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Managing a Successful Business Project Assignment - Asda

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Added on  2020-10-22

Managing a Successful Business Project Assignment - Asda

   Added on 2020-10-22

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Managing a Successful BusinessProject1
Managing a Successful Business Project Assignment - Asda_1
TABLE OF CONTENTSPART 1............................................................................................................................................3Project management plan.......................................................................................................3P1. Background of study........................................................................................................3Research Aim: To explore the impact of CRM software on operation system of retail industry-A study of Asda......................................................................................................................3Research Objectives...............................................................................................................3P2. Project management plan.................................................................................................3P3: Work breakdown structure and Gantt chart.....................................................................5PART 2............................................................................................................................................6P4: Small-scale research by through qualitative and quantitative research...........................6Research Philosophy..............................................................................................................6Research Design.....................................................................................................................6Research Approach.................................................................................................................7Data Analysis:........................................................................................................................7Sampling:................................................................................................................................8PART 3............................................................................................................................................8Performance Preview.......................................................................................................................8P5: Analysing Research..........................................................................................................9P6: Recommendation:..........................................................................................................17P7: Reflection:......................................................................................................................17REFERENCES:.............................................................................................................................192
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PART 1Project management planP1. Background of studyCRM software is a way to approach loyal customers and interact with and collect potentialinformation to maintain business relationships and increase profitability. It compiles variouscommunication channels through email, live chat, social media and telephone. Through CRMsystem, Asda maintains its operations system effectively and targets its audience through aneffective way (Alvesson and Sköldberg, 2017). It displays products through software and updateits information on websites. It uses CRM software especially in operation department for variousactivities in order to increase sales and productivity. CRM software is directly connected withbusiness intelligence system and improve its user's experience and provide standardised solutions.Asda uses this software to focus so that it can achieve customer support rapidly. CRM consists ofmarketing, service and sales automation. Data collected from customer is examined by managersthrough techniques like correlation, pattern recognition and data mining. It is used to understandthe basic needs of customers.Research Aim: To explore the impact of CRM software on operation system of retail industry- Astudy of Asda Research ObjectivesTo understand the significance of CRM in companyTo identify the effectiveness of CRM software on operation system of AsdaTo evaluate the impact of CRM software for future use in operation systemTo recommend the strategies of CRM system for better useP2. Project management planProject management constraints consist of time, scope and cost. These are known astriangle. It’s costing should not exceed while delivering. It should reach the agreed scope. It shouldfollow requirements of customers and meet their quality (AMIR, 2016). Costs, scope, time,quality, communication, risk are its important variables. According to project managementtriangle, two customers can never have same demands related products. 3
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Cost- Considering the cost of project products of are fixed ad they are ready to pay certain amountof money for a specific or fresh product. Its scope is also reduced if project's cost is minimized ortime is increased. Thus, cost of all projects is related to time and scope. Cost of projects increasesif more people are added in the project. Thus, to launch a project for new date, some features areput into new phase and features of the product are removed.Time- More important constraint in project is time. It is famous saying that time is money so aproject always carries a deadline with it (Antwi and Hamza, 2015). When project's time is reduced,its cost is increased and scope is reduced. Thus, budget increases while pushing the final deliverydate.Scope- It is understood from starting or either not fully defined. Its scope is increased if its costrises or time is broadened up. Therefore, many projects fail too. There has to balance in eachconstraint of project management plan. If scope is not there then quality is reduced.Quality- Quality of project has to be there to increase the cost. If quality is reduced then its scopeis also not there among customers. They won't pay attention to projects. Its cost will be reduced.So, its quality is directly related to increase and decrease the cost of project. Risk: To launch any project, risk is always involved with it. It has risk of failing in the market. Itinvolves budget, delivery time and possible frequency of occurrence (Aromataris, et.al., 2014).Thus, managers should be aware of upcoming impacts of projects while launching in the market.They should monitor and review the risks continuously.Communication: It is an important constraint of project management plan. Good communicationskill is required among employees to understand the projects properly. It reduces risks of failing inthe market (Creswell and Creswell, 2017). It clears goals of projects and sharing of ideas are thereamong them.Resources: Availability of resources is important in company. Inadequacy increases time and thus,its budget is also increased.Task NameDurationStartFinishPredecessorsfinding the investigationtopic 1 dayWed 7/4/18Wed 7/4/18framing research problem3 daysThu 7/5/18Mon 7/9/181setting times and activities3 daysTue 7/10/18Thu 7/12/182secondary research4 daysFri 7/13/18Wed 7/18/183,2choosingappropriatemethod to conduct research4 daysThu 7/19/18Tue 7/24/1844
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identifying cost with eachactivity2 daysWed 7/25/18Thu 7/26/185,4preparing questionnaire3 daysFri 7/27/18Tue 7/31/186analysing the collected data5 daysWed 8/1/18Tue 8/7/187,4evaluating the results3 daysWed 8/8/18Fri 8/10/188,6making judgement andrecommendation 5 daysMon 8/13/18Fri 8/17/189reflection2 daysMon 8/20/18Tue 8/21/1810,9Modification as perfeedback2 daysWed 8/22/18Thu 8/23/1811day of submission 1 dayFri 8/24/18Fri 8/24/1812,11P3: Work breakdown structure and Gantt chart5
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PART 2Project logbook Project Logbook for the chosen organisation:Name of the learner: Name of the Supervisor:Project Title: Date:Update of weekly research/ tasks achieved(Account for a minimum of six weeks withdates)➢What have you completed?➢Did you fulfil Task requirements?➢Are you on track and within deadlines set?➢Did you need to make any changes to yourproject management plan?I have competed all assigned activitiesduring assigned tenure of 38 days. Toaccomplish it, I have framed projectmanagement plan as cost, quality,resource and time etc. Yes, I have full fill the all requirementby conducting data analysis and itsthematic presentation. Yes, I am on track with set deadline ofeach task. No, I don't to want to make anychanges in project management plan. Any risks and / or issues identified?➢Did you identify risks/issues with a lack ofskills required for undertaking research tasks?➢Did you identify any additional risks/issuesThe one risk I have identified is lackof knowledge of employees inundertaking technical advancement. The unskilled employees are major6
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