Managing a Successful Business Project Assignment - Case Study on Mars

Managing a Successful
Business Project

Topic
“How to multinational companies improve the recruitment, selection and training of their
employees to meet international requirements?” A case study on Mars.
INTRODUCTION
Globalisation mention to the procedure through which business concern or organisations
develop and formulated global influence and start running their business concern transaction and
actions at global level or scale. Basically, it is the process and action of expanding the business
of a company in different nations of the world with the purpose of earning profit and enhancing
productivity (Artto, Ahola and Vartiainen, 2016). This document is founded on Mars which is
an American global manufacturer of confectionery, pet food and other food products.. This
company was founded in 1932 by Forrest Mars and headquartered in, Slough, Berkshire,
England. Mars is a variety of chocolate bar man ufectured by Mars, Incorporated. This reported
will be discussed about aims and objectives of research, project management plan, work-break
down structure and Gantt chart for the completion of the project. Further will described about
research methods and appropriate tools and techniques of data uses. Recommendations and value
of undertaking will also mentioned to meet the investigation neutral and own acquisition
presentation.
TASK 1
P1. Project aims and objectives
Aim- “To make melioration in the selection, recruitment and training techniques and methods of
employees in multinational organisations to accomplish global postulates.” A case study on
Mars.
Research objectives-
 To find out the conception of globalization, recruitment, selection and training.
 To Monitor the various methods of recruitment, selection and training which are utilised
by Mars for fulfilling its demands.
 To determine different problems that are generated during the time of providing training
to employees to identify global needs (Buh, Kovačič and Indihar Štemberger, 2015).
Research questions-
 What do you understand by economic process, recruitment and selection?

 What are the various issues that influence Mars during the the time of providing training
to its employees to find out global necessitates?
 What is the difference between recruitment, selection and training systems that are
utilized by the management of Mars to accomplish global demands?
P2. Project management plan which contains aspects of cost, scope, time, quality,
communication, risk and resources
Project management plan
It is written document which is utilised by the management to define every stage of a
project. It can be a aggregation of baselines and subsidiary plans which consist various
components and aspects like cost, scope, time, quality, communication, risk and resources
(Cleden,, 2017). The description of these aspects are as following below:
Cost- It indicates to the value of amount which is required for the production and delivery
of a commodity. For enquiry of research, money is the major resource and it is required in a
particular amount of fund that is beneficial for company to do a efficacious research. It has been
concluded that budget of the research is based on its resources, so the budget of the research is
as:
Activities Amount
Research equipment 70
Travel 20
Research material 60
Total 150
Scope- The range of this task is that if the management of the company is expand its
business at international level than it will be beneficial for the company because it will help in
providing various opportunities to the administration. In this research project, if the researcher
can gather more effective source to gather relevant information which help in making research
project effective. This research project will be also beneficial to the investigator when the person
do research project like this then, it will help in creating base.
Time- It is a crucial aspect of each research project to negotiate its time period. There are
several stipulation is also based on time period (Dutta and Bose, 2015). To Starting and ending

of a project is a important task for it. Different condition of a project is also related to timing. To
complete this research project the researcher required 4 months time period.
Quality- This the main thing which influence the brand image of the firm. If the
company produce high quality products and services and offer them to its client at affordable
prices more than its competitors (Glukhov, Ilin and Levina, 2015). Under this research project,
the researcher concentrate on the quality of rehears.
Communication- It is an important aspect to share the ideas and thoughts with others. It
help offering information affiliated to the investigation task. Within this investigation work, the
researcher can use various techniques that are entirely finished with the assistance of mail, phone
and others.
Risk- During the time of doing investigation regarding research task, there are several
issues and difficulties that can be faced by the research. These issues can be lack of time, fund,
conflicts among employees and others.
Resources- There are several kind of resources like fund, labour, equipments, land and
several different things. In this research project, the researcher required time, fund, human
resource etc. for the completion of the research.
P3. Production of work breakdown structure and Gantt chart to provide time frames and stages
for completion
Gantt Chart
It is a Flat bar chart which is used by the organisation as a manufacture control
instrument. It is formulated by Henry L. Gantt in 1917. It help in offering a visual
communication graphics of a plan which assist to plan, organize and lead particular undertaking
of a task. Basically this tool indicates the activities of the project on x line and performance of
actions on y line of the map. It is an essential instrument because it is relevant on all type of
research projects and can be able to show the geographical demonstration. In this research
project, researcher can utilised this chart to find out entire data and information regarding each
and every operation and activity (Hornstein, 2015). With the help of it, the investigator can
properly running its research activities and gain effective outcomes.

Work breakdown structure
It is operative task transportation which conducts the group activity in to administrable
sections. Work break down structure indicates various type of instrument and methods that are
utilized by the task manager and it is separated in several activities of projects effectively. It is
helpful for enhancing the working ability of the team members when they are work on a task
(Kaiser, El Arbi and Ahlemann, 2015). With the current research work, the investigator can
use WBS to conduct plans and operating various activities or monitoring all over endeavour of
team members in research. If the organisation usage this framework, it can make improvement in
the performance of the workers so that they can fulfil the purpose and neutral of the organisation
in set period of time.
TASK 2
P4. Small scale research by applying qualitative and quantitative research methods
Qualitative research- It is mainly explorative research which is utilized by the
management to gain an apprehension inherent reasons, persuasion and motivations. It furnish
direction in to difficulty or help in processing ideas or thoughts. The data and information which
is gathered b through qualitative method of research is crucial because is help in finding out
characteristics, symbol, name and code. With the assistance of it, the investigator can design
effective research which help in minimizing the time (Kumar and Yakhlef, 2016). In this
research method, information is collected by experiments, survey, group discussion and others

way. In context of present scenario of the research project, it can be determined that researcher
can use this method and information, which is gather through it, to meet the research objective.
Quantitative research- This method of investigation is utilized to specify the difficulty
by way of creating denotative data and aggregation which can be changed into useful statistics.
Quantitative research is used to define attitudes, persuasion, demeanour and some other
multivariate and extrapolate outcomes from a bigger instance people (Laursen and Svejvig,
2016). Quantitative data defined in the form of numbers so this method is also famed as
quantifiable data which can be utilized for specific objective like statistical analysis and
calculation of research project. This method of research is more crucial for analysing entire
mathematical beliefs and sinfulness within the specific project. In current research project, the
administration of the respective organisation can use these sort of information to get better
attribute of this project and furnish fulfilment people in an appropriate way. This method of data
collection is consist different forms ODF survey, online survey, face to face interview, websites
interoceptors and others.
Now it can be analysed that both quantitative an qualitative methods of research are
effective for respective brand in context of devising efficacious research report in terms of
achieving aims and objectives in a specific way.
Primary data- It indicates to the fresh information that is collected for the first time for
research. In order to organise primary research, it comes below several different things like
interview method, questionnaire, focus group, case studies, critical incidents. These all
component are helpful for the researcher to gather pure information through different size of
population. But this research method can be expensive and fund consuming for respective firm
because within this method information is getting through survey and questionnaire etc. and
these kind of activities required direct communication. So the cost can be incurred in
transportation and others. But is effective because it help in fulfilling the task acquirement with
the the help of accurate and pure information.
Secondary data- In this research method, the data is collected though second hand
information which is already used and gathered by someone. Within this research method, the
investigator can collect data from various origins like books, journals, online sites, government
internet site, initial records of the company, reports, censuses and others (Patanakul, 2015).
Secondary data is cost and time saving because the information is already available in different

sources. So there are not high demand of monetary value and more time period. In this research
task, the investigator can use this method of data collection and gather information from journals,
books and others to attain the research objectives.
Sampling
It indicates to an activity of choosing some people form entire population which is
organised by researcher of a company in context of attaining organisation objective effectively.
In this research project, researcher can choose random sampling method to select participants
(Polonsky and Waller, 2018). This sampling effectively help in offering different opportunities
to choose some individual from entire population. Regarding this, the management of Mars
select 30 respondents in the form of sample size.

Questionnaire
Name:
Gender:
Age:
Q1. Do you have information about the concept of globalization?
(a) Agree
(b) Disagree
Q2. Does globalisation influence the process of recruitment and selection in Mars during
time of global expansion?
(a) Yes
(b) No
Q3. What are the essential resources that are highly needed by Mars at the time of
remitment, selection and training?
(a) Fund
(b) Technology
(c) Human resource
Q4. What problem and issues can be faced by Mars during the time of applying their
business procedure in global market?
(a) Language impediment
(b) Changes in technology
Q5. Which kind of training should be offered by the management of Mars to its current
employees at the time of market expatiation?
(a) On the Job training
(b) Off the job training
Q6. What are the major advantages that could be employ by Mars with adoption of
effective recruitment and selection techniques ?
(a) Profitability enhancement
(b) Market share maximization
(c) New clients attraction
Q7. What selection techniques are beneficial for Mars to make selection of candidates
during the time of expanding business at international level?

(a) Psychometric testing
(b) Personality profiling
(c) Online screening and short-listing
Q8. Does technical changes affect the recruitment, selection and training of Mars?
(a) Yes
(b) No
Q9. Provide suggestion to the management of Mars through which they can hire, recruit
and select well qualified candidates.
Q10. What are the major issues that suffer by Mars during the time of offering training to
its employees regarding business expansion?
TASK 3
P5. Analysis of the research and uses of data using appropriate tools and techniques
Theme 1: Concept of globalization
Q1.Do you have information about the concept of globalization? Frequency
(a) Agree 20
(b) Disagree 10

Interpretation- As per the preceding defined graph, it can be summarised that among 30
responders, 20 respondents are united that they have understanding about the conception of
internationalisation and it is helpful for the enterprise growth. Whereas remaining 10 respondents
are disagree that they are not aware with globalisation.
Theme 2:Globalisation influence the process of recruitment and selection
Q2. Does globalisation influence the process of recruitment and
selection in Mars during time of global expansion?
Frequency
(a) Yes 17
(b) No 13
(a) Agree (b) Disagree
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency

Interpretation- From the preceding visual communication, it can be concluded that between 30
responders, 17 supported that globalisation influence the process of recruitment and selection
because there are various candidates who belong from different nations so organisation
utilization of various tools of recruitment and assortment. While remaining 13 people are viewed
that globalisation does not affect hiring and selection process.
Theme 3: Essential resources of remitment, selection and training
Q3.What are the essential resources that are highly needed by
Mars at the time of remitment, selection and training?
Frequency
(a) Fund 12
(b) Technology 10
(c) Human resource 8
(a) Yes (b) No
0
2
4
6
8
10
12
14
16
18 17
13
Frequency

Interpretation- From the preceding mentioned information, it can be monitored that between 30
responders, 12 are supported that fund is the most important resource which is necessary for
conducting recruitment, selection and training. Where as remaining 10 people supported to
technology and 8 are agreed that human resource is most effective aspect for it.
Theme 4: Problem and issues can be faced in global market
Q4.What problem and issues can be faced by Mars during the
time of applying their business procedure in global market?
Frequency
(a) Language impediment 16
(b) Changes in technology 14
(a) Fund (b) Technology (c) Human resource
0
2
4
6
8
10
12
12
10
8
Frequency

Interpretation- As per the above explained information, it can be concluded that between the
population of 30 people, 16 are viewed that language impediment is the major issue and problem
when the company expand its business in global market. Whereas 14 respondents are responded
that technological changes are big issues and affect the process of expansion of the business of
the firm in international market.
Theme 5: Kind of training which offered by the management of Mars
Q5.Which kind of training should be offered by the management
of Mars to its current employees at the time of market
expatiation?
Frequency
(a) On the Job training 13
(b) Off the job training 17
(a) Language impediment (b) Changes in technology
13
13.5
14
14.5
15
15.5
16
16
14
Frequency

Interpretation- According to the described information, it can be analysed that among 30
people, 13 supported that the firm provide on the job grooming to its current workers during the
time period of market expansion. So that they can learn about the strategies and techniques of
global business expansion. Whereas 17 people supported to off the job training so that the
employees can effectively learn and gain business operations information.
Theme 6: Major advantages of effective recruitment and selection techniques
Q6.What are the major advantages that could be employ by
Mars with adoption of effective recruitment and selection
techniques ?
Frequency
(a) Profitability enhancement 10
(b) Market share maximization 13
(c) New clients attraction 7
(a) On the Job training (b) Off the job training
0
2
4
6
8
10
12
14
16
18
13
17
Frequency

Interpretation- As per the defined graphical record, it can be determine that between population
of 30 multitude, 10 are agreed that profitability enhancement is the major advantage of effective
recruitment and selection process. While remaining 13 people are supported to market share
maximization and 7 are responded towards new customers attraction.
Theme 7: Selection techniques for Mars
Q7.What selection techniques are beneficial for Mars to make
selection of candidates during the time of expanding business at
international level?
Frequency
(a) Psychometric testing 12
(b) Personality profiling 8
(c) Online screening and short-listing 10
(a) Profitability enhancement
(b) Market share maximization
(c) New clients attraction
0
2
4
6
8
10
12
14
10
13
7
Frequency

Interpretation- As per the preceding diagram, it can be summarised that among 30
communicators, 12 are responded that psychometric testing is the best method of selection to
choose qualified candidates. Whereas 8 are supported to personality profiling and reaming 10
people are viewed that online screening and short listing is effective because with the help of it,
HR manager c an hire applicants from different nations.
Theme 8: Technical changes affect the recruitment, selection and training
Q8.Does technical changes affect the recruitment, selection and
training of Mars?
Frequency
(a) Yes 15
(b) No 15
(a) Psychometric testing
(b) Personality profiling
(c) Online screening and short-listing
0
2
4
6
8
10
12
12
8
10
Frequency

Interpretation- From the preceding defined chart, it can concluded that between 30 viewer, 15
individuals are viewed that technological changes highly affect the selection and hiring process
of Mars where as remaining 15 responded that it is not create impact upon Mars.
P6. Appropriate recommendation as a result of research and data analysis
As per the total defined information, globalization is an effective way to interact with the
individuals with various nations through which worker of the firm can get various advantages
effectively. In Mars, the management of the company mostly utilize effective recruitment,
selection and training methods to fulfil global needs. Recommendations which can be
appropriate for Mars are defined as below:
 During the time of recruitment and selection, the HR manager of the company should
recruit employees on their appropriate qualification and experience in the vacant
position's field (Reynolds and Yetton, 2015).
 The management of the company must organise grooming and learning programs to the
workers so that they can make improvement in their abilities and knowledges as per the
requirement of their job role.
(a) Yes (b) No
0
2
4
6
8
10
12
14
16 15 15
Frequency

TASK 4
P7. Value of undertaking the research to meet stated objectives and own learning performance
As per the described content, it can be summarised that globalization is a broad
concept which help in offering appropriate advantages to the business of the firms all over
the world. During the time of running on this research task, I get information about several
things and learnt several things which are helpful for my personal and professional growth
(Porter and Kramer, 2019). I learnt various languages because to gather information, I used
questionnaire so meet various people who belong from different regions and locations or use
different languages. During the time of gathering data through questionnaire, I also make
improved my time management skill and communication skills. I also faced various issues
like lack of fund, time and resources. But on this research project, I have worked with team
members so they all helped in minimizing the issues and problems which are arising during
the time of data collection. It has been influenced my overall knowledge on research topic
in an effective manner.
CONCLUSION
As per the described data it can be analysed that globalisation is a crucial aspects
which always help in offering various opportunities for the expansion of the business in an
appropriate way. It is beneficial for the organisation because with the help of it the
organisation can accomplish its set business concern objectives in set period of time. With
the assist of this activities people and employees of different nations make interaction with
each other. In Mars, the management of the company can also use it and expand the
business of the company at international level which help in maximizing the profitability
and enhancing productivity of the firm. It assist in providing satisfaction of the customers
needs and demands of different countries and gain higher profit margins.

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Online
Primary and Secondary Data. 2019. [Online]. Available Through:
<https://keydifferences.com/difference-between-primary-and-secondary-data.htm>.