Strategies to Attract and Retain Skilled Workforce in ASDA

This report focuses on analyzing the strategies adopted by ASDA, a British supermarket and retail organization, to attract and retain skilled workforce. It includes the aims and objectives of the project, project management plan, work breakdown structure, and Gantt chart. The report also includes a small-scale research to match the project aim and objective.

Managing a Successful
Business Project

Table of Contents
TITLE..............................................................................................................................................3
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1 ...........................................................................................................................................3
Aims and objectives of project....................................................................................................3
Project management plan............................................................................................................5
Work breakdown structure and Gantt chart................................................................................7
TASK 2............................................................................................................................................9
Small-scale research to match with project aim and objective...................................................9
TASK 3..........................................................................................................................................12
Finding and data........................................................................................................................12
Recommendation.......................................................................................................................19
TASK 4..........................................................................................................................................19
Reflection of value with different project.................................................................................19
CONCLUSION .............................................................................................................................20
REFERENCES..............................................................................................................................21

TITLE
“To analyse and consider different strategies which is adopted and implement by
organisation to attract and retain skilled or potential workforce in organisation.” A case study on
ASDA.
INTRODUCTION
Strategy perform an important role for an organisation and they aids management to
generate productive and effective changes within workplace, operations and functions that leads
management to accomplish success in a competitive market. Strategy also perform an important
role and this aids business to accomplish long and short term goals by performing organisation
operations in an appropriate manner and it support management to perform functions that aids to
gain competitive-edge in market. Strategy is a considered as a continue process and it helps for
retaining quality workers by developing their skills and knowledge through use of motivation
methods and techniques (Pramanik, Mondal and Haldar, 2020). Moreover, this report is based
on ASDA and it is a British supermarket and retail organisation that was established in the year
1949. The headquarter of ASDA is based in Leeds from where management operate and manage
stores in global market. Further, this report will focus on time-frames, aims, objectives of a
project. Small-scale research and reflection on project value is also highlight in the upcoming
report.
MAIN BODY
TASK 1
Aims and objectives of project
Overview of researcher- The below research is based on strategic approach which is
require by organisation to retain skilled and talented workforce. The main motive of organisation
is to focus on ASDA management techniques that work for generating emphasis on talent-
management skills so that talent employee's will perform their role in organisation for a longer
period (Martinsuo, Korhonen and Laine, 2014). The working capabilities and potential to
enhance certain continuity aspects to motive and connect with organisation will also included in
organisation. ASDA is a multinational retail organisation and it is associated with different
business of Yorkshire. It determine all associated business perform functions by collaborating

with each other and it aids individuals to perform functions in a productive manner. It define
adequate research is conducted by researcher for develop of effective strategy to retain all
employee's in organisation.
Aim
“To understand and analyse different strategies approaches that helps an organisation to
retain and attract talented workforce.” A case study on ASDA.
Objective
 To define and understand about appropriate talent-management techniques that is related
with workforce.
 To examine important aspects related with talent-management to retain and attract
potential or skilled workforce.
 To analyse principle and approach which is induced by organisation to retain talented
workforce.
 To acknowledge approaches and their importance related with talented workforce.
Literature review
Defining and understanding about talent management aspect at workplace
According to context of Mona Momtazian, 2019 basically talent-management refers to a
practice that usually undertake and involve specific trends which is more likely to perform work
with organisation aspect. This is also used by management and it refer strategic approach is
implemented by management to perform work according to decided environment. It also led
business to manage renaissance through which strong work relations is processed to manage
balanced equation (Englund and Graham, 2019). The methodology also process and select right
talent at right place for performing organisational work in an appropriate manner.
Examine and understand about importance of talent-management in organisation
From the viewpoint of Ashley Brooks, 2019 talent-management is not similar as the
human resource and this is used for generating high-level of commitment which is used in terms
of developing and managing strategy by which potential workforce is developed. It also play an
essential role by which different strategy is implemented to attract and retain talented workforce.
Motivation techniques perform a crucial role and it aids business to perform all operations in a
perfect manner.
To explain principle and approach for retaining potential workforce in organisation

With understand perspective of V Campbell, 2018 talent-management is not similar as
human resource and this is used to generate balanced level of commitment. It also generate
commitment for developing, managing and retaining skilled workforce that processes about
better results. Approach also play an essential role under which different strategies is induced to
manage and perform business asset in an adequate manner (Nguyen, 2018). Along with this
skilled and talented workforce collectively generate better level of improvements to perform
business in proper manner. This also motivate workers to encourage and induced activities
related with perfection. This also enhance and cover independent roles which assist towards
performing business in smooth and flexible manner.
Approach and it's importance related with talent-management
By the point view of SUSAN M. HEATHFIELD, 2019 With understand and analyse
approach related with talent-management it is identified that they are different roles performed
by management. It also generate better level of consistency which is used to evolve strategies
according to culture. Along with this organisation perform an important role to understand
approach that basically develop right strategy to manage organisational work with more
efficiency through analysing all activities for development of better relation.
Project management plan
A project management consider and include formal document which is used to examine
how project are completed. This also include goals, budget and scope and it generate requisite
for perform a project according to decided path. Different target as well as objectives which is
required by an enterprise to attain is also included in this report. Further, project management
play an important role to perform operations in systematic manner (Wright, 2018). This also
promote to develop efficient results for processing project activities in a proper manner. Some
detailed information which is easy to manage contact among different task are mention as below:
 Cost- It define different basis and this include certain amount which is essential for
conducting research in organisation. This is considered as a cost aspect that is provided
by researcher for performing all project activities within decided budget. It also involve
about research tool, travel cost, legal and miscellaneous value that is related with
project management plan.
Particular Amount

 Use of research tools 200
 Development and training cost 50
 Travel and miscellaneous cost 100
Total 350
 Time- This is defined as an element that demonstrate overall period of time to perform
research with motive of completing research in a suitable manner. Researcher undertakes
adequate period of time that is estimated around three months to perform research
project in proper manner (Stoshikj, Kryvinsk and Strauss, 2014). It also aids
management to perform work with high efficiency and it make outcome of project by
which task are managed in a proper time-frame.
 Scope- The term scope is defined as a detail period of activities and it make long term
strength which is used to maintain research in effective manner. Along with this
investigator make sure that appropriate strategies is implemented to attain company
goals and objectives in a perfect manner. This define researcher make sure that each and
every activity is completed with decided activities. It also process that researcher
understand about proper utilisations of resources which is used for performing research
in decided time-frame.
 Quality- This is analysed as a framework by which researcher ensure that all actions and
task of project are performed in a definite period of time. It also inspire individuals to
collect right data and statistics through which appropriate outcome is appeared with use
of effective information (Seymour and Hussein, 2014). This also results researcher to
gather and undertake information by use of primary research and it aids individuals for
collection of data according to present market conditions.
 Communication- The term communication is an appropriate method which is used for
handling all individuals and it define that with clear understand of all aspect. Researcher
and their team workers transfer all information in transparent manner to collect all data
and then transfer them to all individuals in proper manner. The requirement of authentic
end of results generate perspective by which researcher utilise internet services to
interact with respondents and team members.

 Risk- The term risk involve future uncertainty and possibility of performing task in
future. This impacts on efficiency and outcome of research that focus on negative
consequences. It also results overall effectiveness of research and their activities is
impacted. So this is mandatory for researcher to monitor all risk aspects for performing
research in an organised manner.
 Resources- The term resources is required for process of generating and managing
activities that is used for completion of research. With support of all activities this is
understand researcher require different equipments such as internet, computer, paper and
printer to complete all research in an appropriate manner by using all research tools
while completing project task and activities.
Work breakdown structure and Gantt chart
Gantt chart- It is recognised as a software and this is well-known for project
programming, planning and implement of project activities (Patanakul, 2014). Gantt chart was
developed with motive of assisting activities that build project and it is used for identify of
complex path to complete task in proper manner. Gantt chart also view on dates of project to
identify perspective that when project are started and when they are completed. They are also
beneficial to generate technical project management which enable management to track how
project is working. This is also used to compare task for view of whole task and this helps to
complete project in decided time-period.

Work-Break down structure- This is defined as techniques which is implemented on a
project and it is used to represent all task. Work-Break down structure undertakes boundary of
research which is useful for controlling and completing project by dividing it into smaller parts.
This also aids team to perform work with sections that is used for decomposition of work and it
look by task that is used to build team and it turn sections into useful product. This also aids
individuals to perform work with objectives of project that generate reliable factors for
organisation (Storey, Basterretxea and Salaman, 2014). Work-Break down structure focus on
original product which is required for generating appropriate action. This also allow right
estimation of price, period and hazard of time through dividing the work into small project and it
keep substitute level of whole project in proper manner.
TASK 2
Small-scale research to match with project aim and objective
This is defined as a research which is performed to perform project activities with use of
effectual knowledge that is used for completing task with specific aspects. It results that learning
is processed with systematic approach. There are two basic method is used by researcher which

include quantitative method and qualitative method. Further, information about research is
mention as below:
 Qualitative method- This is explicated as a method through which information and
relative data is collected through performing interview, first-hand observation,
questionnaire and many more. They are used for appropriate observation and
documentation of project related information to record data at a same place. This also
analysis about concept, opinion and experience by which research ideas are generated in
proper manner.
 Quantitative method- It is used for generating emphasis on overall measurement by
which mathematical, numerical and statistical analysis to collect data with parallel
support of questionnaire, survey and manipulation of statistical information into
computational techniques.
Sources of data collection
 Primary source- This is defined as a resource which is used by researcher to collect data
and gather information in simplified manner (Morozov, Kalnichenko and Liubyma,
2017). It also generate process to conclude desirable outcomes with specific mode.
Primary sources of process is explicated as a time consuming process and it provide
results that makes longer results to complete research with relevant information.
 Secondary source- This is defined as a method of data-collection through which all
information is gathered from organisation record, financial sheet and articles. This is used
for completion of research by already existing resources so secondary source of research
is less time-consuming and this is used to enhance efficiency level by collecting
information with understand of specific topic.
For this project researcher generate use of both primary and secondary source. In terms of
primary research questionnaire is formulated and literature review is used for secondary research
(vom Brocke and Lippe,2015). It helps for better understanding about topic by managing and
completing research in proper manner.
Sampling- The sample procedure is used for generating statistical analysis and it determine
different observation that is used to calculate data from large population. In simple terms,
sampling is defined as a methodology that is used for effectual understanding about solutions to
generate respondents. Sample size for this research is 30.

Questionnaire
Quantitative questions
Q1) Do you understand about strategic approach of talent management among organisation?
a) Yes
b) No
Q2) Do you understand that talent management is essential for measuring sustain success and
growth for a longer period?
a) Yes
b) No
Q3) Is ASDA management implement techniques to retain and attract potential workforce
within organisation?
a) Yes
b) No
Q4) Which approaches are more appropriate for implement of talent-management among
organisation?
a) To describe job description in detail
b) Pathway for constant success
Q5) What significant impacts are monitored by ASDA with implement of talent-management?
a) Retention of skilled workforce
b) Increase in performance of employees
c) Both of the above
Q6) Which advancement is presented by ASDA according to prospect of talent-management?
a) Increase in motivation
b) To satisfy workforce needs
Q7) What initiative are taken by ASDA to induce about talent-management among workforce?
a) Job-rotation
b) Training of workforce
Qualitative question
Q8) Which strategies is engaged by ASDA to improve work performance and productivity?
Q9) What initiative are taken by ASDA for retaining and attracting their potential workforce?

TASK 3
Finding and data
Q1) Do you understand about strategic approach of talent management
among organisation?
Frequency
a) Yes 15
b) No 15
15 15
a) Yes
b) No
Interpretation- Most of the individuals are focused towards implement of right techniques and it
is used for performing work with use of talent-management approach. Along with this the
collected information represent that half population is interested towards performing work
according to talent-management.
Q2) Do you understand that talent management is essential for measuring
sustain success and growth for a longer period?
Frequency
a) Yes 18
b) No 12

18
12
a) Yes
b) No
Interpretation- With the gathered information this is analysed by management that talent-
management perform an important role to sustain in competitive market for longer period. Along
with this collected information demonstrate more than half of respondents are focused towards
use of talent-management methods to retain in organisation.
Q3) Is ASDA management implement techniques to retain and attract
potential workforce within organisation?
Frequency
a) Yes 10
b) No 20

10
20
a) Yes
b) No
Interpretation- The collected information define that there are different techniques exists and it is
used for retain skilled workforce. But with point view of ASDA, management is not focused
towards implement of strategic management approach that is useful to retain skilled workforce.
Q4) Which approaches are more appropriate for implement of talent-
management among organisation?
Frequency
a) To describe job description in detail 16
b) Pathway for constant success 14

16
14
a) To describe job description
in detail
b) Pathway for constant
success
Interpretation- As per the collected information of respondents this is understand that job
description and pathway are two important factors for measuring success. Along with this
respondents are focused towards development of both techniques that aids to accomplish success
in market by increasing retain period of workforce.
Q5) What significant impacts are monitored by ASDA with implement of
talent-management?
Frequency
a) Retention of skilled workforce 7
b) Increase in performance of employees 9
c) Both of the above 14

7
9
14 a) Retention of skilled work-
force
b) Increase in performance of
employees
c) Both of the above
Interpretation- With the collected information this is understand that by implement of right
techniques it is easy for management to retain skilled workforce. The above information define
that respondents prefer both methods are appropriate to retain capable and potential workforce
within organisation.
Q6) Which advancement is presented by ASDA according to prospect of
talent-management?
Frequency
a) Increase in motivation 17
b) To satisfy workforce needs 13

17
13
a) Increase in motivation
b) To satisfy workforce needs
Interpretation- The collected information define that increase in motivation perform an important
role and this is used by management to retain capable workforce. On the other side, respondents
also response that by fulfilling workforce needs the motivation to retain skilled workforce is
engaged in proper manner.
Q7) What initiative are taken by ASDA to induce about talent-management
among workforce?
Frequency
a) Job-rotation 11
b) Training of workforce 19

11
19
a) Job-rotation
b) Training of workforce
Interpretation- Initiative perform an important role to manage and complete organisation work
and according to decided techniques this is analysed by management that job-rotation and
training both perform an important role and they are used to engage skilled workforce. Both
perspective generate perspective through which work is completed with more efficiency.
Qualitative question
Q8) Which strategies is engaged by ASDA to improve work performance and productivity?
Solution- With recognition of skilled workforce this is understand by management that
motivation perform an important role and it is used to recognise about all those aspects through
which future growth is gained by management by performing work with decided growth. This
also define and understand about future aspects that increase productivity by completing work
with engagement of skilled workforce.
Q9) What initiative are taken by ASDA for retaining and attracting their potential workforce?
Solution- Training session perform an important role as it is used to offer training to employee's
through which all task are completed with develop of skills. This also consider person is able to
manage and complete their work with specific areas that is related with talent. It also results

individuals complete all task in proper manner through improving skills of workforce.
Recommendation
With the understand of above information this is understand and measured that various
aspects are required by organisation to retain potential candidates. This also results efficiency
and effectiveness is increased that improve productivity of organisation. Business also introduce
strategy and policy that enhance performance by performing task in systematic manner.
 ASDA offer sustain path and it is used for generating path through which workforce
perform their work with motive of generating success and development. It is recommend
to ASDA that individual gain benefits through increasing competency level so ASDA
improve their training and path to improve performance of organisation.
 With understand of different training session there are different task and session are
managed. They are beneficial for improving skills and knowledge so this is recommend
to individuals that for increasing sustainability management maintain and impart factors
by which all work is completed with motive of improving sustainability in market.
TASK 4
Reflection of value with different project
With conducting above research this is analysed by me that by learning about different
concept of talent-management. I am improved by work techniques through which more
individuals are retained in organisation. This is also acknowledged by me that ASDA generate
supportive usage and it is used to retain individuals for longer period. Job description and
development of different pathways are also learned by me and this is used for measuring success
in an appropriate manner. Their are different task measured through which data and information
is implement by me to conduct and gather information by which work is completed in organised
manner. Moreover, with addition of implementing essential changes this is understand tools such
as Gantt chart and WBS also perform an important role and it is used to manage work with
decided activities by which work is completed in decided time-period. This also assist me for
managing and completing project activities through which frames are developed to complete all
work in minimum time-period. Similarly, there are various challenges is used for generating and
conducting better research outcomes. Communication is one of the major barrier that create issue
to complete research as with inappropriate interaction this is complex to identify and understand

information. Moreover, I also use hard and soft skills to manage and complete research to
analyse appropriate outcomes.
CONCLUSION
With understand of all above information it is concluded that organisation depend on
different strategies and they are used to accomplish all goals and objectives in an effective
manner. In this talent-management is also used to generate potential candidates as well as to
manage effective training aspects for engaged workforce for improving organisational efficiency
through increasing workforce skills. Small-scale research is also considered by management and
this is used for retaining and attracting potential candidates within organisation. In the last,
recommendation is also provided that is based on research to improve work performance.

REFERENCES
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Software Engineering(Vol. 2, pp. 945-946). IEEE.
Englund, R. and Graham, R.J., 2019.Creating an environment for successful projects. Barrett-
Koehler Publishers.
Iliadi, V., 2017.Managing Service Development (SaaS) as a project: business process
modeling(Master's thesis, Πανεπιστήμιο Πειραιώς).
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level: The rise of the coopetitive project team. British Journal of Management,26(4),
pp.671-688.
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uncertainties in project portfolios. International Journal of Project Management,32(5),
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Project Logbook for the chosen
organisation:
Name of the learner: Name of the Supervisor:
Project Title: “To analyse the different
strategies that is used by the business as in
order to attract and retain more of its
employee's. A case study on ASDA.
Date:
Update of weekly research/ tasks achieved
(Account for a minimum of six weeks with
dates) What have you completed?
 Did you fulfil Task requirements? Are you on track and within deadlines
set?
 Did you need to make any changes to
your project management plan?
I complete project on the topic of
“understanding strategic approach related
with talent-management.” A case study on
ASDA.
Yes, all requirements of task are fulfilled.
Yes, activities are complete according to
decided tracks.
No, as change is not required.
Any risks and / or issues identified? Did you identify risks/issues with a
lack of skills required for undertaking
research tasks? Did you identify any additional
risks/issues that have an impact on
the project management plan?
No, as issue is overcome from utilisation of
skills.
Yes, project management plan help to
research properly.
Problems encountered
Communication is one of the major barrier

What barriers did you face?
How did you overcome them?
that create problems for me.
With use of soft skills I am overcome from
problems.
New Ideas and change of project direction
What Have I learnt about myself this week?
How did I feel when I had to deal with
tasks/problems?
How well have I performed? What did I
contribute?
What can I improve on next week?
How might this learning apply in the future?
I feel great with clear understand of all issue.
I perform task in well-manner to complete
task with use of right skills.
I improved my skills through tackling about
judgements.
It is useful to conduct research in proper
manner.
Tasks planned for next week
Which tasks are priority?
Have you set aside sufficient time for
completion?
Collection of information is at priority to
complete research.
Yes, with use of research tools.
Project plan status to date (on, ahead,
behind)
Supervisor comments to address
Signature of the Supervisor and date: