Multinational Companies & Employee Development: A Mars Case Study

This report provides a comprehensive analysis of how multinational companies, specifically Mars, improve their recruitment, selection, and training processes to meet international requirements. The report begins by outlining the project's aims and objectives, which focus on enhancing employee development strategies within a global framework. It then details a project management plan encompassing cost, scope, time, quality, communication, risk, and resources, followed by the creation of a work breakdown structure and Gantt chart to illustrate project timelines and stages. The research methodology employs both qualitative and quantitative research methods, including primary and secondary data collection through questionnaires. The report explores sampling techniques and analyzes the advantages of effective recruitment and selection. The report also discusses the challenges that Mars faces in a global market, and provides recommendations for improvement, making this a valuable resource for understanding employee development in a global context.

Managing a Successful
Business Project

Topic
“How to multinational companies improve the recruitment, selection and training of their
employees to meet international requirements?” A case study on Mars.
INTRODUCTION
Globalisation mention to the procedure through which business concern or organisations
develop and formulated global influence and start running their business concern transaction and
actions at global level or scale. Basically, it is the process and action of expanding the business
of a company in different nations of the world with the purpose of earning profit and enhancing
productivity (Artto, Ahola and Vartiainen, 2016). This document is founded on Mars which is
an American global manufacturer of confectionery, pet food and other food products.. This
company was founded in 1932 by Forrest Mars and headquartered in, Slough, Berkshire,
England. Mars is a variety of chocolate bar man ufectured by Mars, Incorporated. This reported
will be discussed about aims and objectives of research, project management plan, work-break
down structure and Gantt chart for the completion of the project. Further will described about
research methods and appropriate tools and techniques of data uses. Recommendations and value
of undertaking will also mentioned to meet the investigation neutral and own acquisition
presentation.
TASK 1
P1. Project aims and objectives
Aim- “To make melioration in the selection, recruitment and training techniques and methods of
employees in multinational organisations to accomplish global postulates.” A case study on
Mars.
Research objectives-
 To find out the conception of globalization, recruitment, selection and training.
 To Monitor the various methods of recruitment, selection and training which are utilised
by Mars for fulfilling its demands.
 To determine different problems that are generated during the time of providing training
to employees to identify global needs (Buh, Kovačič and Indihar Štemberger, 2015).
Research questions-
 What do you understand by economic process, recruitment and selection?

 What are the various issues that influence Mars during the the time of providing training
to its employees to find out global necessitates?
 What is the difference between recruitment, selection and training systems that are
utilized by the management of Mars to accomplish global demands?
P2. Project management plan which contains aspects of cost, scope, time, quality,
communication, risk and resources
Project management plan
It is written document which is utilised by the management to define every stage of a
project. It can be a aggregation of baselines and subsidiary plans which consist various
components and aspects like cost, scope, time, quality, communication, risk and resources
(Cleden,, 2017). The description of these aspects are as following below:
Cost- It indicates to the value of amount which is required for the production and delivery
of a commodity. For enquiry of research, money is the major resource and it is required in a
particular amount of fund that is beneficial for company to do a efficacious research. It has been
concluded that budget of the research is based on its resources, so the budget of the research is
as:
Activities Amount
Research equipment 70
Travel 20
Research material 60
Total 150
Scope- The range of this task is that if the management of the company is expand its
business at international level than it will be beneficial for the company because it will help in
providing various opportunities to the administration. In this research project, if the researcher
can gather more effective source to gather relevant information which help in making research
project effective. This research project will be also beneficial to the investigator when the person
do research project like this then, it will help in creating base.
Time- It is a crucial aspect of each research project to negotiate its time period. There are
several stipulation is also based on time period (Dutta and Bose, 2015). To Starting and ending

of a project is a important task for it. Different condition of a project is also related to timing. To
complete this research project the researcher required 4 months time period.
Quality- This the main thing which influence the brand image of the firm. If the
company produce high quality products and services and offer them to its client at affordable
prices more than its competitors (Glukhov, Ilin and Levina, 2015). Under this research project,
the researcher concentrate on the quality of rehears.
Communication- It is an important aspect to share the ideas and thoughts with others. It
help offering information affiliated to the investigation task. Within this investigation work, the
researcher can use various techniques that are entirely finished with the assistance of mail, phone
and others.
Risk- During the time of doing investigation regarding research task, there are several
issues and difficulties that can be faced by the research. These issues can be lack of time, fund,
conflicts among employees and others.
Resources- There are several kind of resources like fund, labour, equipments, land and
several different things. In this research project, the researcher required time, fund, human
resource etc. for the completion of the research.
P3. Production of work breakdown structure and Gantt chart to provide time frames and stages
for completion
Gantt Chart
It is a Flat bar chart which is used by the organisation as a manufacture control
instrument. It is formulated by Henry L. Gantt in 1917. It help in offering a visual
communication graphics of a plan which assist to plan, organize and lead particular undertaking
of a task. Basically this tool indicates the activities of the project on x line and performance of
actions on y line of the map. It is an essential instrument because it is relevant on all type of
research projects and can be able to show the geographical demonstration. In this research
project, researcher can utilised this chart to find out entire data and information regarding each
and every operation and activity (Hornstein, 2015). With the help of it, the investigator can
properly running its research activities and gain effective outcomes.

Work breakdown structure
It is operative task transportation which conducts the group activity in to administrable
sections. Work break down structure indicates various type of instrument and methods that are
utilized by the task manager and it is separated in several activities of projects effectively. It is
helpful for enhancing the working ability of the team members when they are work on a task
(Kaiser, El Arbi and Ahlemann, 2015). With the current research work, the investigator can
use WBS to conduct plans and operating various activities or monitoring all over endeavour of
team members in research. If the organisation usage this framework, it can make improvement in
the performance of the workers so that they can fulfil the purpose and neutral of the organisation
in set period of time.
TASK 2
P4. Small scale research by applying qualitative and quantitative research methods
Qualitative research- It is mainly explorative research which is utilized by the
management to gain an apprehension inherent reasons, persuasion and motivations. It furnish
direction in to difficulty or help in processing ideas or thoughts. The data and information which
is gathered b through qualitative method of research is crucial because is help in finding out
characteristics, symbol, name and code. With the assistance of it, the investigator can design
effective research which help in minimizing the time (Kumar and Yakhlef, 2016). In this
research method, information is collected by experiments, survey, group discussion and others

way. In context of present scenario of the research project, it can be determined that researcher
can use this method and information, which is gather through it, to meet the research objective.
Quantitative research- This method of investigation is utilized to specify the difficulty
by way of creating denotative data and aggregation which can be changed into useful statistics.
Quantitative research is used to define attitudes, persuasion, demeanour and some other
multivariate and extrapolate outcomes from a bigger instance people (Laursen and Svejvig,
2016). Quantitative data defined in the form of numbers so this method is also famed as
quantifiable data which can be utilized for specific objective like statistical analysis and
calculation of research project. This method of research is more crucial for analysing entire
mathematical beliefs and sinfulness within the specific project. In current research project, the
administration of the respective organisation can use these sort of information to get better
attribute of this project and furnish fulfilment people in an appropriate way. This method of data
collection is consist different forms ODF survey, online survey, face to face interview, websites
interoceptors and others.
Now it can be analysed that both quantitative an qualitative methods of research are
effective for respective brand in context of devising efficacious research report in terms of
achieving aims and objectives in a specific way.
Primary data- It indicates to the fresh information that is collected for the first time for
research. In order to organise primary research, it comes below several different things like
interview method, questionnaire, focus group, case studies, critical incidents. These all
component are helpful for the researcher to gather pure information through different size of
population. But this research method can be expensive and fund consuming for respective firm
because within this method information is getting through survey and questionnaire etc. and
these kind of activities required direct communication. So the cost can be incurred in
transportation and others. But is effective because it help in fulfilling the task acquirement with
the the help of accurate and pure information.
Secondary data- In this research method, the data is collected though second hand
information which is already used and gathered by someone. Within this research method, the
investigator can collect data from various origins like books, journals, online sites, government
internet site, initial records of the company, reports, censuses and others (Patanakul, 2015).
Secondary data is cost and time saving because the information is already available in different

sources. So there are not high demand of monetary value and more time period. In this research
task, the investigator can use this method of data collection and gather information from journals,
books and others to attain the research objectives.
Sampling
It indicates to an activity of choosing some people form entire population which is
organised by researcher of a company in context of attaining organisation objective effectively.
In this research project, researcher can choose random sampling method to select participants
(Polonsky and Waller, 2018). This sampling effectively help in offering different opportunities
to choose some individual from entire population. Regarding this, the management of Mars
select 30 respondents in the form of sample size.

Questionnaire
Name:
Gender:
Age:
Q1. Do you have information about the concept of globalization?
(a) Agree
(b) Disagree
Q2. Does globalisation influence the process of recruitment and selection in Mars during
time of global expansion?
(a) Yes
(b) No
Q3. What are the essential resources that are highly needed by Mars at the time of
remitment, selection and training?
(a) Fund
(b) Technology
(c) Human resource
Q4. What problem and issues can be faced by Mars during the time of applying their
business procedure in global market?
(a) Language impediment
(b) Changes in technology
Q5. Which kind of training should be offered by the management of Mars to its current
employees at the time of market expatiation?
(a) On the Job training
(b) Off the job training
Q6. What are the major advantages that could be employ by Mars with adoption of
effective recruitment and selection techniques ?
(a) Profitability enhancement
(b) Market share maximization
(c) New clients attraction
Q7. What selection techniques are beneficial for Mars to make selection of candidates
during the time of expanding business at international level?

(a) Psychometric testing
(b) Personality profiling
(c) Online screening and short-listing
Q8. Does technical changes affect the recruitment, selection and training of Mars?
(a) Yes
(b) No
Q9. Provide suggestion to the management of Mars through which they can hire, recruit
and select well qualified candidates.
Q10. What are the major issues that suffer by Mars during the time of offering training to
its employees regarding business expansion?
TASK 3
P5. Analysis of the research and uses of data using appropriate tools and techniques
Theme 1: Concept of globalization
Q1.Do you have information about the concept of globalization? Frequency
(a) Agree 20
(b) Disagree 10

Interpretation- As per the preceding defined graph, it can be summarised that among 30
responders, 20 respondents are united that they have understanding about the conception of
internationalisation and it is helpful for the enterprise growth. Whereas remaining 10 respondents
are disagree that they are not aware with globalisation.
Theme 2:Globalisation influence the process of recruitment and selection
Q2. Does globalisation influence the process of recruitment and
selection in Mars during time of global expansion?
Frequency
(a) Yes 17
(b) No 13
(a) Agree (b) Disagree
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency