure best products and services; digital
technologies are best to keep quality in the best possible manner. It gives better environment and
growth.
Scope: Project scope identifies certain points such as limitations, change management,
product requirement and project requirement etc. (Fitzgerald, Kruschwitz and Welch, 2014).
Time: Project time defines which activity is performed on what duration of times; this
component helps to identify the actual position of project.
Communication: Communication is a distinct component of project plan through
information has passed. It will be the most required and effective process of working in the
project management plan (Taylor, Fritsch and Liederbach, 2014).
Risk: Risk is a factor through company can affect from any prospects. It is not pre
planned, it is an uncertain event which requires for better performance level.
Resources:
P3. Produce a work breakdown structure and a Gantt chart to provide time frame and stages for
completion
Gantt Chart
It is the chart and short of activity which express the better opportunity to get the
objectives fulfilled. Gantt chart helps project manager to show the dependency relationship
between activities and current schedules status. This helps to get the best way of doing the given
activities (Tai, Wang and Wang, 2017).
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Illustration 1: Gantt chart
Work Break Down
Work break down structure is the process of breaking down the activities in to various
manner, in order to accomplish the target on market situation. Besides, work break down
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structure is also very much essential and effective for the development process. It set the
task and work according to employees capabilities and roles.
Illustration 2: Work Breakdown Structure
PART 2
P4. Small scale research through apply qualitative and quantitative research
In order to develop an effective result, Ryder Architecture there is different kinds of
information such as primary and secondary. In this regard, qualitative elements implement to
gather effective results at workplace. In this way, different types primary data to ascertain
results. Furthermore, secondary information gathers through journals, books, etc. (Wu, Straub
and Liang, 2015). As results, following analysis consider to attain aims and objectives:
Questionnaire
Name:
Age:
Gender:
1. According to your point, Ryder provides relevant information at workplace.
 Yes
 No
 Cannot say
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2. In the chosen business, what elements helps to increase effective performances.
 Integrated social media
 Online payment
 Customised website of the chosen business
3. How much do you agree to make growth and development with using digital technology?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
4. Which element is needed to make high growth and development in Ryder Architecture?
 Reduce cost for operations
 Increases ability to respond towards business growth
 Increase advertisement
5. Does it is profitable to the selected business to consider digital technology?
 Yes
 No
 Cannot say
Theme 1 Yes Ryder Architecture provide useful information
According to your point, Ryder provides
relevant information at workplace. Frequency
Yes 15
No 5
Cannot say 0
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Interpretation: In this regard, above graph stated that there are maximum respondents said they
are highly agreed. In this aspect, very few members consider their view towards the Ryder
Architecture. At last, remaining people not consider their any view towards the business.
Theme 2 Integrated social media activity is useful for the business development
In the chosen business what element helps to
increase effective performances? Frequency
Integrated social media 16
Online payment 2
Customised website of the chosen business 2
Interpretation: With this aspect, it can be stated that there are 16 people consider their view to
make integrated social media at workplace. Furthermore, there are 2 candidates those stated that
online payment is considering important role in the business. At last, there are remaining 2
candidates said that they customised website to consider operations at workplace.
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Theme 3 Employees strongly agree with the implementation of digital technology for
development and growth
How much are you agree to make growth
and development with using digital
technology? Frequency
Strongly agree 14
Agree 2
Neutral 2
Disagree 1
Strongly disagree 1
Interpretation: In order to focus on the present graph, it can be depicted that there are 14
candidates said they are strongly agreed with implementation of the desired results in digital
technology. There are 2 candidates said that they only agreed with the implantation of the desired
results at workplace. In addition to this, 1 person disagrees with the implementation of digital
technology in the enterprise. Along with this, strongly disagree.
Theme 4 Reduce cost of operation is the best element to make high growth and ascertain
creative results
Which element is needed to make high
growth and development in Ryder
Architecture? Frequency
Reduce cost for operations 14
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Increases ability to respond towards business
growth 4
Increase advertisement 2
Interpretation: In this regard, there are 14 candidates exist that said that there reduces cost of
operations to make high growth and development. In this regard, there are 4 candidates that said
that ability is needed to make respond towards the growth of the company. It helps to attain
systematic results in the business.
Theme 5 Employees are agreed with the implementation of digital technology at workplace
Does it is profitable to the selected business to
consider digital technology? Frequency
Yes 18
No 1
Cannot say 1
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Interpretation: In the above graph, it can be summarised that there are 18 candidates to make
innovative results and outcomes. It assists to focus on the desired activities and outcomes to
maintain effectiveness in the business environment. It is the best way to organise new things in
the business. Remaining there are certain people not agree with the implementation of advance
technology at workplace as results it impact negative on the outcomes.
PART 3
P5. Analysis research and data using with appropriate tools and techniques
In order to collect relevant information, there are different tools that help to focus on
innovative and effective results. In this aspect, functioning will be developing to make successful
results in an enterprise. Different tools and techniques are as follows:
 Introduction: In order to make an effective functioning, it is important to consider
several resources for Ryder Architecture. In this way, they are able to create advance
technology that is useful to ascertain positive results. With this regard, different methods
have been implemented to make growth and innovations in small businesses. As a result,
it helps to attain effective functioning at workplace (Grishikashvili, Dibb and Meadows,
2014).
 Research design: Furthermore, research design also implemented to solve different
issues and problems that reduce effectiveness at workplace. In order to implement the
research design, there are several options exist such as experimental, descriptive,
exploratory, etc. In the present research, experimental research design has been selected
that assists to ascertain effective functioning (Weill and Woerner, 2015).
 Research philosophy: Research philosophy considers relevant outcomes and results with
fresh and effective material. In this regard, there are two types of research philosophies
exist such as interpretivism and positivism. In respect to attain desired results, researcher
selects interpretvitism research philosophy at workplace (Sevillano-García and Vázquez-
Cano, 2015). This is because; this philosophy helps to find fresh information in the
enterprise.
 Collection of data: Collection of the data considers description of primary and secondary
data in successful consideration. In respect to collect the primary data, research carry
fresh and relevant information with implement questionnaire. In addition to this, they are
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also able to make a systematic work performance in the business easily. From the help of
questionnaire, different people ascertain to take active participation at workplace. Survey
has been conducted in which relevant information will be gathered (Taylor, Fritsch and
Liederbach, 2014). Beside this, secondary tools consider to gather relevant information
towards the business results and outcomes.
 Analysis of data: In order to conduct the analysis of data, researcher needs to
concentrate on gathering of proper information towards business analysis. In addition to
this, it is also useful to attain more significant advantages at workplace with develop
proper and systematic work (Westerman, Bonnet and McAfee, 2014). Furthermore, there
are different techniques that have been implemented to assist in gathering relevant
information at workplace towards the business objectives such as Z test, Chi square test,
etc.
 Sampling: With this regard, it is important to focus on the systematic work performances
in the business environment. In this way, systematic research has been carried with 20-
sample size who is employees of the selected business. In addition to this, there simple
random sampling method has been selected to find creative and useful results in the
company. It is the best way to find outcomes in systematic manner (Fitzgerald,
Kruschwitz and Welch, 2014).
 Limitations: There are several limitations exist in front of the researcher due to which
they need to collect relevant information. In this regard, it is important to focus on the
ethical considerations that are essentially followed by researchers. Due to lack of time
and money, they are unable to gather facts or information towards the business (Tai,
Wang and Wang, 2017).
P6. Recommendations and Conclusion
With this regard, researcher need to consider effective functioning, there are different tools
and techniques helps to attain desired results. In this way, organisation needs to deliver effective
functioning with relevant information. Ryder Architecture needs to implement social media tools
to attain desired results. As a result, goals and objectives need to accomplish systematic results.
In this way, systematic functioning ascertains to undertake systematic work performance. Hence,
following recommendation has been provided:
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 Implement qualitative results to ascertain results: In order to ascertain effective
results Ryder Architecture, need to concentrate on the organisation aims and objectives.
In this way, operations and functions develop systematic work performances. As results,
creativity operation determines by the chosen business. With this regard, Ryder
Architecture needs to expand their operations (Tai, Wang and Wang, 2017).
 Increase social media advertisement: In addition to this, Ryder need to increases social
media need to expand their operations and functions in different areas of the world. In
this regard, business needs to maintain creative operations and opportunity at workplace.
It makes concentration on the functions and operations at workplace.
 Innovations and creativity: With this regard, Ryder needs to concentrate on the
innovations and creativity at workplace. With this aspect, the company need to
concentrate on the systematic work performance (Fitzgerald, Kruschwitz and Welch,
2014).
P7. Reflection
From the above research, I have undertaken creative results in the business. It increases
effectiveness and knowledge to undertake aims and objectives. In this aspect, development of
business considers to make innovations and creativity. Furthermore, I understand importance to
implement digital technology. In order to meet desired results to undertake effective functioning
in the business. Furthermore, Gantt chart ascertains to attain targets and results with aims and
objectives. In addition to this, WBS also made to ascertain results and program with helps to
make proper concentrations on the different things to maintain useful results (Tai, Wang and
Wang, 2017). It helps in gathering relevant results and outcomes. Furthermore, report also
analyse different aspects to attain systematic results.
Besides this, it has been assessed to collect fresh data that are important with perspective.
It helps to attain desired results in the business unit. Systematic process to ascertain desired
results for more functions and results. In this manner, CPM assists to develop targets and results
at workplace. As per the aims and objectives to attain with different methods. In addition to this,
I also faced issues to contact with maintain systematic advantages. As per the creative results and
outcomes, I developed my understanding in a systematic manner (Westerman, Bonnet and
McAfee, 2014).
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REFERENCES
Books and Journals
Fitzgerald, M., Kruschwitz, N. and Welch, M., 2014. Embracing digital technology: A new
strategic imperative. MIT sloan management review, 55(2), p.1.
Grishikashvili, K., Dibb, S. and Meadows, M., 2014, April. Investigation into big data impact on
digital marketing. In International Conference on Communication, Media, Technology and
Design (pp. 146-150).
Laudon, K.C. and Laudon, J.P., 2015. Management Information Systems: Managing the Digital
Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Nam, S., Lee, D. K., Jeong. and Y.K., 2016. Environmental impact assessment of composite
small craft manufacturing using the generic work breakdown structure. International
Journal of Precision Engineering and Manufacturing-Green Technology, 3(3), pp.261-
272.
Pagani, M. and Pardo, C., 2017. The impact of digital technology on relationships in a business
network. Industrial Marketing Management, 67, pp.185-192.
Rahmanian, M., 2014. A comparative study on hybrid IT project management. International
Journal of Computer and Information Technology, 3(05), pp.1096-1099.
Sevillano-García, M.L. and Vázquez-Cano, E., 2015. The impact of digital mobile devices in
higher education. Journal of Educational Technology & Society, 18(1), p.106.
Tai, J.C., Wang, E.T. and Wang, K., 2017. Investigating the Impact of IT Ambidexterity on
Digital Innovation Capability.
Taylor, R.W., Fritsch, E.J. and Liederbach, J., 2014. Digital crime and digital terrorism. Prentice
Hall Press.
Weill, P. and Woerner, S.L., 2015. Thriving in an increasingly digital ecosystem. MIT Sloan
Management Review, 56(4), p.27.
Westerman, G., Bonnet, D. and McAfee, A., 2014. Leading digital: Turning technology into
business transformation. Harvard Business Press.
Wu, S.P.J., Straub, D.W. and Liang, T.P., 2015. How information technology governance
mechanisms and strategic alignment influence organizational performance: Insights from a
matched survey of business and IT managers. Mis Quarterly, 39(2), pp.497-518.
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Journal of Computer and Information Technology, 3(05), pp.1096-1099.
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