Karmarama Advertising Agency Analysis

This assignment requires an analysis of Karmarama, a prominent advertising agency. It focuses on evaluating their strategic approaches to innovation, integration of digital technologies into services, and their overall market positioning at a global level. The analysis should explore how Karmarama leverages these elements to satisfy customer needs and strengthen its competitive edge.

Managing a successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aims and objectives of project..............................................................................................1
P2 Project management plan.......................................................................................................3
P3 Explain Work break down structure and Gantt chart.............................................................4
TASK 2............................................................................................................................................6
P4 Carry out Small scale research...............................................................................................6
TASK 3............................................................................................................................................8
P5 Analysis of research and data using appropriate method.......................................................8
P6 Recommendation for this study...........................................................................................15
TASK 4..........................................................................................................................................16
P7 Self reflection of the work undertaken.................................................................................16
CONCLUSION .............................................................................................................................16
REFERENCES..............................................................................................................................18

INTRODUCTION
Managing successful business project is a complex task where the organisation has to
formulate different types of plans, policies and tactics in order to implement the assignment in
appropriate manner. Further, in dynamic environment various changes are coming in the form of
techniques, tools and digitalise mechanism. Therefore, in order to maintain the sustainability
company require to include some innovative and creative measures in their products and services
to make more digital and advance which helpful in attracting more customers that leads to
enhancing sales and profitability of business (Ebert, 2014). Under this assignment the company
which is preferred i.e. Karmarama which is UK based advertising agency launched by partners
Naresh Ramchandani and Dave Buonaguidi in May 2000. Although it was appointed by BBC
roaster of agencies working on marketing to support range of channel and radio stations but for
beating all the external challenges of rivalry they need to adopt digitalise technology in their
organisation structure. Further it discuss about aims and objective, data analysis and reflection on
research conducted.
TASK 1
P1 Aims and objectives of project
In today world there are so many start ups coming in market with their digitalise ideas
and innovative technology in the form of products and services. Because of different
advancement coming in market customer needs, demand and choices has been changed which
induce organisation to bring new concepts and approaches in their working structure which
enable them to gain competitive advantages over competitors. Economy of UK is growing with
rapid fast speed so Karmarama an UK based advertising agency need to adopt digital appliances
in their media instrument so they communicate effectively all the recent media news and
information regarding what going in world (Kerzner and Kerzner, 2017). Different digital
technology like ambient knowledge, Read analytics, production studio, immersive technology
and cloud computing according to aim and objective of business Karmarama must include
production studio technology in their working structure which make their whole media work
easy and convenient.
Topic:- Impact or effect of Digital technology in supporting business growth and innovation
Background of project:-
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In business environment different types of technologies that were coming in order to
develop the economy of particular economy (Mir and Pinnington, 2014). Various types of
technologies that are arising in the world so it is important for all the media company to recruit
professional and experienced technical expertise who develop modern software in their
organisation structure so they provide such services to their client that give utmost satisfaction to
their target audiences.
If Karmarama wants to introduce new features and techniques in their application then
they do conduct the survey and research in which they enable to collect all the primary and
secondary data related to latest technology which help them to enhance the growth of their
business. New system and features allow them to understand customer needs and demand and
provide such type of services that satisfy them so they don't take the assistance of mobile and
internet apps.
Aims:-
“To determine the major challenges which could be determine when business used to copped
up working with digitalization and transform their operations” - A case study on Karmarama.
Objectives:
 To evaluate the major challenges which used to face by Karmarama at the time of digital
transformation.
 To analyse the major impact on Karmarama operations which assess when operations
become align with digitalisation
 To sponsor the product and services of different large companies which create awareness
among customers and clients the present growth of business. To take the assistance of social media and internet sites by collaborating with them so
they give the types of news and information which needed by target audiences.
Research Questions:-
 Describe different factors and elements that impact on digital technology of Karmarama?
 What are the various operations that help in analysing their alignment with digitalisation?
 Discuss the name of companies which Karmarama is planning to sponsor for enhancing
their goodwill?
 Which media sector and internet agency they are going to deal in order to provide fast
news to their clients?
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P2 Project management plan
Project management plan is identified as an activity and process which is needed by the
project manager in order to identify, combine, define, coordinate and unify all subsidiary plans
systematically. It is a role and duty of manager is to prepare and design an effective projects
(Nicholas and Steyn, 2017). It is essential and important part for the karmarama to accomplish
long term goals and objectives of projects. There are different points which are include in the
plan of project management are shown as below:
Cost Project: Cost is one of the main and necessary part of the each and every business to
prepare and design an effective project. It is the role of project manager is to analysis cost of the
project. In this business entity fix a specific price and cost of the project.
Time: It is also essential and main element in preparing of effective project. It is a role of
project manager is to identify specific time for completing whole project (Project Management
Execution, 2016). Without this factor karmarama and its project team is not capable to
accomplish long term objectives and goals of projects.
Scope of project: Project scope is major part of the business entity to complete their all
activities and function in limited time duration. In the company it is highly essential for the
karmarama to attract large number of customers towards innovative products and digitalisation.
Managing Risk: Risk is a major part which is involve in preparing of effective project. It
influence of business performance and profitability. It is a project manager responsibility to
identify risks and uncertainty in the project. Karmarama face different challenges, so in order to
overcome this, they apply digitalisation which assist in higher growth and success of company in
marketplace.
Communication: It is another important and beneficial part of the project management
which is used by the karmarama in order to communicate entire information about project. In
this project manager play vital role in conducting research program (Park and Lee, 2014). It is
highly needed to business to retain accurate communication in internal and external environment
to accomplish wants and needs of customers. Karmarama apply internal tool of communication
for solving all challenges which is arise in the organisation.
Quality Control: It is main components that attract large number of audience for new
services and products along with cost. Main aim and objective of company is to developing
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digitalisation in their business operations and activities. In this they tries to manage their product
quality and develop an effective technology which assist them to reduce their cost and save time.
P3 Explain Work break down structure and Gantt chart
Gantt Chart: It is a best and essential tool which depict the finish and start dates of the
summary and terminal components. It is a type of bar chart that shows ending and opening time
of some aspects of an effective project that cover milestones, dependencies, tasks and resources
(Polonsky and Waller, 2014). It is used by the Karmarama with aim to identify their project
finish and starting period of time. It is more useful for the organisation because with the help of
this they easily understand requirements of resources, tasks and many other elements. This tool
includes task name, duration, start, finish and predecessor activities which are determined as
below:
4

Work Breakdowns Structure: It is an essential and necessary techniques which is apply by the
organisation in order to keep project overview. It defines all tasks as well as allot resources to
those tasks in a proper manner. This structure may be a data, product or services and its
combination (Rosemann and vom Brocke, 2015). This framework provide necessary information
to the company to easily accomplish predetermined goals and objectives on their specific project.
In this entire activities and functions are divided into all team members which is beneficial for
complete all tasks in given time duration.
(Source: Work Breakdown Structure, 2018)
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Illustration 1: Work Breakdown Structure

TASK 2
P4 Carry out Small scale research
QUALITATIVE RESEARCH:- It is primarily exploratory research which is used to
gain an understanding of underlying reasons, opinion and motivations. It provides brief about the
problem or help to develop ideas or assumptions for potential research. This method is mostly
used in unstructured or semi structured techniques. In this various method are include like focus
group, individual interviews or observations (Somsuk and Laosirihongthong, 2014). The sample
size is typically small. It include concepts and methods from multiple established academic
fields. It is widely used by political science, social work, and education researchers.
QUATITATIVE RESEARCH:- These are the methods which can be measurable. It
focuses on gathering numerical data and generating it across groups of people .This method
focus on objective measurement, statistical, mathematical or numerical analysis of data which is
collected through surveys, questionnaires etc. Its results is based on larger sample sizes that are
representative of the population. All aspects of this study are carefully designed before data is
collected. Under this project can be used to generalize concept more widely, predict future
results, or investigate causal relationship.
PRIMARY RESEARCH:-It is new research or also known as first hand research. It is
carried out to answer specific issues or question. It can be done through questionnaires, surveys
or interviews with individuals or small groups. It is mostly done by using data capture and data
collection techniques or tools. It is process of data collection and data capture which is done
through proper observations. This research is conducted for many purposes in gathering fresh
data from market, also help in verifying findings from secondary market research and also
providing help in improve data reliability. It is often used during descriptive and causal research .
SECONDARY RESEARCH:- This is type of research which has already been
complied, gathered, organised or published by others. It is also known as second hand research.
It includes published research report in a library, surveys or internet (Svejvig and Andersen,
2015). It can also includes scientific reports which is produced by medical councils, universities
or government. Examples of this includes textbooks, news articles, review articles etc. While
conducting this research, authors may draw data from published papers, government documents,
and historical records etc. In most cases this means finding information from third party such as
marketing research reports, magazines articles and other sources.
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All these are apply by the Karmarama in order to overcome all challenges. In this they
conduct research programme in which they different tools such as questionnaire, sample size and
many other. Sample size of the research is 20 which is appropriate for the company.
QUESTIONNAIRE
Name:
Gender:
Age:
Q.1. Does Digitalisation assist in growth and success of karmarama?
a) Yes
b) No
Q.2. Do you think about digital technology have provided long term benefits to karmarama?
a) Yes
b) No
Q.3. Can advanced technology assist innovative growth and development of enterprise?
a) Agree
b) Disagree
Q.4. Is this essential for digitalisation to develop optimistic effects for design karmarama
innovation and development activities?
a) Yes
b) No
Q.5. Dose karmarama Produce innovative products and services for attract maximum base of
customers?
a) Yes
b) No
Q.6. Dose the business entity apply digitalisation for collecting of necessary data and
information?
a) Agree
b) Disagree
Q.7 Which marketing approach is appropriate for an enterprise to accomplish long term goals
and objective?
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a) Positive
b) Negative
c) Neutral
Q.8. In which way, Digitalisation is essential for the company to overcome all challenges?
a) Traditional
b) Modern
TASK 3
P5 Analysis of research and data using appropriate method
Theme 1: Digitalisation support in growth and development
Q.1. Does Digitalisation assist in growth and
success of karmarama?
a) Yes 14
b) No 6
8

a) Yes b) No
0
2
4
6
8
10
12
14
14
6
Interpretation: Digitalisation is important part of the Karmarama because it assist them
to develop their growth and success in limited time period. From the above chart that determined
the preference of the customers about innovative technology. In this 14 out of 20 respondents are
agree and rest of the population say no, it is not essential.
Theme 2: Digital technology provide long term welfare
Q.2. Do you think about digital technology
have provided long term benefits to
karmarama?
a) Yes 11
b) No 9
9

a) Yes b) No
0
2
4
6
8
10
12 11
9
Series1
Interpretation: Digital technology render long term advantages and welfare to the
company in order to accomplish their all project in limited time period. 11 out of 20 respondents
are say yes and 9 out of 20 answerer are say no.
Theme 3: Advanced technology fasten the success and development
Q.3. Can advanced technology assist
innovative growth and development of
enterprise?
a) Agree 12
b) Disagree 8
10

a) Agree b) Disagree
0
2
4
6
8
10
12
12
8
Interpretation: Digitalisation fasten the growth and success of the company. It is also
beneficial in order to attract large number of customer's towards advanced technology. From the
above mentioned graph that shown 20 out of 12 respondents are agree and rest of the population
are disagree regarding them.
Theme 4: Significance of Digitalisation
Q.4. Is this essential for digitalisation to
develop optimistic effects for design
karmarama innovation and development
activities?
a) Yes 15
b) No 5
11

a) Yes b) No
0
2
4
6
8
10
12
14
16 15
5
Series1
Interpretation: Digitalisation is one of the more essential and significant element for the
Karmaram to expand their business operation at different level. Karmarama is a advertising
company and they need to provide entire information at same time to large number of audience.
As per this graph that determined the 15 respondent are say, it is a right fact and rest of the
people are not satisfy about this statement.
Theme 5: Innovative products attracts maximum customers
Q.5. Dose karmarama Produce innovative
products and services for attract maximum
base of customers?
a) Yes 10
b) No 10
12

Interpretation: Innovation is main and beneficial for the Karmarama to attract maximum
base of customers towards digitalisation. So it is essential for the business growth and success.
Above mentioned graph determined the response of customers about advanced technology. In
the response of customers are equal.
Theme 6: Digitalisation assist for gathering necessary information
Q.6. Dose the business entity apply
digitalisation for collecting of necessary data
and information?
a) Agree 15
b) Disagree 5
13
a) Yes b) No
0
1
2
3
4
5
6
7
8
9
10
10 10
Series1

a) Agree b) Disagree
0
2
4
6
8
10
12
14
16 15
5
Interpretation: Digitalisation is essential for collecting essential and necessary
information systematically. This statement is agree by the 15 respondents and 5 out of 20
population are do not agree regarding this aspects.
Theme 7: Importance of marketing Approach
Q.7 Which marketing approach is appropriate
for an enterprise to accomplish long term
goals and objective?
a) Positive 10
b) Negative 6
c) Neutral 4
14

a) Positive b) Negative c) Neutral
0
1
2
3
4
5
6
7
8
9
10
10
6
4 Series1
Interpretation: Marketing approach is more essential and important for the company to
easily gather necessary and essential information. According to above graph that shown
customers reactions such as positive, negative and neutral. In this reaction of 10 respondents are
positive, 6 answerer point of view is negatives and rest are neutral.
Theme 8: Two ways of digitalisation
Q.8. In which way, Digitalisation is essential
for the company to overcome all challenges?
a) Traditional 9
b) Morden 11
15

a) Traditional b) Morden
0
2
4
6
8
10
12
9
11
Series1
Interpretation: There are mainly two methods which is apply by the company such as
traditional and modern. But above graph determined the figure for applying traditional and
modern approach. In this 9 respondents are prefers traditional and 11 out of 20 are choose
modern approach.
P6 Recommendation for this study
From the above mentioned study, it can be recommanded digitalisation is one of the main
and essential tool for the all business to save their time and reduce cost. In cause of Karmarama,
it is a advertising agency which needs to apply advanced technology in their business operations.
With the assist of this tool they easily attract maximum number of customers towards business
services and products. It also assist in to gain maximum profitability and overcome all challenges
in a systematic way. Recently, Karmarama expand their business operations in other marketplace
so in this they require to use innovative technology (Verzuh, 2015). This will assist to maximise
their growth and success as well as achieve long term objectives in limited time period. It is a
role of business manager to check that entire workers are having accurate knowledge and skills
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about technology. Company should tries to provide proper training to the entire workforce
related to digitalisation. Further they are trained regarding this so that they can tries to deal with
difficult situation and overcome them. As per the recommendation, project manager should see
that entire activities are work are organised as per the allotted time period. They should also
check out availability of necessary resources and money.
TASK 4
P7 Self reflection of the work undertaken
While preparing an effective projects in the enterprise, project administrator has to face
different challenges. In order to organising an innovative project in which business and its
manager face various issues and problems in regular basis. In during the research program I have
different roles and duties in terms of applying best technique of research, analysing sample size
and many other tools. All these are beneficial and essential for me to recognise basis needs of
customers towards digitalisation in service, process and products (Ebert, 2014). In this will
conduct an investigation about the point of view of clients regarding advanced technology. So
during this I asked different question to the audience regarding importance and effects of
digitalisation on business performance and profitability. I was provide my full dedication and
efforts to organise the research and gather necessary information which will assist in
implementing project effectively. There were different issues that existing in gathering data
because the sample size that was selected, they are not providing appropriate answer.
CONCLUSION
It has been concluded from the above assignment that conducting and managing small
project and business is not an simple task, companies require to formulate different strategies and
tactics in order to manage their finance and also plan for using marketing promotion tools for
creating awareness among customers regarding all the innovative and creative deals they are
coming with market in form of products and services. Along with innovation digitalisation must
be included in the services so that better and fast working can be obtained. Karmarama an
advertising agency need to collaborate with different digital companies in order to satisfy
customers and strength their market position at global level.
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