Analysis of Case Studies and Research Papers

The assignment involves analyzing a collection of case studies and research papers from reputable journals. The papers cover topics such as project management, service innovation, business process management, and relationship management in construction. The analysis requires identifying factors affecting the successful realization of benefits from systems development projects, managing discourse in intercultural business email interactions, and the effect of relationship management on project performance in construction.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Projects objectives and aims..................................................................................................1
P2 Project management plan ......................................................................................................2
P3 Action plan and time line ......................................................................................................3
TASK 2............................................................................................................................................7
P4 Organising small scale research using primary and secondary methods ..............................7
TASK 3............................................................................................................................................9
P5 Evaluation and interpretation of project outcome .................................................................9
P6 Recommendation of finding ...............................................................................................17
TASK 4..........................................................................................................................................18
P7 Reflection on research conducted .......................................................................................18
CONCLUSION .............................................................................................................................18
REFERENCES..............................................................................................................................20
.......................................................................................................................................................21

INTRODUCTION
Introduction of advancement in hospitality sector is very important part of the business
development and success. It is supporting the world in innovating in an essential manner. It will
assist in advancing the activities and functions of organisation. This is considered as an essential
and supporting part in enlarging business operation in all over the world. It is apply by all
organisation with motive of attaining desire targets and values of business entity. It is very
important or beneficial for them to capture large number of market share (Ahmed Dine Rabeh
and et. al., 2013). One of the best and effective benefits of this to give different possibility to
gather necessary data or information for long period. Further, important quality of advancement
is that it assist the entity to do promotion and advertisement of its products and services.
This report is based on Thomson, is a travel and tourism industry in United Kingdom.
This assignment shown about the project objective, aim and its development in the company. In
this hospitality sector use different types of tools and technique's such as Gantt chart and Work-
Break Down structure which is also includes in this study. In order to conduct research program,
company use qualitative and quantitative approach in an effective manner.
TASK 1
P1 Projects objectives and aims
Project management is very important for the business success and development. It is the
discipline of planning, controlling, executing, closing and initiating the work of a group in order
to attain specific objectives and meet particular development at the limited time. Advanced
technology is very essential and vital part because it capture different market share and attract
large number of the visitors towards travelling services. So it is significant in order to decreasing
uses of old approaches which is good for achievement of long term goals. In modern world,
wants and requirements of clients are change in quick way (Chesbrough, 2010). It is significant
for organisation in order to satisfy their travellers needs and generate maximum revenue. For
attainment of desire objectives and goals, advancement is essential at the same. One of the main
benefits of advancement in business operation is give different benefits to them in an effective
and efficient manner.
Topic: How Advancement in travel and tourism sector improve business performance.
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Project Background: Advancement in hospitality sector help the company in order to attract
large number of the customers in an effective manner. With the use of this, company can achieve
long term goals and objectives in an easy manner. It is use by Thomson in their business
operation and function which support them in easily communicate with their customers.
Thomson use Cloud technology which is a part of advancement, it is help organisation in order
to gather large information or data from one place to another (Crane and Matten, 2016). In this
company use various promotional mix in regards to transmit with its regular basis visitors and
make then alert regrading quality of its products.
Aims: To expand the business operations all over the world – A case study on Thomson
Objectives:
 To analysis different tools and techniques in order to achieve long term benefits.
 To determine needs and wants of travellers during visiting any destination.
 To analysis effectiveness and efficiency of advancement on business function or activity. To attain maximum profit and revenues by fulfilling clients basic requirement.
Research Questions:
 How effective advancement is to alteration business activities?
 Why is essential to modify operations of business?
 How implementation of advancement in hospitality sector will take place?
 How customers can be attracted through the advancement in services by hospitality?
P2 Project management plan
In order to preparing an effective management plan is very essential and important for the
Thomson. It is a service provide travel and tourism industry that required better plan in regrades
to attract million number of clients towards business facilities and product. It is also necessary
and significant part of the comply success and development (Den Hertog and et. al., 2010).
Tourism wants to bring innovative variation in their services and goods as well as introduce
advancement for their travellers. Due to this, they are needed to show respond on entire points
which are determine under this:
Scope of project: In the modern world, project scope is very advanced because there are
large number of opportunities for the persons. So it is beneficial for achievement of higher
profitability and productivity of company. So, with the use of this factor Thomson can take its
operations and functions in all worldwide. In this company use different communication channel
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such as promotional, advertisement and other activities towards introduce their holiday trip
information to clients. Project scope in the organisation is more essential and important for the
Thomson in order to maximise their sales in proper time period.
Risk management: It is a basic element which is face by each and every organisation in
their business operations. Thomson is a travel and tourism industry in United Kingdom, it is
famous and popular sector which provides different facilities to their customers on daily basis. In
the UK they have strong position but not like the upper travelling company (Doherty and et. al.,
2012). So, in this management of the firm has to look minimum risk in their project that has been
organised by them. They have to evaluate the uncertainty and take better judgement on time
period that will be capable to fulfilled on given time. In the organisation company face different
risk in its products, process and many other that highly effects on business performance and
productivity. They also faced various issues regarding different customers are not aware about
advanced technology.
Quality control: It is one of the essential part in which an organisation has to work or
function because, there are large number of business already running advancement in their firm.
Due to this, Thomson should organise a strong factor in which it should try to understand by
them as well not. It is another important part for the company to improve their services and
product quality which attract large number of the customers towards travelling services.
Cost: It is essential and vital part of the business development and growth. In this project
cost is so much high by providing advancement in technology and innovation in their operations.
Organisation has enough fund and amount for managing entire activities in an effective manner.
Cost of project about travel and tourism products also influence of business operations and
functions in an effective manner. If there are different competitors who are provide same
services which effect on company.
Time: For success and development of effective project, time management is highly
required. In this manager of company provide different kind of facility and products on time to
time to their potential and target customers effectively. Travelling sector have various time in
their to their development and research division for implementing innovative project in
successful manner.
Communication: Proper transmission is an essential and significant part of the success
and development of company. For completing successful project in given time period, therefore
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should better communication among the workforce of business and entire information or data
should be shared independently (Eckerson, 2010). So in this effective judgement related to the
manger is done in an efficient manner.
P3 Action plan and time line
There are two essential elements such as work-Break Down structure and Gantt chart
which are important for the business development and growth. All those are important in
achieving long term goals and objectives of company in desired time period. These are identify
under this:
Work-Break Down structure: It is identify as an effective and significant structure that
includes of business targets and values. It is necessary to attain in a specific period and also
handling them within set duration (Gebauer and et. al., 2010). In this Thomson divided their all
work into different department and person, further, all work is easily done without any difficulty.
It also assist them in decreasing workload and tension from an individual.
Gantt chart: It is also important aspects to make an effective plan and activity while
organising research and investigation for the organisation. It is helpful for the entity in order to
reduce wastage and utilise proper resources in a systematic manner (Incelli, 2013). There are
certain phase to conduct investigation which is needed by each and every company in their
business operations are as follows:
1. Recognise the cause for which investigation in organised
2. Evaluate the literature
3. Clarify the issue
4. Identify concept and term of study
5. Respondents or population on which investigation will execute
6. Create instrumentation plan
7. Gather necessary information and data about clients wants or needs
8. Examine the information
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Entire activities and plans will be considered in the project which is based on
advancement and innovation in business operations. Thomson wants to present modernisation in
company which attract large number of the visitors towards holiday trip planning (Jones and
Lubinski, 2012). So in this, firm can achieve higher profitability and productivity in comparison
to another travelling sector. But some time, it consider as a big problem for company and its
workers because some are not aware regarding advancement in business functions and
operations. Once these all activities are done then a sampling number will be taken approx 30
person on which research project will be dead. So, by organising sample size approach, 30
people will be chosen. They will be provided latest information regrading advancement to their
travellers. Therefore, proper judgements are taken on the basis of innovations.
So, by formulating entire activities, business organisation prepared an effective action
plan which is started on time. In this, Thomson using primary research approach because, with
the use of this, company can easily identify their clients needs and wants as well as market trends
in particular manner (Kerzner, 2013). In this they get all information and data which is helpful in
achieving desire objectives and goals in certain time period. Utilisation of this approach,
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company can prepare questionnaire which is essential in order to completing this purpose. An
organisation prepare only 10 question which will be query to the thirty respondents selected by
business. These answerer are living in UK, London.
Person who are doing investigation have to analysis day to day and should organise all
activities accordingly (Larson and Gray, 2011). This is essential for managing or handling
business operations and functions successfully. Launching advancement in company services
and products which is not easy for the organisation so in this they should take all activities
effectively. An effective action plan which is prepared under this:
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TASK 2
P4 Organising small scale research using primary and secondary methods
There are mainly two kind of research approach that can be follow by Thomson in their
business operations and functions. With the use of these factor, company can easily identify its
customers basic needs and demands in an effective manner. While organising investigation
program, an organisation should use a better tools (Meng, 2012). If an accurate technique is
never utilise by enterprise which is not good for the business success and development. In this,
correct format of research is to be used which will assist enterprise in evaluating the information
and take accurate judgements. There are two essential ways in which all information and data
can be gathered are:
1. Primary Method
2. Secondary Method
These are very important approach of collecting necessary information and data which is
essential for analysing correct data in marketplace (Introducing Research Methods, 2015). It is
identified whether research project and plan will be for short and long term. Thomson use both
approach top take in the information for the enterprise. They are evaluating that if travellers will
judge advancement in this business products and services. There are certain method use by
company in conducting effective research are as follows:
1. Qualitative
2. Quantitative
3. Analytical
Research and development department of Thomson is using both quantitative and qualitative
approach for attaining better output in long duration. These tools are beneficial and essential in
managing as well as organising the outcomes. In this prime information is gather by the business
entity through secondary and primary research (Meredith and Mantel Jr, 2011). These kind of
information and data are described under this:
Primary data: In order to gather all information and data, business organisation use
certain elements which are includes in primary research such as face to face interview,
questionnaire and other essential aspects. The information gathered here is correct so, it has
been assembled by people originally. It is very important because in this wrong and corrupt
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changes is decrees effectively. An accurate questionnaire is planed by Thomson which will be
broken into 30 respondents.
QUESTIONNAIRE
Name:
Age:
Gender:
Q1. Is introducing Advancement favourable for Thomson?
a) Yes
b) No
Q2. Will this addition in organization give them long term welfare?
a) Yes
b) No
Q3. What type of impact or effect will be faced by organization when innovate their
business operation?
a) Positive
b) Negative
Q4. Does Thomson really needs this advancement in their business operations?
a) Yes
b) No
Q5. Does the travellers who are using old tools and techniques would shift to new products
and services?
a) Agree
b) Disagree
Q6. Does the organization has adequate resources for transferring in this advancement?
a) Yes
b) No
Q7. What type of reactions that business entity will emphasis after producing innovation
in their business products and services?
a) Positive
b) Negative
c) Neutral
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Q8. Will it assist in enlargement of Thomson activity and function?
a) Yes
b) No
Q9. Can organization run successfully if they will not innovate this innovation and
advancement in their project?
a) yes
b) NO
Q10. Any thought for applying advancement in an accurate manner?
Secondary Data: It is identify as an essential kind of data collected approach, but it is not
apply all organisation in their business activity. With the use of this approach company can not
collect accurate information so it is not useful for them (Putnam and Myers, 2013). There are
different source which are considers in secondary approach such as news letters, journals and
other essential parts.
Thomson use primary resources in order to identify market trends and customers
requirement about advanced technology in travel and tourism industry. With the help of this they
easily convince visitors to visit at specific locations happily. It is also useful for the organisation
to maximise their sales and revenues in given time period.
TASK 3
P5 Evaluation and interpretation of project outcome
Interpretation of data is very essential for an enterprise in order to understand what has
been develop in data evaluation. Due to this, Thomson will be capable in regards to take
appropriate judgement in an effective and efficient manner (Rosemann and vom Brocke, 2015).
In this, business entity prepare a strong questionnaire which are broken to 30 answerer of UK,
London. So in this data and information which has been gathered by them will be evaluated as
well as proper interpretation will be provided.
Theme 1: Advancement favourable for Thomson
Q1. Is introducing Advancement
favourable for Thomson?
Yes 18
9

No 12
Interpretation: Advancement in business operations and function is very important part
of its success or development. 18 respondents are say yes in applying advancement and
innovation in their products and services because it attract large number of the tourism on this.
12 answerer are not accept this.
Theme 2: Addition in organization give them long term welfare
Q2. Will this addition in organization give
them long term welfare?
Yes 20
No 10
10
Yes No
0
2
4
6
8
10
12
14
16
18
20

Interpretation: Thomson is a travel and tourism industry that provides different type of
services to their travellers such as discount on ticket, online booking and other facilities. 20 are
agree on this meter and renaming are not accept this.
Theme 3: Impact of innovation in business operation:
Q3. What type of impact or effect will be
faced by organization when innovate their
business operation?
Positive 22
Negative 8
11
Yes No
0
5
10
15
20
25
Yes No
0
5
10
15
20
25

Interpretation: In order to expand business operation in different country, an
organisation face various issues on matter of advancement. This graph shown the point of view
of 20 respondents are positive and 10 % are negative.
Theme 4: Requirement of advancement in their business operations
Q4. Does Thomson really needs this
advancement in their business operations?
Yes 19
No 11
Interpretation: This graph identify the requirement of advancement in business operation
and function. In this 19 respondents are accept this and remaining are say no, it is not needed in
business success and development.
Theme 5: Shift to new products and services
Q5. Does the travellers who are using old
tools and techniques would shift to new
products and services?
Agree 15
Disagree 15
12
Yes No
0
2
4
6
8
10
12
14
16
18
20

Interpretation: This chart identify the importance of innovation and advancement, in this
business try to covert their old technology in new aspects which is essential for the company
development. So in this, it is required which are agree and not agree by same person.
Theme 6: adequate resources for transferring in this advancement
Q6. Does the organization has adequate
resources for transferring in this
advancement?
Yes 21
No 9
13
Yes No
0
2
4
6
8
10
12
14
16

Interpretation: This kind of graph identify the proper resource is very important and
essential part of the company development and growth. With the use of various accurate resource
which help company in order to expand their business operation and function in worldwide. It is
agreed by 21 respondents and disagreed by 9 answerer.
Theme 7: Reactions of clients after using advancement in their business
Q7. What type of reactions that business
entity will emphasis after producing
innovation in their business products and
services?
Positive 15
Negative 10
Neutral 5
14
Yes No
0
5
10
15
20
25

Interpretation: Thomson using advancement in their services and protect, so in this
reaction of visitors is divided into three aspects such as positive, negative and Neutral. So 15
person point of view is positive, 10 are negative and renaming are neutral.
Theme 8: Enlargement of Thomson activity and function:
Q8. Will it assist in enlargement of Thomson
activity and function?
Yes 25
No 5
15
Positive Negative Neutral
0
2
4
6
8
10
12
14
16 15
10
5
Column B

Interpretation: Advancement help the business enterprise in order to expand its operation and
function in all over the worldwide. In this 25 respondents are agree and 5 are nor accept this in
enlarging activities in different area.
Theme 9: Company's position without advancement:
Q9. Can organization run successfully if
they will not innovate this innovation and
advancement in their project?
Yes 10
No 20
16
Yes No
0
5
10
15
20
25
30
Yes No
0
5
10
15
20
25
Column B

Interpretation: Advancement and innovation is very important and significant part of the
company success and development. Without this, Thomson can not grow in competitive market
place which is agree by 10 and not accept by 20 respondents, it is shown in this graph.
Thomson is a travel and tourism industry that provide different services and products to
the customers at reasonable prices. It is essential for the company to attract large number of
visitors about tourism services and products. So that company can easily maximise their sales
and revenues in given time period.
P6 Recommendation of finding
Thomson is famous and well established organisation in United Kingdom. It is a travel
and tourism industry which provides different services to their visitors who are interested in
visiting various destination happily (Rosenau and Githens, 2011). They try to expand their
company operation and function in all over the world. So in this they required advancement and
innovation to develop certain activities and capture million market share. Innovation in company
which is good for them in order to achieve long term goals and objectives in short term. It is
attract large number of the customers regarding its services such as discount on air and railway
ticket, online booking and advance reservation. These are beneficial which are provided by
Thomson to their daily basis clients in an effective manner. With the use of advancement,
business entity can increase their market share and maximise their profitability ratio. But, in this,
top level management making its operation and function effectively, they required to make share
their important and necessary information with each other (Smith, 2011). With the help of this,
administration can transfer their all information and data in an easy manner from one place to
another. So if, superior wants and needs to launch any innovative services and product to their
visitors.
Thomson launching different effective services such as cap, guide and other facilities to
their customers (Smith and et. al., 2010). it is beneficial for the organisation in order to expand
their at different level in an effective and efficient manner. business operations at In this they
required innovation because without this business cannot achieve long term goals and objectives
in certain time period.
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TASK 4
P7 Reflection on research conducted
In order to organising research program which is hard task for the company. Business
enterprise face different issues by formulating entire project. So, this is needed by manager in
regards to take entire activities and functions which is being organised in accurate manner.
Effective project which is selected by an organisation who can manage all problems related to
research project effectively. In this I play essential role in organising research, so in this I
emphasis different issue like different was seized to fulfilled a plan of action than assigned to
them (Trimi and Berbegal-Mirabent, 2012). In order to implement effective project, I faced this
issue because I have not enough money and it consume maximum fund. Sampling size of
respondents which are chosen, in this all person asking different question in providing best
results of the issue. The budget assigned in the effective project was minimum which caused big
issue in organising business activities and functions effectively. But in this I give my full efforts
and tried to handle all condition and complete investigation in certain time period. In this I play
important role in order to conduct research and identify basic bees and wants of customers about
advanced technology. It is also help me in reduce my time and cost about recognising
requirement of clients. In this I used different tools and technique's in order to attract large
number of the visitors towards specific destinations.
CONCLUSION
As per the above mention report, it can be concluded that project is very essential part of
the company development. In order to expand business function and activities, travel and tourism
industry apply various tools and approachers. Gantt chart and Work-Break Down structure help
the company to divide their all work in different department. Company apply advancement in
their business functions and operation, they required to conduct qualitative or quantitative
research. Both approaches are important in identifying the needs and preference of the visitors
regarding this topic. In planning of project management, business see different elements such as
communication, risk, scope of project and other. So all these study are very essential and vital
part in implementing successful business project in limited time period. Sampling size of the
respondents is 30 out of hundred, it is identify several person are agree on advancement and few
are disagree in this topic.
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REFERENCES
Books and Journals
Ahmed Dine Rabeh, H., Jimenez-Jimenez, D. and Martínez-Costa, M., 2013. Managing
knowledge for a successful competence exploration. Journal of Knowledge
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Chesbrough, H., 2010. Business model innovation: opportunities and barriers. Long range
planning. 43(2). pp.354-363.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
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innovation: towards a conceptual framework. Journal of service Management. 21(4).
pp.490-514.
Doherty, N.F., Ashurst, C. and Peppard, J., 2012. Factors affecting the successful realisation of
benefits from systems development projects: findings from three case studies. Journal
of Information Technology. 27(1). pp.1-16.
Eckerson, W.W., 2010. Performance dashboards: measuring, monitoring, and managing your
business. John Wiley & Sons.
Gebauer, H., Edvardsson, B. and Bjurko, M., 2010. The impact of service orientation in
corporate culture on business performance in manufacturing companies. Journal of
Service Management. 21(2). pp.237-259.
Incelli, E., 2013. Managing discourse in intercultural business email interactions: a case study of
a British and Italian business transaction. Journal of Multilingual and Multicultural
Development. 34(6). pp.515-532.
Jones, G. and Lubinski, C., 2012. Managing Political Risk in Global Business: Beiersdorf 1914–
1990. Enterprise & Society. 13(1). pp.85-119.
Kerzner, H., 2013. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Larson, E.W. and Gray, C.F., 2011. Project management: The managerial process.
Meng, X., 2012. The effect of relationship management on project performance in construction.
International journal of project management. 30(2). pp.188-198.
Meredith, J.R. and Mantel Jr, S.J., 2011. Project management: a managerial approach. John
Wiley & Sons.
Putnam, L.H. and Myers, W., 2013. Five core metrics: the intelligence behind successful
software management. Pearson Education.
Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process
management. In Handbook on business process management 1(pp. 105-122). Springer
Berlin Heidelberg.
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Smith, A.D., 2011. Successfully managing manufacturing supplier integration and procurement
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Smith, W.K., Binns, A. and Tushman, M.L., 2010. Complex business models: Managing
strategic paradoxes simultaneously. Long range planning. 43(2). pp.448-461.
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Trimi, S. and Berbegal-Mirabent, J., 2012. Business model innovation in entrepreneurship.
International Entrepreneurship and Management Journal. 8(4). pp.449-465.
Online
Introducing Research Methods. 2015. [Online]. Available
through :<https://www.skillsyouneed.com/learn/research-methods.html>.
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