Managing a Successful Business Project

Managing Successful
Business Project

Table of Contents
TITLE .............................................................................................................................................3
INTRODUCTION ..........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Devise project aims and objectives for a chosen scenario................................................3
P2 Produce a project management plan that covers, aim and deliverables, time, quality,
communication, risk and resources........................................................................................5
P3 Produce a work breakdown structure and a Gantt Chart to provide time frames and stages
for completion........................................................................................................................6
..........................................................................................................................................................8
TASK 2............................................................................................................................................8
P4 Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives.......................................................................................8
TASK 3..........................................................................................................................................10
P5 Present findings and data using appropriate tools and techniques..................................10
P6 Communicate appropriate Recommendations as a result of findings and data analysis to
draw valid and meaningful conclusions...............................................................................15
TASK 4..........................................................................................................................................16
P7 Reflect on the value of undertaking the project to meet stated objectives and own learning
and performance...................................................................................................................16
CONCLUSION .............................................................................................................................17
REFERENCES..............................................................................................................................18

TITLE
WHAT TALENT MANAGEMENT STRATEGIES DO THE BEST COMPANIES
USE TO ATTRACT AND RETAIN PEOPLE?
INTRODUCTION
Talent management is a process that revolves around increasing productivity of the entity
with the help of utilising strategies and approached that are effective. The talent management
phenomena flourishes with the objective of making the best use of employees and their abilities
as well keeping them engaged in the company by offering them certain benefits and retaining
them for longer with the firm (Baldassarre and et. al., 2017). The present report is based on
Intercontinental Hotel Group also addressed as IHG. The company belongs to hospitality
industry founded in 2003 and headquartered in England, United Kingdom. The present
assignment is conducted for researching the Talent Management and related practices which are
chosen and used organisation. In the assignment, data interpretation and different research
methods are used also some recommendations are provided as well at the end.
TASK 1
P1 Devise project aims and objectives for a chosen scenario.
Overview of Research
Talent management is a systematic process of managing the human resource of an
organisation by using effective approaches and techniques which are related to increasing
employee engagement within the entity, increasing motivation standards of people, incrementing
their productivity and many more. The aim which is served by potential talent management
strategies and utilisation of the concept within the company is retaining the best people with the
firm for the longest period possible with offering the best to people and regaining their best
services to the entity.
Intercontinental Hotel Group is a large multinational organisation who has its presence in
different location worldwide. The talent management approaches used by Intercontinental Hotel
Group are varied like performance assessment, compensation, reward and appraisal and many
more. The aim behind for doing so is to attract and retain the best staff in the company overall in
global context and increase the productivity of the company.
RESEARCH AIMS:

 To identify and explore the impacts of Talent Management strategies of Intercontinental
Hotel Group (IHG) over employee performance and productivity.
RESEARCH OBJECTIVES:
 To identify the strategic approaches of Talent Management used in Hospitality sector.
 To explore importance of Talent Management approaches in regards to underpin the
success and growth of Intercontinental Hotel Group (IHG).
 To dissect challenges of Talent Management that will affect Intercontinental Hotel Group
and its operations.
RESEARCH QUESTIONS:
 What are the different strategic approaches to Talent Management in significance to
Hospitality company?
 Why Talent Management is important in supporting success and growth of
Intercontinental Hotel Group (IHG)?
 What are the key challenges to Talent Management that are in way of Intercontinental
Hotel Group (IHG) towards its success?
LITERATURE REVIEW:
To identify the strategic approach of Talent Management used in Hospitality sector.
According to the view points of Susan. M. Heathfield. 2019, talent management is
addressed as a practice which is helpful and beneficial in retaining exceptional employees and
teammates within the company (Fellows and Liu, 2016). There are different strategies and
approaches to talent management which are used in Hospitality organisation. To begin with a
strong strategy of Talent Management which is used is rendering effective on-boarding and
ongoing trainings to staff with better development opportunities for gaining more skills and
leading to future development. This strategy is applicable as it enable entity to keep staff updated
and motivated.
To explore importance of Talent Management approaches in regards to underpin the success
and growth of Intercontinental Hotel Group (IHG).
In regards to the opinion of Mona Momtazian. 2020, employee motivation is a key for
engaging and attracting more and more employees within the company. For the same objective
to attain it is found out that employees required more than money to be engaged and motivated
(Ellis, 2018). Thus, it is important to invest in Talent Management. Some of the factors for the

same are increased employee performances as the individual who is highly motivated will be
working with their utmost potentials and make sure to offer best to customers on behalf of
Intercontinental Hotel Group. Moving along another important factor is increasing employee
engagement because training and development practices enable entity to work in a significant
manner and stay motivated which ultimately leads to employee engagement as staff will take
more part in attaining strategical goals of Intercontinental Hotel Group.
To dissect challenges of Talent Management that will affect Intercontinental Hotel Group and
its operations.
According to Tammy. Erickson. 2008, the Talent Management approaches and
phenomena is beneficial but do have certain challenges which organisations like Intercontinental
Hotel Group can face while operating and using practices (Tabassi and et. al., 2016). The first
key challenge which will be faced by the organisation is creating value proposition which
appeals multiple employees with different view points and acting ways. Also, Intercontinental
Hotel Group can face difficulties in developing compensation plans for employees as everyone
expects more.
P2 Produce a project management plan that covers, aim and deliverables, time, quality,
communication, risk and resources.
Project management plan is constructed in context of conducting the research for
Intercontinental Hotel Group in regards to its Talent Management practices and knowledge.
 Cost is a general factor which is considerate in the plan as its offers understanding and
knowledge about the amount the researcher needs for completing processes in the
research. For the Talent Management research the cost structure is as follows:
 Time element offers understanding about the required amount of time in conducting and
completing the whole processes of research. For this project around 8 weeks beginning

form October and completing on 20th December. The time span of 8 weeks is required for
collecting appropriate evidences and attaining goals of the project.
 Quality factor talks and reflects about the effectiveness and potential data and
information which is collected through the research and the quality of the evidences
collected (Frydrych, Bock and Kinder, 2016).
 Communication factor determines the tool and resource will be used for communicating
the information and data collected from the research and the activities conducted through
it. In regards to the research verbal and non-verbal methods of communication will be
used such as E-mails for sending out questionnaires to the employees of Intercontinental
Hotel Group (IHG). The managers and leading staff for graining a thorough knowledge
of practices of organisation in regards to the their talent management.
 Scope of this research wide and it is a helpful component which enable the investigator to
overcome the barriers and attain the objective of research. The research will enable the
researcher to be more critical in future and render well informed knowledge of what
organisations do in particular for managing staff and retaining talents within the
organisation in the most effective manner.
 Resources refers to the assets required for the research to be completed such as money,
time, internet, computer, books and Journals and more.
P3 Produce a work breakdown structure and a Gantt Chart to provide time frames and stages for
completion.
GANTT CHART:
Gantt chart is a tool which assist in the whole planning and scheduling of the project of
all and different the sizes. By using Gantt Chart the project timeline and task is converted into
the horizontal bar chart (Aladwani, 2016). In the chart the dates are shows that is starting and
ending dates together with the tasks at all stages which will be completed in the end with the
name of the task owner. The chart also helps in developing long term relationship and
dependency between various activities and take the progress of the project on correct path and in
the right direction.

WORK BREAKDOWN STRUCTURE:
The work breakdown structure is a project management tool that is used for segmenting
and breaking the whole task and activities of the research associated with completion of the
whole assignment into smaller transferral sections. Hence, making the project more manageable
for the person who is investing and known as the investigator or researcher to complete the
related tasks and the research (Maijanen, 2020).
The work breakdown structure is established in a manner which make the scope of the
assignment understandable and easy. It takes place in Hierarchical manner and which is used for
completing the assessment in the best manner possible.
TASK 2
P4 Carry out small-scale research applying primary and secondary methods appropriate for
meeting project aims and objectives.
Quantitative research method is a toll for making dissect and collection of the data in
non numerical form and based more on theory. The research method offers clear understanding
of the concept and opinion on theoretical means. The quantitative research method enable the
research conductor to collect in-depth insight of the respective problems associated to the
research topic in order to be innovative and establish new idea. The research method used for
conducting qualitative research are primary and secondary (Müller and et. al., 2018).
Qualitative research is a phenomena which involves number of procedures with which
data collection and information gathering is performed involving evaluation of numerical data in
statistical manner that is used for finding the average and patterns. This research form is useful in

making predictions and generalise it in a manner to make it useful for general public to
understand (Perfetto, Vargas-Sánchez and Presenza, 2016).
Data Collection referred to a process where data and information which is gathered on
the basis of certain variables that too in systematic manner. The sources used are primary and
secondary which are as follows:
 Primary Data- This form is data is collected from the scratch that is this information do
not exist in the market before and the investigator make analysis and evaluation and
extract and entirely new knowledge for the market. The Primary data is identified with
support from existing information and renders new knowledge to the market (Larsen and
et. al., 2016).
 Secondary Data- On the other hand, secondary data is the particular pile of information
which already exist in market and the researcher make use of it for collecting evidences
for their research. In simpler words, secondary data needs to be sorted out by the
investigator in order to be highly authentic in their investigations and reach to reasonable
outcomes (Dehdasht and et. al., 2017).
Sampling is a research tool and data collection resource which is used by researcher
where they divide the population in small segments and offers them equal opportunities to have a
say in sharing their opinions and experience. There are different methods in which sampling is
used for this research Questionnaires are uses in relation to collecting data for identifying the
effectiveness of talent management processes in Intercontinental Hotel Group (Linz, Müller-
Stewens and Zimmermann, 2017).
SAMPLE SIZE IS 30
QUESTIONNAIRE
Name-
Gender-
Age-
Q1) Do you understand what is talent management within a hospitality entity?
a) Yes
b) No
Q2) What are the strategic approaches of Talent Management which are used by

organisations in Hospitality sector?
a) Training and Development
b) Performance assessments
c) Effective compensation
Q3) What is the importance of Talent Management in business success and productivity?
a) Attract and retain top talent
b) Improve business performance
c) Higher client satisfaction
Q4) What are the advantages of Talent Management for employees?
a) Employee Motivation
b) Better Compensation
c) Achieve job satisfaction
Q5) Talent management is a effective tool for increasing productivity within the
organisation or not?
a) Yes
b) No
Q6) What is the best Talent Management measurement criteria should be used by
Intercontinental Hotel Group?
a) By competencies
b) By results
c) By potential
Q7) What are the major challenges or issues attached to Talent Management
approaches?
a) Increased employee turnover
b) Lack of leadership

c) Higher total compensation demand
Q8) Render some suggestions to Intercontinental Hotel Group for making better Talent
Management strategies and plans.
TASK 3
P5 Present findings and data using appropriate tools and techniques.
THEAM 1:
Q1) Do you understand what is talent management within a hospitality
entity?
Frequency
a) Yes 25
b) No 5
INTERPRETATION:
According to the data collected it is interpreted that around 83% workforce of
Intercontinental Hotel Group do know and understand the concept of Talent Management but the
remaining 17% have no clue about it.
THEAM 2:
Q2) What are the strategic approaches of Talent Management which
are used by organisations in Hospitality sector?
Frequency
a) Training and Development 12
b) Performance assessments 10

c) Effective compensation 8
INTERPRETATION:
In regards to the data collected it is clarified that the best techniques of Talent
Management according to employees of Intercontinental Hotel Group is Training and
Development as 12 voted in its favour. The other 10 stated that performance assessment is the
best practice and the remaining 8 voted for effective compensations.
THEAM 3:
Q3) What is the importance of Talent Management in business success
and productivity?
Frequency
a) Attract and retain top talent 14
b) Improve business performance 7
c) Higher client satisfaction 9

INTERPRETATION:
In accordance to the above data 14 respondents said that importance of Talent
Management is attracting and retaining higher staff, the other 9 said that it is higher client
satisfaction. And the rest of the 7 respondents said that it is improved business performances.
THEAM 4:
Q4) What are the advantages of Talent Management for employees? Frequency
a) Employee Motivation 10
b) Better Compensation 15
c) Achieve job satisfaction 5
INTERPRETATION:

From the graph above it is shown that the advantages of Talent Management which
employee enjoys the most is higher compensation as 15 of them voted for the same. Other 10 and
5 voted for better motivation and job satisfaction.
THEAM 5:
Q5) Talent management is a effective tool for increasing productivity
within the organisation or not?
Frequency
a) Yes 26
b) No 4
INTERPRETATION:
In accordance to the evaluation of productivity of Talent Management 26 respondents
said that it is a strong and potential tool. The rest of the 4 respondents voted in against it.
THEAM 6:
Q6) What is the best Talent Management measurement criteria should
be used by Intercontinental Hotel Group?
Frequency
a) By competencies 13
b) By results 12
c) By potential 5

INTERPRETATION:
According to the graph above it is seen that 13 respondents feels that the best criteria for
measuring effectiveness of Talent Management is through competencies of employees. The other
12 said that it should be measured through results and the remaining 5 suggested to focus on the
potentials of people.
THEAM 7:
Q7) What are the major challenges or issues attached to Talent
Management approaches?
Frequency
a) Increased employee turnover 4
b) Lack of leadership 6
c) Higher total compensation demand 20

INTERPRETATION:
According to the presented graph above its is seen that 20 respondents feel that the
biggest challenge of Talent Management for the organisation is increasing compensation
demands of people. The other 6 said that it is lack of leadership and the remaining 4 said that the
challenge is increasing turnover within the firm.
In accordance to the research conducted through questionnaires in which several general
questions have been asked from employees and several respondents within the company. The
data collected and evaluated clearly states the majority vote in favour of Talent Management
strategies and different approaches taken up by the management and top level employees of the
company.
P6 Communicate appropriate Recommendations as a result of findings and data analysis to draw
valid and meaningful conclusions.
In significance to the information collected in the above sections of the research in
regards to finding out the effectiveness of Talent Management approaches and processes which
are being used in Intercontinental Hotel Group. There are certain areas in which the hotel needs
to make changes. Thus, the recommendations in the relation to the same to the company are as
follows:
 First up is the practices and polices of talent management which is being used within the
hotel group needs to be more critical and value adding. The polices by which entity
manage their workforce and deals with the various retention processes within the firm
should be focused on the aspect of safeguarding those from misconduct. As per the
results from the data collected the major drawback or challenge associated with Talent
Management practice of company is of higher compensation demands and also increasing
greed as well as expectations of people. Thus, the talent management processes should be
implemented to all in a fair manner rather than with partial motives.
 Another major concern with regards to the same is of employee engagement where the
workforce is expected to stay engaged in the operations of the firm with utmost
efficiency. The Intercontinental Hotel Group is suggested to be more concerned about the
engagement of their people in the company and its ultimate objectives and this can be
attained by managing and measuring Talents of individuals and rewarding them on the
basis of competencies and results provided. This is an outcome from the research hence,

management of Intercontinental Hotel Group is recommended to so so in case of
increasing employee engagement and involvement. Hence, better employee engagement
will lead the entity to innovation and creativity as people are highly motivated to work
with their best potentials and in a way to increase productivity of the firm.
TASK 4
P7 Reflect on the value of undertaking the project to meet stated objectives and own learning and
performance.
The present work is a research project which is conducted for understanding and
identifying the effectiveness of Talent Management within an organization for increasing
employee engagement and contributions. Through the research conducted and data collected I
learn number of concepts and processes which are useful in making the best out of human
resource of the company and retaining the best talents with organization for the longest possible.
about several new and value adding concepts in respect to company and management which are
I am glad and thankful that is received this opportunity to enhance my learning and knowledge in
management and connect more with all the aspects related to employee engagement and Talent
Management.
While I was going through different processes and procedures for seeking information
form different resources about Talent Management there are certain skills which enhanced in
myself. The first area is my communication skills and effective listen ability, through which
made better connections with people and made sure to grab the best of their opinions while I was
conducting my survey. Moving along I made use of primary and secondary research techniques
which helped me in grabbing information about more tools and techniques which are used for
making research and which method is applied where. There were some challenges as well
through which I have gone through to begin with is making critical analysis and evaluation of
different data which is collected in non-numerical and numerical form. Thus, in the end of the
project and this research I found out that there are number of processes and phenomenon's which
are useful in investigation and also that Talent Management and the related approaches as well as
challenges make the company using them more effective and stronger with upholding better
experiences and more understanding the area.

CONCLUSION
From the above research project it is clearly and evidently determined that employee
performances and their contribution to organisations is a great resource to it, thus, it is concluded
that talent management and related practices are highly significant and valuable for company to
undertake. According to the research conducted there are number of approaches used in the
hospitality sector in regards to talent management which are value adding and enable in
increasing productivity of the firm. Moving along, number of approaches and techniques are
determined in the project which help in developing better environment around the organisation
which helps in retaining staff.

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Online:
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