Managing a Successful Business Project

This project examines the impact of globalization on local businesses, focusing on McDonald's potential expansion into Russia. It analyzes the challenges and opportunities presented by multinational corporations, explores the impact on local restaurants, and proposes strategies for local businesses to thrive in a globalized market. The project utilizes qualitative research methods, including surveys and data analysis, to provide insights and recommendations.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1 LO 1...................................................................................................................................3
Project formulation Aims and Objectives...................................................................................3
Project management Plan, Quality, Risk, Resources..................................................................4
Producing the WBS.....................................................................................................................7
.......................................................................................................................................................10
LO 2...............................................................................................................................................12
Small Scale research Methodologies........................................................................................12
LO 3...............................................................................................................................................15
Research and data using appropriate tool..................................................................................15
Communicate and recommend..................................................................................................19
LO 4...............................................................................................................................................20
Reflective..................................................................................................................................20
CONCLUSION..............................................................................................................................20
REFERENCES .............................................................................................................................21

INTRODUCTION
Globalization is the process of interaction with multinational people, companies to
expand the scope or opportunities. In 21st century, privatization has been increased at
international level where local businesses or companies deals with global clients and expand
their business across the nation. Present study will be based on globalisation and how it impacts
on local businesses.
PART 1 LO 1
Project formulation Aims and Objectives.
Multinational companies have providing huge scope and long-lasting benefits. However,
these institutions conduct businesses in several countries but has headquarters in its home
country (Assaf, Josiassen and Agbola, 2015). It operates overseas by setting up units such as
subsidiaries or affiliates or takes over or merges with local companies. A multinational company
also affect the local business profit and potential clients.
Present study based on the topic globalisation which is a process that cannot be stopped
any more unless everything stops. Due to globalisation profit of host business get reduced and
diminish. But now multinational corporations are now become the part of the current economic
scene that describes the better development growth and new sources development growth.
In order to conduct this research, report will be taking McDonald which is situated in
London UK, who wants to open a new branch of restaurant in Russia.
Rationale
Reason to conduct this study and goals is to develop the deep understanding the concept
of globalisation and how multinational company affect or influence the profitability ratio of host
companies (Bilir, Chor and Manova, 2019). In addition to that, researcher want to help in
determining the most appropriate strategies to reduce the negative impact of those influencing
factors and introduce new ways of development.
Problem Statement
Globalisation has had many effects on the local businesses or culture and society as well.
There is both negative and positive impact that local businesses faces due to other multinational
companies. Such as McDonald affect their profit or sales due to having McDonalds in the city.

Due to which they attract less clients towards the services. Globalisation is the complex situation
and relationship that connects and mixes cultures accordingly.
The major problem statement of this present study is that multinational companies has
given negative impact on the host companies (Cetorelli and Peristiani, 2015).
Project Strategy
Present project will be based on McDonald who wants to open a new outlet in Russia and before
opening the new branch company wants to research the market and the impact of MacDonald on
the business activities. In order to conduct the research or project researcher will be taking
different resources through journals, articles and books to gathered the related information to
make the actual findings and growth. This will help to motivate the better growth process and
managing effective service properties and goals (Dwyer, 2015). Present project will be using
qualitative method to gathered the information and identify the concept of globalisation know
they affect the local business environment and their business profit.
Project Objectives
Aims: To determine how McDonalds operations impacting restaurants in the local areas.
Objective
 To identify the specific ways McDonald affecting local restaurants.
 To determine whether the impact in beneficial or not
 To find out if local restaurants can learn from McDonald’s activities.
Project management Plan, Quality, Risk, Resources.
Project management triangle is the most beneficial term that helps to accomplish the project aims
and objectives. In order to that, researcher should have to maintained the project quality, cost and
scope of the research to get the success (Huang and Cai, 2015). It helps to motivate the best
growing result and maintained the effective management task.
Cost: Cost refer to the financial constraints of a project in which includes project budget that
should be followed into systematic manner. In order to make the best growing and developing
results, Present project will take £400 cost to accomplish the overall target.
Scope: Overall objectives and aim of the research should have been completed under the set
criteria. This will help to recontinue the process and goals to make the project successful and
accomplished. The scope of this strategy is it will help to regain the profit for local host
businesses who easily meet and compete with the multinational companies. In order to have the

good impact on the overall development growth (Kaplanidou and et.al.al., 2016). This will give
positive impact on the growth of the business and also helps to get more new start-ups for the
better economic growth.
Quality: Quality is the major concern and important element of the project management that
should be attained by the researcher. Quality refers the process and data collected by the
investigator should meet the project requirements. Such as data or information of the present
project should be based on facts, real and reliable to measure the actual situation. This will also
make the good impact on the overall development goals. Apart from that, this will help to
recontinue the growth and business process challenges to meet out the long-lasting range of
development.
Resources: Resources are the most crucial element and sources and systematic growth
challenge which will motivate the new management goals (Manova, Wei and Zhang, 2015).
Present resources of the projects are time, human resource, financial resource, data technological
resources or tool to gathered information and required data source.
Time: Every project should have some estimated amount of time to complete the project or
producing the deliverables. In order to help this out, present study will be taking the use of work
Break down structure and break down the task to perform it into more productive manner.
Present project will be completed in 8 weeks.
Deliverables
Project deliverables are the project outcomes which derived from the project aims and
objectives. Project deliverables could be a report or a document in which whole research has
been conduct. So as such present project deliverables defined the importance and the negative
role of globalisation in order to meet out the project goals and objectives. Besides, this study also
helped to define the concept of globalisation and introduced some new ways of new development
growth (Mowforth and Munt, 2015). This research proposal will help to explore the new ways
for small businesses to gain their competitive advantage. In other words, outcomes of this project
will helpful to improve the balance of payments, providing employment growth, technology
transfer and increase the scope of local businesses at international level. This level of growth will
be promoting the new advantageous growth for the company advancement.
Project Scope statements

Scope of the study is to explore the concept of globalisation or identify the impact of
multinational companies on host countries. This study will help to explore the competitive
advantage of local businesses and helps them to build up the new advantageous growth. This
study also gained the new ways for making new advantageous growth system. Project scope is
very defined and ensure that a project scope is accurately defined and mapped. This system will
help to recontinue the process of goals and make the long-lasting impact on the business who
struggled in globalisation (Rogers and Davidson, 2015). Study also explained the affecting factor
of Macdonald which gives on the local business. Scope of the study is to explore the growth for
local businesses and make them new strategies to grow in the local market. This brings low
emerging market trend and ineffective performance of business management task. In other
words, Globalisation is both an active process of corporate expansion across borders and a
structure of cross order facilities and economic linkages that has been steadily growing and
changing with the environment.
Included Scope
Included scope of the study are those elements that specifically included in the project such
as descriptions of all tasks, items, actions. Etc. Such as this study also included detailed
explanation in detail. In other words, Inclusions of the project is the form of project inputs which
brings less opportunity and growth for the new development areas.
Excluded Scope
Exclusion scope of the study presenting the less expansion strategies. In other words, exclusion
is those project elements those are not as much necessary for the project completion. Exclusions
defines what will not to be included (Van Niekerk, 2017).
Success Criteria
Success criteria of this project is to measure the affecting forces of multinational companies
which influencing the profit of local host countries. Such as the main purpose of this study to
identify the factor affecting forces of MacDonald impact on McDonald who planning to open
new start-up in Russia. In order to measure success of the project researcher take feedbacks and
survey to collect the views from employees, people etc. Besides, investigator also take opinion
from the stakeholders of the projects such as government, company, public etc.
Project assumptions

Project assumptions is the scope of management and bring new managing successful
business growth. Globalisation is the active process of corporate expansion across borders and a
structure of cross border facilities and economic linkages.
There are two assumptions of this project are time and resources. Investigator has failed
to conduct research on the topic because of insufficient time and resources.
Producing the WBS
Project implementation is the most crucial process that turns strategies and plans into action,
implementation strategic plan is important process for implementing the process of research to
get research outcomes. In present study, researcher will be taking help from work break down
structure and Gantt chart to make the process of implementation more effective.
Work Break down Structure
Figure 1: Work Break Down Structure
Schedule (Gantt Chart)
Activities Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Selection
of topic
for
investigat
ion
aim and
objectives

Writing
Literature
review
Informat
ion
Gathering
Analysis
of
informati
on
Drawing
conclusio
n
Change
according
to
feedback
received
Submissi
on the
research
report

Project processes is the process which starts from Project Initiations and ends with
closeout and evaluation. Project initiation is the first step process which consists all the activities
related to winning a project task (Werner, Dickson and Hyde, 2015). Then planning that define
the what should be done how it is to be done and whom to be done by. Then Execution under
which investigators execute planning into action, then next step is to take follow up the overall
process which brings new management goals. Then final step is Closeout and Evaluation the
overall process.
Communication Plan
Communicatio
n
Mode of
communicatio
Frequency Objective Accountabilit Audien

n y ce
Project status
review
E-mails Weekly The main
purpose of this
communication
is to get the
review of the
project issues
and discuss the
potential threats
facing by the
members.
Project
Manager
Project
sponsor
or
stakehol
ders.
Team stand-ups Meeting Daily Discuss the task
done by each
member in all
day’s basis.
This team
meeting also
very helpful to
measure the
effective
pitfalls.
Project
manager
Project
sponsor
or
stakehol
ders.
Project
Reviews
Meeting Milestones In this project
reviews
process,
investigator is
responsible to
get feedback
and ensure
project
deliverables
and discuss
Project
Manager
Project
sponsor
or
stakehol
ders.

some other
taking
measures as
well.
Post Meeting Meeting End of the
project
In this level of
communication
. Investigator
needs to make
sure what
worked and
what did not
work for
getting the
reviews into
proper manner
(Werner,
Dickson and
Hyde, 2015).
Project
Manager
Project
sponsor
or
stakehol
ders.
Task Progress
Updates
Daily In this level of
communication
, investigator
needs to share
daily report or
taking
feedbacks from
the people
made on project
tasks.
Project
Manager
Project
sponsor
or
stakehol
ders.

LO 2
Small Scale research Methodologies.
Research Approach : Research approach is divided into two methods Deductive and
Inductive approach style. Deductive research approach is the method that concerned with
developing a hypothesis which is based on the existing theory them designing a research
strategy to test the hypothesis (Kumar, 2019). On the other side, Inductive approach method
which starts with the observations and theories are proposed towards the end of the research
process as a result of observation. Present study will be taking Inductive approach to measure the
impact of McDonald on the local restaurants.
Research Design : Research design is the another methodology that considered to be the
most effective approach or style (Bresler and Stake, 2017). There are two types of research
design, Exploratory and Conclusive. Exploratory research design is the technique that explore
the research questions. On the other side, Conclusive research design, is the method that purpose
is to generate the findings that helps to define the better effective task opportunity and gain the
research findings. Present has been be taking Exploratory research design to conduct the further
study and opportunity gain.
Data Collection : Data Collection is the process of collecting data and information
through different sources and information. There are two types of data collection techniques,
primary and secondary method (Mackey and Gass, 2015). Primary method of data collection is
the process where the all data has been collected from fresh sources such as survey, through
questionnaire etc. In the contrary, secondary method of technique collects data through
secondary options such as internet, books, journals, etc. secondary source already been exit in
books, Journals. Researcher only collects those data to deeply understand the concept. Present
study has been uses both primary or secondary technique.
Data Analysis : Data Analysis is the another methodology that define and measure the
data into different form. Data has been analysed by two forms qualitative and quantitative data
analysis. Qualitative method measure the data into thematic form. On the same side, Quantitative
method calculate data into thematic form. This method of data analysis is the best way to control
the activity and effective targets (Flick, 2015). In other words, quantitative method of analysing
data is been using numeric form by using mean , median, and mode method. Present study uses
qualitative method of data analysis techniques.

Sampling : sampling is the systematic form of procedure conducted by the researcher.
There are two types of sampling probability or non probability sampling method. Probability
sampling allows to all population to participate in the study . This sampling method using
methods such as simple, stratified, systematic, multistage, cluster etc. on the same side, Non
probability sampling is the method that already defined the selected group. However, present
study has been taken simple random sampling and taking 20 customers of the McDonald
(Silverman, ed., 2016).
Questionnaire
1. Do you have online services for customers ?
 Yes
 No
2. Does your restaurant offer home delivery services to the customers ?
 Yes
 No
3. What are the benefits you provide to your customers ?
 Loyalty Card
 Deal of the Day
 Student Discount
4. What is the opening or closing time of your restaurant ?
 Morning to evening
 Afternoon to midnight
 Other
5. What are the group of customers are looking for ?
 Above age 18
 Below 25
 Other
6. What recommendation would you share for improving the local businesses ?
LO 3
Research and data using appropriate tool
Theme 1: Have online services for customers

1. Do you have online services for customers ? Frequency
Yes 15
No 5
Interpretation : As per the above table and interpretation, it has been found out by the
researcher that how much customers thinks that International brand affect the local brands . As
per the maximum buyers they stated that yes international corporation has been given the
significant negative impact on the local restaurants in terms of variety of food, distant offers,
new exciting customer relationship strategies. All such factors attract people towards the big
brands. However, 5 customers said that international brand has given slightly negative impact on
the big brands because they has sufficient resources to bring out the potential product services
than the local business. According to 4 customers they said no impact has been on the local
restaurants because of different foods and services. It depends on the taste and the preference of
the buyers. Rest of the 3 respondents were said slightly positive positive impact has gaining local
restaurants from McDonald's because of thinking new ideas.
Theme 2: Restaurant offer home delivery services to the customers
Yes No
0
2
4
6
8
10
12
14
16 15
5
Frequency

2. Does your restaurant offer home delivery services to the customers ? Frequency
Yes 16
No 4
Interpretation : As per this above survey questionnaire, it has been analysed by investigator that
how much staff members of the top 10 local restaurants has been suggest. So that, highest
number of respondents means 16 were said that restaurant deliver the food services to customers
at according to their place. Rest of the 4 staff members said that no restaurants sometimes restrict
the home delivery because of less resources.
Theme 3: Benefits you provide to your customers
3. What are the benefits you provide to your customers ? Frequency
Loyalty Card 5
Deal of the Day 10
Student Discount 5
Interpretation : It has been analysed from the 10 respondents that specifically Deal of the day
services they actually provides to the customers to gain buyers satisfaction. According to 5
Yes No
0
2
4
6
8
10
12
14
16
18 16
4
Frequency

employees they stated that company provides loyalty card to buyers to earn some cash back or
prices on the purchasing. Rest of the 5 employees were said that restaurants provides student
discount service facility to buyers. Mostly the target customers of the restaurants are youth or
students.
Theme 4: Opening or closing time of your restaurant
4. What is the opening or closing time of your restaurant ? Frequency
Morning to evening 10
Afternoon to midnight 4
Other 1
Interpretation : On the basis of above table and graph it has been declared that how much
people satisfied with the services or the products. As per the 10 respondents, they stated that
most of the time restaurant provides its services from morning to evening at its usual time. On
the other side, according to 4 staff members as per them their restaurants has open from
afternoon to midnights because the maximum selling has been done at this time. As per the last 1
staff members their restaurant will open in only evening.
5
10
5
Loyalty Card
Deal of the Day
Student Discount

Theme 5: Group of customers are looking for
5. What are the group of customers are looking for ? Frequency
Above age 18 15
Below 25 3
Other 2
Interpretation : As per the above questionnaire survey, it has been found out that does local
restaurant applies the same strategies for their target group of customers. So It has been
concluded by 15 respondents said that its target customers are above age of 18, this is the perfect
age who like to have different dishes as per the choices. As per the 3 staff members. They said
that the target customer age is above 25. At the last, respondents were said that their age group of
target customers is not fix.
10
4
1
Morning to
evening
Afternoon to
midnight
Other

Theme 6: What recommendation would you share for improving the local businesses ?
Interpretation : As per this open ended questionnaire, all 20 respondents are given different
suggestions and recommendation for the improvement of local businesses. Such as to adopt
product diversification, adopt new technologies and fast system process, make the quality of
food much more standardise, specifically focused on the customer needs and hygienes. Etc. so all
such suggestions and reviews discussed that how much it is effective or important for the local
company to acquire.
Communicate and recommend
Conclusion
Based on the above study it has been concluded that multinational businesses are either
beneficial or not for the country or local businesses. However, the international business can
helpful to provides different other opportunities like technical, human resources support etc.
Thus, present report was also based on the business that determine the impact of international
business on local companies. However, the assignment also outline the formulation of aims and
objectives and concluded with the research interpretations. Along with that, it also helps to
determine the working opportunity and task to bring new working opportunity and task.
Recommendation
On the basis of above, the recommendation has been given that, how multinational firm
encourages to other companies to invest in their country to make the more profit and higher
Above age 18
Below 25
Other
0 2 4 6 8 10 12 14 16
15
3
2
Frequency

opportunity. Besides, that it also very helpful to gain the business opportunity task to make the
best developing resources and make the best opportunity for the economical growth system.
Besides that, local businesses should also need to acquire different unique technologies to
gain the customer support an attention level towards the brand. Technical advancement can more
helpful to meet the needs of customers and make them happy and satisfied according to different
styles and goals.
In order to compete with international firm, local market or businesses should need to
adopt often changes within their businesses. Local businesses should also try to explore the
business activity throughout the other countries that makes the business more energetic and
influencing. Moreover, this also very much required to be more specific and effective to learn the
new advanced environment and results. However, the new business idea can be more helpful to
gain the market opportunity and task to be more effective. To become international brand from
local brand is the big exposure for the companies that helpful to gain the business as well as
customer opportunity (Manova, Wei and Zhang, 2015). It makes the business more effective and
learned objectives and task to be more specific.
Local business should always need to try different new opportunities and targets that
makes the business more ineffective and challenging. On the other hand, local businesses should
also need to hire specialised employees and talented people who well understand the current
needs of buyers. Such employees can be more fruitful for the growth of the company that also
very much effective and efficient to be gained new further opportunity and task. However, to
compete with the international firm that manage the local business must has also provides the
better working conditions so that it is more specific and productive for the growth of
management opportunity (Dwyer, 2015).
LO 4
Reflective
Throughout this study I have learned the detailed concept of international corporation
impact on the local businesses. I have also gained knowledge to conduct the research, collect
data and how to analyse the data in systematic manner. However, the present study has been met
the aims and objectives of the research into best possible manner. From this present study, I have
also reviewed by own performance in order to emphasized my own strength or weakness. It will
also help me to continue the long lasting way to matter the fact that contributes the effective

learning goals. Basically, I have lettered the knowledge to gain different opportunity and task to
be more effective learning opportunity ways. Moreover, the present research will help me to
accomplish my future opportunity goals in order to presenting the best way of controlling
activities and targets. Present research helped to me to bring my confidence back and also assist
me to get a wonderful experience.
However, from the above study, I have gained good or bad both experiences and also
used various methodologies so that better information can be gained for the research topic. I also
got to learned how to use qualitative analysis technique that helps to be more better and effective
research outcomes.
CONCLUSION
On the basis of above report or research it has been cleared that the concept of globalisation
has been given both positive and negative impact on the businesses. Present research proposals
have been presenting the research layout and discussed study aims and objectives. Also, In this
proposal researcher defined project aims and objectives, assumptions, deliverables, exclusion,
inclusion etc. further, in this proposal, work break down structure is also mentioned along with
Gantt chart that described in how much time project has been prepared.

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