Managing a Successful Business Project Assignment - Barclays Bank
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Added on 2020-10-05
Managing a Successful Business Project Assignment - Barclays Bank
Added on 2020-10-05
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MANAGING ASUCCESSFUL BUSINESSPROJECT
Table of ContentsINTRODUCTION...........................................................................................................................1ACTIVITY 1....................................................................................................................................1P1 Project Aims and Objectives.............................................................................................1P2 Project management plan..................................................................................................2P3 Work breakdown structure and a Gantt chart....................................................................4ACTIVITY 2....................................................................................................................................5P4 Small-scale research by applying qualitative and quantitative research methods............5P5 Research and data using appropriate tools and techniques..............................................9P6 Conclusion and Recommendation...................................................................................16ACTIVITY 3..................................................................................................................................16P7 Reflection........................................................................................................................16CONCLUSION..............................................................................................................................17REFERENCES..............................................................................................................................18
Topic: “To determine the positive economic, cultural and ethical impacts of globalisation onmarketing”. A Case study on Barclays Bank. INTRODUCTIONIn simple terms, globalisation is related to the interconnection of different countriesthrough trade or cultural exchange (Scarborough, 2016). Globalisation has contributedsubstantially in the growth of economy of the nation and along with this they have played a greatrole in raising the living standards of the lives of people living in the society. Barclays Bank, isone of the renowned organisation and a multinational investment bank and financial serviceinstitution in United Kingdom that provides funds to companies and for other activities as well.Present assignment will help in determining an impact of globalisation on marketing departmentof Barclays Bank. For this, aims and objectives were developed on the basis of which projectmanagement plan will be formulated which will be based on chosen theme. Thus, with the helpof this, small scale research will be carried out in which data and information will be collectedthat will further support the report. Lastly, on the basis of this, conclusion and recommendationwill be included that which will support performance of the company. ACTIVITY 1P1 Project Aims and ObjectivesBackground of the ProjectGlobalisation has in-acted as a major source for companies in order to gain maximumbenefits. This has made the process of trading of goods and services easier because of which firmcan get their raw material at cheaper cost (Crane and Matten, 2016). The major positive impactof globalisation is that it has enabled company in expanding its business in different parts of theworld. Along with this, international trade and finance has improved the competition betweenfirms because of the spreading of technology, aggregate productivity etc., According to the casescenario, Barclays Bank, which is one of the leading financial institutions in United Kingdom,has hired a consultancy firm which will conduct the research on the behalf of the company so asto provide details related to the marketing function of the organisation. Barclays Bank, performsfour basic core business operations i.e. personal banking, corporate banking, wealth managementand investment management. 1
Henceforth, with the help of this assignment Barclays Bank, will get to know about thefield where they have to perform effectively in order to give proper services and facilities to itscustomers. Aims“To determine the positive economic, cultural and ethical impact of globalisation onmarketing function of an organisation. A case study on Barclays Bank ”. ObjectivesTo evaluate the concept of globalisation.To determine the impact of globalisation on the marketing function of Barclays BankTo evaluate the relationship between globalisation with positive economic, cultural andethical impact on the department of marketing of Barclays Bank. Research QuestionsWhat do you understand by the concept of globalisation?How globalisation has put its impact on the marketing function of Barclays Bank?What is the relationship between globalisation with positive economic, cultural andethical impact on the department of marketing of Barclays Bank?P2 Project management planA project management plan is a formal document that constitutes major elements in orderto formulate an effective plan. In this all the activities that are required by a company ismentioned. Thus, A project management plan can be considered as an base document which canbe further reviewed or taken as references for clarifying uncleared areas (Slawsky and Zafar,2017). Therefore, while conducting this research, researcher has considered some of the pointsthat are mentioned below for better understanding: Cost: This is an important factor which is to be determined so that plans can be executedin an effective manner. In relation to cost which will be required for conducting this research isapproximately £30000. This will include human capital needed, field work, hiring cost and manymore. 2
Cost Budget:ParticularsAmountInitial investment30000Expenditures:Human capital15800Field work5000Hiring cost2500Consultancy cost2100Miscellaneous expenses560Total expenses23860Profit 6140Scope: Every company conduct research in order to get a better outcomes related to thescope such as where company can expand its business or what strategies they can adopt so as togain success. For Barclays Bank, scope will assist organisation in knowing the needs andrequirements of customers so that they can give effective services to its clients. Therefore,conducting this research, researcher will get to know the different activities that are beingperformed by the marketing department and any other sectors as well (Spender, 2014). Time: If a task is completed right on time than its better outcomes can be gained. Thus,while conducting this research on the behalf of Barclays Bank, researcher will take around 6-7months. In this a mini research will be conducted on the basis of which conclusion andrecommendation will be evaluated. Risk: While conducting a research there are many risk which can be faced by theresearcher for instance: shortage of time and funds, this can further create issue in executing thetask in an effective manner. Other than this, leak of valuable data collected from the respondentsis the major risk that should be considered by investigator. Resources: Without appropriate resources research cannot be conducted in an effectivemanner because it assist investigator in executing the plan in a better manner. For instance: whiledoing this research, respondents are the major resources as on the basis of their responses theentire research will be dependent. Therefore, consultancy firm while conducting the research is determining all the factorsthat are mentioned above and it is enabling company in evaluating effective results (Sikdar andPayyazhi, 2014). 3
P3 Work breakdown structure and a Gantt chartWork Breakdown Structure: This is a structure that visibly defines the scope of theproject into manageable segments which assist project team in understanding the process in aneffective manner. Furthermore, these segments are categorised into chunks which are explainedin details related to the task which is to be performed. A work breakdown structure includescertain elements such as product, data, services or combination of all three. Therefore, it can saidthat WBS provides a proper guidance for executing the task in an effective manner without anycomplications (Pekuri and et. al., 2014). Gantt Chart: This is a tool which is used by a company in order to have a properknowledge about the task and time taken for accomplishing the work in a better manner. GanttChart includes a step-by-step procedure and it is represented into horizontal axis that shows timeto be taken and vertical axis that represents activities. This shows the relationship betweenactivities that are to be performed and time that will be taken. 4
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