Impact of Globalisation on New Product Development of H&M
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Added on 2023/02/02
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This presentation explores the impact of globalisation on the new product development of H&M. It includes a questionnaire, findings, and discussions on the challenges and opportunities brought by globalisation.
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INTRODUCTION Data Collection the process of collecting information from all relevant sources in order to find answer to the research problems, test hypothesis as well as to measure the results. Research has prepared questionnaire to determine the impact of globalization on new product development of H&M by using descriptive research. Researcher has used to analysis the data by qualitative methods in which thematic analysis has been done. Researcher has prepared tables, charts and graphs and interpret the data in a very systematic and logical way
Aims and Objectives Aim: “To determine the impact of globalisation on new product development of company. A case study on H&M”. Objectives: To determine the concept of globalisation. To determine the factors of globalisation that affect H&M in the development of new product. To analyse the challenges faced by H&M after globalisation in the new product development of the company. To provide recommendation on successful launching of new product in the market.
QUESTIONNAIRE Name of Organisation:H&M Name of Respondents: _____________ Gender: ______________ Age: ________________ 1. How long you are working in H&M? 1 to 5 years 5 to 10 years 10 to 15 years 15 years and above 2. Do you know the actual and detailed concept of globalisation? Yes No Not Sure 3.Do you think technological advancement after globalisation brings productivity in the operations of your company? Strongly Agree Agree Strongly Disagree Disagree Neutral 4. Do you think that New Product Development bring success to H&M? Strongly Agree Agree Strongly Disagree Disagree Neutral
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5.According to you globalisation gives rise to many opportunities to the businesses to expand and increase sales and profitability? Yes No Not Sure 6.In your opinion, what are the advantages that helps your company in the launching of new product development? Easy access to technology Easy mobility of goods and services Free movement of labours All the above. 7. What are the challenges faced by your company in the new product development? Leads to cut-throat competition Alien Culture Dynamic business environment Ever Changing customer needs 8. Do you think customer awareness and reactions have been enhanced with increasing trade across the world? Yes No Not Sure 9.Whatarerecommendationyouprovideforsuccessfullaunchingofnewproductinthemarket? ______________________________________
Finding and Discussion Theme 1: Maximum managers are working for more than 5 to 10 years. Theme 2: Maximum manager know the actual and detailed concept of globalisation. Theme 3: Technological advancement after globalisation brings productivity in the operations of H&M. Theme 4: New Product Development bring success to H&M. Theme 5: Globalisation gives rise to many opportunities to the businesses to expand and increase sales and profitability Theme 6: Easy access to technology is the advantage that helps your company in the launching of new product development. Theme 7: Challenges faced by your company in the new product development. Theme 8: Customer awareness and reactions have been enhanced with increasing trade across the world.
Theme 1: Maximum managers are working for more than 5 to 10 years. ParticularsParticipants 1 to 5 years5 5 to 10 years8 10 to 15 years3 15 years and above41 to 5 years 5 to 10 years 10 to 15 years 15 years and above 0 1 2 3 4 5 6 7 8 Participants 1 to 5 years 5 to 10 years 10 to 15 years 15 years and above 0 1 2 3 4 5 6 7 8 Participants
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Theme 2: Maximum manager know the actual and detailed concept of globalisation. ParticularsParticipants Yes12 No6 Not Sure2 Yes No Not Sure 024681012 Participants Yes No Not Sure 024681012 Participants
Theme 5: Globalisation gives rise to many opportunities to the businesses to expand and increase sales and profitability. ParticularsParticipants Yes13 No5 Not Sure2 Yes No Not Sure 02468101214 Participants Yes No Not Sure 02468101214 Participants
Theme 6: Easy access to technology is the advantage that helps your company in the launching of new product development. ParticularsParticipants Easy access to technology7 Easy mobility of goods and services6 Free movement of labours4 All the above.3 Easy access to techno- logy Easy mobility of goods and services Free movement of labours All the above. Easy access to techno- logy Easy mobility of goods and services Free movement of labours All the above.
Theme 7: Challenges faced by your company in the new product development. ParticularsParticipants Leads to cut-throat competition7 Alien Culture4 Dynamic business environment3 Ever Changing customer needs5 Leads to cut-throat competi- tion Alien Culture Dynamic business envir- onment Ever Changing customer needs Leads to cut-throat competi- tion Alien Culture Dynamic business envir- onment Ever Changing customer needs
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Theme 8: Customer awareness and reactions have been enhanced with increasing trawde across the world. ParticularsParticipants Yes12 No5 Not Sure3 YesNoNot Sure 0 2 4 6 8 10 12 Participants YesNoNot Sure 0 2 4 6 8 10 12 Participants
CONCLUSION Theaboveresearchstudycomestotheconclusionthattheimpactof globalisation on the businesses is positive. There are great opportunities for the organisations to launch new product and achieved success in the market by taking advantages of globalisation. Further, it was also concluded that, with the increasing trade across the boarder, it brings productivity in the operations and functions of businesses that automatically brings positive impact on the growth of economy