Digital Disruption in Hospitality

This assignment delves into the challenges faced by GLH Hotels in adapting to the rapid pace of digital disruption within the hospitality industry. It examines how technologies like social media and online booking platforms influence customer expectations and operations. The analysis focuses on issues such as managing vast amounts of data, keeping up with evolving purchasing behaviors, and leveraging technology to enhance customer experiences. The assignment also explores the strategies employed by GLH Hotels to address these challenges and their overall success in navigating the digital landscape.