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Managing a Successful Business Project
Introduction Globalization is the process of spreading the business from local market to global market. Global trade helps the business to attend the customer from all across the Globe as business is able to trade in an international market (Alon, I. and et.al.,2016). It helps the developing country to increase the status of living in the country as it always creates a job opportunity in the country and also provides the more luxury goods to the consumer. Globalization represents the exchange of idea, ethics and culture in between two countries border. Globalization has provided many benefits. It has lead to both negative and positive impact on growth of firm (Pieterse, 2019). For some business there is rise in revenue whereas for other sales is declining. But the main thing is with expansion there is change in trends and preference of customers. So, it provides opportunity to expand and attract customer.Companies are expanding in other countries. For this government have allowed FDI which has ease process of entering in new market. However, there is increase in competition due to which many companies are positively affected. This report will describe how globalization has positively impacted on different business functions. Also, it will include aims and objectives, project management plan, WBS, etc. Research method will be taken so that depth implication over the topic of research can be undertaken with help of suitable methods(Gurung and Prater, 2017). Moreover, primary research will be done and recommendations are given. Jaguar is British car manufacture company headquartered in Whitely, UK. It is the brand of Jaguar Land Rover. The company manufacture and trade in cars and operate globally. It was founded by William Lyons in 1933. LO 1 P1 Background The evolution of globalisation is allowing business to expand in different countries. It has provided a platform on basis of which firms can enter in different markets by offeringnew commodities.They are able to integrate their operations in order to maintain efficiency. It has allowed firms to trade across boundaries. There is drastic change in business functions. There are several concepts and approaches applied at international level (Crane and Matten, 2016). 1
However, there are vast numbers of opportunities through which revenue can be generated. Other than this, through acquisition it is easy for business to analyse market situation. Many businesses functions have been positively impacted in different ways. For instance, globalisation has allowed businesses to bring transparency in their ethics. So, it has made changes in accounting function. In this ethics are followed where transactions are recorded and reports are formed. So, it has resulted in allowing companies to trade ethically (Bratton and Gold, 2017). It has benefited in economic growth. There are many drivers of globalisation such as economies of scale, rise in competition, trade, etc. these all contribute in organisation growth and development. Due to globalisation business economic growth has improved. They are able to trade in various countries and expand their target market. Also, firms have attracted new people by offering them variety of products. Moreover, by generating more sales and profits, changes are made in accounting function. In this technology is been implemented to ease in recording transaction. So, it has also supported in maintaining integrity of data. However, there are many other things as well included in it. Apart from it, companies marketing function is impacted in positive way. They are able to market their products in countries. It has benefited in generating awareness among people. For this many new strategies are formed and other marketing techniques are used (Yin, 2017). Through it, a better way of marketing approach is followed. The barriers or restrictions are removed at global level Firms can advertise and promote goods without any restriction. Different methods are used for marketing. It has supported in increasing customer base. With this organisation is able to compete with other companies at global level. The ads are being made by focusing on culture. It is helpful in diverting perception of people and gaining their attention. With this business have added more customers. An effective and different marketing strategies are developed and products are promoted (Enderle, 2018). There is also positivity in branding as well as many new products are been launched under same brand name Moreover, there is impact on HR function as well. Due to expansion company have hired skilled and qualified employees. They have added more variety in their workforce. With more experience and knowledge employees are able to work effectively. They use knowledge to bring creativity in task. Thus, it has resulted in improving performance of enterprise. Alongside it, firms are able to attract people and offer them more salary. Hiring of skilled workforce has led to 2
creating positive workplace culture. In this ethics are followed in maintaining culture (Lumby and Foskett, 2016). Moreover, globalisation has allowed companies to inherit and include some ethics related to culture. This has supported in improving culture and hiring of candidates. The international policies are executed in HR practices. Each employee belongs to different caste, creed, colour, etc So, it has enabled in improving culture within firm. This has changed In another area global trade has benefited. When enterprise expands in other countries they have to follow certain ethics. This allows them to work in ethical manner without any restrictions. However, this builds positive image in minds of people. There is positive impact on business operation with globalisation. Companies are able to implement technology in their operations (Voegtlin and Greenwood, 2016). It has forced them to make changes in operations to maintain product quality. The use of technology has allowed firms to integrate operations in centralised way. By this, way of performing activities, communication methods, etc. has enhanced. In addition to it, ethics are followed in operations to bring sustainability. It has made changes in operation through use of concepts such as sig sigma, lean technology, etc. Aims and objective Aim– To examine the positive, economic, cultural and ethical effect of globalisation on business functions. A case study on Jaguar. Objective – Toanalyze perception of globalisation To investigatepositive effect of globalisationeconomically on business function Toevaluate positive influenceof globalisation culturally and ethically on business function To investigate relationship between globalisation and its impact on business functions Research question What are the positive impacts of globalization on different business functions? What is the relationshipbetween globalisation and different business functions? P2 Define project management plan covers different aspects. For conducting study there are different resources required. It is necessary to analyze requirements so that resources are utilized effectively. They are as follows: - 3
Cost -A research require cost for purchasing resources, travelling, etc. this factor can highly affect research outcomes. In order to do present study, the overall cost required will be approx. € 1500. Time –It is an important aspect as study has to be completed in given time. Also, if there is increase in time, cost will rise as well. Moreover, it helps in developing schedule and timeframe. The study will be completed within 5 months. Scope- Thestudy will help in evaluating positive impact on business functions and how it has benefited in company in growth and development. Moreover, the functions can be identified that where changes can be done to grow at global level (Moore, 2016). The data can be used by other companies in implementing changes within their functions. Besides this, in other areas like R&D, SCM, etc. changes can be made. It will be useful to expand in other markets. Quality –For scholar the quality of data and information has to be maintained. This is because it helps in getting desired outcomes and maintaining integrity. Here quality will be maintained by following certain standards and guidelines. Communication-It is essential to have a proper way of communication in research. This is because it helps in performing activities on time. Here, communication will be done via e mail and smart phone. Risk –There are various risks that can occur in conducting study. So, it may impact negatively on outcomes and completion of study. In order to mitigate risks, a proper risk assessment will be done. By this effective and proper measures will be taken. Resources –Along with cost and time there are different resources which are required (Faghih, 2019). It includes stationary items, paper for printing, computer system, server for storing data, etc. these resources are used to conduct investigation. P3 Activity1to 2 Week 3.to 4 Week 5 to 6 Week 7 to 8 Week 9 to 10 Week 11 to 12 Week 13 to 14 Week 15 to 16 Week 17 to 18 Week 19 to 20 Week Identify 4
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