Managing a Successful Business Project: British Telec
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It will also assist at examining impact of positive economic, cultural, ethical globalisation the on several division of British Telecoms. It will also assist at examining impact of positive economic, cultural, ethical globalisation the on several division of British Telecoms.
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Managing a Successful Business Project
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INTRODUCTION Globalisation is a process which help inintegration and interactionof business activities at worldwide level (Alotaibi, 2016). As globalisation is growing because of advancement within transportation and communication technology. It include trade business within cross border region as well as through this process economy is becoming more connected and interdependent. Chosen company for this report is British Telecom company.It is anmultinational company in telecommunicationindustrybusinessentity.HeadquartersarelocatedinLondon,United Kingdom and this companyis biggesttelecom service provider. Respective research will going toidentify evaluate objectives and aimsof successful business plan. It will alsoassist at examiningimpact of positive economic, cultural, ethical globalisationthe on several division of British Telecoms. TASK 1 P1 Project Aim and objectives Globalisation is the procedure through which company can operate at global level. In this, company can tradeproductsand servicesoutside geographical boundariesmarket without any type of policiesand regulation(Larsson, Eriksson and Pesämaa, 2018).In this report chosen company is Britishtelecom which islargest telecomorganisation and operating in UK. Along with this, there areseveral impact of positive cultural, economic and ethical globalisationon function of company. All these result in enhancing productivity and customer of company. In this report, aims and objectives will be analysed by researcher with the motive of identifying affect of globalisation on British Telecom. Aim of research: “To examine the positive economic, cultural, ethical impact of globalisation on different department of British Telecoms.” A case study on British Telecoms Objective of research: To determine the concept of globalisation Toanalyseimplication of globalisation onvarious divisionsof British Telecoms Toascertainrelationshipwithinbusiness growth and globalisation Questions of Research: What is the concept of globalisation? How to analyse the implication of globalisation onvarious divisionof British Telecoms?
How toascertainrelationshipwithinbusiness growth and globalisation? P2Projectmanagementplanwhichcoveraspectsofcost,scope,time,quality,risk, communication and resources This can be refer as plan is a document which utilise for explaining each and every phase of project(Knickeland et.al., 2016). This may involve several components such as initiating, planning, executing, monitoring, controlling as well as closing.Motiveof designingplan for project management is to determine outcome of the project,and how successfulresult can be gained, who have to be involved in project and how project will be measured as well as communicate. Most important is that before framing project management plan it is important to know the goals and objectives have to be accomplish. Cost –It is related to the amount which is important for company for their business operations.Thus,inrelationofresearchithasbeendeterminedbytheresearcherthat approximately amount required for conducting research is 18K. In addition to this, it is not possible toanalyse the entirecost of globalisation butbusiness firmwill spendminimum£100 million forcarry outtheir objectives behind globalisation process(Invernizzi, Locatelli and Brookes, 2017). Time –It is essentialaspect ofrespective planning that help in identifying that, there are several activities and how much time is required for finishing them. For conducting this research there is requirement of 2 months approximately so that outcomes will be gained. Moreover, their will be requirement of minimum 1 year within theprocedureof globalisation. Scope -It is also importantelement of needed for planning of projectwhichwillawake an business firm about theirupcoming carrying on. In relation of the respective research, selected company i.e., British Telecom can easily operatetheir organisational operationsinefficacious waybecause after conducting research several factors related to the same will be identified. This factor of project management plan will assist company in accomplishing their predetermined goals and objectives. Scope of Respective research project is limited whileat first spread out business within Europeanarea. Communication –It is the most important aspect and for successful organisation it is important to have always two way communication(Yashkova And et.al., 2016). Thus, it is essential for organisation to involve their staff members within communication related to the decision making process. Because it will assist in motivating them and enhancing productivity of
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company. In addition to this, it isessential for an investigator toconveywith their entire team members for making it effective as well as efficient. Best communication tool will beE-mails as well as audio or video callswhich will be use for communicating with staff memberswho are involved within the globalisation procedure of British telecom. Risk –This factor mayprevententire performance of company thus, it is important for British Telecom to analyse as well as monitor risk in effective manner because it may effect growth of company(Kerzner,2019) (O'Connell,2016).Leading hazardthat will faced by British Telecom at the time of globalisationextra expenses and customer preferences. As company is not aware about the market situation and customer of another nation thus it is big challengeto enlarge their business at worldwide level. P3 Work breakdown structure and GanttChart for providing timeframesand stagesfor completion
Gantt Chart –It is project management tool introduced by Henry L Ganttin the year 1917whois an American Engineeras well associal scientist. Gantt chart provideillustration of through graph which assist in schedule the plans,coordination as well as for tracking specific task within project. It is constructed with horizontal axis which representtotal duration of overall workwhich is breakdown within increments for instance days, months ans weeks(Bierwolf and Frijns, 2017). Whereas, vertical axis shows the tasks which arerelated to the overall project. In addition to this, horizontal bars of varying length shows sequences, timing as well as time span for every activity. On the other hand, vertical axis of graph the time required to be send on particular research. Basically Gantt chart utilise for project management and help organisation in completing their task within required time duration.
Work breakdown structure –This framework is related to the project deliverable whichassistbusinessfirminmanagingteamworkwithineasymanageableparts.Work breakdown structure help in dividing task within small chunks which can be understand by project team(Antunesand Gonzalez, 2015). This is beneficial for organisation as it help in managing work in effective manner as well as their will be no burden on individual for accomplishing any activity in effective manner. Thus in simple term, WBS assist project manager in effective managing of team work within manageable sections. TASK 2 P4Small scale research by implementing qualitative and quantitative research methods for meeting project aims and objectives Qualitative Research:Qualitative Research is a scientific form of observation which is used to collect non-numerical data. This research helps in explaining the meaning, concepts, characteristics and description of things(Harrisonand Lock, 2017). It is primarily exploratory in nature. Basically it isutilise for gaining knowledge relatedto theimplicitreasons, opinionas well asmotivations.Respective research method is designed in such a wayso that itprovide assistancein revealing the behaviouras well as conceptualizationof the target audiencewho will assist in gathering information related to specifictopic. Qualitative research involves various types of methods like:face to faceinterview,ethnographic research, focus groups,case study research,maintaining recordsandmost important isobservation. Quantitative Research:Quantitative Research is a systematic method of observation throughmathematical, statisticalas well ascomputationalmethod. Under this the researcher
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clearly defines each of the research questions to which objective answers are sought. It is highly exciting and informative, which is used to help explain all sorts of phenomena in precise form. It usuallyrepresentslargenumberofcasesunderwhichpopulationsamplesareinvolved. Statistical data is basically represented in tabular form and further the findings derived are descriptive in nature. Quantitative Research involves:survey and correlation research,causal relative research as well asexperimental research. Primary Research:PrimaryResearch isconducted and collected by the investigator himself for a specific purpose(Meidan and et.al., 2017). It usually involves direct interaction with the customers in the target market. When primary research is conducted two basic types of information is collected: Exploratory that is general and open-ended which mainlyincludelong interviews with small group or an individual. And the other one is Specific which is precise in nature and is used to solve problems relating to exploratory research. Examples of primary research are : Surveys ( online or mail), Interviews ( telephonic or face-to-face), Questionnaires, andfocusgroups.Thereareseveraladvantagesanddisadvantageofprimaryresearch explanation are as follows :- AdvantagesDisadvantage Specificinformationwillbegained related to the topic. Fresh data will be gathered which never published before in any books, journal or other source. It is time consuming method because much time is needed for conducting survey and opinion polls. It is expensive method because many organisation have to hire specialist. Secondary Research:Secondary Research is akindof research that is collected, gathered and organised by someone else for some other purpose.Presentdata is sum-up for enhancing the entire effectualnessof research.This basically is a less expensive method of data collection and the investigator is not personally responsible for the quality of data. For small business organisation that have limited budgets secondary research in very useful because the data is easily available.Examples, secondary data are available on internet, libraries, in books and journal, educational institutions and so on.Advantages and disadvantage of secondary research are mention below :-
AdvantagesDisadvantage Secondary research make sense if using existingdatabeforecommissioning new research. Provide market overview with data on competitors. It is not sure that secondary research alwaysprovidesufficientdetailfor answering all questions. Most of secondary data is also available to business competitors. According to theupper mention methods,it has been analysed that in thisinvestigator willusequalitativeresearchmethodologyforconductingresearch.Forthispurpose questionnaire will be selected in order to gaining opinions of respondents(Torrecilla-Salinas And et.al., 2015). With the random sampling method number of respondents are selected i.e., 30 and they will contribute in gaining proper outcomes for research purpose. TASK 3 P5Research and data using appropriate tools and techniques Questionnaire Q 1)Do you have any information about the process of globalisation ? Yes No Q 2) What are thepositive outcomesgained by British Telecom through globalisation process? Sales improvement Implementation of advance technology Profitability enhancement Q 3) Does Globalisation assist in increasing employment opportunities for population of that particularcountry? Agree Disagree Q 4)Which challenges company can face during globalising its business? Increasing competition Technology
Organisation structure Public relation Q5)WhichstrategiesBritishtelecomcanchoosetoovercomefromchallengesof globalisation ? Foreign Direct Investment International trade Removing trade barriers Q 6)Does the concept of globalisation leads to changes in business activities? Yes No Q 7) What are the factors which contribute at high level withinmarketing as well as globalisation practices? Difference in tax rates Economies of scale Technological change Q 8)Which opportunity of globalisation aid British telecom in running its business profitably at international level ? Reduction in government control Communications Consumer Demand Q 9) Does globalisation result inalterationwithin theoperational activities of a firm? Yes No Q 10) Provide recommendation to British Telecom through which they can improve their performance at global scale. Theme1: Concept of Globalisation Q1)Areyouawarewiththeconceptof Globalisation? Frequency a) Yes20
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b) No10 Interpretation –As per the upper mention graph it has been determined that, there are several people who have proper knowledge related to the concept of globalisation. But on the other hand some of them are not having any idea about it. Thus, out of 30 respondents 20 are saying that they have proper knowledge about it and remaining 10 are not in the favour of it. Theme2: Benefits gained by British Telecom through globalisation process Q 2) What are thepositive outcomesgained by BritishTelecomthroughglobalisation process? Frequency a)Sales improvement15 b)Implementation of advance technology5 c)Profitability enhancement10 a) Yesb) No 0 5 10 15 20 25 20 10Column B
Interpretation –From the upper presented graphit has been identified that, there arenumerous advantagesBritishtelecomwillgainthroughglobalisationprocessi.e.,improvessales, enhancement in usage of technology and increasing productivity.From the30 respondents 15 are in the favour of improving sales, 5 are saying enhancement in usage technology is also a benefit and remaining 10 are in the favour of increases profitability. Theme3:Globalisation assist in increasing employment opportunities for population of that particular nation Q 3) Does Globalisation assist in increasing employment opportunities for population of that particularCountry? Frequency a) Agree25 b) Disagree5 a) Sales improvement b)Implementation of advance technology c) Profitability enhancement 0 2 4 6 8 10 12 14 1615 5 10 Column B
Interpretation –Above mention graph shows thatglobalisation assist in increasing employment opportunity of particular nation. After taking views of 30 respondents 25 are saying that yes it will result in enhancing employment opportunity whereas, remaining 5 are saying no it will notassistin enhancing employment opportunity. Theme4: Major challenges company will face through globalisation Q4)Whichchallengescompanycanface during globalising its business? Frequency a) Increasing competition5 b) Technology8 C) Organisation structure7 D) Public relation10 a) Agreeb) Disagree 0 5 10 15 20 25 30 25 5 Column B
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Interpretation–As per the above presentation it has been determine that there are various majorsituationfacing by the British Telecom through globalisation such as increasing competition, technology, organisation structure and public relation. Thus, one of theprima challenge is public relation and out of 30 respondents 10 are in the favour of it. On the second number another challenge istechnology as well 8 respondents are in the favour of this. 5 are in the favour of increasing competition and remaining 7 are in the favour of organisational structure. Theme5: Major tools that will support globalisation Q5)WhichstrategiesBritishtelecomcan choose to overcome from challenges of globalisation ? Frequency a) Foreign Direct Investment15 b) International trade10 c) Removing trade barriers5 a) Increasing competition b) Technology C) Organisation structure D) Public relation 0 2 4 6 8 10 12 5 8 7 10 Column B
Interpretation –As perthe present graphical presentation it has been analysed that there are some toolsthat assistglobalisation such as foreign direct investment, international trade and removingtradebarriers.Outof30respondents,15areinfavourofforeigndirect investment, 10 are saying international trade and 5 are in favour of removing trade barriers. Theme6: Concept of globalisation leads to changes in business activities Q 6)Does the concept of globalisation leads to changes in business activities? Frequency a) Yes25 b) NoP7 Reflection P6 Recommendation5 a) Foreign Direct Investment b) International trade c) Removing trade barriers 0 2 4 6 8 10 12 14 1615 10 5 Column B
Interpretation –From the above given graph it has been analysed that globalisation result in changeswithinbusinessactivities.Outof30respondents,25aresayingthatyes globalisation leads in changing business activities. Whereas, 5 are saying no it will not result in any modification within organisational activities. Theme7: Factors which contribute at high level within globalisation and marketing activities Q 7) What are the factors which contribute at high level withinmarketing as well as globalisation practices? Frequency a) Difference in tax rates10 b) Economies of scale10 c) Technological change10 a) Yesb) No 0 5 10 15 20 25 30 25 5 Column B
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Interpretation –From the above mention graphical presentation it has been identified that, there are several factors which contribute at high level within globalisation and marketing activities such as differences in tax rates, economies of scale and technological changes. From the viewpoint of different respondents it has been analysed that all the three factors are contributing at high level within globalisation and marketing activities. Theme8: Main components that have resulted in globalisation Q 8)Which opportunity of globalisation aid Britishtelecominrunningitsbusiness profitably at international level ? Frequency a) Reduction in government control11 b) Communications9 c) Consumer Demand10 a) Difference in taxrates b) Economies of scale c) Technological change 0 2 4 6 8 10 12 101010 Column B
Interpretation –After analysing the above mention graph it has been analysed that there are severalmain components which result in globalisation are reduction in government control, communication and customer demand. Out of 30 people, 11 are in the favour of reduction in government control, 9 are saying in communication and 10 are in the favour of consumer demand. Theme9: Globalisation result in change within the marketing activities Q 9) Does globalisation result inalteration within theoperational activities of a firm? Frequency a) Yes20 b) No10 a) Reduction in government control b) Communications c) Consumer Demand 0 2 4 6 8 10 1211 9 10 Column B
Interpretation –After going through the above graphical presentation it has been identified that, globalisationresultinchangingmarketingactivitiesofBritishTelecom.Outof30 respondents 20 are in the favour of it whereas remaining 10 are saying that it will not have any impact on respective activities. P6 Recommendation After going through the above research it has been examine that there are several benefits of globalisation for organisation. But there are some recommendation on the basis of research for company are British telecom have to implement latest tool in their working so cost of conducting activities will reduce. Such policies or strategies have to design by the company so that it will become easy to work on globalisation process and gain better place. In addition to this, it has been advise to the organisation that they have toemploy few localities who are expert in marketingat international level so that company will able to understand local culture of market. TASK 4 P7 Reflection At the time ofconducting research for British telecom several situations faced by me in conducting research within effective manner. One of the major issue is allotted time of 2 month for conducting research which is not enough for me. Along with this, amountassignedfor conducting this entire project was sufficientand I used that inefficacious wayas well as it was a) Yesb) No 0 5 10 15 20 25 20 10Column B
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adequatefor conducting research.Furthermore,by using primary method data will be collected which help me in interacting with people and finding out that people have proper knowledge about the topic or not. Thus,I had completed my project in successful manner and it result in best possible outcomes forBritish Telecom that will assist them in understandingeffectof several globalisationelementson working of company. CONCLUSION After going through thisassignmentit has been summarised thatmanaging business in successful manneris not easy task there is requirement of several policies as well as strategies which assist in easy and smooth flow of business. Although, there are several activities involve within conducting research project like framing aims and objectives. For successful conducting activities related to research project it is necessary for researcher to prepare project management plan in advance because it include each and every activity which assist in success of business. Moreover, there are two tools which help in managing project and dividing work within effective manner these are Gantt Chart and Work breakdown structure.
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