Managing Digital Transformation at Wilton Way Cafe: A Business Report

This report examines the impact of digital disruption and transformation on Wilton Way Cafe, a small cafe business. It begins with an introduction to digital technologies and their importance for businesses, followed by a project management plan covering scope, cost, time, quality, communication, risk, and resources. The report includes a work breakdown structure and a Gantt chart to illustrate project stages and timelines. It further details small-scale research using both qualitative and quantitative methods, including data collection through questionnaires and secondary research. The report analyzes collected data, presents recommendations, and concludes with a discussion on the value of undertaking the research, emphasizing how the cafe can adapt to digital changes. The analysis aims to determine the impact of digital disruption, examine its influence in dealing with challenges, and identify ways to resolve the main challenges of digital transformation and disruption for Wilton Way Cafe.

MANAGING A
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives....................................................................................................1
P2 Project management plan that covers cost, scope, time, quality, communication, risk and
resources......................................................................................................................................2
P3 Work breakdown structure and a Gantt chart to provide stages and time frames................3
TASK 2............................................................................................................................................6
P4 Small-scale research by applying qualitative and quantitative research methods.................6
TASK 3............................................................................................................................................9
P5 Research and data using appropriate tools and techniques....................................................9
P6 Communicate appropriate recommendations......................................................................18
TASK 4..........................................................................................................................................18
P7 Value of undertaking the research.......................................................................................18
CONCLUSION..............................................................................................................................19
REFERENCES..............................................................................................................................20
.......................................................................................................................................................20

INTRODUCTION
Digital technologies play a necessary in the developing organisations whether it is large
or small scale firms. It is a rising concept which is followed through each organisations in this
present time period. People using advanced technology at market place for make changes in
business. It is regarded as one time investment for firms because it will be beneficial for
organisation. Market adopt digitalisation for an advancement and innovation in system of
operations in more effective manner. Firms use the digital technology as well as its tools for an
advanced systems and easy process (Bakker, R. M. and et. al., 2011). This present report is based
on the Wilton way cafe. It provides better quality of fresh food items to people. Under this report
mention about project management plan which covers scope, quality, cost, risk and resources.
Small scale research through applying the quantitative and qualitative methods of research with
also be mentioned in this report.
TASK 1
P1 Project aims and objectives
In every business firm, it is essential to identify objectives and aims to implement the
advanced technologies in an effective manner at workplace. It is helpful in enhancing
development as well as productivity of firm. In addition to this, it is necessary to innovate the
advance technology and also any kind of disruption in firm for making operational functions
quick. Digital transformation means digital disruption is a change which occurs when the new
technologies as well as models of business which impact value proposition of current goods as
well as services. On the other hand, digital transformation refers to make change in business as
well as its activities in a better manner (Crane and Matten, 2016). If firm will use new or
advanced technology in its business, then it will provide many beneficial opportunities to them.
Wilton way cafe provides various kinds of food related services which can satisfy their demands
and wants in better manner. Through this, firm can make improvement in its business activities
along with operations in a better manner.
Background of Project
Under this, Wilton way cafe requires to adopt many alterations as well as modification
which can occur with the time for retaining in competitive market. Digital disruption is not
beneficial for business in order to growing their activities in a better manner. On the other hand,
1

digital transformation make changes in business for improving activities of company in
systematic way. As Wilton way cafe is small cafe and it can not conduct its business at small
scale. Regarding adoption of advanced technologies, it has no more fund to purchase. So, related
to this there are many challenges which this company has to faced (Den Hertog, Van der Aa and
De Jong, 2010). When firms adopt advanced technologies in context to give value to services as
well as goods. It will be helpful in developing the better and unique brand image of firm at
competitive market.
Topic: “How businesses have coped with major challenges of digital disruption and
transformation: A case study of Wilton way cafe .”
Aims: The main aim of this project is “How businesses have coped with major challenges of
digital disruption and transformation: A case study of Wilton way cafe .”
Objectives:
 To determine impact of digital disruption on Wilton way Cafe.
 To examine influence of digital disruption to deal with challenges. To identify different ways to resolve main challenges of digital transformation and
disruption.
Questions:
 How the digital disruption can influence on business of Wilton way Cafe?
 How digital disruption can be helpful in deal with challenges?
 What are different ways to resolve main challenges of digital transformation and
disruption?
P2 Project management plan that covers cost, scope, time, quality, communication, risk and
resources
It is necessary for business firm to create an effective plan for managing project for
proper evaluation as well as team evaluation of project (Eckerson, 2010). It will be helpful in
conducting an investigations through seeking logical findings and facts without any kinds of
obstacles. Project management plan is formal document which is approved to manage the
project implementation. The project management plan is helpful in define, develop, coordinate
and integrate different planning related activities. It aids in saving, cost, obstacles and time in
order to implementation of the strategy as well as deal with any complex conditions at the time
2

of developing study. In addition to this, there are different components which are given below as
above:
Scope- It is a necessary component and under this the scope of this project is high and
eve lop many opportunities for Wilton way cafe at market place. It will be helpful in gaining
more competitive advantages and attract the large number of consumers for making well
reputation. Through this, company can increase its productivity along with profit level.
Cost- Under this, Wilton way cafe needs to be invests more funds to add some additional
services in its existing. Innovation is necessary in every business because it helps in making
business productive and also successful (Eweje, Turner and Müller, 2012). In context to this, this
project needs to be undertake many procedures like for an instance Gantt chart, questionnaire,
data analyses and many others. Under this, there is a need to Wilton way cafe to manage as well
as allocate the budget by divide cost on the basis of activities in different parts of study.
Quality- It is necessary for Wilton way cafe to create necessary services for offering
better quality or fresh food items to consumers. In addition to this, it is necessary to undertake
whole activities of company in an effective manner by analysing information in detailed manner
to getting better outcomes to firm. With the help of identifying objectives and aims of study,
Wilton way cafe can clear its vision.
Time- It is necessary asset which help a business firm in achieving all objectives and
tasks with in a given period of time (Gebauer, Edvardsson and Bjurko, 2010). In context to this,
it is necessary to comply project at correct time period. It is necessary for an organisation to set
correct time to finish project in 1 month.
Resources- Before creating project, it is an essential component which is necessary to
determine. Under this, Wilton way cafe will need different resources for measuring affect of the
digital disruption and helpful in transform business.
Communication- Better communication is helpful in making relationship with employees
better. Through this all employees will work together and also work for achieving aims and
objectives of company. It will develop positive impact on business operations in an effective
manner.
P3 Work breakdown structure and a Gantt chart to provide stages and time frames
Whenever firm start any new project, it is necessary to know about opinions and view
points to people to determine an effect of digital technology. It will be beneficial for effective to
3

company at the time of decision making process. So, there is a requirement to manager of Wilton
way cafe to develop an effective action plan to perform all activities in systematic manner
(Trevino and Nelson, 2016). With the help of this, Wilton way cafe can use all necessary
resources in a better manner.
Gantt chart- It defines all activities which will conducted through an organisation in
order to finishing project. It shows schedule of project in an effective or systematic manner.
Under this some of the necessary steps are given below:
 Problem determination
 Literature review
 Clarifying the issue
 Clearly define terms and concepts
 Defining population
 Data Collection
 Data analysing
 Concluding report and giving recommendations
 Submitting the report
It is necessary for Wilton way cafe to follow all given steps in systematic manner. In
addition to this, an action plan is given below:
S. no Task Name Duration Start Finish Predecessor
1 Problem
determination
5 Days
2 Literature
review
11 Days 1
3 Clarify issues 14 Days 1,2
4 Clearly define
terms and
concepts
6 Days 2,3
4

5 Define
population
15 Days 4
6 Data
Collection
5 Days 5
7 Data analysis 6 Days 6
8 Conclusion
and
Recommendat
ion
1 Day 7
9 Submission of
report
1 Day 8
5

Work break down Structure- It is composition which includes objectives as well as
aims of business firm because it will be helpful in accomplishing them in specific period of time,
under this, firm divide its whole work in to the small parts so that all staff members can work in
an effective or easy manner.
TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods
It is necessary for an investigator to conduct the research analysis by proper use of
research methodologies in order to conduct the better finding or better outcomes related to this
research project. Firm collect data from different kinds of data collection methods like for an
instance qualitative and quantitative research (Yuan, Bao and Verbeke, 2011). Various methods
of data collection mention below as above:
6

Quantitative data- By using this kind of investigation, numerical data, amount and
quantity can collect concerned with topic which can increase process of manufacturing of
business firm. It is a kind of procedure which utilised the numerical data for getting the logical
outcomes. It is varied from the qualitative research and it is measured in terms of numerical
terms or facts and figures.
Qualitative data- It is an effective method of research which main focus on examine
attitude as well as behaviour of people related to topic of an investigation. It is helpful in
reviewing an opinion, view points and thoughts of persons which are concerned with digital
disruptions (Zhao, 2012). There are many methodologies which are used through Wilton way
cafe in order to getting an effective result and in which includes questionnaire, interviews and
observation. It is helpful in carried out the research for getting better outcomes in an effective or
systematic manner.
Primary data- The main focus of this data collection method is to collect accurate as well
as relevant data or information related to the research topic. Under this an investigator use
questionnaire, personal interviews, surveys etc. This type of method is used for quantitative and
qualitative research method to achieving the better outcomes. It is necessary for Wilton way cafe
to develop modifications which can be analysed by effective method of collecting an information
or relevant data.
Secondary research- In order to collect data, an investigator uses different resources like
for an instance articles, magazine, books, journals and many others. These all are the effective
method of collecting necessary information or data in a proper manner.
Under this research, an investigator prepared a questionnaire on which some questions
are mentioned (Shang, 2012). In context to collect information, researcher select 30 respondents
to know their opinion as well as view points regarding topic. They can be loyal consumer of that
cafe.
QUESTIONNAIRE
Name:
Age:
Gender:
Q1. Is digital technologies are beneficial for Wilton Way Cafe?
a) Yes
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b) No
Q2. Which type of digital technology is best in business organization for attaining better
growth?
a) Virtual Reality
b) Hybrid Wireless technologies
c) IT software and technology
Q3. Which kind of technologies provide assistance to Wilton Way Cafe in their innovation
and overall growth?
a) Cloud technology
b) E-commerce
c) Scan As you shop
Q4. Is digitalization concept create any kind of challenges in business operational activities
in Wilton Way Cafe?
a) Yes
b) No
Q5. Does transformation help in increased the customers satisfaction and quality services of
Wilton Way Cafe?
a) Agree
b) Disagree
Q6. In which areas, organization feels that digital technologies are put negtive impact and
create issues and challenges?
a) Dearth of clear vision
b) Big data and leveraging
c) Resistance of firm
Q7. How Wilton Way Cafe maintain their operational activities with transformation and
digital disruption?
a) Managing IT service
b) Organising digital platform
Q8. Is concept of digitalization provide long term benefits to Wilton Way Cafe?
a) Yes
b) No
8

Q9. Any recommendation for business organisation to how company cope up with issues and
challenges form transformation of digitalization.
TASK 3
P5 Research and data using appropriate tools and techniques
Under this investigation, researcher took responses from 30 people in which loyal
customers as well as staff members all are included regarding an examination of various
problems as well as challenges. The data analysis of theme with an interpretation mention below
as above:
THEME 1: Digital technologies are beneficial
Q1) Is digital technologies are beneficial for
Wilton Way Cafe?
Frequency
Yes 18
No 12
Yes No
0
2
4
6
8
10
12
14
16
18
20
Column B
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Interpretation: There are 30 respondents selected through researcher but among them there are
only 18 which said that digital technology provides many beneficial opportunities and also
benefits to the business of Wilton Way Cafe. Through adopting the advanced technology, firm
can make improvement in its business activities in an effective manner. But in this, according to
view point of 12 respondents which are not agree with this and said this company need to use
some other techniques and tools which can give the competitive advantage to business in a better
manner.
THEME 2: Type of digital technology is best for Wilton Way Cafe firm
Q2. Which type of digital technology is best
in business organization for attaining better
growth?
Frequency
Virtual Reality 8
Hybrid Wireless technologies 12
IT software and technology 10
10
Virtual Reality
Hybrid Wireless technologies
IT software and technology
0
2
4
6
8
10
12
Column B