Managing a Successful Business Project : McDonald's

Managing a
Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
P4. Different methods of Data collection....................................................................................1
P5. Communicate recommendations.........................................................................................12
P6. Reflection on the value of undertaking the research...........................................................13

INTRODUCTION
Managing a successful project is the key fro get the desired result from the project. A
research project include different amount of resources so it is the responsibility of project manger
that the individual used effective methods to achieve the aims and desired outcome of the
research project (Anderson and et. al., 2016).
P4. Different methods of Data collection
Data collection
There are various methods which can be used by the researcher to collect and gather data
and information to continue or compilation of the research project. For the continuation of this
research project to monitor the position of McDonald's in food industry, the person can gather
data by using quantitative research method, qualitative research method, primary research
method and secondary research method of data collection. The description of all of them are as
following:
Qualitative method- This research method is described like a market research method
which make concentration on collecting data and information through open ended and
conversational communication. This data deals with the quality of the information so that they
are synchronous rather than numerical in nature. This method of data collection is preliminary in
nature and majorly preoccupied with gaining modality and understanding on inherent reasons
and motivations. In this research project, the person can used this method of data collection
because it is a relevant method to provide rich data about real life of people and situations and
being more able to make sense about behaviour and to understand within its wider context. To
gather information about the research project, the individual can used different methods of
qualitative data like interviews, focus groups, observation and action research.
Quantitative method- It is a method of systematic investigation of phenomenon by
gathering quantifiable information and playing statistical mathematical or procedure techniques.
This method help in monitoring the objectives of measurements and statistical, mathematical and
numerical analysis to gather and collect information and data about the research project
(Crawford, 2015). In this research to collect information about the position of McDonald's in the
food sector, the individual can used different methods quantitative research like polls,
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questionnaires, surveys and others. With the use of this method, researcher get first hand and
pure information which is reliable for completing the research and achieving its objectives.
Primary method- It is a data collection method and in it the data is collected by the
researcher for the first time. This information is fresh in nature and is circumstantial to a research
problem under study (Filimonau and Krivcova, 2017). In this research project for gathering
information, the researches can used this method and obtained directly from first hand sources
like experimentation, surveys and observations. Primary data does not dependent to any
processing or influence because it is directly collect by the individual.
Secondary method- It refer to that information which is already available and easily
collected by the person. In this research, the researcher can used this method to collect data
regarding the project to attain the objective of it. The person can implement various method of
secondary data like books, journals, online sites, government censuses, libraries, internet etc. It
does not pure data because this information already used by various people.
Data sampling
It refer to the process of statistical analysis technique which is used by the individuals to
influence and admonisher a symbolic set of data points. It help in distinguishing practices and
ways in the broad data set being determined. In other words, it can be a set of specific population
or a number of set of people which are chose by the research to collect information. In this
research project the researcher can used quantitative research and primary method of data
collection. To gather information the individual select a sample of 40 people which help in
providing information about the research topics. The individual select questionnaire to collect
information to get first hand and pure information.
Questionnaire
It is a research document which consist a number of series of questions to the objective
of gathering information from respondents. It can be a set of written and printed questions with a
number of choice of answers which are mentioned for the motive of a survey or numerical study
(Jeon and et. al., 2016). The questionnaire fro this research project is as following:
Questionnaire
Name:
Position:
Location:
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Focus:McDonald vs local Restaurants
Date:
Q1. Does operations of McDonald have an impact on operations of local businesses?
(a) Yes
(b) No
Q2. What is the size of your business?
(a) Micro
(b) Small
(c) Medium
Q3. Which age group of people, you target for your business?
(a) 15-18 years
(b) 18- 30 years
(c) 30-50 years
Q4. Do you use online promotional channels and payment modes for the business?
(a) Yes
(b) No
Q5. Do you provide online food delivery service to your target audience?
(a) Yes
(b) No
Q6. What are the different benefits which are provided by your restaurants to you
potential customers?
(a) Loyalty card
(b) Deal of the day
(c) Students discount
Q7. Do you have information about the business strategies of McDonald?
(a) Yes
(b) No
Q8. Which business strategies will be useful for the growth of your business?
(a) Discount pricing
(b) Offering
(c) Unique products
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Q9. Does the food which you provide to your customers are consist good quality?
(a) Agree
(b) Disagree
Q10. Any suggestions if you want to recommand.
Data analysis
It I a process of examining, purifying, transforming and moulding or monitoring data
with the aim of searching useful information and supporting decision making. It can be also
known as data interpretation in which researcher analyse about the views of respondents by
asking questions to them.
Theme 1: Impact of McDonald business operations on local business
Q1. Does operations of McDonald have an impact on operations of
local businesses?
Frequency
(a) Yes 23
(b) No 17
Interpretation- As per the above mentioned information, it can be determined that among 40
respondents, 23 responds that business operations of McDonald's affect the operations of local
4
(a) Yes (b) No
0
5
10
15
20
25 23
17
Frequency

businesses. Whereas 17 respondents responds that operation's of McDonald's do not impact on
operations of other local business.
Theme 2: Size of the business
Q2. What is the size of your business? Frequency
(a) Micro 13
(b) Small 17
(c) Medium 10
Interpretation- As per the above graph, it can be analysed that among 40 respondents, 13
respondents responds that the size of local business is micro, 17 are agreed with small whereas
10 are supported to medium.
Theme 3: Target group for business
Q3. Which age group of people, you target for your business? Frequency
(a) 15-18 years 12
(b) 18- 30 years 19
(c) 30-50 years 9
5
(a) Micro (b) Small (c) Medium
0
2
4
6
8
10
12
14
16
18
13
17
10
Frequency

Interpretation- As per the above defined information, it can be monitored that within 40
respondents, 12 are agreed that local business target 15-18 years age group people for the
effective running of their business whereas 19 are supported to 18-30 years and remaining 9 are
responded that 30-50 years age group of customers help in operating the business of local food
businesses.
Theme 4: Channels and modes which are used for the development of the business
Q4. Do you use online promotional channels and payment modes for Frequency
6
(a) 15-18 years (b) 18- 30 years (c) 30-50 years
0
2
4
6
8
10
12
14
16
18
20
12
19
9 Frequency

the business?
(a) Yes 24
(b) No 16
7
(a) Yes (b) No
0
5
10
15
20
25
24
16
Frequency

Interpretation- From the above graph, it can be monitored that among 40 respondents, 24 are
supported that local business are also use online promotional channels and payments modes for
the growth. Whereas 16 are agreed that they do not use these kind of growth channels and
methods.
Theme 5: Online food delivery service to target audience
Q5. Do you provide online food delivery service to your target
audience?
Frequency
(a) Yes 22
(b) No 18
8
(a) Yes (b) No
0
5
10
15
20
25 22
18
Frequency

Interpretation- As per the defined information, it can be analysed that within 40 respondents, 22
responds that local bushinesses also offer food delivery services to their customers whereas 18
are responded that they do not use these kind of food delivery services to offer food to its
customers.
Theme 6: Different benefits which are provided by restaurants
Q6. What are the different benefits which are provided by your
restaurants to you potential customers?
Frequency
(a) Loyalty card 11
(b) Deal of the day 20
(c) Students discount 9
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Interpretation- From the above graph, it can be monitored among 40 respondents that 11 are
agreed with the benefits of loyalty card which is provided by the restaurant to its customers
whereas 20 are responded that deal of the day is a benefits which is offered by the local
restaurants to its target audiences. 9 are supprted to students discount that it is provided as a
benefits to the potential consumers by restaurants.
Theme 7:
Q7. Do you have information about the business strategies of
McDonald?
Frequency
(a) Yes 23
(b) No 17
10
(a) Loyalty card (b) Deal of the day (c) Students discount
0
2
4
6
8
10
12
14
16
18
20
11
20
9 Frequency

Interpretation- From the above mentioned data, it can determined that among 40 sampling
population, 23 respondents aware about the business strategies of McDonald's whereas 17 do not
have information about the strategies of this company.
Theme 8: Business strategies for the growth of business
Q8. Which business strategies will be useful for the growth of your
business?
Frequency
(a) Discount pricing 10
(b) Offering 13
(c) Unique products 17
11
(a) Yes (b) No
0
5
10
15
20
25 23
17
Frequency

Interpretation- From the above graph, it can be analysed that within 40 respondents, 10 are
supported that discount pricing is an growth strategy for the business. Whereas 13 are agreed that
offering is a effective growth strategies for the local restaurant business. 17 respondents are
responded that unique products strategies is good as a growth strategies for these kind of
businesses.
Theme 9: Information about the quality of the food
Q9. Does the food which you provide to your customers are consist
good quality?
Frequency
12
(a) Discount pricing (b) Offering (c) Unique products
0
2
4
6
8
10
12
14
16
18
10
13
17
Frequency

(a) Agree 25
(b) Disagree 15
Interpretation- From the above graph, it can be concluded that among 40 respondents, 25 are
supported that quality of the food of local restaurants business are good. Whereas 15 respondents
are disagreed that the food which is offered by local restaurants are good quality.
P5. Communicate recommendations
From the above information it can be recommended that local restaurants must used
different promotional channels like social media, Internet Facebook, Instagram and others so that
they can create awareness about their products and services which are provided by them. Now
these days people are highly connected and used these channels so it can be a good way to
provide information through them. It also beneficial for the growth and development of the
company in term of profit margins and productivity. It can also recommended to these kind of
businesses to use online food delivery services because in current era people are working and
busy with their work and they do not want to go outside for these type of activities. So they
prefer online delivery service which help in saving their time and offering services according to
them (Ji and Weil, 2015). It help in maximizing the profit and increasing the sales of the
company. Local restaurants must also offer different benefits to its potential customers like
loyalty card, deal of the day and students discount etc. These kind of benefits help in maintaining
13
(a) Agree (b) Disagree
0
5
10
15
20
25
25
15
Frequency

the loyalty of the consumers so that they can take the benefits of the services and products and
help the company in gaining or earning profits.
P6. Reflection on the value of undertaking the research
The main motive of this research was to monitor the methods which are implemented by
the various organisation to make implement in the business and its operations and activities.
During the time of conducting this research I learned various things and face multiple issues and
problems. With the help of my management skills, I completed my research in set period of time
whereas the given time is less to completing it (McMurtrey and Rowley, 2016). This research
was time consuming because there are various activities are organised. Due to it, I faced problem
of lack of fund which is highly required to conduct various activities of research so that the
effective and appropriate information can be gathered. When I was collecting information with
the help of questionnaire a select a sample of 40 people to gather information. So I learned
various languages because for the purpose of getting huge relevant data, I communicate different
individuals who belong from different culture.
I also made improvement in my communication skill. For completing this research
project, I used qualitative research and primary method of data collection which help me
providing relevant information. But it was not much relevant so in future, when I work on
another research project I will use quantitative and secondary method of research or data
collection. During the time of working on this project as student, I was worked in a team and
working in a team, I faced various challenges and learned several things. In team, each individual
have their own different views and ideas so it influenced in taking right decision because every
person provide a specific reason towards their idea so it is hard for decision making. The leader
of the team provide guidance so I was completed my work in effective manner or in set period of
time. To work in this research project I learn various things such as make improvement in my
communication skill, leadership skill, problem solving skill and others. This will be helpful for
me when I will working any these kind of project in future.
Skills How I developed Why it is important
Problem solving I will make improvement in
this skill by solving different
case studies and by monitoring
It is necessary during the time
of conducting a research
because it required to solving
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numerical problems. people's issues when collecting
data through questionnaire.
Presentation skills I will make development in
this skill by attending different
presentations and monitoring
the main objective of
organisation a presentation.
It is required so that I can
clearly understand the people
about the research to get
information to them
(Raghavendra and Nijaguna,
2015).
Decision making I will make improvement in
this skill by attending
conferences, seminars and
going through the past journals
of the mangers of different
organisations.
It is necessary to make
development and improvement
in it because it help in taking
effective and appropriate
decision during the time of
working in a team or any
research project.
Communication skill I will make development in
this skill by joining online
classes, courses and reading
articles of different writers.
To make improvement in this
is required because with the
help of this skill individual can
share their ideas and
information with others when
they are working in a team or
reach project.
CONCLUSION
As per the mentioned information, it can be monitored that impact of McDonald's
business operations on local restaurants business in various manners. To determine the impact of
it, there are different things are conducting my the engagement of the company like setting
objectives, aims, analysing scope, quality, setting time and others. For collecting the information
about it, there are different methods of data collection are used like qualitative, quantitative,
primary and secondary. So that relent information can be collected and the objectives of the
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