Managing Successful Business Project Assignment - Tesco
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Added on 2020-10-22
Managing Successful Business Project Assignment - Tesco
Added on 2020-10-22
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MANAGING ASUCCESSFUL BUSINESSPROJECT
TABLE OF CONTENTSINTRODUCTION................................................................................................................................3LO 1......................................................................................................................................................3P1. Aim and Objective of study............................................................................................3P2. Project Management Plan.................................................................................................4P3. Work breakdown structure and Gantt chart.....................................................................4LO 2......................................................................................................................................................6P4. Research methodologies..................................................................................................6LO 3......................................................................................................................................................8P5. analysing the information by utilising tools and techniques............................................8P6. Communicating appropriate recommendations............................................................14LO 4....................................................................................................................................................14P7. Reflection.......................................................................................................................14REFERENCES...................................................................................................................................15
INTRODUCTION The emergence of digital technology has bought major changes in the way of doingbusiness. It has assisted business entity in bringing the improvement in activities, procedures andsystem. Emergence as well as growth of digital technology has provided an organisation with thedifferent opportunities. It has provided firm a chance to make existing goods more profitable.Digital technology has also enabled business entity to increase market share and sakes bydiversifying the product portfolio. Impact of can be analysed by observing the drasticimprovement in business operation, system and procedures. The biggest change can be noticed inmarketing function. As digital technology will help an enterprise in bringing positiveimprovement in promotional activities. It has aid firm in reducing the expenses which areassociated with marketing function. Digital technology has also provided organisation anopportunity to reach at a wide number of target audience.Purpose of present study is to analyse the effect or impact of digital technology onbusiness activities in context of Tesco.LO 1P1. Aim and Objective of studyAims – To analyse the impact of digital technology on marketing activitiesObjectives - To develop the understanding about digitalisation.To analyse the way digital technology effect marketing activities in an organisation.To improve communication with clients with the use of digital technology.To analyse the implication and use of digital technology in marketing department.To increase crease customer base To reduce the time for providing the response to customer queriesTo train employees for utilising the digital technology, so that maximum benefit can beachieved. To improve customer services and expand business operations within six months.To recommend digital marketing strategies which can be utilised by firm for achievingobjectives.
P2. Project Management Plan It is very much important for scholar to prepare the Project Management Plan. It willassist researcher in considering important elements such as time, quality, scope, communication,risk. It will also help investigator in facilitating research in smooth manner.Cost: It includes expenditure which is associated or directly linked with conducting aninvestigation process. In addition to this, cost may also include opportunities which are forgivenfor executing investigation. It also involves direct, fixed as well as variable expenditures(Kerzner and Kerzner, 2017). Controlling the cost is very much crucial as it might lead to declinein profitability. In present research, Budgeting is the technique used by researcher for controllingthe expenses.Communication: There are various devices as well as methods that can be utilised forcommunicating during the investigation process. In present research, Investigator will use socialmedia, Electronic mail and Telephone for facilitating interaction.Quality: It is considered to be as important element in research. Quality is to beconsidered when accumulating information relevant to topic. (Miller and et. al., 2012). In presentresearch, the scholar has set quality standards.Risk: There are some different types of risk associated with execution of investigation onspecific topic. The most common is human risk which might occur in collection of data orinformation. Communication failure is another risk which might create barriers in investigationprocess. Some effective techniques have been used such as face-to-face interview for avoidingsuch type of error.Time: It is another important factor in investigation process. Delay in one process or taskcan lead to time lag in completion of research project.Scope: It includes features, task, function, deadlines cost which are required to beconsidered during the execution of investigation process (Brown, 2013). The present researchhas limited scope. As due to insufficient time, there will be limited activities will be conductedby scholar (Achtenhagen, Melin and Naldi, 2013). Some of the tasks will be executed includingcollection, interpretation, analysis, presentation and printing of data or information.P3. Work breakdown structure and Gantt chartTask NameDurationStartFinishPredecessorsInvestigation Project70 days6/27/186/15/18
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