Managing a Successful Business Project M&S

Added on - Nov 2020

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MANAGING A SUCCESSFULBUSINESS PROJECT
Table of ContentsMAIN BODY...................................................................................................................................1INTRODUCTION...........................................................................................................................1P 1 Devising project aims and objectives..................................................................................1P2 Preparation of project management plan covering various aspects for project.....................2P3 Producing work breakdown structure and a Gantt Chart.......................................................3.....................................................................................................................................................4.....................................................................................................................................................4P4 Carrying out small-scale research by applying qualitative and quantitative methods...........4P5 Analysing research and data with appropriate technique......................................................5P6 Communicating recommendation to draw valid conclusion...............................................11P7 Reflecting upon own performance during research.............................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
MAIN BODYINTRODUCTIONGlobalisation has led to paved the way for increasing international trade in effectualmanner. Present report deals with M&S PLC, giant in retail sector in the UK, in which researchstudy is being conduced to analysepositive, economic, cultural and ethical impacts ofglobalisation on marketing function in company. Project management plan will be preparedalong with Gantt chart and WBS. Moreover, research methodology will be provided along withdata analysis and conclusion will be drawn.P 1 Devisingproject aims and objectivesAim-“To analyse what are the positive, economic, cultural and ethical impacts of globalisationon marketing function- A study on M&S PLC”Objectives-To analyse the positive impact of globalisation in marketing function at M&S PLCTo assess factors of globalisation which helps M&S PLC to earn profitsTo provide recommendation for strengthening international trade operations formaximising profits with the help of marketing functionResearch QuestionsQ1. What are factors of globalisation which leads to maximisation of profits at M&S PLC?Q2. Do globalisation leads to accomplishment of desired objectives in M&S PLC?Q3. Do globalisation is helpful for maximisation international trade between nations?Significance of studyThe significance of present study is beneficial for researcher in order to ascertain whatare the positive, economic, cultural and ethical impacts of globalisation on marketing function ofcompany (Eaton, 2017). Globalisation has lead to enhancement of international or cross-bordersales between nations. This has benefited company in attaining profits in the best mannerpossible. M&S PLC is being taken in present research which is a giant in retailing sector in theUK for assessing importance of marketing function particularly in handling global trade.1
Literature ReviewTheme 1- Highlighting relationship between globalisation and marketing functionAs per the viewsKraidy(2017), globalisation has led to increase in rivalry in the marketand financial shift is being seen from developing to emerging economies. Marketing is quiteimportant in promoting product of company to customers to make them aware about it. Theglobalisation is beneficial for company for providing customers with wide variety of productsavailable at their door step. Thus, it is helpful in maximising base of customers and as a result,profits are attained.Theme 2- Globalisation and marketing strategiesFlick(2018) says that globalisation has paved the way for company in attainment of morecustomers and increase in cross-border sales. The marketing strategies are quite useful formaximising sales in effective manner. Online marketing, social media marketing, contentmarketing are used by organisations for promotional purpose of their products. Moreover, suchmarketing strategies are helpful in attaining profits quite effectually and customer's satisfaction isachieved through international marketing.P2 Preparation of project management plan covering various aspects for projectA project management plan can be defined as a formal, approved documents which assistmanagement to appropriately executes, monitored and control the various aspects of project. Aproject management plan of M&S Ltd which helps in covering all its different constraints:Cost:It is an important aspect which needs to be considered while planning for a newproject. A cost that would be incurred in the project (Ganesan.2018). The amount of moneythat's available in order to achieve the desired outcome can restrict the use of financial resources(Dunne and Reus-Smit, 2017). The project manager needs to prepare the budget by estimatingthe appropriate cost that would be required. For marketing project of M&S Ltd, manager hasprepared an approx cost of 10,000 pounds.Scope: The scope of a project deals with specific requirement that needs to be fulfilled inorder to complete the project. The proper managing the scope is essential because the amount oftime that each step would require will ultimately affect the quality of results. It has an impact ontime schedule as well as on the cost. Thus, it can be said that the scope of this project is wide.2
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