This project examines the impact of digital disruption on Tesco, a leading UK supermarket chain. It explores how Tesco has coped with the challenges of digital transformation, including the adoption of new technologies, changes in customer behavior, and the rise of online competitors. The project utilizes qualitative and quantitative research methods to analyze the company's strategies and the impact of digital disruption on its operations, workforce, and overall performance. The findings provide insights into the challenges and opportunities presented by digital disruption for businesses in the retail sector.